About Looka

Category: Logo Design
Looka software is a DIY tool that utilizes powerful AI technology to guide users. It is most suitable for entrepreneurs. One significant merit is that the whole creation process is free of charge; you only pay when you are 100% happy.

Company: Looka

Looka (formerly Logojoy) advances artificial intelligence and machine learning to make design accessible and delightful for everyone. This platform allows entrepreneurs to create beautiful logos, business cards, social media assets, and more for their brands.

In-Depth Analysis

0 Overall
Price 4.0
Ease Of Use 4.5
Features 4.0
Support 5.0


  • Powerful AI capabilities
  • Swift logo generation process
  • Covers an expansive range of aesthetics
  • User-friendly


  • Limited options for customization
  • Expensive if you need a professional’s touch

Looka Comparisons

Plans & Pricing

Looka offers you three plans to choose from Basic, Premium, and Enterprise. Every plan below is a one-time payment.

One-Time Payment
One-Time Payment
One-Time Payment


This costs $20 and includes a single logo file.


The premium plan costs $65; it includes multiple high-resolution files (PDF, EPS vector, PNG, SVG vector), four-color variations, lifetime technical support, full ownership, a brand guideline e-book, and unlimited changes.


This plan goes for $80; everything in the premium plan still exists with the addition of a social media kit and business card designs.

Ease of Use

Looka is easy to use and navigate, even for the minor tech-savvy users. The tool does an excellent job of explaining every step of the process. The whole process is entirely free until the purchase of the final version, so even if you make mistakes, you can start over.

Customer Support

Looka offers good customer support. However, it depends on your pricing plan. The support types are via phone, email, and live chat, available 24/7 once you subscribe to the Enterprise or Premium plan.

24/7 Help & Support
24/7 Help & Support
Looka offers this support to Enterprise and Premium plan users
Phone Support
Phone Support
Users can reach customer support at any time via +1(888)-966-0917
Live Online Chat
Live Online Chat
Available 24/7 with an average response time of 10 minutes
They have a dedicated email address; support@looka.com
Video Tutorials
Video Tutorials
Looka has several video tutorials on their YouTube channel
There is a highly detailed section on Looka's site
Features & Functionality
General Features
Portfolio and Experience

When it boils down to design suggestions and variety, Looka is on top. There are over 470 premium fonts, 550,000+ premium symbols, 5,500 color presets, and six layouts to select from. The tool is embedded with helpful tips to understand every product feature; this means you do not need any experience or skill in logo design or branding to create something truly outstanding. The result comes out in a 100% unique symbol and text design.

Design Process

The entire process is quite simple and could take between 30 seconds to 30 minutes to finalize.
See the logo generation steps below:
1. Select your industry
2. Pick five existing logo designs you like.
3. Pick three colors that you like.
4. Type in your company name and slogan.
5. Add five symbols from the list. It is optional and can be done later.

Once this is exhausted, the AI will generate some logo options for you to choose from. When you choose the one you like, you can perfect it by altering the background, layout, font, text, colors, symbol, and size. After this is done, the tool will ask if you would like to receive the logo in various file formats to cover different uses for websites, print advertising, social media, business cards, etc., in any size and four different color variations. To access this, you need the premium plan or higher.

  • Do it yourself
  • Drag-and-drop tool
  • Multiple templates
  • Design service (DIFM)
  • Multiple revisions
  • Multiple design concepts
  • Multiple designers on your project
  • Direct communication with design team
  • Marketplace
  • High-res file types
  • Royalty-free usage
  • Professional design experience
  • Customer testimonials
Final Logo
  • Vector format
  • PNG transparent background
  • Black & white format
  • Color options
  • Font & color codes
  • Ownership of design rights
  • Icon design
  • Business card design
  • Letterhead design
  • Social media banner

Looka is a perfect tool that anybody can use to create aesthetically pleasing, high-quality logos quickly at an affordable price. The fact that the logo generation process is free of charge lets users try out or explore several concepts until they find the most suitable fit. This tool is a great way to get started with something you can perfect or customize later.

Justice Ekaeze
Author: Justice Ekaeze
Justice Ekaeze is a freelance content writer who has worked for specialized content agencies such as Skypublishers and Copypress. Over the years, Justice has gained extensive experience in the world of content writing. He’s handled several projects in a diverse range of niches, including B2B Marketing, FinTech, Cryptocurrency, Tech, and Automotive, amongst others. He is interested in a wide range of fields, from education and online marketing to personal entrepreneurship. In his free time, he likes to play soccer, e-games and enjoy a good show.

Looka User Reviews

Kimmy C
No employees
Used for: 6-12 months
19 Apr - 2021

Happy customer

My fav part about Looka is that you can create logos and icons for your business within minutes.


Creative and sleek logo maker. The customer service is also top-notch!

Zack Y
02-10 employees
Used for: 1-2 years
20 Mar - 2021

Somewhat of a selection process, great tool!

I’ll I had to do was input a few preferences such as color, the style, and name. It will then take these and share with you dozens of customized logo options. In the end, I found the perfect one for my storefront.


Some layouts can be generic and too basic. You just gotta sift through these to find the more fresh and lively ones.

Manny I
11-50 employees
Used for: Less than 6 months
29 Apr - 2021

Great Support Team

I was very satisfied with how the logo turned out! The process is so simple. I was able to create the logo that I desired. You can also easily dave drafts as you go. The overall process is more cost and time effective than hiring a professional graphic designer, in my opinion. IThe support team was the cherry on top. They helped me immensely and were super responsive to any inquiries I had.


Highly responsive logo maker/builder. Outstanding templates. Superb team to help you with anything.

Charlie H
201-1000 employees
Used for: Less than 6 months
12 Mar - 2021

Better for small start-ups

My recommendation is that if you need a logo for something on a smaller scale, then Looka is the way to go. It is reliable and produces a high res icon for you. If you need something more distinguished and for a larger project, then this may lack the customization and originality you’re looking for. It takes a lot of updating to get exactly what you want.


Too simple of options for icons

Architecture & Planning, 11-50 employees
Used for: Less than 6 months
17 Feb - 2022

Overall, its worth 4-stars

I gave logo makers in the market a try for my new venture, browsing 3 websites from Looka.com, instantlogodesign.com, and tailorbrands.com All these 3 generated tons of logos instantly after keying in the business name and answering a few simple questions. Looka is among the best of all but the logo editor seems more complicated for those who have no experience with design tools.


non templated logos, every logo is unique


logo editor could be improved, learn from instantlogodesign.com