About HubSpot

Category: ITSM
HubSpot features an intuitive interface, which is extremely quick to learn, with a simple, easy-to-navigate-friendly layout, even for those who aren't tech-savvy. You can use it across your marketing, sales, and customer service departments.

Company: HubSpot

Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot is a development company that provides sophisticated software for inbound marketing, CRM, content management, and lead generation among others.

Inventing the gated content methodology of inbound marketing during its early years gave Hubspot genius-style credibility in a community of innovative-thinking marketing experts.

On October 9, 2014, the company became listed on the NYSE with the ticker symbol “HUBS”. It currently has over 5,890 employees and offices in Japan, Australia, Canada, Germany, and the UK, while maintaining its Massachusetts headquarters.

In-Depth Analysis

0 Overall
Price 3.0
Ease Of Use 4.0
Features 4.0
Support 4.0


  • It includes free CRM software, ideal for sales teams, marketing automation software, and so on.
  • It can be used for marketing or to build your website.
  • Hubspot CRM is easy to integrate with internet browsers, email providers and your company workflow.


  • HubSpot offers very limited features in its free version, so you’ll only be able to use it for the most basic things.
  • HubSpots contracts aren't flexible, once you agree to a contract, you're locked in.
  • Some of the templates aren't so easy to modify.

HubSpot Comparisons

Plans & Pricing

HubSpot Service Hub has four pricing tiers ranging from $0 to $1,200. There is also a free trial of HubSpot Service Hub available. Consider the various pricing editions below to determine which suite and features suit your budget and needs.

Enterprise plan

Starter plan

The starter plan starts at $45/month, billed at $540/yr. This plan includes two paid users, and $23/Mo for addition users. Features of this plan include the ability to: remove HubSpot Branding, organise support channels, streamline customer communications, measure and improve efficiency. Plus with this plan, you can get help after than on the free plan.

Professional plan

The professional plan starts at $450/Mo, billed at $5,400/yr. The professional plan includes 5 paid users, you’re able to add additional users for $90/Mo. This plan is packed with all starter plan features, plus scale up support with automation and self service, connect service to the point office, expand customer relationship, plus advanced support.

Ease of Use

HubSpot is really easy to use, even Hubspot acknowledges this. It features a simple layout which makes it easier to navigate all of the different powerful tools on offer. The design leads to an increase in conversion rates and it’s effective to navigate through HubSpot.
Particularly, HubSpot offers Ease of use and intuitive design. Easy implementation, and It’s recommended for small companies.

Customer Support

This may sound like a piece of bad news, but customer support options are based on the product plan you’re on. HubSpot offers different support gateways, ranging from community to Email, chats and phone calls. However, there are limitations based on your product plan.
Customers on the free plan are entitled to get support Only from the community. Starter accounts are supported by the community, Chats and email. Professional and enterprise accounts however are supported by phone, and all other support earlier mentioned. As a plus, some carriers support toll-free dial.
If you have multiple HubSpot products, your support options are based on your highest subscription.
Additional Resources:

HubSpot features a community page, which allows you to interact with other users, and experts in the field. The HubSpot community serves as a support for users.
HubSpot Academy is where you’d find video trainings, you can also get certified in HubSpot.
Developer Documentation:
HubSpot uses this feature to grant you access to reference documentation for API and CMS development.

Features & Functionality
General Features

HubSpot is a feature-rich CRM software that helps companies to attract visitors, convert leads, and close & retain customers, and here are five of the best features of the HubSpot Marketing Hub:

Ad management and tracking

With the same tool you use to create campaigns, you can monitor and prioritize conversations as well as publish to social media. Utilize the power of video to increase the impact of your content. Easily embed files in social media, web pages, and blog posts by hosting and managing them right inside HubSpot.

Landing page

Marketers can create their own templates or use ones that have already been created. For marketers with little to no design or coding experience, the drag and drop editor makes it simple to move modules around and add text or images.

This feature also allows you to create a form and send a follow-up email directly from the landing page. This simplifies the process of creating assets for lead capture while also maximizing time and efficiency for marketers. It also eliminates the need for multiple workflows to create and use a lead generation landing page.


Users can send bulk emails with personalization tokens, calls-to-action, links, and images using HubSpot’s email feature. You can also use it to test your emails on various email clients and devices before sending them.

In terms of design, there’s a drag-and-drop editor that allows marketers to customize templates according to the type of email they’re sending without having to hire a developer. The email feature also includes reporting tools that allow you to examine metrics such as bounce rate, unsubscribes, open rate, and click-through rate over time and by email type.


 In each and every marketing team, reporting role is essential, and most marketers must use multiple platforms to report on their entire buying cycle, customers, and marketing interactions. However, if your entire team uses HubSpot, you can do all of your reporting from one place. HubSpot’s pre-built reports, custom reports, and attribution reports can all be added to a dashboard for easy review and analysis.

Users can be emailed dashboards, they can be edited for different date selections, or they can be made private to limit access. Dashboards make your customer and prospect data easy to access and refer to above all else. You will become a more informed and well-rounded marketer if you have that information at your fingertips and refer to it frequently.

Social Media Management and Integration

 HubSpot integrates with Linkedin, Instagram, and Facebook, allowing users to connect multiple accounts across platforms and plan and schedule posts more easily. Posts can be drafted, edited, and scheduled directly within HubSpot.

It’s important to note that the social tools have limitations in terms of analytics, tracking, and in-app functionality, but the fact that you can schedule and post from within HubSpot is a huge plus.


Just like other competing CRM software, HubSpot integrates perfectly well with most other third-party apps, giving you the flexibility to get the most out of your HubSpot journey.

Below are a few of HubSpot’s integrations: PandaDoc, Salesforce, Facebook Ads, EventBrite.

  • Asset Discovery and Management
  • Configuration Management
  • Incident and Problem Management
  • Self-Service Support Desk
  • Knowledge Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • Multi-Cloud Support
  • Automated Workflows
  • DevOps Integration
  • Dashboards and Reports
  • Multi-Lingual
  • Native Mobile App
  • Single System of Record
  • Virtual Agent
Incident Management
  • Major Incident Management
  • Single-Pane Agent View
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Guided Setup
Problem Management
  • Contextual Knowledge
  • Automated Notifications
  • Remediation Plans
  • Real-Time Analytics
Change Management
  • Multimodal Change
  • Change Success Score
  • Change Approval Policies
  • Risk Intelligence
  • Built-In Risk Assessment and Calculation
Request Management
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Two-Way Notifications
  • Quick & Easy Approvals
  • Report Designer
  • Report Administration
  • Natural Language Query
  • Dashboards

The software has amazing potential but it’s quite pricey when you want to use its integrations and automation processes, at least in comparison with competing software in the market.
In addition to the ease of use, HubSpot inarguably has the best customer support which I have come across, depending on your subscription, there’s a choice of email support, live chat, and phone support which are all great!. I personally use the chat service which I find very efficient, you would seldom experience issues using this software, and even if you do, there’s a great support system to put you through.

Walter Washington
Author: Walter Washington
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