About WordPress

Category: Website Builders
The WordPress website builder is an intuitive website builder with a seamless interactive interface. Globally trusted with over 455 million websites, its customization flexibility gives users the creative freedom to design an irresistible website for their businesses.

Company: WordPress Foundation

WordPress (WP or WordPress.org) is an open-source content management system (CMS) written in PHP that uses a MySQL or MariaDB database with HTTPS support. In addition to blogging, WordPress supports other types of web content, including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores.

In-Depth Analysis

0 Overall
Price 5.0
Performance 5.0
Ease Of Use 4.0
Features 5.0
Support 4.5

Pros

  • SEO optimization is outstanding
  • Integrates with any app in existence
  • Blog integration and management
  • Very easy to customize

Cons

  • You need coding knowledge to troubleshoot some technical issues
  • No phone support

WordPress Comparisons

VS
VS
VS
Plans & Pricing

Regardless of the website you want to create for your business, WordPress website builder provides package plans that allow you to develop a website of your choice. With its powerful integration feature, you can add different applications to your website for optimum performance.
WordPress offers a Free Plan, allowing you to get around with the product and understand how the builder can benefit your business. However, there are limitations to the free plan. One of them is the inability to link your website to a custom domain. So, you have to deal with a .wordpress extension, making it a bit difficult for your customers to reach you.
If you choose to sign up for a Premium plan, it’s cheaper to get billed annually. However, the monthly billing could be more convenient if you’re just starting out. The company offers a 14-day money-back guarantee if you’re on an annual billing cycle. For those paying on a monthly basis, you have 7-days to ask for your money back.

Personal
$4
/mo
14-day free trial
14-day money-back guarantee
  • Free domain for 1 year
  • Unlimited customer support via email
  • Dozens of free themes
  • Jetpack essential features
  • 6GB storage space
  • Remove WordPress.com ads
  • Create additional subscriber-only content
  • Payments availability
  • Paid newsletter
Premium
$8
/mo
14-day free trial
14-day money-back guarantee
  • Everything in Personal Plan
  • Live Chat Support
  • Earn ad revenue
  • Upload videos
  • Premium themes available
  • Google Analytics Integration
  • 13GB storage space
  • Advanced design customization
  • PayPal payment
  • Advanced social media
Business
$25
/mo
14-day free trial
14-day money-back guarantee
  • Everything in Premium Plan
  • 24/7 priority live chat support
  • 200GB storage space
  • Advanced SEO tools
  • Automated site backup and one-click restore
  • Access to over 50,000 WordPress plugins to stretch your site functionality
eCommerce
$45
/mo
14-day free trial
14-day money-back guarantee
  • Everything in Business Plan
  • Accept payments from over 60 countries
  • Integrations with Top Shipping Carriers
  • Unlimited product upload
  • eCommerce marketing tools
  • Premium Customizable Starter Themes
  • Premium design for online stores
Performance

WordPress website builder transcends beyond its popularity. The entire team recognized that a high-performance website provides businesses with the opportunity to reach their marketing, operational, and sales goals. So, they have designed the WordPress website builder to help small businesses develop websites that are well positioned for both flawless search engine indexing and engaging human interaction. Some of the metrics to assess the performance of WP sites are discussed below.

Site and Page Speed

A high conversion website results from a smooth user experience and the speed with which your website and pages load. These two are essential to reduce bounce rates, which in turn increase your search engine health and organic traffic over time.

After building a new website with the WordPress website builder, I measured the performance of my website to determine how it would serve my visitors. The speed index was at 2.0s, and the largest content on the website came up after 2.2s.

Woo-hoo! Lightning speed.

Wordpress site performance and page speed

Website Uptime

WordPress is an industry-leading website builder used for 455 millions websites globally. With the company’s technical buildup, rest assured your website has a 99.98% uptime. This translates that your website has little to no chance of downtime, and there is no geographical restriction on who can access your website at any time.

The team understands the importance of uptime for businesses. As such, they constantly optimize the builder’s features, functionalities, and tools to ensure that you get the best.

Uniqueness

WordPress powers about 37% of all the websites on the internet. It own the largest market share and the website builder is designed to delivery unparrallel experience to both small businesses and their customers.

Ease of Use

The extensive customizability of WordPress makes it really easy to use, and its dashboard simplifies the process of building your website. The dashboard has different sections on the side pane that allow you to access each section of the website without having them jam-packed in a single place.

From setup to publishing your site, WordPress is straightforward to use. You can leverage the available themes to set up your website just as quickly as a fox takes a piss.

Setup

Based on personal experience, WordPress website builder is easy to set up. You only need to register an account with WordPress.com and select one of the available plans. Feel free to try it out for free first.

After that, you will be redirected to where you will choose a domain name for your website. Then, you design your homepage and add other important pages you want to see on your website.

Next is selecting from the pre-built themes or designing a website from scratch by adding essential pages and elements. When you are done, you just push the”Publish” button and voila!.

Designing

Once you select the theme you want to use for your website, the next step is to creatively customize it to enhance your brand identity. Web design is a way to stand out from your competition, and WordPress’s extensive customization allows you to design an incredible and irresistible website.

Text Styling
Texts are an intrinsic part of a website. They are everywhere on the website and relay important information on each page. Their importance makes it necessary for website owners to ensure that there is some uniformity among the various text classes on the website.

The WordPress website builder makes it easy to access the text styling feature right above the texts you are working on. Also, regular shortcuts (like Ctrl + B, Ctrl + I, and Ctrl + U) work on the WordPress website editor. Here, have a look.

Form Customization
Since the invention of online forms in 1995, they have been one of the most effective tools for collecting identifiable personal information from your website visitors. Marketers can’t do without them neither can a functional website run without them.

The WordPress website builder presents a limited number of form templates but you can enjoy the freedom to customizable each of these forms to fit just what you want it to do. All you need to do is select the exact type of form that you want to include in your website and you can begin tweaking it however you want. Here’s a glimpse of what I’m talking about.

Button Designing
Buttons are tools for web interaction and engagement. When they are strategically designed and customized to align with your brand image while inspiring the most favorable action from website visitors, the essence of these buttons can be immeasurable.

It turns out, though, that working with buttons on WordPress can be pretty restraining. The buttons available on each webpage are influenced by the foundational setups on the theme. So, without a decent technical knowledge, you may be limited to the button design options prebuilt into the theme.

Some themes, however, have a broad range of button options for you to choose from. Just make sure that whatever you choose is uniform across the entire website. Nothing is as off-turning as inconsistent design on a said professional website.

App Integration

WordPress makes numerous applications available through the Plugin Store on the website builder dashboard. With WordPress, you can integrate any third-party application as long as that third-party app is API-enabled.

This insane app diversity and inclusivity is partly because it powers a majority of websites on the internet. Therefore, third-party companies consider WordPress a strategic way to reach a majority of the internet. It’s a feature that no other website builder can match –for now, at least.

Customer Support

WordPress’ customer support works empathically with users to provide practical solutions to technical issues. They have video tutorials and guides that will help your design journey. Likewise, there is a forum where you can ask questions and receive answers in no time. However, they do not have phone support but this lack is compensated for through its 24/7 email and live chat support.
The support team works really nicely. They use the right words to establish a genuine connection with users and elevated their confidence that any technical issue being faced will be resolved in no time. And you can experience all the amazing support in real time through the live chat option.

Live Chat Support

The live chat channel is open for 24 hours but is not available for all plans. The Free and Personal plans do not include access to priority live chat support. However, other higher plans do allow this feature with no extra cost.

The perk of this support channel is the speedy response that you get when you shoot them a message. You can have an expert connect with you within 2 minutes on average. At the end of the chats, a transcript of the conversation is sent to your email for your personal reference purposes.

Email Support

The email support is not available for the free plan. Those using the Personal Plan can access the email support quite alright, but WordPress encourages both Free and Personal plan users to explore other available support options.

If you have access to priority email support, you can rest assured that the team will resolve whatever issue you are reporting within 24 hours after your email has been sent.

FAQs

The FAQ section of the website builder provides information, detailing what the software offers. These sets of information are a launchpad to understanding what the builder is capable of and how you can make the best of it. The answers are straight to the point with links for further reading.

Wordpress FAQs section

WordPress Courses

If you need a headstart on how you can maximize your WordPress website and use the tools effectively, WordPress Courses are an excellent place to start. The page is filled with courses broken into short video tutorials that you can enroll in. They contain information (from industry experts) that will aid the seamless design and optimization of your website. Most of your questions about the website builder may be answered as you take the courses.

Wordpress courses section

WordPress Forums

WordPress Forums are a community of users, web developers, agencies, and business owners who are helping each other by providing technical solutions to challenges from other users.

If you are not a customer yet or using the free plan, WordPress often encourages you to post your questions in this forum and other members or experts will give you a prompt response.

I observed that each question in the forum received a reply in less than 2 hours. And the responses are practical tips to resolve the particular technical issue.

24/7 Help & Support
24/7 Help & Support
There is 24/7 support available to all users.
Live Online Chat
Live Online Chat
There is a live chat
Email
Email
There is an option for all users to email the support team.
Video Tutorials
Video Tutorials
There are a number of videos available on YouTube.
FAQ
FAQ
The FAQ covers basic and advanced software-related issues.
Blog
Blog
Blog available on the website.
Features & Functionality
Design

The WordPress website builder has emerged as the most revered website builder for any business. It is built to drive every business’s success and allows customizations that will aid seamless design and incredible user experience.

The unique features and functionalities (such as Advanced SEO tools, extensive plugin integrations, thousands of themes, Google application integration, and marketing tools) can help your business to edge the competition, even if you are in the eCommerce space. Below are highlights of some unique features that make the WordPress website builder stand out.

WordPress Business Name Generator

The WordPress Business Name Generator is a free tool that helps you create a unique name for your business idea. It is an effective tool that will help you merge your ideas and create an excellent business name you can eventually register with the right authorities. This simple feature can save users dozens of hours of brainstorming sessions. This combined with the free domain registration feature on paid plans can ease the setup process for small businesses.

WordPress Business Name generator

WordPress Logo Maker

WordPress Logo Maker is a perfect way to get a suitable logo for your website. Website logos play a vital role in brand identity, and it helps your audience to decide if they want to associate with your brand or not.

WordPress understands the importance of a logo, and, as a result, they partnered with Fiverr to bring a professional touch to your business with logo design. But you will need a Fiverr account to use this. You can register an account with Fiverr in less than 2 mins.

Mobile Responsiveness

While there is no absolute design interface for mobile website design, WordPress ensures that every template (theme) displays seamlessly on mobile devices like smartphones and tablets. Although you might not be able to customize your website for mobile display, be assured that websites will appear on mobile devices with easy accessibility.

Plugin Store

The WordPress Plugin Store is filled with numerous premium plugins that you can use to enhance your website functionality. With different plugins, you can improve your website performance, achieve your marketing goals, and reach a wider audience. It is impossible not to find a plugin for your specific needs on the WordPress Plugin Store. According to WP Beginner, there are over 59,000 free plug-ins in the WordPress Plugin Store.

Features
  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly
Marketing

Advanced SEO Tools

With WordPress Website Builder, you don’t need to be a technical expert before you can improve your website ranking performance. A “Stats” section on the side pane helps you understand your website performance and how you can work around it for good visibility.

Beyond that, you can use advanced SEO tools like Yoast SEO to improve your SEO ratings and rank decently on search engine result pages. The Yoast SEO plugin is available on the Plugin Store for free. However, the app offers a premium plan.

There are more SEO tools on the store. A quick search will reveal up to 100,000 SEO-related plugins in the store; some free, others paid.

Monetization

WordPress knows that site monetization is significant for every business. As a result, the builder has a feature that allows you to integrate eCommerce options on your website through the WooCommerce plugin integration. You can receive payments for products or services on your website with that.
Aside from that, you can also monetize your website through content gating or paywalls, where your audience will pay to access the content of certain website pages.
Also, the monetization models available on WordPress allow recurring subscriptions or ad-based revenue style. However, you might be required to integrate with third-party payment gateways like Stripe to receive payments.

Features
  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
Hosting
Features
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth
Multimedia
Features
  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
Features
  • Blogging
  • Online Stores
  • Automatic Website Building
Verdict

The WordPress website builder is built to help different businesses establish an online visibility. The numerous customizable templates allow you to create an interactive website for your business at affordable prices.

Regarding price, I consider WordPress to be worth every penny spent on it. However, you don’t have to take my word for it. You can try out the Free Plan to get a hang of things before upgrading to a paid package. You have 14 days to experiment with a paid plan and ask for a full refund if you don’t like what you’re getting. So, personally, I don’t see any risk whatsoever in using the WordPress Website Builder.

Augustine Ojeh
Author: Augustine Ojeh
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.
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