How to Get More Views on TikTok: Proven Strategies for Growth

TikTok has become one of the most popular social media platforms, with millions of people uploading videos every day. However, with so many videos flooding the platform, getting noticed can be difficult. If you’re looking to get more views on TikTok, it’s important to understand what works on the platform. 

In this article, we’ll dive into practical tips, examples, and strategies to help you increase your views and visibility, whether you’re a new creator or looking to improve your current TikTok performance.

How Much Does TikTok Pay Per View?

TikTok pays creators through the TikTok Creator Fund, which compensates them for their video views. On average, creators earn about 2 to 4 cents per 1,000 views. While this might not seem like a lot, it can add up over time, especially for viral videos with millions of views.

To put things into perspective, if you get 1 million views, you could earn between $20 to $40. TikTok views also have the potential to lead to brand deals, sponsorships, and other monetization opportunities, which can provide more substantial earnings.

What Is Considered a View on TikTok?

A view on TikTok is counted when a user watches your video for at least 3 seconds. This is the basic criteria that helps the platform measure the engagement level of content. However, TikTok also considers repeat views from the same user. 

For example, if a viewer watches your video multiple times, each view is counted separately, which can significantly boost your total view count.

This repeat-view feature plays a key role in TikTok’s algorithm, which is crucial when you’re thinking about how to get more views on TikTok. Videos that encourage rewatching, such as those with loopable content or captivating hooks, are more likely to gain traction. When users watch the video more than once, it signals to TikTok that the content is engaging and worth recommending to others. Additionally, TikTok considers interaction metrics such as likes, shares, and comments as indicators of how well a video resonates with the audience.

To get more views on TikTok, consider creating content that encourages repeat viewing or interaction:

• A catchy intro or a video that asks viewers to look closely for a hidden detail can prompt them to replay the video. 

• Videos that are funny, relatable, or surprising often get rewatched

Repeat views lead to a higher view count and, ultimately, increased visibility on the platform.

Key TikTok Terms You Need to Know

As you work on growing your TikTok views, it’s important to understand some key terms:

• TikTok Creator Fund: A program that pays creators based on their video views.
• For You Page (FYP): A personalized feed of videos TikTok recommends to users.
• Engagement Rate: The percentage of users who interact with your content (likes, comments, shares).
• Hashtags: Words or phrases preceded by “#” that categorize content and make it easier for users to discover.
• Viral: A term used when a video gains significant traction and spreads rapidly across the platform.

What are TikTok Creator Requirements?

To unlock certain features on TikTok, including monetization options, you must meet specific creator requirements. One of the key requirements to join the TikTok Creator Fund is having at least 10,000 followers, 100,000 video views in the last 30 days, and being 18 years or older. 

This is important for creators who want to explore the possibility of earning money directly from TikTok. Meeting these thresholds requires building an active and engaged following, which often means posting consistently and using strategies that drive visibility.

What are TikTok Content requirements?

If you’re hoping to get more views on TikTok, your content must align with TikTok’s community guidelines and be engaging. While there are no specific content requirements for basic users, certain types of content tend to perform better.

Before you can start working to increase your success, you need to know the basics about how to get views on TikTok. Videos that generally have higher chances of getting noticed: 

• Videos that are well-edited
• Include trending sounds or music, 
• Match current trends 

In terms of video length, it’s common to post shorter videos — 15 to 30 seconds — since they are easier to consume and more likely to be replayed, which boosts your view count.

How to Get More TikTok Views

Increasing your views on TikTok requires more than simply posting videos and hoping for the best. While there’s no magic formula, there are several proven strategies to improve your chances of gaining traction and expanding your audience.

Here are actionable steps you can take to get more views on TikTok:

1. Optimize Your Profile

Your profile is like your personal brand on TikTok. A well-optimized profile can make a significant difference in attracting followers and boosting views. Use a clear, engaging bio that reflects your personality or niche, and choose a profile picture and username that are easy to remember. A great profile increases the likelihood of new users following you and returning to see more of your content.

Tip: TikTok profiles with a well-crafted description and a clear call-to-action (e.g., “Follow for more dance videos!”) convert viewers into followers more effectively, ultimately leading to more views.

2. Leverage Trending Hashtags

Hashtags are essential for making your content discoverable on TikTok. By using trending and relevant hashtags, you increase the chances of showing up on the For You Page (FYP), where TikTok recommends content to users. Hashtags such as #TikTokEats or #FoodTok are perfect for food content, while #TikTokDanceChallenge works well for dance videos.

For example: If you’re posting a video of a new dance trend, using the hashtag #TikTokDanceChallenge could expand your reach by attracting users searching for or engaging with trending challenges. Hashtags help categorize your video, making it easier for the right audience to find it.

3. Be Consistent with Posting

Consistency is key when it comes to how to get TikTok views. Posting regularly helps keep your content in front of your followers and increases your visibility. TikTok’s algorithm favors creators who upload consistently, and while it’s not necessary to post multiple times a day, sticking to a regular schedule is important. Many creators find success posting once per day or even 3–4 times a week, but be sure to focus on quality, not just quantity.

According to Sprout Social, TikTok videos posted consistently tend to outperform those uploaded sporadically. Creators who post daily often experience more engagement, which translates to better performance.

4. Engage With Your Followers

Engagement is crucial on TikTok. If users are commenting, liking, or sharing your videos, it increases the chances of your content being pushed to a wider audience. Responding to comments and interacting with followers helps create a sense of community, which in turn boosts your visibility.

For instance, if a user comments, “This is hilarious, can you do part a 2?” responding with a follow-up video or even liking their comment will foster deeper engagement. This shows TikTok’s algorithm that your content is valuable and worth sharing.

5. Use the Right Music and Sounds

TikTok thrives on music and sound. Videos that incorporate trending songs or sounds have a higher likelihood of appearing on the FYP. Staying on top of popular audio trends and using them creatively can increase the chances of your video going viral. TikTok’s Trending Sounds section is a great place to discover what’s currently popular.

For a quick example, a fashion video featuring a trending song could draw in viewers who are engaging with that sound, creating a wider reach for your content.

6. Experiment with Video Length

Although TikTok allows videos up to 10 minutes long, shorter videos tend to work better in retaining viewers’ attention. Videos between 15 and 30 seconds are often more effective in engaging users, encouraging repeat views, and keeping viewers watching until the end. If your video is highly engaging, viewers are more likely to rewatch it, leading to higher view counts.

Experimenting with video length is crucial to find the sweet spot for your audience. For instance, if your content is punchy and attention-grabbing, a shorter format might work better. However, if you’re telling a story or explaining something in detail, a longer video may be more effective.

7. Post at Optimal Times

Timing matters on TikTok. Posting during peak hours when your target audience is most active increases your chances of getting more views. Research shows that TikTok users tend to be most active in the evening, particularly between 6:00 PM and 10:00 PM local time. However, this can vary based on your audience’s habits, so it’s worth experimenting with posting at different times of day.

TikTok engagement is typically higher in the late evening, but it’s important to check your own results because there is no universal best time to post.

8. Collaborate with Other Creators

TikTok’s duet and stitch features make it easy to collaborate with other creators. Partnering with creators who have a larger following can expose your content to their audience, increasing the chances of going viral. By collaborating, you introduce your content to people who may not have discovered you otherwise.

Let’s look at an example highlighting how to increase TikTok views via collaborations. A beauty influencer collaborating with a fashion creator to showcase outfits can attract viewers from both niches, leading to cross-promotion and more views. This type of collaboration is mutually beneficial, as it taps into each creator’s audience base.

Recommended influencer marketing platform

Popular Pays – Detailed analytics to track campaign success

9. Create Engaging, Shareable Content

TikTok videos that entertain, inform, or make people laugh have a high likelihood of being shared. Shareability is a powerful metric for TikTok’s algorithm, and videos that encourage viewers to send them to their friends or share them on other platforms can dramatically increase your views. 

There are tons of video editing tools that can help you ensure your videos pop and catch the eyes of the viewers. You can also use AI video generators to add interesting elements, or create a video from scratch.

Tip: Consider creating content that’s highly relatable, funny, or informative to increase the chances of it being shared across users’ feeds.

Recommended video editing tools

Facetune: Edit on the go with AI-enhanced precision and creativity.

Videoleap: Add stunning effects, transitions, and overlays effortlessly.

Premier Pro: Industry-standard video editing with precise tools and flexibility.

10. Use Captions and Text Overlays

Including captions or text overlays in your videos helps clarify your message and can increase engagement, especially when the video is watched without sound. Many users scroll through TikTok without audio, so having on-screen text helps maintain interest even when sound is off. 

Additionally, captions make your content more accessible to the deaf and hard-of-hearing community, promoting inclusivity and demonstrating social awareness. By ensuring your videos can be enjoyed and understood by everyone, you broaden your audience and show that you care about creating content that is universally engaging and thoughtful.

By following these tips, you can boost your chances of getting more views on TikTok and growing your audience. The key is to stay consistent, engage with your followers, and continuously experiment with new content strategies. With time, your videos will start gaining more traction, and your views will increase!

Why Views Matter on TikTok

Getting more views on TikTok is essential for growing your presence and unlocking new opportunities on the platform. Here’s why views are so important:

• Indicator of Popularity and Engagement: Views directly reflect how well your content resonates with audiences, signaling its popularity. Higher engagement also encourages TikTok’s algorithm to push your videos to a broader audience.
• Boosts Visibility on the FYP: The more views your video gets, the higher its chances of being recommended on the For You Page (FYP), TikTok’s main hub for content discovery.
• Grows Followers and Engagement: Increased views often lead to more likes, comments, and shares, which can turn casual viewers into loyal followers.
• Opens Monetization Opportunities: Creators with consistently high views are more likely to attract brand sponsorships, collaborations, and invitations to join the TikTok Creator Fund. This program pays creators based on their views and engagement levels.
• Builds Long-Term Career Growth: A steady increase in views not only improves your chances of going viral but can also establish you as a credible creator, opening doors to new financial and professional opportunities.

Focusing on strategies to boost your TikTok views can help you grow your audience, strengthen your brand, and create pathways to financial success.

Final Thoughts

Success on TikTok doesn’t happen overnight. Building a loyal following and increasing your views takes time, patience, and continual experimentation. Stay adaptable to trends, test different video formats, and pay attention to what resonates most with your audience. According to Animoto, successful TikTok creators often emphasize consistency and engagement as essential elements for growing views and building a strong presence.

Remember, TikTok’s landscape is constantly evolving. By staying creative, tracking your performance, and refining your strategy, you’ll position yourself for both short-term wins and long-term growth on the platform.

Keep refining your approach and be patient—it’s the key to long-term growth on the platform.

FAQs

Q: How many views do you need to make money on TikTok?
A: You need at least 10,000 followers and 100,000 video views in the past 30 days to be eligible for the TikTok Creator Fund, which can help you monetize your content.

Q: How do I get more TikTok views fast?
A: Using trending hashtags, posting regularly, engaging with your audience, and utilizing popular sounds are all effective strategies for increasing views quickly.

Q: What’s the best time to post on TikTok for more views?
A: The best times to post are usually during the evening or on weekends when users are most active. However, it’s important to test different times to see when your audience is most engaged.