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Professional logos tend to have substantial impacts on a company’s brand identity and recognition. Further, logos are crucial factors that can help your target audience tell you apart from your competitors and give you an advantage in terms of brand awareness. It is in your best interest to research competitors’ logos to determine what your target audience considers aesthetically pleasing to look at. This will offer some insight into crucial factors to consider when designing your own logo.
Let us consider some vital factors to look out for when designing a logo for your business.
A powerful logo should pass these messages: what you do, your brand’s values, and who you are. You want the public to see the logo and instantly get the idea of the services you provide, the industry you are involved in, the benefits you offer, and the target audience. This can be accomplished by using the right color palette, font, abstract shapes, and more. For example, a children’s brand would use brighter colors like yellow, red, and blue to catch their attention.
It sounds like it involves so many technicalities, right? This is why you need a pro to help you through the process of creating a high-quality new logo.
There are three ways to create a logo for your business.
DIY (Do It Yourself)
If you are not a logo designer, you’ll need several do-it-yourself design tools for logo creation. Fortunately, there are many online logo design services that are great for beginners and those with design experience. These services, like Canva, have features such as logo templates and formats that let you create a logo without a steep learning curve. The significant merit of the DIY process is that it is fast and less expensive. The demerits are that the result may look unprofessional and common.
DIFM (Do It For Me)
This is the most recommended option, and it involves securing a professional logo designer or service to create a custom company logo design for your business. It involves working with a graphic designer or team that uses graphic design software such as Photoshop, Adobe Illustrator, or Inkscape (all types of vector graphics editors) to create a unique logo. This is a tedious process that includes brainstorming, meetings, and going back and forth with drafts until you are satisfied with the result. The merit of this method is that they produce an expertly made memorable logo that best represents your brand. The downside is the higher expense and tedious process.
Designer marketplace and contests
Websites like Fiverr allow you to hold a contest where many designers create logos for you, and you select the one that suits you the most. It is more expensive than using DIY but less costly than hiring a designer. This method grants you access to many logo designers and their styles, so you will most likely find a style that best suits your taste. However, it is a one-off agreement, so you cannot request edits or meetings.
Step 1: Your Budget
Before looking for a firm, design, or tool, you need to set your budget and fix your deadline. Essentially, how much do you want to spend, and when do you need it to be delivered? Having this information will enable you to filter out options that are irrelevant from the on-set.
Step 2: How will you apply the logo?
You will need to have a few necessary versions of your logo for profile images, banners, social media, and landing pages. The default logo in two versions: one that works on a white background and another that works on a black background. A perfect square shape of the logo: Most companies use an icon if the logo is a combination of a design or image, while others move the image around for a different square-shaped version. Usually, one version is entirely black and one version is completely white.
These are just the standards since ultimately you will decide how you will use your logo design. For example, will your logo appear on an online interface? Will it be printed on products and clothes? You need to create a list of all the places your logo will be used to make sure the result is in conjunction with your wants.
Step 3: How much creative power do you want to have?
One major thing to think of is how much you intend to be involved in the design process. Some websites give you total creative power over all aspects of your logo design. Some may be more automatic, with less involvement from you. If you prefer to be involved in the creative process, DIY logo services like Tailor Brands and Wix are available, but where you feel like the process should be left to experts, you can explore marketplaces like Fiverr.
Step 4: What creative ideas do you have in mind?
Suppose you have a few ideas for your logo design regarding specific colors, fonts, or sample images. It is essential to jot these things down to have a clear goal. To get the inspiration, you can start by researching your competitors’ logos. You can also look at the logos of companies that are not competitors but have the same target audience. This will help you understand what your target market responds to. Also, take your time to analyze symbols and images related to your and what colors would represent.
Step 5: Selecting the right logo design company or tool
Always do a regular analysis of your options before making a decision. Many logo creator tools are available; always look into the best ones, reviews, results, and prices before making a decision. If you’re going for Fiverr or a similar marketplace, look for the gigs available and what they have accomplished before hiring.
If you want to employ the services of a pro designer, it is best to talk to someone who has worked with them before and get comments on their process and work ethic. Creating a logo is a tedious process, so you need to make sure whoever you are hiring is not just talented but does their work professionally and can meet deadlines. Try to secure offers from more than three designers to see who would work best for you.
Using DIY logo makers is relatively easy.
Select logo styles, colors, and shapes you prefer. Logo generators usually use such information as a guide in creating your logo. Logo creators like Looka will guide you through this process and allow you to choose from existing logos you approve.
Once logo generators are done, you will get several custom logos. If you don’t like the options, think about changing the color, styles, and shapes you entered when you began.
Most logo creators let you preview how your favorite options look on business cards, products, etc. This is done to help you get a better idea of which logo works best for the methods you’ll use.
In using logo makers like Wix, the last step is to choose your preferred logo and customize it to your satisfaction.
The marketplace system is straightforward.
Compose a brief describing what you need.
Begin a contest and wait until designers submit their concepts.
When you see a design that suits you, you can pay the “winner.”
You can also use the marketplace to hire designers. It is a good process because you have a large selection of portfolios to browse in a single place. An Example is Fiverr.
The process is lengthy; however, the results are worth it. Compose a complete brief with all the relevant information about your company. Sometimes, you would have a meeting with the designer to brainstorm ideas. This is not the case when you remotely hire a designer or purchase a design package.
Next, get a few draft design options and review them. This is the feedback stage where you express approval or dismay of some features. Make sure you choose one draft to go on with, pending any adjustment you want. When the final logo is designed, you will see it in several color and shape variations so you can decide on an aesthetic. Once everything is done, the designer will give you the logo in all shapes and sizes you require and the original design fie should you need to adjust them in the future. Conclusively, irrespective of the method you select, always take time to consider your options. Your logo is a vital contributor to your brand’s message and should be created to stand the test of time.