About GetResponse

Category: Email Marketing
GetResponse is an email marketing software that’s highly intuitive. It empowers you to run effective marketing campaigns with access to landing pages, email conversion funnels, website builders, marketing automation, and webinars that strengthen your customer relationship.

Company: GetResponse S.A.

GetResponse is distinguished as a marketing company that provides affordable, diverse, and effective marketing tools that helps small and large businesses meet their customer’s needs.
GetResponse has been in business since 1998 and it’s grown since then.

Founded by Simon Grabowski and headquartered in Gdansk, Pomorskie, Poland, this platform has over 350,000 customers across 183+ countries. GetResponse has received numerous awards, including the most popular email marketing software according to SaaS Worthy.

In-Depth Analysis

0 Overall
Price 5.0
Performance 4.5
Ease Of Use 4.5
Features 5.0
Support 4.5

Pros

  • Intuitive platform
  • Affordable pricing
  • Many resource materials
  • Avoid the spam folder all the time

Cons

  • Average deliverability

GetResponse Comparisons

VS
VS
VS
Plans & Pricing

With the free version of GetResponse, you can send up to 2,500 emails for free with enough space for 500 contacts. This free version is ideal for businesses building from scratch and working with a toght budget. However, GetResponse provides an effective solution that allows you to generate leads at no cost.

GetResponse offers users access to premium features for 30 days. You can access 190+ templates that are visually stimulating and attractive. Access to automation, integrations, A/B testing, a website builder, and chats within a specific time are also benefits of using a premium plan.

After 30 days of accessing all of these tools, you’ll have to decide whether to upgrade to the paid version or stick with the free plan. However, the paid version of GetResponse is affordable and the pricing is based on the number of contacts you want to reach.

Also, you choose how you want your payment billed, either monthly, yearly, or for two years. There are discounts for choosing long-term billing options. If you’re working with a team and need access to a multi-user account, you should subscribe to a paid plan.

Free
$0
/mo
Up to 500 contacts
  • 2,500 newsletters/mo
  • 1 landing page
  • Website Builder
  • Connect your domain
  • Signup forms and popups
Email marketing
$19
/mo*
30-day FREE trial
  • Everything in Free Plan
  • Starts at 1,000 contacts
  • Unlimited landing pages
  • Unlimited website builder
  • Email scheduling
  • Integrations and API
Marketing Automation
$59
/mo*
  • Everything in Email Marketing
  • Marketing automation
  • Webinars
  • Event-based automation
  • Advanced segmentation
  • Sales funnel
  • Contact scoring
  • 3 users
E-commerce Marketing
$119
/mo*
  • Everything in Marketing Automation
  • Fast transactional emails
  • Ecommerce segmentation
  • Abandoned cart recovery
  • Web push notifications
  • Product recommendations
  • Promo codes
  • 5 users

 

Performance

GetResponse as a digital marketing tool provides exceptional features that makes it easier to reach your customers. With this tool, you can guarantee that your emails will reach your desired audience without any hitches. This section tests the GetResponse marketing software for deliverability and spamminess.

Deliverability

GetResponse scores 65% in deliverability using Mail Genius. Mail Genius highlighted issues related to mail server IP and domain blacklists that can affect the deliverability of your emails. However, other aspects of the tool are considered safe by this testing tool.

Spamminess

The spam folder is the Bermuda triangle for email marketers. So, they avoid it like the plague. Luckily, GetResponse gets a perfect score for avoiding the spam folder. No mysteriously missing emails. For this reason, Mail Tester has declared this email marketing tool as ideal for reaching your customers with the ability to stay out of the spam folder 100% of the time.

Uniqueness

GetResponse is committed to making email marketing services accessible to all regardless of their company size and budget. Apart from being a highly intuitive platform, GetResponse provides mouth-watering features to users based on what they can afford. You don’t need any coding or technical knowledge to use the tools provided by this company. Numerous ready-made templates will help you run impressive email campaigns. The AI-powered recommendation engine can also help you deliver hyper-personalized product suggestions to users directly on their emails.

Ease of Use

Using GetResponse is simple. It allows you to reach all your email marketing goals with a few clicks. If you have any complications, you can trust the GetResponse team members and the short pop-up guides on the platform to help you through your journey so you can produce remarkable results.

Setup

You can breeze through the setup process of GetResponse. You need to input your email address and name to open an account. Afterward, you’ll receive an email requesting that you activate your account. Then, you include your company’s name, country, address, and postal code to set up the account successfully. When you’re done, your email address will be added automatically to the contact list so you can easily send your test emails there. It’s a smooth process with pop-up guides to help you get past each stage without difficulties.

Designing your email with the drag-and-drop editor

GetResponse offers access to different templates you can customize to your use, and include your own company’s detail to personalize it. All the required tools are easy to find and within your reach. With a few clicks, you can create an amazing design that stops your customers in their tracks.

The drag-and-drop editor makes it easy to customize these templates. With several widgets on the right side of the editor and the live preview of the email on the left, you can add, move, and modify elements however you see fit.

Audience building and segmenting

Segmenting your audience into different categories will help you tailor your content based on their preferences and position in your sales funnel. But before you get a chance to segment audiences, you have to add new contacts to the software. There are several ways to do that: import as a CSV file, add manually or use a landing page with forms to collect leads. Whichever option you choose, the process is very intuitive.

Email automation

Email automation is important, especially if you want to provide a real-time personalized experience to your audiences. You can create a workflow that will allow you to send welcome emails, abandoned cart emails, post-purchase, and lead-qualifying emails in real-time. Interestingly, you don’t necessarily have to build these workflows from scratch. GetResponse offers numerous templates you can modify to fit your needs.

Integrations

Customer Support

GetResponse has diverse channels you can use to report your challenges and seek assistance from the support team. Even from the setup process, this company provides on-page guides to help you on your journey. They offer a tour of the various tools available for your use. Their customer support is available 24 hours a day and 7 days a week. Regardless of the time, you reach out, you’ll get the assistance you need to go through your journey seamlessly.

Even if you have the simplest or most complicated questions to ask, GetResponse’s support team is eager to walk you through the process to avoid any complications. You can always choose the type of support you want based on preference, the urgency of your need, and the peculiarity of your situation. GetResponse has enough varieties to meet you at your point of convenience.

GetResponse Live Chat

I sent a message through the GetResponse live chat and I got a response immediately. It was as though the team member was waiting for me to make a click. Within 4 minutes, I got an explicit solution to my challenge, with resources to match.

The personnel was highly responsive and effective in providing solutions to my challenges. He showed how much he valued my time. However, GetResponse doesn’t send a transcript to your mail automatically, you’ll have to choose that option yourself.

Email Support

After our live chat session, I received a transcript of the conversation via email. That’s obviously because I chose to receive it. Apart from that, the support team reached out further with follow-up emails to see how I’m getting along with the solutions they proffered over live chat the previous time.

Sending a fresh email, to report a new issue I was experiencing was seamless. The response came just a few minutes after my query was sent. And their response over email was as comprehensive as it gets. This is, by far, one of the best email support I’ve experienced.

Webinar Library

GetResponse offers free access to a large library of engaging webinars produced by experts to guide you and increase your marketing knowledge. Most of these webinars are mostly below one hour, so you can finish them in one sitting. It covers building your email list, optimizing landing pages, e-commerce marketing, and building a successful email marketing campaign. If you’re seeking to achieve either of these results, then you should visit the webinar library for resources.

Phone Support

GetResponse only provides phone support for Enterprise clients using custom pricing (i.e. Mid and Large Companies). Every other plan simply relies on other customer support resources to navigate the platform. Although I didn’t use phone support personally (since I’m not an enterprise client), my research showed that GetResponse entertains call-back requests and actively receives customer phone calls, even at odd hours.

Blog

This platform’s blog is a treasure chest. It offers content that details how to scale your email marketing campaign and gain tighter results. GetResponse has a blog with exhaustive materials that help you build better relationships with customers. It even offers tips on keeping them hooked, which is especially useful for e-commerce brands.

24/7 Help & Support
24/7 Help & Support
Get 24/7 support via multiple channels
Live Online Chat
Live Online Chat
There is a live chat
Email
Email
sales@getresponse.com
Video Tutorials
Video Tutorials
Video tutorials and free webinars from GetResponse
FAQ
FAQ
Receive comprehensive answers to all common questions
Features & Functionality
General Features

Drag & Drop Editor

With a drag-and-drop editor that keeps your preferences stored, you don’t have to search for frequently used elements every time. A layout section equipped with four categories of element blocks makes it possible for you to add any element to your email regardless of how simple or complex it may be.

The editor also gives you control over how your message looks. With the “Message Style” section, you can customize the fonts, sizes, and colors of various email elements. No need for regular emails. You should be creating emails that stick to the recipient’s mind, always. 

Reporting & Analytics

GetResponse provides a precise analysis of the performance of every email campaign. It shows the delivery rate, click rate, open rate, unsubscribe rate, bounce rate, and spam complaint rate. This way, you can know how your customers interact with your emails as well as the areas that might need adjustments.

A/B Testing

With GetResponse, you can test two different versions of your emails and choose the one that performs better for your audience. Your customers will only see the version that stands out. It tests the send time, subject line, email address, and emails that are most suited for your audience.

AI Product Recommendation

Increase your click-through rate by up to 70% and shoot your bottom line up by 33% when you incorporate the AI product recommendation feature into your email campaigns. With this feature, you can deliver a hyper-personalized shopping experience to your customers right inside their emails. Nothing could be better.

Features
  • Unlimited Emails
  • Image Library
  • Drag-and-Drop Editor
  • Multiple Users
  • Gmail Import
  • Sign-Up Forms
  • Google Analytics
  • Email Lists
  • Segmenting
Marketing
Features
  • A/B Testing
  • Social Media Marketing
  • Surveys
  • Bounce Management
  • Tracking Analytics
  • Automated Email Responses
Design
Features
  • Email Templates
  • Building Personalized Emails
  • Email & Mobile Preview
  • Flexible Design
  • Storage for Data & Images
  • Newsletter Templates
  • Languages
  • Integrations
Verdict

GetResponse provides access to exceptional features within the test period. Even after that, you can still create an impressive feel for your customers that will gain their trust and keep them coming for more. It offers a wide range of tools such as forms and popups, website builders, autoresponders, chat boxes to manage customer relationships, and e-commerce tools you can leverage to level up.

This email marketing company believes every marketer can start from where they are, that’s why they offer features that cut across different business levels. Whether you’re running your business alone or working with a team, GetResponse provides functionalities that will help you engage your customers effectively.

Grace Ogangwu
Author: Grace Ogangwu
Grace is a tech writer and ghostwriter with 6 years of experience working with international marketing agencies and disruptive B2B SaaS companies. She has an academic background in the English Language and Creative Writing. Grace is a lover of contemporary romance novels and prefers to design her own dresses.

GetResponse User Reviews

D
David G
11-50 employees
Used for: 6-12 months
02 Jan - 2021

Best tool I’ve seen for affiliate marketers

Two things are important for affiliate marketers. One is the ease of use and the other one is robust email automations. GetResponse has both. And, of course, it’s integrated with the popular lead capture tools.

Pros

- Very easy to set up
- Great customer service
- Fair price point based on contacts
- Combines multiple tools into one

Cons

There’s no free tier to gets started

W
William R
02-10 employees
Used for: 6-12 months
04 Jan - 2021

I found it unreliable at times

GetResponse comes recommended by many people because it is supposed to combine multiple tools into one. They technically do this but I had a bad experience with some features not working as advertised, slow loading, and being incompatible with certain bro

D
Derrick P
51-200 employees
Used for: 1-2 years
02 Feb - 2021

Best tool for lead management and segmentation

As a digital marketing agency, we are always creating campaigns for ourselves and our clients. GetResponse has all the tools we needed to create fresh campaigns for all of our clients and properly manage the data we got.

Pros

- Many options for targeting subscribers which increased our open rate
- Can select from multiple email templates or choose to use one you’ve created in the past

J
Julia R
11-50 employees
Used for: 6-12 months
15 Mar - 2021

A solid piece of software

It has the occasional server issues but apart from that, the software delivers and it also has training that will help you get better at marketing.

D
Dante B
11-50 employees
Used for: Less than 6 months
07 Feb - 2021

Hands down, the best email marketing service

I’ve tried a lot of tools and I’m not loyal to any of them except for GetResponse. It does everything I need without charging an arm and a leg.

Pros

The support team is fast and knowledgeable