
About BigCommerce
Expert Review
Pros




Cons


Plans And Pricing:
There are two parts of BigCommerce. One is a small business solution that has three pricing tiers. The second one is geared towards enterprise users and has custom pricing. The small business plans are divided based on features and the sales revenue you generate through BigCommerce.
Customer Support
BigCommerce takes support seriously and provides multiple options so you can choose the one you prefer. It’s important to note that some support reps are specialized in specific areas but once you get the right rep they’re knowledgeable and responsive.
Additional customer support:
Forum
BigCommerce maintains a forum for customers to discuss features, issues, and strategies.
Blog
Its blog covers marketing, product updates, and company news.
Features & Functionality
General Features
BigCommerce is a powerful eCommerce website builder with a wide range of features. It supports unlimited products, POS transactions, and has a robust page builder. It also comes with numerous advanced features to give you an edge in the market.
Mobile App Management
The mobile application allows you to access all the stores you’re hosting on BigCommerce and understand how they’re performing at a glance. You can access your order logs and change the status directly from the app. Finally, it gives you access to your customer details so you can email or call in an instant.
Marketplace Integrations
The platform comes with integrations to the major marketplaces like Google Merchant Center, Facebook/Instagram, and eBay. Any orders made are automatically synced with your store for easy inventory management and fulfillment.
Abandoned Cart Recovery
Abandoned carts are a real problem in eCommerce. The built-in tool from BigCommerce triggers when someone leaves their purchase incomplete. There are prebuilt emails that can be customized to your needs and even paired with discount codes.
Coupons & Discounts
BigCommerce has useful coupon features that allow you to target specific groups of customers with rules-based logic. For example, bundle pricing, repeat customers, cart value, etc.
Payment Options
It has over 65 direct integrations with payment processors including the popular ones like PayPal, Stripe, Square, and Authorize.net. A few of the alternative payment processors support high-risk businesses like firearms and CBD. Customers can pay with mobile wallets, credit cards, debit cards, or even with their PayPal account balance.
Safety
BigCommerce customers are given an SSL certificate to protect data transmitted through their online store. It’s PCI DSS level 1 certified and has firewalls protecting its systems. Regular scans are performed to prevent malware from corrupting or extracting sensitive data. Your customer’s payment details are encrypted in transit and never touch the BigCommerce servers. Instead, the information is routed directly to the payment processors and BigCommerce doesn’t have direct access to that information.
Product listing and Inventory Management
BigCommerce has strong inventory management features that help you make the most of your limited resources. You’re able to sync inventory from all the marketplaces you integrate with into the BigCommerce backend, edit stock levels in bulk, create smart low order notifications, and link stock levels to your store’s frontend to create urgency.
On the frontend of your website, you can create stunning product pages and control variants, sizes, colors, etc. You can also display reviews, embed videos, and there’s space for detailed product descriptions. You can play around with advanced features like top sellers, customers also viewed, group similar products, and even create featured product boxes.














Design
BigCommerce provides 156 free and paid templates. They can be edited through a drag-and-drop builder that gives you a lot of design flexibility. You also have access to CSS, HTML, and language files to get the exact look you want.
You’re able to easily switch themes but they do have specific layouts. Switching themes impromptu can lead to broken pages or strange formatting on your website so carefully consider how the themes are different before making a change.









Multimedia Automations



Marketing
All customers get a CDN to improve site performance and if you’re technically inclined, you can edit your robot.txt file. The URLs are SEO friendly and it comes with microdata so your pages have extra features in the search engines.
You can segment customers which allows you to present offers to the right groups at the right time. It also integrates with Facebook Ads. Finally, it has direct integrations with loyalty programs so you can encourage repeat shoppers to spend more over time.










Hosting




Ease Of Use:
The good news is that BigCommerce has spent time creating a fairly intuitive platform that gives beginners and experts the opportunity to create beautiful websites. You’ll be able to build an entire website within a few days. It does have advanced modules that allow you to customize your site with HTML and CSS but you need to be conversant with writing code.
Verdict:
From humble origins, BigCommerce has grown into a platform that serves nearly 100,000 customers. It combines key features that allow eCommerce brands – big and small – to turn more visitors into satisfied customers.
It boasts solid inventory management, seamless integrations with popular marketplaces, deep editing features, an intuitive interface, and responsive customer support. If you can get beyond a few challenges like the inability to edit orders after they’ve been placed then you will come to love BigCommerce. When you take a look at the platform as a whole, it’s a solid choice for brands that want power, control, and an evolving feature-set to power their online presence.
User Review

- Multiple payment processors are huge bonus.
- Themes are too pricey! I wish I could swing upgrading my website, but will have to wait.
- BC offers bulk editing. Page builder is great for design.
- Themes are slightly limited
- It integrates perfectly with Shopkeep which we use for POS. Inventory management syncs and is done on both ends as well.
- There have been small issues along the way but the updates BigCommerce releases has fixed everything so far.
- Free trial to start and the support team was out of this world great!