Question 1

What is Wix eCommerce and how does it work?

Accepted Answer

Wix eCommerce, also called Wix Stores, is the online store builder inside the Wix platform. It lets you design a storefront, upload products, manage inventory, accept payments, set shipping and tax rules, and track orders — all from a single dashboard. You can also sell through social channels like Facebook and Instagram.

Question 2

How much does Wix eCommerce cost?

Accepted Answer

To sell online, you’ll need one of Wix’s Business or eCommerce plans. Pricing typically starts at $27/month for the Business Basic plan and goes up to $159/month for the Business Elite plan. Each tier unlocks more features like advanced shipping, subscriptions, and analytics.

Question 3

Does Wix charge transaction fees?

Accepted Answer

Wix doesn’t charge transaction fees when you use Wix Payments, but standard payment processing fees apply (around 2.9% + $0.30 per transaction). If you use a third-party provider, their rates will apply instead.

Question 4

Can I switch templates after launching my Wix store?

Accepted Answer

Not directly. Once your site is live, you can’t switch templates automatically. You’ll need to manually rebuild your pages if you want a new design, which is a known Wix limitation.

Question 5

Is Wix good for large online stores?

Accepted Answer

Wix works best for small and mid-sized businesses with moderate product catalogs. While it can technically support thousands of SKUs, very large or complex stores may experience slower performance and limited backend flexibility compared to platforms like Shopify or BigCommerce.

Question 6

What features does Wix eCommerce include?

Accepted Answer

Wix eCommerce includes everything you need to start selling online — customizable product galleries, inventory management, coupons, discounts, subscriptions, automated tax and shipping rules, customer accounts, and integrated analytics.

Question 7

How does Wix handle SEO for online stores?

Accepted Answer

Wix provides full SEO control. You can edit meta titles, descriptions, slugs, alt text, and canonical tags for each product. It also includes built-in structured data, automatic sitemap generation, and integration with Google Search Console through the Wix SEO setup wizard.

Question 8

How do I optimize my Wix store for SEO?

Accepted Answer

Writing keyword-rich product titles and descriptions Using high-quality images with alt text Customizing meta tags for every product and category page Enabling structured data markup Improving site speed and mobile responsiveness Adding internal links and blog content for topical authority

Question 9

What are the main limitations of Wix eCommerce?

Accepted Answer

The main drawbacks are limited template switching, fewer advanced scaling tools, and higher reliance on third-party apps for some features. Some users also report slower load times on large stores with heavy visual content.

Question 10

Can I do dropshipping on Wix?

Accepted Answer

Yes. Wix integrates with dropshipping apps like Modalyst and Printful, allowing you to sell products without holding inventory. You can import items directly, set your own prices, and manage everything from the Wix dashboard.

Question 11

What payment gateways does Wix support?

Accepted Answer

Wix supports major payment options including credit/debit cards, PayPal, Apple Pay, and Google Pay via Wix Payments. You can also connect 80+ third-party gateways worldwide depending on your business setup.

Question 12

How do I manage taxes and shipping on Wix?

Accepted Answer

You can set region-based tax rates, create multiple shipping zones, offer flat or calculated shipping, and add options for local pickup. Wix automatically calculates taxes in many regions using Avalara integration.

Question 13

Can I migrate from Wix to another platform later?

Accepted Answer

Yes, but migration isn’t automatic. You can export product data (CSV) and manually rebuild your design, but content like blog posts and SEO settings must be recreated. It’s best to plan for long-term use before committing.

Question 14

How secure is Wix eCommerce?

Accepted Answer

Wix is fully SSL-encrypted and PCI DSS compliant. All customer transactions and data are protected by HTTPS, and Wix handles hosting and server security automatically — so you don’t need to manage it yourself

Question 15

How fast are Wix stores?

Accepted Answer

Wix websites use a global CDN and built-in caching to improve load times, but speed depends on your chosen template, images, and installed apps. Using optimized media and fewer heavy animations improves performance.

Question 16

Can I sell digital products on Wix?

Accepted Answer

Yes. Wix lets you sell digital downloads like eBooks, music, and courses. You can control file access, set download limits, and offer bundles or subscriptions.

Question 17

Does Wix support subscriptions or recurring payments?

Accepted Answer

Yes, with higher-tier plans. You can sell recurring products or memberships and manage automatic billing through Wix Payments.

Question 18

Can I connect Wix to social media or marketplaces?

Accepted Answer

Absolutely. Wix supports multichannel selling through Facebook, Instagram, TikTok, and Amazon. You can sync your product catalog and manage all orders in one place.

Question 19

How do I track analytics and performance?

Accepted Answer

Wix Analytics offers real-time dashboards for sales, traffic, abandoned carts, and customer behavior. You can also connect Google Analytics and Meta Pixel for advanced tracking.

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