Every year, companies struggle to figure out the best time to send marketing emails.
2023 is no different. As the world continues to see new life habits brought about by hybrid and remote work policies, ambitious companies all strive to figure out how behavioral changes in their target audience should affect their <a href="https://sonary.com/email-marketing/">approach to email marketing</a>.
Timing email campaigns is key to maximizing the impact of your advertising efforts. With data from <a href="https://dma.org.uk/uploads/misc/marketers-email-tracker-2019.pdf" target="_blank" rel="noopener noreferrer">Omnisend</a> attesting to the massive return on investment (ROI) opportunities that email marketing brings, ignoring the importance of timeliness can mean the difference between a successful or failed email campaign.
This article details all the information you must know to better time your emails in 2023. We also discuss strategies that help maximize the reach of emails as well as the practices you should avoid if you want a successful campaign.
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<h2>The Challenge of Timing Marketing Emails</h2>
Before diving into the data, it’s important to state that there are several factors besides growing your company’s ROI that justify the importance of timing emails in 2023.
Most marketers understand right off the bat that sending out poorly timed emails has a negative effect on open rate, click-through rate (CTR), and overall user engagement, among other things.
When an email is released at the wrong time, it’s typical for the sender to review the data, compare campaign timings to discover what worked best, and then modify their timing strategy to suit whatever works according to the data they’ve consulted.
While this isn’t an obviously bad strategy, examining the data you’ve collected in isolation is never a smart idea when timing an email since there are several factors related to your target market, email content, and outreach frequency that complicate <a href="https://sonary.com/content/how-to-build-an-email-marketing-strategy/">your email strategy</a> and make the concept of perfect timing a lot more elusive than you think.
Let’s take a closer look at some of these factors:
1. Demographics
Studying demographic data has always been a staple in most statistical and data analytical activities. Email marketing is no exception. Segmenting your target audience demographically provides you with the key insight that helps you determine the most suitable time zone to send out broadcasts to your email list.
Since demographic segmentation implies grouping your target by age and sex, among others, you automatically gain insight into a few behavioral traits that typically accompany people who belong to a specific demographic.
For example, a study conducted by <a href="https://d25d2506sfb94s.cloudfront.net/cumulus_uploads/document/zq7e04ls8c/Email,%20Oct%202%202017.pdf" target="_blank" rel="noopener noreferrer">YouGov</a> determined that 25% of young people between the ages of 18 and 24 go through their email as soon as they wake up to start their day. If you segment your email target audience demographically and you realize that most recipients belong to a given age range, then taking into account any related information you have access to does help you refine the best time for that given audience.
2. Seasons 
Seasonal activities and events are added factors that make picking the right time to send out a marketing email blast trickier than meets the eye.
This concept is not new to email campaigns. On one hand, seasons refer to different times in the year when certain sectors of the population experience different weather patterns. During spring, it is common for marketers to spruce up their email campaigns with more pastel, bright colors and vivid imagery to reflect the emotions that come with spring. Winter-related emails tend to feature imagery and colors related to Christmas or snow. On the other hand, it also refers to activities that happen in seasons, such as Black Friday or Christmas sales.
Apart from conditioning the kind of content seen in these emails, seasonable activities also play a huge role in influencing the timing of those marketing email campaigns. This is because seasons may also indicate a change in your target audience’s behavior. For example, during the time of Black Friday sales, your target audience may be more engaged in their inbox than at other times for fear of missing out on a great bargain. In such cases, your margin for a successfully timed email may be higher.
However, you must also be strategic in your timing to ensure that your email doesn’t get lost in the onslaught of campaigns from other businesses that are all clamoring for a chance to grab hold of your target audience’s attention.
3. Industry/Market 

Linked closely to behavior and habits, understanding the industry and market that you are targeting also plays a pivotal role in pinpointing the best time to release any type of marketing email.
As someone involved in marketing, no doubt you understand that there are fundamental differences that distinguish B2C and B2C companies. Those differences go beyond the typical sales funnel by also encompassing the best day and time to reach out to contacts within each industry.
For example, if you are reaching out to a contact at a B2B company, then it goes without saying that sending them an email on the weekend will probably get your email pushed to the bottom of their inbox since they don’t usually check their email on a weekend or in the worst case they will hit the unsubscribe button.
These are just some of the factors you must bear in mind when examining the data presented below so you can make the right strategic decision before you send out your email campaign.
<h2>Best Email Sending Times</h2>
Based on 30 billion emails sent through <a href="https://moosend.com/blog/best-time-to-send-an-email/" target="_blank" rel="noopener noreferrer">Moosend</a> and the analysis of the data recorded from each one, the best time to send an email campaign is between 8-9 am.
Claims from <a href="https://sonary.com/b/hubspot/hubspot+email-marketing/">Hubspot</a> on email marketing bolster this data. In a statistics report, they indicated that almost 35% of marketers they reached out to from the United States believed that between the hours of 9 am and 12 pm were the times when their email marketing efforts recorded the highest open rate and, in turn, the most engagement.
<a href="https://www.sendinblue.com/blog/best-time-to-send-email/#:~:text=Best%20time%20to%20send%20an%20email%3A%20Either%209%3A00%20%E2%80%93,to%20have%20more%20engagement%20potential." target="_blank" rel="noopener noreferrer">Sendinblue</a> concurs, having listed 10 am as an optimal time to send marketing emails. In the same breath, they also mention the hours of 3 pm and 4 pm as being alternative times that recorded high engagement rates that rivaled that of the 10 am timeslot.
Moosend does seem to imply that the hours of 3 pm and 4 pm are still recommendable times to send an email campaign, highlighting that engagement with email campaigns usually begins to suffer after 6 pm which is usually at the end of a workday.
That said, while the information presented above has been published by respectable brands, each company prefaces its findings by reiterating that these general facts must be weighed against the specific behavioral traits and characteristics of the industry and the target audience you’re aiming to engage.
Remember that each demographic, season, industry, and market comes with its own set of unique characteristics that must be factored in when coming up with a strategy to time email marketing campaigns.
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<h2>Worst Email Sending Time</h2>
Given that the best times to send marketing emails fall within the range of 9 am to 12 pm and 3 pm to 4 pm respectively, it’s easy to assume that sending an email any other time means that your campaign will record rock-bottom open rates and the poorest engagement possible.
That’s not true. While the times above listed do record the highest universal open rates, it doesn’t take away from the fact that sending emails in other time slots allows you to record decent engagement rates.
For example, based on data shared by Marketo, marketing emails sent out at 5 pm still brought in high open rates, albeit not as high as those seen when sent at other times in the day.
That said, universally, data shows that the worst times to send emails are late at night and early in the morning.
According to Hubspot, emails sent out between 6 pm and 9 pm record only a 6.6% engagement rate compared to emails sent earlier in the day, such as between the hours of 9 am and 12 pm.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20103" src="https://assets.sonary.com/wp-content/uploads/2023/01/19071411/HubSpot-graph-on-best-time-to-send-an-email.jpg" alt="HubSpot graph on best time to send an email" width="878" height="586" srcset="https://assets.sonary.com/wp-content/uploads/2023/01/19071411/HubSpot-graph-on-best-time-to-send-an-email.jpg 878w, https://assets.sonary.com/wp-content/uploads/2023/01/19071411/HubSpot-graph-on-best-time-to-send-an-email-300x200.jpg 300w, https://assets.sonary.com/wp-content/uploads/2023/01/19071411/HubSpot-graph-on-best-time-to-send-an-email-768x513.jpg 768w" sizes="auto, (max-width: 878px) 100vw, 878px" />
Source: <a href="https://blog.hubspot.com/marketing/best-time-to-send-email" target="_blank" rel="noopener noreferrer">HubSpot</a>
Hubspot also reports even lower engagement rates of 1.3% for marketing emails sent between 9 pm and 12 am and lower than average rates of 11.3% for emails broadcast between 6 am and 9 am.
Sendinblue supports this statement by reporting data attesting to the low engagement rates for emails sent between the hours of 7 pm and 7 am.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20104" src="https://assets.sonary.com/wp-content/uploads/2023/01/19071924/Email-engagement-by-hour-of-day-graph-from-sendinblue.jpg" alt="Email engagement by hour of day graph from sendinblue" width="1092" height="691" srcset="https://assets.sonary.com/wp-content/uploads/2023/01/19071924/Email-engagement-by-hour-of-day-graph-from-sendinblue.jpg 1092w, https://assets.sonary.com/wp-content/uploads/2023/01/19071924/Email-engagement-by-hour-of-day-graph-from-sendinblue-300x190.jpg 300w, https://assets.sonary.com/wp-content/uploads/2023/01/19071924/Email-engagement-by-hour-of-day-graph-from-sendinblue-1024x648.jpg 1024w, https://assets.sonary.com/wp-content/uploads/2023/01/19071924/Email-engagement-by-hour-of-day-graph-from-sendinblue-768x486.jpg 768w" sizes="auto, (max-width: 1092px) 100vw, 1092px" />
 Source: <a href="https://www.sendinblue.com/blog/best-time-to-send-email/#:~:text=Best%20time%20to%20send%20an%20email%3A%20Either%209%3A00%20%E2%80%93,to%20have%20more%20engagement%20potential." target="_blank" rel="noopener noreferrer">Sendinblue</a>
<h2>Best &amp; Worst Days to Send Marketing Emails</h2>
Timing isn’t the only factor that plays a role in how well your email marketing performs. Choosing the right day to broadcast your email blasts is also critical in maximizing the impact that your marketing emails have.
Let’s take a closer look at what the experts have to say about the best day to send emails.
<h3>What experts have to say</h3>
According to Moosend, Thursday is the day when marketers record the highest engagement with their email campaigns. Next to Thursday, Tuesday was reported as being the second-best day to broadcast marketing emails.
Wordstream also recorded similar data, citing Thursday, Wednesday, and Tuesday as the days that yield the highest open rates.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20105" src="https://assets.sonary.com/wp-content/uploads/2023/01/19072248/email-opens-by-day-of-week-bar-chart-from-WordStream.jpg" alt="email opens by day of week bar chart from WordStream" width="943" height="438" srcset="https://assets.sonary.com/wp-content/uploads/2023/01/19072248/email-opens-by-day-of-week-bar-chart-from-WordStream.jpg 943w, https://assets.sonary.com/wp-content/uploads/2023/01/19072248/email-opens-by-day-of-week-bar-chart-from-WordStream-300x139.jpg 300w, https://assets.sonary.com/wp-content/uploads/2023/01/19072248/email-opens-by-day-of-week-bar-chart-from-WordStream-768x357.jpg 768w" sizes="auto, (max-width: 943px) 100vw, 943px" />
Credits: <a href="https://www.wordstream.com/blog/ws/best-time-to-send-email-campaign" target="_blank" rel="noopener noreferrer">Wordstream</a>
Like Wordstream, Sendinblue’s data pinpoints Wednesday as the optimal day for marketing emails as well as Tuesday coming in second, implying that emails sent around the middle of the week tend to outperform others.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-20106" src="https://assets.sonary.com/wp-content/uploads/2023/01/19072610/email-engagement-by-day-of-week-from-sendinblue.jpg" alt="email engagement by day of week from sendinblue" width="887" height="721" srcset="https://assets.sonary.com/wp-content/uploads/2023/01/19072610/email-engagement-by-day-of-week-from-sendinblue.jpg 887w, https://assets.sonary.com/wp-content/uploads/2023/01/19072610/email-engagement-by-day-of-week-from-sendinblue-300x244.jpg 300w, https://assets.sonary.com/wp-content/uploads/2023/01/19072610/email-engagement-by-day-of-week-from-sendinblue-768x624.jpg 768w" sizes="auto, (max-width: 887px) 100vw, 887px" />
Source: <a href="https://www.sendinblue.com/blog/best-time-to-send-email/#:~:text=Best%20time%20to%20send%20an%20email%3A%20Either%209%3A00%20%E2%80%93,to%20have%20more%20engagement%20potential." target="_blank" rel="noopener noreferrer">Sendinblue</a>
Universally, experts cite Saturday and Sunday as the days that record the worst email engagement. They attribute this due to the fact that most people view Saturday and Sunday as days to relax and disconnect, hence as subscribers, they tend not to check their inboxes on the weekend.
<h2>How to Get Higher Email Open Rates</h2>
While following the data listed above does help to improve engagement, there are more initiatives that you can practice to increase your email open rates.
<h3>Improve Your Subject Lines &amp; Email Copywriting Content</h3>
Subject lines play a huge role in your email open rate. The more engaging a subject line is, the more likely someone is to feel enticed to open your email and view its contents.
Making an effort to refine your subject lines and make them more clickbait-worthy is one of the fastest ways to increase a marketing email’s open rate.
What’s more, going the extra mile by ensuring that the content in your email is engaging enough to recipients is also another way to grow your email’s open rate. This is especially true if you send out recurrent emails like a newsletter or product update emails. The more captivating your content is, the more people are likely to engage with your emails in the future.
<h3>Study Data From Your Tracking Tools</h3>
Most email marketers broadcast their campaigns using email marketing automation tools such as Klayivo, ConvertKit, or Mailchimp.
These tools have built-in data capturing and analytical tools that help you record important information about your data.
Marketers must spend time analyzing the data, identifying trends, and coming up with conclusions about the performance of their data in order to propose improvements that better future campaigns.
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<h3>Focus On Your Target Audience</h3>
While the conclusions mentioned above do give you general insights into how email engagement pans out based on days and timing, some of these rules apply differently depending on your industry and target audience.
While these rules are useful to start, once you get some data coming in on your campaign performance, study it and dive deep into your target audience and their behaviors. Use those conclusions to condition the approach you take for future campaigns by making them as customer-centric as possible.
<h2>Conclusion</h2>
Email marketing is a science.
As an email marketer, the more you use data to inform your decisions and refine your strategies, the more likely you are to improve the quality of your campaigns.
Paying attention to the days and times when marketing emails perform the best helps you craft campaigns that reach your target audience time and time again especially when sending out your campaigns on a weekday.
That said, once you have enough data to inform your email performance, always complement those general rules that guide email marketing with the conclusions that you’ve extracted from how your own campaigns have fared.
That way, you always ensure that your marketing efforts are tailor-made to reach your target audience and maximize engagement.

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Despite the devastating global impact of the COVID-19 pandemic, the continued growth in the Software as a Service (SaaS) industry is a testament to the fact that SaaS is here to stay.
At a time when more companies than ever recognize the importance of cloud technology as a viable means to achieve their business goals, the SaaS industry has cemented itself as a go-to tool that Fortune 500 companies and SMBs alike leverage to maximize their chances of success.
<blockquote>
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 9.97%, resulting in a market volume of US$344.00bn by 2027.
</blockquote>
&#8211; Statista 
The stats speak for themselves. Apart from the projected 9.97% increase in the SaaS market’s CAGR between 2022 and 2027, reports from <a href="https://www.zippia.com/advice/saas-industry-statistics/" target="_blank" rel="noopener noreferrer">Zippia</a> affirming that SaaS reels in as much as $100M in annual recurring revenue paint a positive future for the SaaS industry.
<div data-google-ads="article-ads"> </div>
Discover the top 5 trends that companies the world over predict will take center stage in the SaaS industry as of 2023.
Let’s dive right in.
<h2>1. The World of Micro SaaS</h2>
Throughout 2023, the world can expect to see a marked increase among companies in the adoption and use of micro SaaS products.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-19240" src="https://assets.sonary.com/wp-content/uploads/2022/12/20084152/Micro-SaaS-Examples.png" alt="Micro SaaS Examples" width="1248" height="416" srcset="https://assets.sonary.com/wp-content/uploads/2022/12/20084152/Micro-SaaS-Examples.png 1248w, https://assets.sonary.com/wp-content/uploads/2022/12/20084152/Micro-SaaS-Examples-300x100.png 300w, https://assets.sonary.com/wp-content/uploads/2022/12/20084152/Micro-SaaS-Examples-1024x341.png 1024w, https://assets.sonary.com/wp-content/uploads/2022/12/20084152/Micro-SaaS-Examples-768x256.png 768w" sizes="auto, (max-width: 1248px) 100vw, 1248px" />
<a href="https://cdnssinc-prod.softserveinc.com/img/blog/profitable-micro-saas-1.png" target="_blank" rel="noopener noreferrer">Source</a>
As a branch of SaaS development that prioritizes the delivery of targeted solutions for a small niche market, micro SaaS pushes against the conventions of traditional cloud development practices that aim to serve as large a user base as possible.
Historically, successful software companies have spent efforts releasing loads of features for their Software as a Service products to target multiple problems at once. That said, as the business world becomes more competitive, companies all over the globe have pivoted toward acquiring software solutions that target specific pain points they experience so that they can gain an edge against their competitors in the market.
<blockquote>
94% of businesses are planning to invest in competitive intelligence. With a large-scale number of companies seeking data-based solutions for their business ventures, the only way to stay afloat is to join in.
</blockquote>
&#8211; Small Biz Trends
Micro SaaS has emerged as an innovative, modern strategy that businesses can implement to increase revenue and, in turn, sharpen their competitive edge moving forward. By building products that offer concrete solutions to the specific needs and demands of a given industry, companies forgo large user bases for a more likely increase in product adoption and client retention as well as a higher potential customer lifetime value (CLV) for their end users.
From the standpoint of a company outsourcing software standpoint, micro SaaS products present themselves as cost-effective solutions since their features complement a company’s existing software solutions with little to no overlap. On the other hand, micro SaaS solutions are usually low-cost development projects that promise a high return on investment, thus making them ideal low-risk business ventures for freelance developers or small-budget SMBs.
No doubt, in 2023 the world can expect to see companies continuing to invest in either the development or acquisition of micro SaaS products as the demand for these cloud solutions keeps its upward trend of growth.
<h2>2. Investment in Information Security &amp; Risk Management</h2>
The surge in the accessibility of cloud technology solutions coupled with the rapid speed at which software companies feel compelled to release SaaS products has brought on a wave of serious security risks for end-users.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-19243" src="https://assets.sonary.com/wp-content/uploads/2022/12/20085305/Cyberattacks-Per-Organization-by-Regiomn.png" alt="Cyberattacks Per Organization by Regiomn" width="784" height="475" srcset="https://assets.sonary.com/wp-content/uploads/2022/12/20085305/Cyberattacks-Per-Organization-by-Regiomn.png 784w, https://assets.sonary.com/wp-content/uploads/2022/12/20085305/Cyberattacks-Per-Organization-by-Regiomn-300x182.png 300w, https://assets.sonary.com/wp-content/uploads/2022/12/20085305/Cyberattacks-Per-Organization-by-Regiomn-768x465.png 768w" sizes="auto, (max-width: 784px) 100vw, 784px" />
<a href="https://blog.checkpoint.com/wp-content/uploads/2022/01/2021-3.png" target="_blank" rel="noopener noreferrer">Source</a>
<blockquote>
This year, as SaaS file security violations spiked 134%, over half (55%) of respondents say their biggest security concern is not knowing where sensitive data exists.  
</blockquote>
&#8211;  Better Cloud 
In <a href="https://www.adaptive-shield.com/2022-saas-security-survey-report" target="_blank" rel="noopener noreferrer">Adaptive Shield’s 2022 SaaS Security Survey Report</a>, as many as 63% of respondents indicated that they had fallen victim to a security incident within the last 12 months. The report goes on to reveal the concerns that companies have for SaaS security breaches, with as many as 56% of respondents citing an inability to correctly evaluate 3rd party applications as a primary cause for concern, and rightly so. According to a report from <a href="https://www.ibm.com/reports/data-breach" target="_blank" rel="noopener noreferrer">IBM</a>, in the U.S., a data breach can cost a company as much as $9.44M.
With file security violations increasing by as much as 134% between March and July 2021, the need for resilient cybersecurity solutions is more critical now than it has ever been. Companies have already started implementing security measures such as Domain-based Message Authentication, Reporting, and Conformance (DMARC) Record Checker which help to reduce email spoofing.
That said, DMARC offers protection against only one major type of cybercrime. Companies still struggle to find comprehensive solutions that mitigate the risk of all cyberattacks. What’s more, despite the tremendous advancements in IT technology, businesses still suffer from API failures, malware, and a host of technical issues that damage the credibility of a company and offset its supply chain. Technical issues are gateways for hackers to violate your data’s security walls and obtain key information about your consumers that compromise their <a href="https://sonary.com/content/software-and-user-privacy-what-consumers-need-to-know/">privacy</a>.
As we move into 2023, we can expect to see an increase in the demand for cybersecurity solutions for SaaS products to protect company data, reduce the likelihood of costly data breaches, and improve overall customer experience.
<h2>3. Blended Pricing Models</h2>
In 2022, the world saw the rise of the consumption pricing model in the SaaS industry. Also known as a usage-based pricing model, consumption pricing models took the SaaS world by storm and garnered immense popularity among end users.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-19244" src="https://assets.sonary.com/wp-content/uploads/2022/12/20090013/Cloud-Zero-Tiered-Pricing-Structure.jpg" alt="Cloud Zero Tiered Pricing Structure" width="1478" height="932" srcset="https://assets.sonary.com/wp-content/uploads/2022/12/20090013/Cloud-Zero-Tiered-Pricing-Structure.jpg 1478w, https://assets.sonary.com/wp-content/uploads/2022/12/20090013/Cloud-Zero-Tiered-Pricing-Structure-300x189.jpg 300w, https://assets.sonary.com/wp-content/uploads/2022/12/20090013/Cloud-Zero-Tiered-Pricing-Structure-1024x646.jpg 1024w, https://assets.sonary.com/wp-content/uploads/2022/12/20090013/Cloud-Zero-Tiered-Pricing-Structure-768x484.jpg 768w" sizes="auto, (max-width: 1478px) 100vw, 1478px" />
<a href="https://www.cloudzero.com/hubfs/blog/salesforce-pricing.webp" target="_blank" rel="noopener noreferrer">Source</a>
From a user’s point of view, consumption pricing models seem fair because they bill users based on how often they use a given SaaS product.
However, we must also remember that micro SaaS is an emerging trend that’s expected to leave an indelible mark on the SaaS industry. While customers might be happy with a pay-as-you-go type of pricing model, the reality is that consumption pricing models for some SaaS products force users to pay a fixed usage amount to access an entire suite of features even if the user only makes use of a select few functionalities. Therefore, in such cases, while the user pays based on their use of the SaaS product, some argue that it is unfair for them to pay only for the specific features they use as opposed to their general usage of the cloud app.
For that reason, despite the sharp increase in the adoption of consumption pricing models for SaaS products, value-based pricing models are still predicted to reign supreme come 2023. This is because value-based pricing prioritizes a system where a customer agrees to pay an amount of money based on the perceived value that a product offers. In the mind of a user, this is also fair since common types of value-based pricing systems like tiered pricing and  subscription-based models offer users multiple choices from which they can choose the payment plan and product suite that best suits them.
Despite the ubiquity of value-based pricing models, since 2022 has already ushered in an era of increased consumption pricing model adoption, the world can expect to see companies adopt a blended approach to their pricing model strategy come 2023. Companies and users alike have already grown used to a combination of tiered pricing and consumption-based <a href="https://sonary.com/content/why-you-should-consider-automated-billing-software/">billing</a> plans. Businesses enjoy the best of both worlds by offering customers flexible plans to access their SaaS products. For users, having the option to bypass upgrading their subscription plan by simply paying extra based on their usage of a cloud solution is also equally as attractive.
<h2>4. Vertical SaaS</h2>
Micro SaaS isn’t the only branch of the Software as a Service industry that will be a hot topic in 2023. Vertical SaaS is yet another trendy area of cloud development that can expect continued adoption from innovative, competitive companies in the years to come.
Often confused with micro SaaS, vertical SaaS pursues the development and delivery of intricate, high-level niche-specific software platforms to end users. While micro SaaS serves to deliver a handful of features targeted toward a specific market, vertical SaaS emphasizes the development of solutions that target a particular market. While the two share commonalities, micro SaaS solutions can be managed, built, and delivered by a single developer while vertical SaaS products are more complex and require the expertise of a team of software developers.
That said, being akin to a trend in cloud development such as micro SaaS rightfully implies that vertical SaaS also enjoys the luxury of being a branch of SaaS that is on course for growth in 2023. The <a href="https://sonary.com/content/the-impact-of-covid-19-on-remote-desktop-software/">COVID-19</a> pandemic was the catalyst that drove interest in vertical SaaS development as more and more companies were forced to embrace new technologies to stay afloat. This shone a light on the absence of products that offer not only a few stand-alone solutions that complement existing product lines, but rather an entire suite of products (PaaS) that target specific niches like automotive, legal companies, and more in order to solve their pain points.
Between 2020 and 2021 alone, we saw a sizeable uptick in the number of global vertical companies that come close to 30%. Not only that, but companies such as Blend and Toast that operate within this specific branch of SaaS have achieved monumental success, yet another indicator of the profits to be earned in this niche. Without a doubt, 2023 will be another year for expansion for the vertical SaaS niche as companies continue to break ground and develop more targeted solutions for specific niches.
<h2>5. Artificial Intelligence &amp; Machine Learning are Here to Stay</h2>
In the cloud development world, artificial intelligence (AI) has evolved from being a novel branch of data analysis and has become a staple feature that enhances the appeal and value proposition of products today. AI has now made it easier for companies to customize content, make their product offerings more competitive, and conduct more in-depth market analyses to extract more powerful customer and user insights that’ll help them build better product experiences.
Since AI remains a fairly new type of innovative technology, companies are clamoring for software development companies to keep refining AI solutions until the world gets to a place where AI offers even more solutions at a cheaper price. For that reason, in 2020 alone, SaaS software that incorporates AI commanded as much as $247.6B of the AI market, a figure which is only expected to increase exponentially in the years to come.
Machine learning (ml) is yet another area of software development that is projected to revolutionize the SaaS industry in the coming years. The world has already seen the way that ML enhances SaaS solutions by streamlining internal processes and improving operations. As companies continue to imbue AI-powered SaaS products with ML, no doubt the machine learning market will also grow by leaps and bounds in 2023 and beyond.
<h2>Conclusion</h2>
The exponential boom in the SaaS industry is undeniable.
Despite the global challenges brought on by the COVID-19 pandemic, the SaaS market has proven itself to be resilient as it continues on its chartered course for monumental growth.
For the year 2023, we can expect to see software companies continuing to expand their development efforts in key areas such as micro SaaS, vertical SaaS, artificial intelligence, and machine learning among others, to continue the trend of delivering innovative solutions to end users.
The road ahead for SaaS is filled with uncertainty and promise. But no doubt, it will be a year full of excitement as the world watches the phenomena of SaaS conquering even more ground.

Top 5 SaaS Trends to Keep an Eye on in 2023

Despite the devastating global impact of the COVID-19 pandemic, the continued...

Reginald is a digital marketer specializing in content marketing, SEO, and copywriting. Originally from St. Lucia, he moved to Spain in 2019 where he completed an MSc in Digital Content Management and an MSc in Entrepreneurship &amp; Innovation. When he’s not working, he’s either
playing chess or singing R&amp;B at a local karaoke bar.

Reginald Martyr