Your brand is the perception that society has of your company. Any action or step you take to build your brand is called branding. Your brand identity is the tangible expressions of your brand, such as colors, typography, and logo. An example of a logo maker that also offers branding tools is Canva.

That being said, your logo is essential to your business because it communicates your qualities, values, and brand identity. It is necessary because it is printed on your products, your business cards, social media, websites, and most notably, in the minds of your target audience. Your logo will probably be the first point of contact between your business and potential clients, and it’s a chance to make a long-lasting first impression.

Your logo is essential to your business because it communicates your qualities, values, and brand identity.

What is a logo, and what gives it a unified look?

A good logo is a combination of visual imagery and text that exposes the name of your business and creates a visible symbol that embodies your vision. It is a massive part of your brand identity.

A great logo sticks in the head like flies stick to honey. It is a significant factor that differentiates you from others and encourages brand loyalty. How? It has an in-built meaning. Why? This is because your business’s value system, core beliefs, mission, purpose, and vision is what your brand is developed or centered around. These attributes are what society will remember and tell others about. 

What people are interested in is what your brand is promoting, and a logo has the power to give an introduction of this. An excellent design does not only look professional on the surface but also implies a deeper meaning.

Why does your business deserve a logo?

A properly designed logo cultivates trust and encourages people to stick around. It explains to your target audience what you do, who you are, and how that would profit them. It informs people who have no previous insight or experience with your business that you do excellent work.

If your logo looks incompetent, potential clients would question how well you can deliver your services. Sometimes, people have chosen a specific company over another just because they seem more legitimized than the other. It is a simple human reaction to pick the better one because humans make judgments quickly. If your design is not good enough, people will leave.

Color increases brand recognition by up to 80%.

Create a good logo that stands out to clients; good logos ensure that consumers remember your brand and associate positive attributes with you. Logos usually impose deep symbolic connections to people’s emotions and memories subconsciously.

For example, Nike’s logo, the swoosh sign, has a tight connection with consumers and embodies everything they envision doing by making the world a better place through running. That robust idea defined who they are, and their logo coveys the same message. As time goes on, with consistency in marketing your brand, your uniquely created logo should accomplish the same feat for your business.

Try to invest in your logo design because it is imperative to increase your business credibility and attract consumers.

How do you create a good logo?

Any logo for your business needs to be easy to interpret and clear so that it relates to your target audience swiftly. It is necessary to keep your logo simple as well so that it is effective in any size and works on multiple platforms. Big businesses usually have years of brand recognition that people have already associated with. This is not the case for small businesses. Smaller firms need to create their visual contact by crafting a logo that plainly communicates to clients who they are and what they do immediately.

When trying to shorten your brand to a single mark, there is much to consider. However, a good business logo needs three basic things: simple colors, solid visual elements, and great typography.

Pick colors wisely

Your logo color will decide how your logo is perceived and can inspire purchasing decisions. The color usually gives meaning and provokes emotions, and when used frequently across your marketing, color increases brand recognition by up to 80%.

The correct colors depend heavily on your target audience and industry. You have probably noticed that some industries stick with specific colors. For example, nature-based companies tend to use green to signify calm and a sense of stability. When selecting your colors, try to bring human psychology, trends, culture, and context into it.

Your brand color should be uniquely created so that it is not to be confused with others in the same industry. For instance, Looka is one option you can use to generate one of a kind color combinations. The most agile and powerful brands usually stick with a simple color palette and often use solid colors rather than gradients. Bear in mind colors looks differently on screen and in print. Ensure that you can reproduce your colors precisely (RGB, Hex).

72% of the leading brand names are made up of words or acronyms

Use a simple iconic element

About 72% of the leading brand names are made up of words or acronyms, and those names produce an image in a person’s mind using typography. The same response can be obtained using graphic elements, symbols, and icons.

A visual element encourages interest and makes your logo memorable. It has to seize the attention of a client for at least 10 seconds so they can retain it and form an assumption about it. Most designers achieve this by adding an illustrated icon that can be used alone in specific situations or by tweaking text. Ensure all the artwork are originals and not clip art. Over some time and with frequent use, a visual association will develop.

Select typography that best represents your business values

Choosing typefaces and their arrangement is crucial for using images, graphics, or colors to produce a logo and brand. Powerful branding invokes emotional connections between consumers and the brand. Your typography should encourage trust, and optimism and strike interest. Typography is a method of igniting such feelings subconsciously.

Try to pick typography that best expresses what your company stands for. Your choice of typography impacts user experience. Your logo will be used on multiple platforms such as business cards, letterheads, and packaging, so you need to ensure your logo is legible and clear.

If your logo includes a graphic element, ensure that your typography is balanced with the icon. If your typography does not attain an adequate level of visual appeal, communication, and representation, it may be time to rebrand.

Final word

Your logo is the visual bedrock of your brand identity, the way it is designed matters, especially if you want to increase your customer base or spread brand awareness. Investing in your brand empowers your business as long as you use the right tools or professionals. Fiverr is an excellent option to get some of the best professional designers around.