Squarespace vs. Wix: Which One Will Help You Create Your Dream Site?

Creating a website has never been easier, but choosing the right platform can still feel overwhelming. Two of the most popular website builders today are Squarespace and Wix. Both offer powerful tools for building professional-looking websites without coding, but they cater to different types of users, goals, and budgets.

So which is better: Squarespace or Wix? Let’s break it down and compare Squarespace vs Wix across essential categories to help you decide which one fits your vision.

Overview: Squarespace vs Wix

AI Tools Comparison

Both Squarespace and Wix have embraced artificial intelligence (AI) to make website building more intuitive and powerful.

Squarespace AI Features

• Squarespace Blueprint AI: Builds a customized site layout based on your answers to a short quiz.

• AI Writer: Helps generate and refine your website copy, such as headlines, product descriptions, and blog content.

• AI Section Backgrounds: Suggest AI-generated visuals to complement your site design.

Wix AI Features

• AI Website Builder: Guides users through a simple questionnaire and builds a complete website tailored to your needs.

• AI Text Creator: Generates custom content using your tone and keywords.

• AI Image Editor: Includes background removal, object eraser, and image enhancement.

• AI Product Descriptions: Auto-generates optimized descriptions for eCommerce products.

Wix offers a wider set of AI-powered tools, but Squarespace’s AI feels more curated for design-focused users.

Ease of Use

Both platforms are user-friendly but in different ways.

• Wix is the king of drag-and-drop. You can literally place elements anywhere on the page, offering maximum creative freedom.

• Squarespace has a more structured editor, making it less chaotic for beginners and easier to keep your design consistent.

Squarespace Fluid Engine

Squarespace’s Fluid Engine is a next-generation drag-and-drop editor that was introduced to make the design process more visual and flexible. Unlike the classic layout editor, Fluid Engine allows for responsive grid-based design, letting you drag content blocks anywhere on a canvas while still maintaining alignment and structure. It’s ideal for users who want both creativity and design integrity in one package.

If you want total control and don’t mind a bit of a learning curve, go with Wix. Squarespace might be your winner if you want a slick, curated design experience.

Templates and Design

When it comes to design quality, Squarespace is widely praised for its clean, modern templates that look great on any device. They’re especially good for photographers, designers, and other creatives.

Wix offers more than 800 templates, which vary in quality but offer more styles and themes than Squarespace. Wix templates are also easier to customize from scratch.

Verdict:

• Choose Squarespace if you want minimal, high-end designs.

• Choose Wix if you want more template options and flexibility.

Customization and Flexibility

• Wix gives you almost complete design freedom. You can move any element anywhere. Plus, Wix’s App Market has over 300 tools to expand your site’s functionality. It’s perfect for users who want full creative control and don’t mind spending time fine-tuning every detail.

• Squarespace keeps things more structured. But with the introduction of Fluid Engine, Squarespace has stepped up its design flexibility game. Fluid Engine is a grid-based drag-and-drop editor that allows users to place content blocks anywhere on the page with pixel-level precision while maintaining responsive design across devices. It gives users more control over layout compared to Squarespace’s classic editor, blending creativity with structure.

Winner: Tie. Wix is best for full freedom, but Squarespace’s Fluid Engine makes it more competitive than ever.

Blogging Features

Squarespace was built with content creators in mind.

• Squarespace offers robust blogging tools: categories, tags, multiple authors, scheduling, and AMP support.

• Wix has blogging functionality too, but it’s not as seamless or elegant.

Best for bloggers: Squarespace.

E-commerce Capabilities

Both platforms offer e-commerce features, but they serve slightly different needs.

• Squarespace supports inventory management, POS systems, gift cards, and customer accounts. It’s better for creatives and small-to-mid-sized businesses selling physical or digital goods.

• Wix offers more granular control over store settings and integrates better with dropshipping and third-party fulfillment tools. It’s also a great pick for beginners starting an online store.

Best for serious e-commerce: Squarespace.
Best for small or starter shops: Wix.

SEO Tools and Performance

Both Wix and Squarespace provide built-in SEO tools:

• Meta titles/descriptions

• Image alt text

• Sitemap generation

• Mobile-friendly design

But Wix offers advanced features like:

• Structured data (schema)

• SEO wizard for beginners

• Integration with tools like Semrush

Wix wins for more advanced SEO customization.

Pricing Comparison

• Squarespace does not offer a free plan but has a 14-day free trial.

• Wix provides a free plan with Wix branding and limited features.

Support and Help Resources

• Squarespace has 24/7 email and live chat support, plus a deep knowledge base and webinars.

• Wix includes a help center, ticket system, phone support (via callback), and a strong community forum.

Both provide good support, but Wix is slightly more accessible for beginners.

Final Verdict: Which is Better, Squarespace or Wix?

Our Take:

• Choose Squarespace if you want a sleek, professionally designed website for your portfolio, creative business, or blog.

• Choose Wix if you want more control, more integrations, and an easier start with a flexible design.

No matter which you choose, both platforms make it easy to bring your ideas online. It all comes down to your goals, budget, and how much customization you want.

Final Thoughts: Squarespace vs. Wix — Which Is Right for You?

Choosing between Wix and Squarespace depends entirely on your goals, style preferences, and how hands-on you want to be with your website.

• If you’re a creative professional, blogger, or small business owner who values aesthetics and wants a streamlined experience, Squarespace offers stunning templates, strong e-commerce tools, and a clean editing interface powered by Fluid Engine.

• If you’re an entrepreneur, freelancer, or beginner looking for maximum flexibility, more apps and integrations, and robust SEO tools, Wix offers a better all-around toolkit, especially if you want to grow or experiment over time.

Here’s a quick rule of thumb:

• Go with Squarespace if design-first is your priority.

• Choose Wix if you want freedom and features above all.

Whichever you choose, rest assured that both are top-tier platforms designed to help you build a site you’re proud of.

Want more comparison guides like this? Let us know!

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Related Questions

Which is better: Wix or Squarespace for small business?
Wix is better for small businesses that need flexibility and tools. Squarespace is better for service-based businesses focused on brand and design.

Can I switch from Wix to Squarespace or vice versa?
Due to different platform architectures, switching is not easy. If you’re starting out, try both before committing.

Is Wix or Squarespace better for SEO?
Wix has slightly more advanced SEO tools, but both are sufficient for most users.

Do both support mobile design?
Yes. Both offer responsive mobile design by default.