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We receive advertising fees from the brands we review that affect ranking.
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2025-11-26 08:27:20

Customer Lifetime Value (LTV) Calculator

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Keidar Sharoni
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πŸ’Ž Customer Lifetime Value Calculator

Discover how much each customer is truly worth to your business

πŸ“Š Customer Metrics
?
The average amount a customer spends per transaction. Calculate by dividing total revenue by number of purchases.
$
?
How many times per year does an average customer make a purchase? For example: 12 = monthly, 4 = quarterly, 52 = weekly.
?
How many years does an average customer continue buying from you? Industry average is 3-5 years for most businesses.
πŸ’° Cost Metrics (Optional)
?
How much you spend on marketing and sales to acquire one new customer. Calculate by dividing total marketing spend by number of new customers.
$
?
Your profit margin percentage after costs. For example: if you make $40 profit on a $100 sale, your margin is 40%.
?
Annual cost to keep a customer engaged (support, loyalty programs, etc.). Leave at 0 if unsure.
$
Estimated Customer Lifetime Value
$0.00
Per customer over their lifetime
πŸ’΅
Annual Value
$0.00
Revenue per customer per year
πŸ’Ž
Net LTV
$0.00
Profit after acquisition costs
πŸ“ˆ
LTV:CAC Ratio
0:1
Return on customer acquisition

πŸ’‘ Business Insights

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