Squarespace has quite a lot of features which makes it one of the best website builders. These features help users to keep marketing, web design, and management in one place. Most of Squarespace’s features can be enjoyed without third-party apps and are thus easily accessible to all users. Here’s a highlight of some standout features.
Search Engine Optimization (SEO)
On most website builders, standard SEO requires integrated third-party apps. That usually incurs extra costs but the SEO extension available on Squarespace is free to use. It also offers Smart SEO for eCommerce SEO needs.
Beyond integrated extensions, Squarespace has some built-in SEO features to help users improve site visibility.
During page setups, the SEO Checklist contains a list of actions to help optimize your website for search engines. Squarespace websites are directly integrated with the Google Search Console and verified websites can view keywords that their target audiences are searching.
Other SEO-related features include built-in site maps and automatic markups.
Squarespace has impressive mobile responsiveness. If you’re using the desktop version of the website editor, you can easily toggle between mobile, tablet, and desktop views. You don’t have to design a mobile screen or tablet screen differently. As you design on one interface, the website is optimized to be responsive on other interfaces.
The platform can be fully accessed on the go using a smartphone. Users can either download the Squarespace mobile app or click on the website editor access URL that is requested via the email address registered with Squarespace. The app and link access are available to both Android and iOS users.
Interestingly, you can edit your website, fully, on your phone. You can also check your website analytics, add gallery images, write blog posts and manage inventory, all from your phone.
Squarespace website builder offers extensive analytics that helps monitor business and website growth. In the Squarespace analytics suite, you’ll find tools for tracking sales, customer profiles and website traffic. Some tools offer in-depth analysis of data points like individual product performance, customer location, customer journey, and sources of website traffic. Users can check their website analytics on their phones as well.
Pre-formatted website layouts
When you click on the get started button to begin your website design process with Squarespace, you’ll have to answer some questions. The question includes what your website name will be as well as what you want to achieve with the website. The software uses these questions to pick out the most appropriate templates and themes for the purpose you had previously selected. It also preselects pages based on the same criteria.
Any Squarespace website is capable of having up to 1,000 pages regardless of the plan subscribed for. The limits are in the amount of content you can put on specific pages, for example, an events page can only hold 350 events per month. Blog pages have no content limits while some pages with no official limits have recommended content for optimum performance.
These generous page limits mean Squarespace can support very large websites. For the sake of site speed and optimal performance, the platform recommends that your website should have no more than 400 pages.