Boost Sales: 3 Techie Tips To Show You the Money
Sales reps worldwide are on a mission to find ways to increase sales. They aim for that personal touch that grabs their prospects’ attention — that gets them to buy.
Inboxes across the planet are overflowing with “special offers.” Every B2B company boasts about having the tool your prospects need. But seasoned salespeople know better. They cut through the clutter with unique sales tactics that forge authentic connections with potential clients.
Some rely on charm and a slick pitch in their strategy to increase sales. The pros, however, turn to digital tools. These tools help pinpoint and understand their ideal customers and solve their pain points. And all this — at scale.
This article digs into 3 techie tips to help you do just that.
How to increase sales with today’s technology
Today’s digital landscape offers business owners countless ways to connect with customers more effectively. Here’s how to scale up:
- Boost sales with new technologies: Use Virtual Reality (VR) to customize your pitches and make communication more engaging.
- Build trust remotely: Reach and connect with a global audience using new features in video conferencing platforms.
- Advice with analytics: Dive into digital analytics to understand your prospects’ market and tailor your solutions to their needs.
Businesses aren’t looking for another tool they hardly use — they seek trusted partners for growth. When approaching new leads, aim to build trust and show them that their needs — not just their investment — are important to you.
Boost sales with digital technologies
Every savvy sales rep looking to improve sales will use a Customer Relationship Management (CRM) system. They’ll automate and personalize email and text messages to cultivate relationships with prospects. But there’s more on the tech horizon.
Enter Virtual Reality (VR): A game-changer in sales strategies across many industries. Whether showcasing a kitchen to a homeowner (B2C) or a dental booth at a trade show (B2B), VR is making waves.
VR allows clients to tailor products in a virtual space, offering instant answers to crucial questions. The VR journey can be taken with a rep. Creating a customer journey your clients can walk through independently is also a great idea. They can spend time there and discuss options with their team without the pressure of a sales pitch.
Customers better understand the product you are selling — picturing themselves using it. And when a customer connects, a customer usually buys.
VR can also improve sales quotas by:
- Training sales teams: Simulate real sales scenarios for better training.
- Virtual showrooms: Show off products globally, cutting market expansion costs.
- Faster decisions: Realistic product demos clarify doubts, streamlining sales processes.
Build trust with remote selling and engagement
In today’s digital age, remote work is engrained in every business. Mastering virtual sales techniques has become essential. This means being adept at conducting sales presentations, negotiations, and closing deals via video conferencing platforms. Building rapport and trust without in-person meetings is key.
Not leveraging platforms like Microsoft Teams, Google Meet, or Zoom yet? You’re far behind your competitors, and someone else is closing your deals.
If you are, which I’m sure is the case, there might be a few features you haven’t tried yet. Some of which enhance the customer experience and create a fun and exciting atmosphere. Let’s explore:
- Screen Sharing and Collaboration: Engage prospects actively by allowing multiple participants to share screens. This fosters a collaborative environment. That way, your client is not being spoken to — but spoken with.
- Virtual Backgrounds: These are not just to hide your messy living room. Use these to create an engaging atmosphere or even showcase your products.
- Breakout Rooms: Divide into smaller groups for deeper discussions. This enables you to get to know your clients and their pain points.
- Recording and Transcripts: Allow prospects to revisit meetings, aiding information retention. Analyzing customer reactions can also refine your pitch.
- Integrated Chat: Send text messages, share files, and react during meetings for a more inclusive experience.
- Webinar Features: Engage a broader audience with registration, polling, and Q&A sessions to generate excitement.
- Integration with Apps: Connect with productivity tools like Google Calendar and Slack for seamless meeting scheduling and joining.
Leveraging these features can significantly enhance your virtual sales approach, making every interaction more engaging and productive.
Advise your customers with digital analytics
Using data analytics to inform sales strategies is becoming essential in every business. But it’s more than knowing your sales figures, KPIs, and targets. You must analyze the customer journey. Anticipating what your prospects need is crucial.
But to truly pique a prospects’ interests, you must understand their market. Highlight how specific features of your product can boost their growth. Use digital data to track market trends and consumer behavior. This lets you customize your pitch and personalize sales messages.
Let’s say you worked at a credit card company introducing a Buy Now Pay Later (BNPL) payment service to a new market. Sure, telling your e-commerce prospect about the BNPL trend and its appeal to Gen Z might get their attention. As will telling them that it will boost online sales. They’ll believe you, but will it convince them to sign up?
Go deeper. Research their competitors who use BNPL. Use digital tools to compare product sales. Show them real-time gaps in their marketing strategy. Highlight which product categories benefit most from BNPL, cross-referencing these with your prospect’s main product lines. That way, you’re not just pointing out issues; you’re providing solutions.
Understanding your prospects’ target audience and market trends crafts a consultative sales approach. You can guide them on:
- Personalizing customer experiences: Analyze consumer preferences and browsing habits. Help your prospects tailor their marketing, product suggestions, and promotions.
- Spotting emerging trends: Use analytics to identify micro-consumer demand. Your prospects (soon-to-be customers) can capitalize on these trends before their competition.
- Expanding into new markets: Identify untapped opportunities in new geographies or product lines. Your insights can turn prospects into long-lasting customers who rely on you for their growth strategy. Like a partner.
Standing out in the digital marketplace
In today’s bustling digital marketplace, a great pitch isn’t enough to stand out from the crowd. You need a mix of technology and personal touch techniques to boost product or service sales and grow your business.
Whether leveraging automation tools or creating immersive experiences with VR and video conferencing – connecting with prospects is crucial. Recognizing their pain points and highlighting product features that are relevant to them — even more so. Utilizing technology enables you to provide a customized and authentic experience at scale.
In a world where everyone is selling something, the difference between closing or losing a deal is how well you wield these digital tools. So, dive into technology and make it your ally. Use it to your advantage and let the doors to more sales opportunities swing wide open.
FAQs
What digital tools can help improve my sales pitch?
CRM systems manage leads, VR offers immersive demos, and platforms like Zoom or Microsoft Teams enable remote engagement. These tools personalize your pitch and deepen customer insights.
How can remote selling techniques boost my sales?
Use video conferencing features like screen sharing, virtual backgrounds, and breakout rooms. These build trust remotely and help make pitches more compelling.
Why is knowing my customer utilizing digital analytics important?
Digital analytics reveal customer behaviors and needs, letting you customize your approach. This strategy helps highlight relevant product features, improving your chances of making a sale.
