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Brevo CRM's Offerings
Using Sendinblue CRM Software is entirely free. You can access all advanced features on this tool without paying a dime. On this digital marketing platform, you only pay for the marketing tools and chat feature; asides from that, the remaining features come at no cost. This free tool allows you to upload the data of unlimited contacts without constraint. You never have to worry about the number of customers you interact with on this platform.
Customer Support
Sendinblue provides different support channels and resources to guide customers as they discover the numerous features on the platform. Although Sendinblue is a user-friendly platform, this company is still structured to ensure users can easily perform the basic and advanced features without hassle.
Email Support
Opening a support ticket on Sendinblue is quite easy. All you have to do is click on the help button on the top right of your screen, where you’ll find support and tickets as an option. This email support is the primary support system where customers can get comprehensive responses to all their complaints.
Phone Support
Finding a call line on Sendinblue is tough, and when you find one, it is a Paris number that you’ll find on the Sendinblue Academy support page. However, you’ll have to incur extra costs for this international call to pull through successfully. The call handler was polite, friendly, and helpful in providing tips to help me solve my problems easily.
Blog
This blog offers updated and recent insights that users can leverage to grow their businesses. It covers different categories, including email marketing, marketing automation, customer relationship management, e-commerce, and multichannel marketing. The CRM section covers creating a winning strategy, tips for small businesses, and insights into proper customer data management.
Sendinblue Academy
This platform offers certificate courses that cover email marketing, data protection, contact management, and running successful campaigns. The academy provides detailed videos ranging from 30 minutes to 1 hour, with expert insights. If you are looking for a stress-free way to become an email marketing expert, you can simply take the quiz at this academy.
Features & Functionality
General Features
Task Management
An effective CRM tool helps you keep track of all your business activities to ensure that you need miss important deadlines. For businesses to remain constantly productive, they require a powerful task management tool that allows them to remain on schedule. The task management tool on Sendinblue has various options, including call, email, meeting, lunch, to-do, and deadline. When creating a new task, you can include your task in an appropriate section to make your work smoother. It accounts for complete and incomplete tasks. Sendinblue allows you to create tasks of up to 100 rows per page.
Reporting and Analytics
Although Sendinblue provides a detailed analytics structure for email marketing, the Sales CRM lacks analytics that covers all aspects of the tool. The only aspect that’s accounted for in terms of analytics is the deals page which only tracks the number of deals won and revenue. Also, it only provides one medium for viewing the data, which can be quite restricting and inflexible. However, if you’re only starting, this might be workable for your team.
Streamline communication with integrated email tools.
Sales
Pipeline Management
This Sendinblue makes it easy to track your customers’ progress through the sales pipeline. Depending on what suits you best, you can decide to view your deals using the kanban software or a list. You can set an estimated revenue for each deal owner and classify them into different stages. The deals page on Sendinblue has a section for new, qualifying, demo scheduled, pending commitment, negotiation, and won and lost deals that are structured to help you know how much effort is required to convert a new lead. The page also tracks the expected close date, actual close date, and next activity, providing better insight into your business operations.
Contact Management
Managing your contacts on Sendinblue is a lifesaver. You can work with an unlimited number of contacts without incurring extra costs. Sendinblue makes it possible for you easy access and manages your customer information. The contacts page on this platform shows the customer’s email address, subscription status, contact owner, first and last name, SMS, date added, and other additional columns you might be willing to include. This way, every team member can have a comprehensive insight into all the customer data required to take strategic steps. It also enables you to create different segments for your contact for easy accessibility.
Automation
Marketing Automation
Sendinblue is also a powerful marketing tool that makes it easy to automate different activities to avoid performing repetitive tasks. This tool helps you to send an email to those who abandoned a cart, joined your subscribe list, made a purchase, or performed certain marketing activities. This way, Sendinblue ensures you remain in touch with potential clients and increase your chances of increasing sales.
Performance:
Although Sendinblue is largely recognized as an email marketing software, it still provides a CRM tool that helps you manage customer data effectively without incurring any costs.
Speed
Using Sendinblue right from the setup is straightforward. It also helps you save time while transferring data so your team members can track the progress of every customer along the sales pipeline. Based on my assessment, it takes 1 minute to import a file on Sendinblue; you can find the details in the video below.
Automation
Sendinblue provides average features in terms of automation. It provides functions that center around its primary function as an email marketing tool while neglecting automation features for the CRM tool.
However, the marketing automation features on Sendinblue are quite impressive because it ensures users never miss any of their customers. The process is clear, seamless, and time-efficient.
Some automation that are not included in Sendinblue are:
- Sales pipeline automation
- Sales forecasting automation
- Quote management
- Lead scoring automation
Other than these, Sendinblue offers every other performance automation that is expected from a CRM tool of its calibre.
Ease Of Use:
Using Sendinblue is quite straightforward; although the support channels are limited in some ways, there’s a high tendency you won’t need them much. This platform was designed to ensure users can find their way around easily without depending heavily on external resources to figure it out. In cases where resources are needed, you can find them concerning every feature you’re exploring.
Setup
Setting up an account on Sendinblue is quite easy. You’ll have to include your first name, last name, email address, company name, website, phone number, and country details before you can tap into the full capacity of this platform. When you’re done with this, you’ll have to install the sales CRM on this platform from the app store before you can use it. The process takes less than a minute, so you need not worry about it taking too long.
Audience Building and Segmenting
Building an audience on Sendinblue makes it easy to include your list of contacts and segment them. You can include your customer data manually or import your contacts to make your work more stress-free. This platform allows you to upload unlimited contacts for free, so if you’re dealing with a lot of customer data, this is a cost-effective option you can leverage to your advantage.
This platform supports different file types, including CSV, xlsx, and txt files, making importation straightforward. Sendinblue also allows you to simply copy and paste your contacts without going through long processes. If you’re having trouble collecting customer data, you can leverage the embedded forms you can include on your website.
Customizing CRM tools
Sendinblue allows you to customize different features. On the deals page, there are normally three visible options, deal name, owner, and date created. However, you can include other options, including the deal stage, actual close date, expected close date, and next activity. This way, you can structure your page based on your company’s operations and preferences. Although other pages have limited custom features, you can still leverage these to make your work smooth.
Integrations
This platform helps you interact seamlessly with other third-party apps without moving across different platforms to get the job done. I had no challenges integrating Sendinblue with Zoho CRM to transfer the data on the previous tool, so I didn’t have to build from scratch. I can also use Google contacts, Outlook, Gmail contacts, and other management tools to ensure I have comprehensive data on my account as I build.
Instead of transferring previous information using an excel sheet, Sendinblue already makes it easy for me to transfer data without any hassles. I had to sync the two platforms to get it running effectively. Sendinblue also provides detailed articles to guide you through the integration process.
Uniqueness:
Sendinblue stands out among other CRM tools because it is entirely free for you to use. In addition, Sendinblue makes it easy for beginners to manage customer data without breaking a sweat. It also offers email and SMS marketing features that help boost customer relationships. You’ll get to integrate this CRM tool with other third-party applications that’ll make your work easier.
Verdict:
Sendinblue CRM makes it easy and accessible for all to leverage tools to strengthen customer relationships for free. If your business is in its easy stages and you’re looking for an option that will help you save costs, Sendinblue is a great fit for you. It has powerful features that make segmenting contacts and build an audience seamlessly. Although it works better as an email marketing software, the CRM features are still useful for beginners.
Also, it allows you to manage unlimited contacts and schedule tasks using its intuitive platform. However, even if you desire more advanced features using the sales CRM, Sendinblue provides no opportunity to enjoy upgraded features in the pricing option. Ultimately, Sendinblue makes it possible for businesses to manage customer data without having holes in their pockets.
User Review
Write a Review- Minimal and clean
- Very affordable compared to other solutions out there
- Way too simple and minimal. Wouldn't call it a CRM, but an email marketing solution...
- So easy to work with
- Customer service should pick up the pace, I needed them at some point and it took a while for them to reply
- - Send time optimization feature is very helpful
- - Can also send mobile text messages
- - Simple marketing automation workflows creation
- - Wonderful reports overview
