How to Create a Strategic Marketing Plan for Your Business

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Email marketing is dead. At least, that&#8217;s what some people might want you to believe. But in reality, is email marketing dead? Short answer: no. 
Email marketing is alive and well. In fact, the return on investment (ROI) of email marketing is <a href="https://www.emailmonday.com/dma-national-client-email-report-2015/" target="_blank" rel="noopener noreferrer">$38 for every $1</a> spent. This ROI is 3800%, which is much better than other forms of marketing like online advertising and social media.
But to get this insane ROI, you need to know how email marketing can work. Below, you&#8217;ll find out why people think email marketing is a good idea.
<h2>What is email marketing?</h2>
Email marketing is when you use email to promote your products, services, or brand. You can use these emails to share new products, promote discounts or sales, and provide product updates.
Email marketing, sometimes called email advertising, is specific to marketing your products and services. This means informational emails and newsletters can be an aspect of your email marketing campaign.
Email continues to be a beloved channel because of how personal it feels. Many of your email followers need to opt-in, meaning they choose to follow you. This gives you a better personal connection, something not achieved through other platforms.
<blockquote>
Email has an ability many channels don&#8217;t: creating valuable, personal touches &#8211; at scale.
</blockquote>
&#8211; <a href="https://twitter.com/dnewman" target="_blank" rel="noopener noreferrer">David Newman</a>, business consultant
<h2>What are the benefits of email marketing?</h2>
There are reasons for and against email marketing. Below, you&#8217;ll find a list of email marketing benefits you should keep in mind.
<ul>
	<li>Prospective customers choose to follow you. The best email marketing campaigns include an opt-in form on a landing page. Customers must actively decide that what you offer is worth their time, meaning you are more likely to get results from your campaigns.</li>
	<li>You own your contact lists. You don&#8217;t have as much control when you pay for online advertising or have a social media presence. Meanwhile, email lists are entirely under your control, meaning you don&#8217;t have to share space with your competitors.</li>
	<li>You can create automated systems. Marketing automation lets you create a series of emails to bring them through your marketing funnel. Tools like<a href="https://sonary.com/b/sendinblue/sendinblue+email-marketing/"> Sendinblue</a> offer powerful automation features that can handle your sales or promotion process for you.</li>
	<li>It is incredibly cost-effective. Email marketing starts from free to less than $100 per month. The cost varies depending on the number of leads on your contact list. This means you can pay pennies for each lead. Tools like<a href="https://sonary.com/b/constant-contact/constant-contact+email-marketing/"> ConstantContact</a> come with a free trial.</li>
	<li>You can time when to send your campaigns. The best time to send marketing emails is from <a href="https://blog.hubspot.com/marketing/best-time-to-send-email" target="_blank" rel="noopener noreferrer">9 AM to 12 PM or from 12 PM to 3 PM</a>. Most email systems let you control when people see your email. You can increase your engagement rate by keeping this in mind.</li>
	<li>It&#8217;s a great way to make personalized content. Companies that excel at personalization <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank" rel="noopener noreferrer">make 40% more revenue</a>. Email makes it easy to create customized content, starting with including a customer&#8217;s first name in the subject line.</li>
</ul>
Email is an impressive and personal way to connect with your customer. To find out email marketing strategies for better customer connections, check out our article on creating an <a href="https://sonary.com/content/10-tips-for-an-effective-email-marketing-strategy/">effective email marketing strategy</a>.
<h2>What are the weaknesses of email marketing?</h2>
Despite what you&#8217;ve read so far, email marketing can&#8217;t replace all types of advertising. In understanding the weaknesses of email advertising, you&#8217;ll be able to take steps to overcome them.
<ul>
	<li>You can lose your customers by being labeled as spam. Spam emails flood our folders daily, and we are all likely to ignore them. When people mark your emails as spam enough, your emails will skip their inbox and land in the spam folder. To avoid this, focus on providing engaging subject lines and value-driven content.</li>
	<li>There is a lot of competition from other emails. As of 2025, it&#8217;s estimated that nearly <a href="https://www.statista.com/statistics/456500/daily-number-of-e-mails-worldwide/" target="_blank" rel="noopener noreferrer">380 emails will be sent per day</a>. It&#8217;s easy to get lost in your customers&#8217; inboxes. Creating engaging and personalized subject lines makes you stand out compared to other emails.</li>
	<li>Finding the right email length can be tricky. Some customers might not like to read one thousand words from your email. The right size can be the difference between getting the desired results and the results you don&#8217;t. When writing emails, review your content for fluff and redundancy.</li>
	<li>Your design options are somewhat limited. While emails have grown in their design options, fewer options are available compared to your website. Using marketing platforms like <a href="https://sonary.com/b/hubspot/hubspot+email-marketing/">HubSpot</a> can help overcome this to make your email more visually attractive.</li>
	<li>It&#8217;s harder to reach out to more people. Email marketing is entirely comprised of people willing to be on your list. Knowing this, new prospective customers who aren&#8217;t on your list are lost when you only use this form of advertising. Supplementing your marketing efforts with online advertising campaigns can also help.</li>
</ul>
Many of the common pitfalls of email marketing come from getting lost in the shuffle. David Ogilvy, one of the most well-known advertisers, gives us excellent advice we can apply to our headline:
<blockquote>
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
</blockquote>
&#8211; David Ogilvy, Legendary Copywriter 
For more information on how to avoid these common pitfalls, check out our article on <a href="https://sonary.com/content/7-email-marketing-mistakes-to-avoid/">email marketing mistakes to avoid</a>. One way to know you are implementing the right techniques for effective email advertising is through measurement.
<h2>How can the effectiveness of email advertising campaigns be measured directly?</h2>
To understand if your email marketing efforts are truly effective, you must understand how to measure them. Below are some common measurements you need to track to prove effective email campaigns.
<ul>
	<li>Open rates will tell you about the effectiveness of your subject lines. If your target audience likes your headline, they will click it. <a href="https://www.campaignmonitor.com/resources/glossary/average-open-rate/" target="_blank" rel="noopener noreferrer">A good open rate that works for most industries is about 20%.</a></li>
	<li>Click-through rates (CTR) tell you about the effectiveness of your body copy. Your CTR increases when more customers click the links inside of your email. To improve your CTR, look at the appearance of your email, how your buttons work, and how compelling your requests are.</li>
	<li>Conversion rates refer to the number of desired actions your customer takes with your email. If your goal is to make more sales, you get a higher conversion rate when people make those purchases. Other conversions include increased email subscribers, webinar sign-ups, video views, and clicks.</li>
	<li>Bounce rates refer to the number of audience members who do not go through with action on your email. Another form of bouncing is someone who visits one page on your website and doesn&#8217;t move to the other page. Again, this can be related to various body-based weaknesses of your email.</li>
	<li>Unsubscription rates refer to the number of people who unsubscribe from your email list. This comes when you don&#8217;t meet the needs of your target audience. Creating more value-driven content will reduce your subscription rate. You also might not have found the right audience of people.</li>
</ul>
 Without tracking metrics, you won&#8217;t know how well your email advertising campaign is working. To find out how to build more effective emails, read our article on <a href="https://sonary.com/content/how-to-build-an-email-marketing-strategy/">how to build an email marketing strategy</a>.
<h2>Different types of emails you need to build an email marketing strategy</h2>
 To keep things simple, it&#8217;s good to have a list of different types of emails. Below, you&#8217;ll find out the different types of emails you need to consider for building an effective strategy:
<ul>
	<li>Welcome emails thank the newcomer for joining your email list. These are great tools for making people feel welcome when joining your list, typically keeping them around.</li>
	<li>Email blasts send a single email to your entire email list. &#8220;Blasts&#8221; aren&#8217;t usually strategic and are outside of marketing automation. These are good if you need to announce or update your users on current events or issues.</li>
	<li>Survey emails want to get feedback from your customers. The feedback can be related to products or suggestions to improve your list. Survey data can be great information if you want to get some direction on what your audience is looking for.</li>
	<li>Nurturing emails are specific to encouraging a lead to make a purchase. These are most useful with email segmentation, where you split your email list based on their use of your products or services. These are specific to people who have already expressed interest in your product.</li>
	<li>Newsletters are the bulk of what many email marketers send out. These contain value-driven information that is helpful to the user related to your industry. Consider them similar to a blog post, only directly through email channels.</li>
	<li>Promotional emails specifically make customers aware of current promotions. Seasonal promotions related to holidays or sales events are common here. Promotional content can also help drive awareness of new products or services.</li>
</ul>
Likely, you&#8217;ll want to include all types of emails to create a complete marketing strategy. At the very least, keeping them in mind will give you a few options to pick from.
Keeping the different types of emails in mind lets you categorize them. When creating a comprehensive strategy, filling out these email categories can help you make emails with different goals.
For example, a newsletter email is ideal for retaining subscribers and establishing you as a trusted source, while a promotional email boosts conversion rates. Setting different goals for different categories helps you understand where you can improve.
<h2>Tips for creating the most effective email marketing campaigns</h2>
Now that you know how to track effective emails, the different types of emails, and their advantages and disadvantages, you can find some tips for effective campaigns below.
<h3>Segment your email lists</h3>
Email segmentation is dividing your email lists based on various factors. For example, you wouldn&#8217;t advertise the same way to new customers as a customer who has already purchased.
Segmentation lets you create more personalized experiences applicable to the subscriber&#8217;s situation. You can move customers to different parts of the email segment as they take further action. This boosts your conversion rate and saves time when personally handling these communications.
<h3>Avoid buying email addresses</h3>
You can purchase email lists online that might fit your ideal customer. However, the most effective email campaigns are opt-in, meaning that the customer chooses to subscribe to you.
When you buy emails, the recipients do not decide to receive communications from you. This means your emails will more likely end up in the spam folder.
Even worse, your emails might violate various laws regarding email spam. For example, the United States has a <a href="https://www.fcc.gov/general/can-spam" target="_blank" rel="noopener noreferrer">CAN-SPAM Act</a> that reduces the amount of unwanted commercial communication via text messages and emails.
Instead of buying emails, use our next set of tips.
<h3>Boost your email list with lead magnets</h3>
Lead magnets are a free product or service you give in exchange for information, often an email. For example, you can provide a free eBook in exchange. With this data, you can eventually lead them to purchase your product.
Lead magnets provide a free tool for your customers that helps them out with a problem your service is trying to solve. By providing this, you establish yourself as someone who helps a customer (over someone who creates email lists for sales).
When providing free products, be sure that they are beneficial. You don&#8217;t want to provide something worthless, which will cause users to turn around and unsubscribe from what you send.
<h3>Don&#8217;t send too many emails</h3>
We get a lot of inbox clutter on a day-to-day basis. So, to avoid becoming part of that clutter, limit how often you send emails to your subscribers.
You&#8217;ll want to base the emails&#8217; frequency on their interest level. For example, if they are actively using a free trial of your software, it makes sense to send daily emails on how to use the product.
However, if the lead hasn&#8217;t expressed interest, reducing those emails by once a week or a month would be more appropriate. It would be best if you also focused on more value-driven content (not sales-driven content).
However, you can still remind them of promotions. The cost of your product can be a deciding factor of why they go from lead to customer. So, when you tell your customers of the reduced price (like a Black Friday deal), it can be excellent timing to give your subscriber a reason to buy.
<h2>Conclusion</h2>
As a reminder, email marketing campaigns exist to advertise a service or product. However, not all emails should be promotional. You should also know that there are some pros and cons to using email for advertising.
By keeping these tips in mind, you&#8217;ll be able to create a thoughtful email marketing strategy. You can also check out some of our <a href="https://sonary.com/email-marketing/">featured email marketing tools</a> to make it easier to automate your business, generate email segments, and create more engaging emails.

Why Do People Think Email Marketing is a Good Idea? Can It Change My Business?

Email marketing is dead. At least, that's what some people might want you...

Like many aspiring business owners, you might’ve thought of starting an eCommerce business before. You aren’t alone, as millions of online salespeople have joined the ranks.
Over the last few years, retail has grown at a rate of 7.8%. Meanwhile, eCommerce has grown at rates up to 28.3%. 
 
But the majority of those who start their online store fail. Only<a href="https://www.builderfly.com/what-is-the-success-rate-of-ecommerce-business-analysis/" target="_blank" rel="noopener"> 20% of eCommerce businesses are likely to succeed</a>. 
 
So, if you want to beat the odds, there are some basics you need to know about an e-commerce business before you start to sell online. But first, we need to define what you are getting into.
<h2>What is eCommerce?</h2>
 eCommerce combines the words “electronic” and “Commerce.” Its definition is any transactions done online through the internet. 
 
Those on the other end of the transaction are your customers. The happiness of those customers is the difference between success and failure.
<blockquote>
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
</blockquote>
&#8211; Jeff Bezos, Founder of Amazon 
However you type eCommerce (Google likes to call it “e-commerce”), the results are the same, you sell things to customers. In this case, salespeople will have an inherent advantage, but any role can start an eCommerce business with a simple business name and business plan.
<h2>What are the 4 types of eCommerce businesses? 
</h2>
B2C (business-to-consumer) businesses sell products or services directly to consumers. E-commerce businesses that sell to consumers include Amazon and eBay. 
 

Consumer-to-Business (C2B): Consumers sell products or services to businesses through eCommerce. For example, graphic designers can sell their services to businesses via C2B platforms. 
 

Business-to-Business (B2B): This eCommerce business involves selling products or services between businesses. An example of a B2B ecommerce business is a wholesale supplier that sells products to other businesses. 
 

Consumer-to-Consumer (C2C): This online business involves selling to other consumers. eBay and Etsy are examples of C2C e-commerce platforms. 
 
 But much like general sales, you need to start from the bottom. So before you start your new venture, read these tips.
<h2>6 things you need to know before you start an eCommerce business</h2>
1. Deciding your sales strategies (how and where you want to sell) 
 Because an eCommerce business includes 100% of online transactions, it includes many things. When someone tells you they’re in online sales, that says very little about what they do. 
There are many different ways to sell online. Each of those ways has various advantages and disadvantages. Finding the one that appeals to you will get you on the right track. 
Different sales methods you can use in eCommerce (how you want to sell) 

<ol>
	<li style="font-weight: 400;" aria-level="2">Online arbitrage – When you buy products from one online store to resell them for a profit on another marketplace. This sales strategy lets you take advantage of price fluctuations between these locations.</li>
	<li style="font-weight: 400;" aria-level="2">Retail arbitrage – When you buy products from a physical retailer to resell for a profit on an online marketplace. Much like the online arbitrage variant, your goal is to take advantage of price fluctuations between marketplaces.</li>
	<li style="font-weight: 400;" aria-level="2">Dropshipping (sometimes called drop shipping) – <a href="https://sonary.com/content/the-best-dropshipping-suppliers/">Dropshipping</a> is when the seller takes orders without needing to manage the inventory. Instead, the seller forwards the orders to the handlers so they might ship the goods to the customer.</li>
	<li style="font-weight: 400;" aria-level="2">Wholesale – When you buy goods in bulk from manufacturers at a discounted price with plans to resell them at a profit.</li>
	<li style="font-weight: 400;" aria-level="2">Private label sales – When a manufacturer makes exclusive products for the seller so they might rebrand it under their name.</li>
	<li style="font-weight: 400;" aria-level="2">Handmade products – When the seller makes the products with their own hands (not with a machine or through a process).</li>
</ol>
If any of these strategies appeal to you, you might consider them. Some are intended more for short-term profits (like retail or online arbitrage), which is ideal for learning the basics of eCommerce and starting an online business. 
 
Selecting a platform is the other half of deciding how you want to sell. Like different sales strategies, the platform you choose will have its advantages and disadvantages.
<h3>Choosing an eCommerce platform (where you want to sell)</h3>
When selecting your platform, you generally have two options: starting on your own online store or using an existing marketplace to sell online.
<h4>Choosing a third-party online marketplace</h4>
Many new sellers start with an online marketplace, like Amazon or eBay, because they don’t need to start entirely from scratch. These websites get online traffic for you, meaning you don’t have to pay as much for advertising your products. 
 
The problem with choosing online marketplaces is that you don’t control where the traffic goes. Because the marketplace owns this website traffic, they are in control of where that traffic goes, which could be a competitor’s product listing. You also have to follow strict rules, often limiting your ability to advertise or sell products to your target audience. Additionally, certain marketplaces have a niche market which may not be your intended target audience thus, your product wont really sell as you expect. 
 
Below are some of the more popular online marketplaces:
<ul>
	<li><a href="https://www.amazon.com/" target="_blank" rel="noopener noreferrer">Amazon</a></li>
	<li><a href="https://www.ebay.com/" target="_blank" rel="noopener noreferrer">eBay</a></li>
	<li><a href="https://www.facebook.com/marketplace" target="_blank" rel="noopener noreferrer">Facebook Marketplace</a></li>
</ul>
<h4>Building your eCommerce website</h4>
 Alternatively, building your own store means you control 100% of the online traffic. This means that regardless of where your customer visits, they see your products, not your competitor’s products. 
 
When starting from scratch, all the online traffic is up to you. Because you aren’t Amazon, you will need to work harder to get recognition and pay more for advertising. After all, the advertising you buy on social media and through Google is more expensive. 
 
You’ll also need to pay extra for website design or integrating payment gateways. Thankfully, you can use these <a href="/website-builders/">website builders</a> to save yourself some money:
<ul>
	<li><a href="/b/wix-com/wix-stores+ecommerce/">Wix</a></li>
	<li><a href="/b/shopify-inc/shopify+ecommerce/">Shopify</a></li>
	<li><a href="/b/bigcommerce-holdings/bigcommerce+ecommerce/">BigCommerce</a></li>
	<li><a href="/b/squarespace/squarespace+ecommerce/">Squarespace</a></li>
	<li><a href="/b/square/square-online+ecommerce/">Square Online</a></li>
</ul>
<h3>2. Product research (what you want to sell)</h3>
Deciding how and what you sell will dictate this next part: what you want to sell. You can also call this the product research process.
Ultimately, product research should fulfill three general areas:
<ul>
	<li>Finding trending products (those in demand) i.e using SEO to help your product search</li>
	<li style="font-weight: 400;" aria-level="2">Meeting the needs of your customer base (filling in the gaps your competitors aren’t)</li>
	<li style="font-weight: 400;" aria-level="2">Finding something you want to sell (Making sure it’s something you can be passionate about)</li>
</ul>
The third area of passion is where people often struggle. While money is a great motivator, it usually isn’t enough to encourage new sellers to push to that next level. To see yourself further, sell something you are passionate about. 
 
Below, you’ll find tools and tips for finding trending products that meet your customers’ needs.
<h4>Tools to find trending products and meet customer needs</h4>
<ul>
	<li style="font-weight: 400;" aria-level="2"><a href="https://trends.google.com/home?geo=US">Google Trends</a> will tell you about the search volume of specific words and phrases over time. When searching for products, you can use this to determine how popular a product is on the Google search engine which can help with your organic search using SEO.</li>
	<li style="font-weight: 400;" aria-level="2">Social Media sites like TikTok, Facebook, Instagram and YouTube provide you with information on what products people are talking about. Following influencers and trending topics across these platforms will keep you plugged into what potential customers want.</li>
	<li style="font-weight: 400;" aria-level="2"><a href="https://www.amazon.com/gp/movers-and-shakers">Amazon Movers and Shakers</a> are a specific version of the best sellers list that emphasizes sales moves within the last 24 hours. Using this data can help you find products with significant growth potential.</li>
	<li style="font-weight: 400;" aria-level="2">The <a href="https://www.facebook.com/ads/library/">Facebook Ad Library</a> provides information on recently launched and advertised products. This data (in combination with other sources) gives you an idea of a product you could emulate and improve upon.</li>
	<li style="font-weight: 400;" aria-level="2">Amazon Product Reviews give you a good idea of what customers are most concerned about with their products. Look at the reviews of current products similar to what you’ve looked at and see what customers most often complain about.</li>
</ul>
Remember that not all trending products are going to make consistent sales. Pay attention to historical data (most easily found on Google Trends) to determine whether a product is more than just a fad. 
 
Also, know that most products you research will never be entirely new. A good saying is, “you don’t have to reinvent the wheel,” and you must improve it. So think about current products and how their manufacturers fail to meet customer needs, then think about how you can meet those needs by changing the product.
<h3>3. Understand how sales funnels work</h3>
A big part of selling products is understanding the basics of a sales funnel. A sales funnel is one aspect of a digital marketing campaign that follows a customer journey. The journey consists of customers going from understanding your product to becoming advocates for what you sell. 
 
Sales funnels look different for each business, but they generally follow these four steps:
<ul>
	<li>Awareness is the where which a customer first becomes aware of your product</li>
	<li>Interest is when a customer puts extra effort into learning about your product (looking up reviews, reading your content, looking up competitors).</li>
	<li>Purchase is the stage when a customer decides to buy your product.</li>
	<li>Loyalty is when a customer continues to buy your product and shares it with their friends and family.</li>
</ul>
You’ll want to develop marketing strategies for each sales funnel stage. You don’t need expert knowledge; you need to know the basics. Below are some more common examples of these funnel steps in action.
<ul>
	<li>To make customers more aware of your product, you will likely decide to invest in advertising (like through Google Ads or Facebook Ads). You might also start referral plans, hire influencers, or take steps to make your brand unique.</li>
	<li style="font-weight: 400;" aria-level="2">To help yourself during the interest stage, you need to be more informative and helpful than your competition. Having positive customer reviews or creating valuable content on YouTube or your business blog can help you immensely.</li>
	<li style="font-weight: 400;" aria-level="2">You want an engaging product description to increase your odds during the purchase stage. Describe your product so that you translate features into customer-centric benefits.</li>
	<li>You&#8217;ll want to establish loyalty programming to increase your sales during the loyalty stage. Creating rewards for repeat customers and having a referral plan can help you.</li>
</ul>
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<h3>4. Know how to write for your potential customer</h3>
Writing is an exceptional skill to develop in leveraging marketing channels and creating strategy. It helps you in everything for your online business, from writing product descriptions to creating engaging advertisements. 
 
To know how to write for your potential customer, you need to know who they are and what they are looking for. The best way to start this is to create a buyer persona, a representation of your ideal customer. 
 
To create a buyer persona, you must fill out some basic demographic information. This includes age, location, gender, and interests. But more importantly, you want to fill in the customer’s motivations, pain points, goals, and challenges. 
 
By knowing your customer, you will be more effective at content marketing. Content marketing is creating content to convince your customer to take action (in this case, buy a product). 
 
For example, if your product appeals to busy parents, you might create an advertisement that gives they a product that will save them time, take little to no energy, and help educate their children. If you look at the advertising of most young children’s toys, you’ll see this marketing concept in action.
<h3>5. Make it easy for you to talk to your prospective customer</h3>
Once you get them buying, you need to invest in marketing efforts to keep them around. So it would be best to make it easy for people to contact your business. 
 
As a business owner, there’s no way you can personally talk to everyone who buys your product forever. While this is easier when you sell fewer products, you won’t want to leave your customers hanging when you start making more sales. 
 
Your customers also need an easy way to get ahold of you. After all, if there’s any confusion about contacting you, they’ll do it with negative feedback. 
 
To make it easy for customers to contact you, create a social media presence on Twitter and Facebook. Those are the two most common platforms for customer service. You can also invest in a live chat feature, which you can get with many eCommerce site builders. 
 
You’ll also want to outsource your customer service. You can focus on other activities by hiring individuals to handle your live chat (or phone number if you want to go above and beyond). 
 
By focusing on putting out small fires, you won’t be effective at growing your business revenue. This makes you less equipped to deal with these problems on a larger scale.
<h3>6. Automate your business to increase your sales potential</h3>
Beyond outsourcing, automating your online store can help you focus elsewhere. In sales, automation has been shown to increase productivity by 14% and reduce overhead by 12%. Not only will it save you time, but it will also save you money because you won’t need to hire someone full-time. 
 
There are many business automation tools built into the site builders we’ve mentioned throughout the article. Below are a few examples of areas you can automate:
<ul>
	<li>Inventory management:<a href="/b/square/squareup+inventory-management/"> Square</a>,<a href="/b/bigcommerce-holdings/bigcommerce+inventory-management/"> BigCommerce</a>, and<a href="/b/acumatica/acumatica+inventory-management/"> Acumatica</a>.</li>
	<li>Finances:<a href="/b/intuit/quickbooks+accounting-software/"> Intuit QuickBooks</a>,<a href="/b/oracle-corporation/oracle-netsuite+accounting-software/"> Oracle NetSuite</a>, and<a href="/b/odoo/odoo+accounting-software/"> Odoo</a>.</li>
	<li>Project management:<a href="/b/clickup/clickup+project-management/"> ClickUp</a>,<a href="/b/smartsheet-inc/smartsheet+project-management/"> Smartsheet</a>, and<a href="/b/zoho/zoho-projects+project-management/"> Zoho Projects.</a></li>
	<li>Email marketing:<a href="/b/constant-contact/constant-contact+email-marketing/"> Constant Contact</a>,<a href="/b/sendinblue/sendinblue+email-marketing/"> Sendinblue</a>, and<a href="/b/getresponse/getresponse+email-marketing/"> GetResponse</a>.</li>
</ul>
Building an automated business can help you scale faster and provide more customers with better solutions. In this way, you will better meet your goals and the needs of your customer base.
<h2>Conclusion</h2>
The entire eCommerce process is more than just online shopping. It is a complete process that includes research, customer understanding, and marketing. By following these steps, you’ll be better positioned to succeed. 
 
Here’s a quick roundup of those things you need to know again:
<ol>
	<li>Knowing how and where to sell</li>
	<li>Knowing what to sell</li>
	<li>Understanding the sale funnel</li>
	<li>Understanding how to write for your customer</li>
	<li>Making it easy for customers to reach out to you</li>
	<li>Automating your business processes</li>
</ol>
This isn&#8217;t an all-inclusive list of eCommerce tips that you can follow. For more tips, check out our topics related to marketing, <a href="/content/the-8-best-ways-to-boost-your-online-presence-in-2023/">boosting your online presence</a>, and <a href="/content/the-importance-of-keyword-research-and-search-intent-in-marketing/">keyword research</a>.

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Eli Smith is an inbound marketing specialist and content writer. Eli loves to educate you on the best ways to grow your business.