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<p>With over <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">1.5 billion active users</a>, TikTok offers small and medium businesses (SMBs) a chance to connect with their audience organically. The platform’s algorithm is famous for presenting highly personalized content users want to see. That can help brands reach the right audience and increase their visibility. With the right strategies and <a href="https://sonary.com/creative-tools/best-influencer-tools/">tools</a>, you too can build a thriving community for your brand on TikTok. </p>
<h2>The Power of TikTok for Small Brands</h2>
<p>Small business growth on TikTok has been tremendous. In a <a href="https://newsroom.tiktok.com/en-us/new-study-shows-small-businesses-are-finding-their-home-on-tiktok">2022 survey</a> by the platform, 67 percent of SMBs said they were optimistic about the growth potential the app offers. Moreover, 78 percent of these businesses indicated they would increase their investment in the platform. </p>
<p>All kinds of small businesses have found success with TikTok. While some went viral with their content, others succeeded with user-generated content on TikTok. </p>
<p><a href="https://www.tiktok.com/@peachyslime?lang=en">Peachy BB’s</a>, a homemade slime brand from Austin, Texas, went viral on TikTok through its videos demonstrating the slime-making process. Andrea O., the business owner, already had decent viewership, but things quickly changed when <a href="https://www.tiktok.com/@peachybbies10/video/7253985473234750763">Kim Kardashian discovered her slime through TikTok</a>. Her video about her newfound customer instantly went viral. Today, the brand has over 6 million followers and a strong customer base. </p>
<p>There are many other similar success stories of small brands on TikTok. Many factors are at play, including how TikTok connects users with content. The app's algorithm is very good at targeting and showing your content to an interested audience.  </p>
<h2>Developing a TikTok Strategy for Small Brands</h2>
<p>While TikTok may be SMB-friendly, you still need a solid strategy to get more followers, views, and sales. From tapping into TikTok content trends for businesses to running sponsored posts, you can use a variety of tactics to build your brand on the social media platform. </p>
<p>Here are TikTok marketing strategies that work:</p>
<h3>Content Planning</h3>
<p>You need to plan the content you want to share for your brand. The content needs to be authentic and relatable. The good news is that your content doesn’t necessarily need to be highly edited or polished. Many audiences prefer original, raw content, for instance, behind-the-scenes footage or personal stories. </p>
<p>Do some homework on the kind of content relevant to your business niche already present on the platform. Get inspiration from existing videos and <a href="https://sonary.com/creative-tools/best-video-editor-tools/">create your own</a>. </p>
<h3>Targeting the Right Audience</h3>
<p>There’s no secret formula for viral content creation on TikTok. You have to find and target your audience to go viral. Here are some ways:</p>
<ul>
	<li aria-level="1">Use relevant TikTok hashtags for brand visibility</li>
	<li aria-level="1">Answer your audience’s questions or address their pain points</li>
	<li aria-level="1">Collaborate with influencers relevant to your brand niche</li>
	<li aria-level="1">Use TikTok analytics for small businesses to understand how people react to your content</li>
</ul>
<h3>Scaling with Advertisement</h3>
<p>You can also reach out to a larger audience through advertisements on TikTok. The platform offers great tools for creating advertisements, including easy-to-use templates. You can target your audience with sponsored content using their interest or behavior on the app. </p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-image-1-1.webp" alt="Leverage influencer tools for high quality videos" /></a></p>
<h2>Leveraging Influencer Tools for Brand Visibility</h2>
<p>Influencers have redefined the TikTok scene. It wouldn’t be wrong to say they’ve made the platform what it is today. Consider this: over <a href="https://www.statista.com/statistics/1398218/tiktok-us-influencers-by-followers/">67,000 TikTok influencers</a> have 100k or more followers. </p>
<p>Influencer marketing is a strong strategy that small brands have used since the platform's early days. It’s essentially a testimonial for your brand and helps you connect with the right audience. </p>
<p><a href="https://www.tiktok.com/@popflexactive">Popflex Active</a>, an activewear brand, was founded by fitness influencer Casey Ho. As an influencer herself, she built partnerships with content creators on TikTok to increase the brand's reach and give the audience an unfiltered look into the products. </p>
<h3>Identifying the Right Influencers</h3>
<p>Because TikTok influencer collaborations are so powerful, they can potentially turn your brand into an overnight success. However, the secret to success with influencer marketing lies in choosing the right affiliates. The creator you collaborate with must be relevant to your brand and relatable to your audience. </p>
<p>Contrary to popular opinion, you don’t necessarily have to collaborate with influencers with the largest followings. The so-called micro-influencers with smaller followings but higher engagement are becoming the preferred choice for small businesses. </p>
<h3>Using Influencer Tools</h3>
<p>The best way to reach out to influencers and manage collaborations is through an <a href="https://sonary.com/creative-tools/best-influencer-tools/">influencer marketing tool</a>. These tools can help your business find and connect with TikTok content creators relevant to your niche or liked by your targeted audience. </p>
<p>PopularPays is a sought-after influencer tool for engaging TikTok audiences through influencer collaborations. It makes searching, communicating, and collaborating on content with influencers easy. Compared to other influencer tools that mainly offer search and vetting, PopularPays also enables relationship management and content tracking. </p>
<h2>Mastering Video Editing to Enhance Engagement</h2>
<p>Your brand’s videos on TikTok should be well-edited. That doesn’t necessarily mean top-dollar production. It only means the videos should be coherent, concise, and high-quality. While TikTok offers a variety of built-in video editing features, you can leverage <a href="https://sonary.com/creative-tools/best-video-editor-tools/">other easy-to-use tools</a> to prepare high-quality videos.</p>
<p>Here are some essential video editing tools for TikTok:</p>
<ul>
	<li aria-level="1"><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/">Videoleap</a>: It’s an online video editor with an intuitive user interface and several AI-powered editing capabilities, like AI infinite zoom, AI video generation, and AI voice changer. Plus, it offers features for editing videos made exclusively for TikTok. </li>
	<li aria-level="1">CapCut: It’s developed by TikTok’s parent company and offers many different video effects. It also comes with color-grading options, which can help produce beautiful videos. </li>
	<li aria-level="1">Magisto: It’s a video editor that automates the process to help save time. Part of Vimeo, the editor is beginner-friendly. </li>
</ul>
<h3>Video Editing Tips for TikTok</h3>
<ul>
	<li aria-level="1">Use filters to set the mood of your videos, playing with brightness, saturation, and colors. </li>
	<li aria-level="1">Tap the interactive and augmented reality (AR) effects available in TikTok editor and many other video editing apps.</li>
	<li aria-level="1">Use seamless transitions between different clips for a more cinematic effect. </li>
	<li aria-level="1">Record videos with the phone’s camera rather than using the app and upload them to the editing platform to preserve the quality. </li>
	<li aria-level="1">Use text overlays and stickers to convey your message. </li>
	<li aria-level="1">Enable captions so non-native speakers and deaf audiences can engage with your videos. </li>
	<li aria-level="1">Use <a href="https://sonary.com/content/how-to-edit-tik-tok-videos/">custom fonts for texts</a> on videos to make them more noticeable and legible. </li>
	<li aria-level="1">Use trending music for your videos, but make sure it matches the theme or vibe of the video content. </li>
	<li aria-level="1">Play with voice effects for videos with voice-overs. </li>
</ul>
<h2>Balancing Organic and Sponsored Content</h2>
<p>TikTok advertising for small brands offers an affordable way to reach new audiences. While it’s effective, the importance of organic outreach can’t be overstated. Moreover, many small businesses have shoestring marketing budgets and must use organic methods to increase visibility. </p>
<p>You can find success with a combination of organic and sponsored TikTok content. Many brands start by organically creating a community of followers and investing in TikTok advertisements to grow their audience further. </p>
<h3>Which Is Better?</h3>
<p>When it comes to organic content vs. sponsored content on TikTok, the former has greater potential. That’s because interest and engagement are typically higher when audiences find your content organically. </p>
<p>Many businesses use both organic content strategy and sponsored content to engage with existing and new audiences. TikTok calls it the ‘always engaged’ strategy. </p>
<p>The fast food chain Chipotle started with TikTok early, engaging its young user base with videos and challenges, such as the popular #ChipotleLidFlip challenge. Since the TikTok Ads platform launched, they’ve also started challenges with sponsored posts.</p>
<p><a href="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp"><img src="https://admin-wp-production.sonary.com/wp-content/uploads/2024/03/tiktok-article-2-1.webp" alt="TikTok is a powerful tool for small businesses " /></a></p>
<h2>Overcoming Challenges on TikTok</h2>
<p>Although TikTok is a great platform for small brands to find their footing, engaging TikTok audiences can be hard. Here are the common challenges brands may face on this platform:</p>
<h3>Content Saturation</h3>
<p>Depending on your business niche, too many competitors may already exist, resulting in too much of the same type of content. This can be tackled by creating something unique and making your brand stand out. </p>
<h3>Change in Algorithms</h3>
<p>Social media platforms like TikTok regularly change algorithms to serve their audience better. Unfortunately, those changes can sometimes work against you and cut your reach. It’s important to stay on top of any changes and adapt your content strategy to them.</p>
<h3>Fast Moving Trends</h3>
<p>TikTok trends come and go quickly. Brands must respond to these trends immediately, which can be difficult if workflows for content ideation, creation, approval, and sharing are not refined. </p>
<h2>Conclusion </h2>
<p>TikTok is a useful platform for marketing small businesses, as it allows them to connect with audiences on a personal level. But to be successful with TikTok marketing, you need a solid strategy that includes quality content, influencers, and perhaps some advertisement. </p>
<p>Your small brand can find inspiration in hundreds of companies leveraging the platform to engage with their audience and win their hearts. <a href="https://sonary.com/creative-tools/best-influencer-tools/">Utilize influencer tools</a> to identify TikTok influencers that can help market your brand and maybe even help it go ‘viral.’</p>
<h2>FAQ</h2>
<p>Q: What are the best practices for hashtag use on TikTok to increase discoverability?</p>
<p>A: To get discovered on TikTok or <a href="https://sonary.com/content/how-to-get-more-views-on-youtube/">YouTube</a>, use hashtags that are relevant to your brand. Also, look out for trending hashtags and leverage them whenever possible.</p>
<p>Q: How can small brands track and analyze the performance of their TikTok marketing efforts?</p>
<p>A: TikTok offers built-in analytics for businesses to track the performance of their account and content. You can see metrics like audience growth and video views to understand your content performance better. </p>
<p>Q: What strategies can small brands use to encourage user-generated content on TikTok?</p>
<p>A: Small brands can pose questions, ask for stories, create duets, and run challenges on TikTok to promote user content generation. They can also send giveaways to customers or influencers. </p>

How Small Brands Are Getting Discovered on TikTok

How to Edit TikTok Videos: A Step-by-Step Guide for Creators

<p>TikTok has become one of the most popular social media platforms, with millions of people uploading videos every day. However, with so many videos flooding the platform, getting noticed can be difficult. If you're looking to get more views on TikTok, it's important to understand what works on the platform. </p>
<p>In this article, we'll dive into practical tips, examples, and strategies to help you increase your views and visibility, whether you're a new creator or looking to improve your current TikTok performance.</p>
<h2>How Much Does TikTok Pay Per View?</h2>
<p>TikTok pays creators through the <a href="https://www.uscreen.tv/blog/how-much-does-tiktok-pay/#:~:text=It's%20estimated%20that%20TikTok%20pays,to%20the%20TikTok%20Creator%20Fund." target="_blank" rel="noopener">TikTok Creator Fund, which compensates them for their video views</a>. On average, creators earn about 2 to 4 cents per 1,000 views. While this might not seem like a lot, it can add up over time, especially for viral videos with millions of views.</p>
<p>To put things into perspective, if you get 1 million views, you could earn between $20 to $40. TikTok views also have the potential to lead to brand deals, sponsorships, and other monetization opportunities, which can provide more substantial earnings.</p>
<h2><strong>What Is Considered a View on TikTok?</strong></h2>
<p>A view on TikTok is counted when a user watches your video for at least 3 seconds. This is the basic criteria that helps the platform measure the engagement level of content. However, TikTok also considers repeat views from the same user. </p>
<p>For example, if a viewer watches your video multiple times, each view is counted separately, which can significantly boost your total view count.</p>
<p>This repeat-view feature plays a key role in TikTok’s algorithm, which is crucial when you’re thinking about how to get more views on TikTok. Videos that encourage rewatching, such as those with loopable content or captivating hooks, are more likely to gain traction. When users watch the video more than once, it signals to TikTok that the content is engaging and worth recommending to others. Additionally, TikTok considers interaction metrics such as likes, shares, and comments as indicators of how well a video resonates with the audience.</p>
<p>To get more views on TikTok, consider creating content that encourages repeat viewing or interaction:</p>
<ul>
	<li>A catchy intro or a video that asks viewers to look closely for a hidden detail can prompt them to replay the video. </li>
</ul>
<ul>
	<li>Videos that are funny, relatable, or surprising often get rewatched</li>
</ul>
<p>Repeat views lead to a higher view count and, ultimately, increased visibility on the platform.</p>
<h3>Key TikTok Terms You Need to Know</h3>
<p>As you work on growing your TikTok views, it’s important to understand some key terms:</p>
<ul>
	<li><strong>TikTok Creator Fund</strong>: A program that pays creators based on their video views.</li>
	<li><strong>For You Page (FYP)</strong>: A personalized feed of videos TikTok recommends to users.</li>
	<li><strong>Engagement Rate</strong>: The percentage of users who interact with your content (likes, comments, shares).</li>
	<li><strong>Hashtags</strong>: Words or phrases preceded by "#" that categorize content and make it easier for users to discover.</li>
	<li><strong>Viral</strong>: A term used when a video gains significant traction and spreads rapidly across the platform.</li>
</ul>
<h2><strong>What are TikTok Creator Requirements?</strong></h2>
<p>To unlock certain features on TikTok, including monetization options, you must meet specific <strong>creator requirements</strong>. One of the key requirements to join the <a href="https://sproutsocial.com/insights/tiktok-creator-fund-creativity-program/#:~:text=Remember%3A%20the%20Creator%20Fund%20is,within%20the%20last%2030%20days" target="_blank" rel="noopener">TikTok Creator Fund </a>is having at least 10,000 followers, 100,000 video views in the last 30 days, and being 18 years or older. </p>
<p><img class="size-full wp-image-36758 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-influence.webp" alt="TikTok influence" width="1472" height="832" /></p>
<p>This is important for creators who want to explore the possibility of earning money directly from TikTok. Meeting these thresholds requires building an active and engaged following, which often means posting consistently and using strategies that drive visibility.</p>
<h2>What are TikTok Content requirements?</h2>
<p>If you're hoping to get more views on TikTok, your content must align with TikTok’s community guidelines and be engaging. While there are no specific content requirements for basic users, certain types of content tend to perform better.</p>
<p>Before you can start working to increase your success, you need to know the basics about how to get views on TikTok. Videos that generally have higher chances of getting noticed: </p>
<ul>
	<li>Videos that are well-edited</li>
	<li>Include trending sounds or music, </li>
	<li>Match current trends </li>
</ul>
<p>In terms of video length, it’s common to post shorter videos — <strong>15 to 30 seconds </strong>— since they are easier to consume and more likely to be replayed, which boosts your view count.</p>
<h2><strong>How to Get More TikTok Views</strong></h2>
<p>Increasing your views on TikTok requires more than simply posting videos and hoping for the best. While there’s no magic formula, there are several proven strategies to improve your chances of gaining traction and expanding your audience.</p>
<p>Here are actionable steps you can take to get more views on TikTok:</p>
<h3><strong>1. Optimize Your Profile</strong></h3>
<p>Your profile is like your personal brand on TikTok. A well-optimized profile can make a significant difference in attracting followers and boosting views. Use a clear, engaging bio that reflects your personality or niche, and choose a profile picture and username that are easy to remember. A great profile increases the likelihood of new users following you and returning to see more of your content.</p>
<p><strong>Tip: </strong>TikTok profiles with a well-crafted description and a clear call-to-action (e.g., "Follow for more dance videos!") convert viewers into followers more effectively, ultimately leading to more views.</p>
<h3><strong>2. Leverage Trending Hashtags</strong></h3>
<p>Hashtags are essential for making your content discoverable on TikTok. By using trending and relevant hashtags, you increase the chances of showing up on the <strong>For You Page (FYP)</strong>, where TikTok recommends content to users. Hashtags such as <strong>#TikTokEats</strong> or <strong>#FoodTok</strong> are perfect for food content, while <strong>#TikTokDanceChallenge</strong> works well for dance videos.</p>
<p><strong>For example</strong>: If you’re posting a video of a new dance trend, using the hashtag <strong>#TikTokDanceChallenge</strong> could expand your reach by attracting users searching for or engaging with trending challenges. Hashtags help categorize your video, making it easier for the right audience to find it.</p>
<p><img class="size-full wp-image-36761 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTok-dance-challenge-1-1.webp" alt="TikTok dance challenge" width="1000" height="620" /></p>
<h3><strong>3. Be Consistent with Posting</strong></h3>
<p>Consistency is key when it comes to how to get TikTok views. Posting regularly helps keep your content in front of your followers and increases your visibility. TikTok’s algorithm favors creators who upload consistently, and while it’s not necessary to post multiple times a day, sticking to a regular schedule is important. Many creators find success posting once per day or even 3–4 times a week, but be sure to focus on quality, not just quantity.</p>
<p>According to <a href="https://sproutsocial.com/insights/social-media-algorithms/" target="_blank" rel="noopener"><strong>Sprout Social</strong></a>, TikTok videos posted consistently tend to outperform those uploaded sporadically. Creators who post daily often experience more engagement, which translates to better performance.</p>
<h3><strong>4. Engage With Your Followers</strong></h3>
<p>Engagement is crucial on TikTok. If users are commenting, liking, or sharing your videos, it increases the chances of your content being pushed to a wider audience. Responding to comments and interacting with followers helps create a sense of community, which in turn boosts your visibility.</p>
<p><img class="size-full wp-image-36762 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/TikTokEats-FoodTok.webp" alt="#TikTokEats #FoodTok" width="1472" height="832" /></p>
<p>For instance, if a user comments, "This is hilarious, can you do part a 2?" responding with a follow-up video or even liking their comment will foster deeper engagement. This shows TikTok’s algorithm that your content is valuable and worth sharing.</p>
<h3><strong>5. Use the Right Music and Sounds</strong></h3>
<p>TikTok thrives on music and sound. Videos that incorporate trending songs or sounds have a higher likelihood of appearing on the FYP. Staying on top of popular audio trends and using them creatively can increase the chances of your video going viral. TikTok’s <strong>Trending Sounds</strong> section is a great place to discover what’s currently popular.</p>
<p>For a quick example, a fashion video featuring a trending song could draw in viewers who are engaging with that sound, creating a wider reach for your content.</p>
<h3><strong>6. Experiment with Video Length</strong></h3>
<p>Although TikTok allows videos up to 10 minutes long, shorter videos tend to work better in retaining viewers' attention. <strong>Videos between 15 and 30 seconds are often more effective in engaging users, encouraging repeat views, and keeping viewers watching until the end.</strong> If your video is highly engaging, viewers are more likely to rewatch it, leading to higher view counts.</p>
<p><img class="size-full wp-image-36763 aligncenter" src="https://wp-production.sonary.com/wp-content/uploads/2024/12/video-editing-.webp" alt="tiktok video editing" width="1472" height="832" /></p>
<p>Experimenting with video length is crucial to find the sweet spot for your audience. For instance, if your content is punchy and attention-grabbing, a shorter format might work better. However, if you're telling a story or explaining something in detail, a longer video may be more effective.</p>
<h3><strong>7. Post at Optimal Times</strong></h3>
<p>Timing matters on TikTok. Posting during peak hours when your target audience is most active increases your chances of getting more views. <a href="https://buffer.com/resources/best-time-to-post-on-tiktok/#is-there-a-best-time-to-post-on-tiktok" target="_blank" rel="noopener">Research shows that TikTok users tend to be most active in the evening</a>, particularly between <strong>6:00 PM and 10:00 PM local time</strong>. However, this can vary based on your audience's habits, so it’s worth experimenting with posting at different times of day.</p>
<p>TikTok engagement is typically higher in the late evening, but it’s important to check your own results because there is no universal best time to post.</p>
<h3><strong>8. Collaborate with Other Creators</strong></h3>
<p>TikTok’s duet and stitch features make it easy to collaborate with other creators. Partnering with creators who have a larger following can expose your content to their audience, increasing the chances of going viral. By collaborating, you introduce your content to people who may not have discovered you otherwise.</p>
<p>Let’s look at an example highlighting how to increase TikTok views via collaborations. A beauty influencer collaborating with a fashion creator to showcase outfits can attract viewers from both niches, leading to cross-promotion and more views. This type of collaboration is mutually beneficial, as it taps into each creator’s audience base.</p>
<hr />
<p><strong>Recommended influencer marketing platform</strong></p>
<p><a href="https://sonary.com/b/lightricks/popularpays+creative-tools/">Popular Pays</a> - Detailed analytics to track campaign success</p>
<hr />
<h3><strong>9. Create Engaging, Shareable Content</strong></h3>
<p>TikTok videos that entertain, inform, or make people laugh have a high likelihood of being shared. Shareability is a powerful metric for TikTok’s algorithm, and videos that encourage viewers to send them to their friends or share them on other platforms can dramatically increase your views. </p>
<p>There are tons of<a href="https://sonary.com/creative-tools/best-video-editor-tools/"> video editing tools</a> that can help you ensure your videos pop and catch the eyes of the viewers. You can also use <a href="https://sonary.com/ai-tools/free-ai-video-generator/">AI video generators</a> to add interesting elements, or create a video from scratch.</p>
<p><strong>Tip</strong>: Consider creating content that’s highly relatable, funny, or informative to increase the chances of it being shared across users’ feeds.</p>
<hr />
<p><strong>Recommended video editing tools</strong></p>
<p><a href="https://sonary.com/b/lightricks/facetune+creative-tools/"><strong>Facetune</strong></a><strong>: </strong>Edit on the go with AI-enhanced precision and creativity.</p>
<p><a href="https://sonary.com/b/lightricks/videoleap+creative-tools/"><strong>Videoleap</strong></a><strong>:</strong> Add stunning effects, transitions, and overlays effortlessly.</p>
<p><a href="https://sonary.com/b/adobe/adobe-premier-pro+creative-tools/"><strong>Premier Pro</strong></a><strong>: </strong>Industry-standard video editing with precise tools and flexibility.</p>
<hr />
<h3><strong>10. Use Captions and Text Overlays</strong></h3>
<p>Including captions or text overlays in your videos helps clarify your message and can increase engagement, especially when the video is watched without sound. Many users scroll through TikTok without audio, so having on-screen text helps maintain interest even when sound is off. </p>
<p>Additionally, captions make your content more accessible to the deaf and hard-of-hearing community, promoting inclusivity and demonstrating social awareness. By ensuring your videos can be enjoyed and understood by everyone, you broaden your audience and show that you care about creating content that is universally engaging and thoughtful.</p>
<p>By following these tips, you can boost your chances of getting more views on TikTok and growing your audience. <strong>The key is to stay consistent, engage with your followers, and continuously experiment with new content strategies.</strong> With time, your videos will start gaining more traction, and your views will increase!</p>
<h2><strong>Why Views Matter on TikTok</strong></h2>
<p>Getting more views on TikTok is essential for growing your presence and unlocking new opportunities on the platform. Here’s why views are so important:</p>
<ul>
	<li><strong>Indicator of Popularity and Engagement</strong>: Views directly reflect how well your content resonates with audiences, signaling its popularity. Higher engagement also encourages TikTok’s algorithm to push your videos to a broader audience.</li>
	<li><strong>Boosts Visibility on the FYP</strong>: The more views your video gets, the higher its chances of being recommended on the For You Page (FYP), TikTok's main hub for content discovery.</li>
	<li><strong>Grows Followers and Engagement</strong>: Increased views often lead to more likes, comments, and shares, which can turn casual viewers into loyal followers.</li>
	<li><strong>Opens Monetization Opportunities</strong>: Creators with consistently high views are more likely to attract brand sponsorships, collaborations, and invitations to join the TikTok Creator Fund. This program pays creators based on their views and engagement levels.</li>
	<li><strong>Builds Long-Term Career Growth</strong>: A steady increase in views not only improves your chances of going viral but can also establish you as a credible creator, opening doors to new financial and professional opportunities.</li>
</ul>
<p>Focusing on strategies to boost your TikTok views can help you grow your audience, strengthen your brand, and create pathways to financial success.</p>
<h2><strong>Final Thoughts</strong></h2>
<p>Success on TikTok doesn’t happen overnight. Building a loyal following and increasing your views takes time, patience, and continual experimentation. Stay adaptable to trends, test different video formats, and pay attention to what resonates most with your audience. According to <a href="https://animoto.com/blog/video-marketing/how-to-get-more-views-on-tiktok" target="_blank" rel="noopener">Animoto, successful TikTok creators often emphasize consistency and engagement</a> as essential elements for growing views and building a strong presence.</p>
<p>Remember, TikTok’s landscape is constantly evolving. By staying creative, tracking your performance, and refining your strategy, you’ll position yourself for both short-term wins and long-term growth on the platform.</p>
<p>Keep refining your approach and be patient—it’s the key to long-term growth on the platform.</p>
<h2><strong>FAQs</strong></h2>
<p><strong>Q: How many views do you need to make money on TikTok?</strong><strong><br />
</strong><strong>A: </strong>You need at least 10,000 followers and 100,000 video views in the past 30 days to be eligible for the TikTok Creator Fund, which can help you monetize your content.</p>
<p><strong>Q: How do I get more TikTok views fast?</strong><strong><br />
</strong><strong>A: </strong>Using trending hashtags, posting regularly, engaging with your audience, and utilizing popular sounds are all effective strategies for increasing views quickly.</p>
<p><strong>Q: What’s the best time to post on TikTok for more views?</strong><strong><br />
</strong><strong>A: </strong>The best times to post are usually during the evening or on weekends when users are most active. However, it’s important to test different times to see when your audience is most engaged.</p>

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<p>Emails are one of the most exploited marketing channels. An email marketing campaign can be executed with a modest budget and many attest to its effectiveness. But quite a lot of emails end up unopened, deleted, or unseen in the spam folder. How do you ensure that your emails are opened, read, and acted upon?</p>
<p>There are several tips and gimmicks that marketers use to execute successful email marketing strategies. Here, we share 10 of the email marketing tips used by top marketing experts that boast the highest email open and conversion rates.</p>
<blockquote>
<p>Globally, there are about 4.37 billion active email users and that figure is set to increase to 4.59 billion in 2025.</p>
</blockquote>
<h2>Importance of email marketing</h2>
<p>So much has changed about marketing in the last few decades, but emails remain one of the most important marketing strategies a business should have. More than a decade ago, <a href="https://www.fastcompany.com/1660619/facebook-coo-sheryl-sandberg-embracing-end-email-heres-why" target="_blank" rel="noopener noreferrer">Sheryl Sandberg predicted</a> that emailing would come to an end, but present indications show that the platform is still going stronger. Below are a few reasons why.</p>
<h3>Dynamic audience</h3>
<p>Globally, there are <a href="https://www.radicati.com/wp/wp-content/uploads/2020/12/Email-Statistics-Report-2021-2025-Executive-Summary.pdf" target="_blank" rel="noopener noreferrer">about 4.37 billion</a> active email users and that figure is set to increase to 4.59 billion in 2025. Emails do reach a wide audience but it's the dynamism of the audience that is interesting.</p>
<p>As widespread as social media is, not everyone is represented on Facebook, Instagram, and the likes.  Emails are often a prerequisite for social media accounts, professional communication, and even for setting up a smartphone (iOS or Android).</p>
<p>Therefore, by utilizing emails to promote marketing, you would be reaching diverse audiences, ranging from Gen Z TikTokers to the <a href="https://en.wikipedia.org/wiki/Greatest_Generation" target="_blank" rel="noopener noreferrer">few Greatests</a> among us that can't navigate social media on their own.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Target delivery</h3>
<p>Unlike random social media ads, smart entrepreneurs would choose to spend an email marketing budget on 50 confirmed leads via email. Also, email marketing has made it possible to avoid the unproductive effort of spamming 100 random persons. Using the correct most basic email marketing strategy to collect qualified leads, you can ensure that your emails go directly to folks who have somehow indicated an interest in your product.</p>
<p>People subscribing of their own free will is the most obvious indication of interest. But there are softwares that monitor interaction with your business's digital platforms for more subtle signs of interest. Armed with such information, you can pursue leads intentionally.</p>
<h3>Strong ROI</h3>
<p>The DMA released its 2018 <a href="https://dma.org.uk/article/marketer-email-tracker-2018" target="_blank" rel="noopener noreferrer">marketer email tracker report</a> revealing that for every £1 spent on email marketing, 50% of businesses make about £32.28 as ROI. That is about $40 in sales for each dollar spent sending emails.</p>
<p>What's more, is that you don't even need big bucks to set up an <a href="/email-marketing/free/">email marketing campaign</a>. You can set up a robust email marketing software tool complete with marketing automation for a few dollars or more. There is an option for every budget size.</p>
<h2>10 tips for effective email marketing</h2>
<p>Without a solid strategy, your marketing emails will only amount to a waste of resources. Here are a few quick hacks to help you create a strategy that works for you.</p>
<h3>1. Use special offers to grow your subscriber list</h3>
<p>For many entrepreneurs who want to begin an email marketing campaign, building a list of subscribers is the first and most formidable step.</p>
<p>One way to get people to give you their email is to offer gated content like ebooks, white papers, exclusive videos, or other valuable resources for free or with a mouth-watering discount. You could also offer free consultations or a scaled-down service package.</p>
<p>For maximum impact, you can share these offerings on several social media platforms, your website, and even paid advertisements.</p>
<p>As people sign up to accept those freebies, your email subscribers increase and your campaign can reach more people.</p>
<p>Ideally, it is best to collect other personal information other than emails. Collecting each subscriber’s first name can be immeasurably helpful when you are trying to avoid landing in their spam folders. It also ensures your emails are not marked as spam.</p>
<h3>2. Segment and personalize</h3>
<p><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-personalization-and-how-to-get-ready-for-it" target="_blank" rel="noopener noreferrer">Personalization is the future</a> and you need to be well prepared for it. Email marketing is not a one-size-fits-all solution. You have to take proper measures to reach out to your audience and get personal with them. As a matter of fact, <a href="https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf" target="_blank" rel="noopener noreferrer">91% of people</a> are more likely to patronize your brand when they feel like you really know them. You can show them that you know them via email personalization. But that, too, can be made easier.</p>
<p>By categorizing your list based on certain personal criteria, you can send emails that are created to connect with each category of subscribers on a personal level. This is what email list segmentation is all about.</p>
<p>When using <a href="/email-marketing/">highly recommended email marketing solutions</a>, there are features that allow you to segment your audience based on personal information shared. For example, you can segment audiences based on geographical location, gender identity, religion, etc. This way, you can craft emails and proffer deals that suit each segment. That’s personalization at its basic level.</p>
<h3>3. Optimize your emails for multiple device responsiveness</h3>
<p>People use a variety of devices today. Smartphones, tablets, and PCs all have different screen sizes. Your email should be optimized to display correctly on whichever device your target customer uses to open your email. The emails should flow from one device to another without losing visual appeal or functionality.</p>
<p>Failure to do this can cause distortion in the visuals of your emails and even difficulty in reading them. It could also inspire feelings of mistrust because a good brand should have the decency of a customer-centric design.</p>
<h3>4. Get your content right</h3>
<p>Except you’re a fiction writer, your audience should only read simple, clear, engaging, and actionable content. Catchy titles, good structure, and zero error are the qualities of great content. But those are just surface stuff.</p>
<p>Email marketing is about providing value. The content of your email has to be valuable (immeasurably, if I may add) to your audience. This way, they could consider you as a subject matter expert and, consequently, rely on your recommendations. That’s the point where every marketer wants to be.</p>
<p>Talking (or more literally, writing) about recommendations, the primary objective of email marketing is to increase conversion. To do this, you need to include relevant CTAs in your emails. These CTAs are recommended actions that you more likely to take when you have a reputation for delivering high-value content.</p>
<h3>5. Use visual aids for strong appeal</h3>
<p>The content of your email is more likely to resonate with the audience when you include visual aids to portray your message. According to a study, readers will retain information 323% better when visual illustrations and images are included in the content.</p>
<p>Every brand wants to stay in the minds of the audience for as long as they are allowed to, and even longer. Visual illustrations are a potent way to accomplish that.</p>
<h3>6. Provide time-based deals</h3>
<p>More often than none, your audience is going to put off taking action on your email. One of the reasons for this put-off is the temporary lack of resources to process the purchase. Other reasons are bad timing and sheer procrastination. However, you can beat these adversaries by being strategically time-conscious with your deals.</p>
<p>According to <a href="https://www.salecycle.com/blog/stats/when-are-people-most-likely-to-buy-online/" target="_blank" rel="noopener noreferrer">an e-commerce study</a>, the best time to send out offers via marketing emails is between the 27th and 29th of every month. Typically, salaries arrive at this time of the month and consumers have high spending power. For non-salary earners, this is the perfect time for reconciling the month’s finance and planning the next month’s. There are probably a few bucks left to spend before the month finally ends or your offer could make it to their spending list in the coming month.</p>
<p>While monthly schedules work wonders for sales via email, weekly timing is also very useful. At the beginning of the week, consumers are usually very relaxed and have the inclination to make a few purchases ahead of the new week. As support, <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/" target="_blank" rel="noopener noreferrer">research suggests</a> sending promotional emails on Mondays. Waiting until later in the week may be unproductive since we often get overwhelmed by uncompleted and complicated to-dos. The weekend isn’t very cool either. Not a lot of people check their emails during the weekend.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>7. Use the double opens strategy.</h3>
<p>The double opens strategy is simply sending the same email twice to people who failed to open it the first time. You'll have to use a different subject line of course. This is a simple strategy that can increase marketing success because it allows persistence without seeming repetitive.</p>
<h3>8. Prepare to make the most of customer engagement</h3>
<p>It is important to prepare adequately for what happens when a customer clicks the "action" button in your email. If you don't, you would probably offer a bad customer experience that would discourage future engagement.</p>
<p>Make it as easy as possible for customers to follow your purchase instructions. Creating a custom landing page for the offer you are describing in your sales email is one way to do this. If a custom landing page is not feasible for you, just link your CTA to the product page. Just make sure the CTA does not link to a generic page.</p>
<h3>9. Get automated email solutions</h3>
<p>You really can’t afford to send emails on a timely basis to hundreds or thousands of recipients. Some days can get really busy and consistency could be threatened. Also, consumer behaviors vary, so does their email preference. To avoid this, you can use automated email marketing solutions to set up emails that would be sent on schedule and based on each consumer's preference and behavior.</p>
<p>Here are some of the top recommended email marketing solutions with excellent automation features:</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">SendinBlue</a></li>
</ul>
<h3>10. Test, analyze, and adjust your strategy</h3>
<p>It is unlikely that you’ll have it all figured out when you begin your marketing campaigns. You have to try a few techniques and tweak your strategy to get it right. And, interestingly, it is never entirely right. Not really.</p>
<p>So, feel free to test new ideas. Consider using <a href="https://blog.hubspot.com/marketing/how-to-do-a-b-testing" target="_blank" rel="noopener noreferrer">A/B testing</a> to compare two conflicting ideas in your email marketing strategy. It could be the color of the CTA buttons, two really cool subject lines, or image preference. It doesn’t matter. As long as you believe it could increase conversion in the slightest bit, you should consider testing it.</p>
<p>After testing, it’s important to analyze your results to see how well your assumptions played out. Then, adjust your strategy in the right direction to accommodate the most productive ideas.</p>
<h2>Conclusion</h2>
<p>Email marketing isn’t a very simple fit to figure out but it’s 6 million miles from rocket science. You have to continue learning, testing new ideas, and figuring out what works for your audience. Although there are a dozen more ideas that you could implement into your strategy, these 10 tips can help you position your brand in the inbox of recipients in a way that makes it hard to ignore. Give them a shot and let us know the outcome in the comment section.</p>

10 Tips For An Effective Email Marketing Strategy

<p>The E-commerce business has taken the internet by storm. Almost every retailer is looking at ways to display their products and services through the e-commerce channel. They surely look for several security measures.</p>
<p>Another blooming platform to display your e-commerce business has emerged in the form of <a href="https://en.wikipedia.org/wiki/Social_media_marketing" target="_blank" rel="noopener noreferrer">social media marketing</a>. In this article, we will pour some light on social media marketing and the benefits that this new marketing tool has for you.</p>
<h2>What is social media marketing?</h2>
<p>Social media marketing is a part of digital marketing that uses powerful and innovative social media applications to showcase your business.</p>
<p>The branding and marketing of your e-commerce business are done at a low cost through these channels, and it lets you reach out to a large audience with minimal resources.</p>
<p>Through social media marketing or SMM, you can interact with the right customer, build your brand name, further increase your sales and drive website traffic.</p>
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<h2>Top benefits of social media marketing for your e-commerce business</h2>
<p>With around 4.2 million active users, social media marketing has been the new trendsetter and marketing tool for e-business. This easy-to-use marketing tool does not take a big toll on your time and resources. It just needs you to click the right audience, at the right time.</p>
<p>If you get the correct hold of social media marketing, it can take your business to the next level, bringing in a plethora of clients and revenue. Apart from all this, there are several other benefits that social media marketing has for you. Below are a few points that will make you leaner toward social media marketing.</p>
<h3>1. Increased Brand Awareness</h3>
<p><img class="aligncenter size-full wp-image-18370" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/Brand-awareness-in-scrabble-letters.jpg" alt="Brand awareness in scrabble letters" width="668" height="410" /></p>
<p>It is quite evident now that your social media handle will be available to a huge bundle of active users simultaneously. This makes your brand name reach the desired audience easily. Research shows that around 83% of Instagram users say they got in touch with new brands through social media. This data is vital enough to draw your attention to SMM.</p>
<h3>2. More Inbound Traffic</h3>
<p>A good deal of website traffic! What else does an e-commerce business owner want!</p>
<p>Social media marketing stands strong to put life to this goal of e-commerce business owners. The foremost impression of your work is showcased on your website.</p>
<p>The more the website traffic, the more the chances that your conversion rate increases. So, remember to put your website links within your blogs to draw maximum traffic. Also, ensure that you post only high-quality content engaging on your social media posts.</p>
<h3>3. Improved Search Engine Rankings</h3>
<p><img class="aligncenter size-full wp-image-18371" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-Colourful-3d-Rendered-Illustration-showing-the-word-Ranking.jpg" alt="A Colourful 3d Rendered Illustration showing the word Ranking" width="668" height="420" /></p>
<p>The earlier known concept of search engine optimization was confined to optimizing web pages and blogs. By spreading social media marketing, Google’s Matt Cutts has enhanced this concept and added social media as a vital factor in enhancing or degrading SEO rankings.</p>
<p>Google's algorithm now considers a website with regular activities on social media platforms like Facebook and Instagram more trustworthy to give a boost to their search engine ranking. If such minute investment and resources can boost your e-commerce ranking, it is worth your time and effort.</p>
<h3>4. Higher Conversion Rates</h3>
<p><img class="aligncenter size-full wp-image-18372" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-glasses-notebook-and-pen-with-CONVERSION-RATE-written-on-white-background.jpg" alt="A glasses, notebook and pen with CONVERSION RATE written on white background" width="668" height="430" /></p>
<p>A highly robust social media marketing strategy draws the attention of prospects. They invest time scrolling through your website and social media page and further turn into potential buyers increasing your conversion rate.</p>
<p>An active social media page assures visitors that the e-commerce business is genuine enough to invest in. You can always give your user a one-on-one experience by entertaining their queries promptly. This has a positive impact on your conversion rate.</p>
<p>When visitors land on the website, they check for HTTPS instead of HTTP. HTTPS means a secure website. <a href="https://www.clickssl.net/cheap-comodo-positivessl-wildcard-certificate" target="_blank" rel="noopener noreferrer">Comodo Positive SSL Wildcard</a>, Comodo Wildcard SSL, and Thawte wildcard SSL are a few certificates that e-commerce prefers. These SSL certs can secure unlimited subdomains along with a primary domain.</p>
<h3>5. Better Customer Satisfaction</h3>
<p>Customer service is bound to be of utmost importance even now when we have tools like social media marketing. Satisfying your customer will benefit you to generate future leads and help grow your business.</p>
<p>Use your social media handle to provide the required customer service, as many customers transact through social media pages these days. Social media pages can work for you to take in instant reviews, interact, and develop a relationship with customers. Also, provide a strong room of communication between your social media team and customer service team, to keep them on their toes when a customer query pops in.</p>
<h3>6. Improved Brand Loyalty</h3>
<p>Convince and convert says that around 53% of people, who follow a brand on social media, end up becoming loyal to that brand. Social media bridges the gap between buyers and retailers and enhances brand loyalty.</p>
<p>This probably cannot solely happen if a customer follows a brand. You need to put in the effort and be active on your social media pages. The better content you will put up on your pages, the more customers will be engaged with it and your brand loyalty will improve over a while.</p>
<h3>7. Cost Effectively</h3>
<p>For a budget constraint e-commerce business or a start-up, promoting your business through social media platforms is immensely cheap and beneficial. Old-school marketing strategies like television advertisements, radio announcements, etc. are expensive for a new business.</p>
<p>Social media marketing on the other side provides, the most cost-effective way to broadcast your products or services to an enormously diverse audience in a single go. You can even hire a social media manager to look into your website and social media page marketing.</p>
<h3>8. Increase Sales</h3>
<p>When a customer sees your products from the comfort of their bed, without the pressure of buying them, it provokes them to develop an inclination towards your products. This further leads them to buy things that generate revenue for you.</p>
<p>As more customers engage with you, the more they develop trust in you, the better your sale becomes.</p>
<h3>9. Collect Data from Audience Research to Improve</h3>
<p>The more you listen to your audience the more understanding you will have of their needs. Your target audience is the best teachers to guide you through your e-commerce business.</p>
<p>You can conduct frequent quizzes, come up with monthly feedback forms or simply generate polls to generate data on what your potential customers want from you.</p>
<p>Such monitoring lets you know your pitfalls and where your audience struggles with you. Data collected from audience research have proven beneficial to growing businesses and helped improve their leads.</p>
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<h3>10. Helps with Repurposing Content</h3>
<p>Social media marketing helps you repurpose your content and drive customers' attention.</p>
<p>Repurposing content is a new way in which you do not need to work from scratch on new content. All you need to do here is to pick up one of your most engaging blogs or content and repurpose it into a new one.</p>
<p>You can do so by simply picking up a quote from your well-performed content and turning it into a Facebook image or generating an infographic image of your blog post. This new and quick social media marketing method acts as a boon and time saver for businesses.</p>
<h3>11. Reduce Advertising Cost</h3>
<p>Advertising is the key to gaining traffic to your website. However, as an owner of a start-up, this might sound to be quite an expensive thing and surely, it is. To pave the way to reach your audience through advertisements and that too at the most reduced costs, you are bound to use social media marketing.</p>
<p>Social media sites enable you to promote your e-commerce business through social ads. These ads take in the type of audience you are targeting, their demographic location, online activity, and languages and reach the desired customers. It is the most inexpensive investment, where you pay only for the exact number of viewers.</p>
<h3>12. Improve your link-building strategy</h3>
<p>Link building is the process through which other website links back to your website. The social media marketing tool is immensely helpful in improving your link-building strategy.</p>
<p>You can add blogs, posts, and other relevant content to your social media pages and incorporate the link to your website within them. This helps the user to direct to your website, increasing the overall web traffic to your <a href="/content/ecommerce-design-elements-successful-websites-have/">e-commerce business</a>.</p>
<h2>Final thoughts</h2>
<p>There are no second thoughts, about how promising social media marketing can be. In a long run, social media marketing will boost your e-commerce business. It is probably true that you cannot expect early success with it, but with utter commitment, zeal, and the right grip over the marketing tool you can take your business to the next level. The correct strategy will bring in customers and increase your return on investment.</p>

12 Benefits of Social Media Marketing for E-commerce

<p><span style="font-weight: 400;">Email marketing is a powerful tool for businesses to reach their customers and promote their products or services. However, it is essential to avoid common mistakes to reach your audience and achieve your marketing goals effectively.</span></p>
<p><span style="font-weight: 400;">In this article, we will discuss seven email marketing mistakes businesses should avoid in creating successful campaigns. By learning from the mistakes of others, you can ensure that your email marketing efforts are effective and help you reach your target audience.</span></p>
<p>A great way to effectively pass a message across to your audience is via email. And, if done correctly, you can do more than pass messages. </p>
<p>Some people believe emails are an old, ineffective form of communication and marketing. Interestingly, the opposite is true. <a href="https://www.litmus.com/resources/email-marketing-roi/" target="_blank" rel="noopener noreferrer">Statistics show</a> that emails generate an astounding 4,200% ROI. </p>
<p>While you may have recognized the importance of <a href="https://sonary.com/email-marketing/">email marketing software to your business</a>, there are some mistakes that you should be mindful of to make the most of your email campaigns. This article critically examines seven email marketing mistakes and how to avoid them. </p>
<blockquote>
<p>Statistics show that emails generate an astounding 4,200% ROI. </p>
</blockquote>
<h2><b>What is essential in an email marketing campaign?</b></h2>
<p><b>Target audience: </b><span style="font-weight: 400;">It is essential to clearly understand who you are trying to reach with your email campaign. Your emails will be more effective if you tailor the content and design to your target audience using personalization.</span></p>
<p><b>Message: </b><span style="font-weight: 400;">Your email should contain a clear and concise message. As well as being relevant to your audience, it should address their needs and interests.</span></p>
<p><b>Subject Line:</b><span style="font-weight: 400;"> When people receive your email, the subject line is the first thing they see, so it should be engaging and attention-grabbing and sometimes needs to create a sense of urgency.</span></p>
<p><b>Call-to-action: </b><span style="font-weight: 400;">Include a clear call-to-action in your email, like "click here to learn more" or "sign up now."</span></p>
<p><b>Design: </b><span style="font-weight: 400;">Visual appeal and easy reading with the right font should be the hallmarks of your email design. Since many people read emails on their phones, it should also be optimized for mobile devices, which you can achieve with an email template.</span></p>
<p><b>Testing:  </b><span style="font-weight: 400;">It is crucial to test different aspects of your email marketing campaign, such as subject lines, messaging, and design, to see what works best. Using A/B testing, you can send two versions of the same email to a small group of people and compare their responses.</span></p>
<p><b>Timing: </b><span style="font-weight: 400;">It is also essential to consider the timing of your email. It is more effective to send emails during the weekday mornings or afternoons than during the weekend or late at night.</span></p>
<h2><b>Types of Email Marketing Campaigns</b></h2>
<p><span style="font-weight: 400;">There are several types of email examples that businesses can use to reach their target audience and achieve their marketing goals, These include:</span></p>
<ul>
	<li><span style="font-weight: 400;">Newsletters: These are regular emails that are sent to subscribers to keep them up-to-date on the latest news and information about the business. Newsletters are a common practice for businesses to provide value to subscribers who are interested in what they have to say.</span></li>
	<li><span style="font-weight: 400;">Promotional emails: These emails are used to promote special offers, sales, or new products, a common method used in B2C products.</span></li>
	<li><span style="font-weight: 400;">Transactional emails: These are automated emails that are sent in response to a specific action taken by the recipient, such as making a purchase or signing up for a service.</span></li>
	<li><span style="font-weight: 400;">Lead generation emails: These emails are designed to collect information from potential customers, such as their name and email address, in order to build a list of leads for the business.</span></li>
	<li><span style="font-weight: 400;">Event invitations: These emails invite recipients to attend events or webinars hosted by the business.</span></li>
	<li><span style="font-weight: 400;">Re-engagement emails: this email example is used to re-engage inactive subscribers and encourage them to continue receiving emails from the business.</span></li>
	<li><span style="font-weight: 400;">Surveys and polls: These emails gather feedback and insights from recipients about the business or its products or services.</span></li>
</ul>
<p><a href="/email-marketing/free/">SEE: Best Free Email Marketing Providers</a></p>
<h2>Here are seven important mistakes to avoid </h2>
<h3>1. Tracking the wrong metrics or not tracking at all</h3>
<p>This mistake is more common than you can imagine. Amateur marketers often send out emails with high hopes that their audiences are going to open, read, and act upon the emails. Sometimes, they drive action. Other times, nothing happens.</p>
<p>As you send out email campaigns, it’s crucial to realize that there is room for improvement and that the various elements of your email could use some tweaks. To find out exactly where to focus your improvement effort, you need to track the right metrics. Here are some metrics and what they mean to your email campaign.</p>
<h4>Bounce Rate</h4>
<p>Your bounce rate is the percentage of emails that didn't reach the supposed destination. This rate gives you an insight into the quality of your subscribers. However, there are <a href="https://www.businessnewsdaily.com/16294-bounce-rate.html" target="_blank" rel="noopener noreferrer">two types of bounce</a>. The hard bounce is emails that cannot be delivered due to permanent issues (e.g. invalid or blocked email address). These emails should be removed from your mailing list immediately to prevent a drop in your deliverability. </p>
<p>The second type of bounce, soft bounce, happens when an email is temporarily unable to deliver due to some technical issues on the recipient’s end. This type of bounce is really not a big deal since the unavailability is temporary and the next emails may get delivered. </p>
<h4>Open Rate</h4>
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<p>The email open rate represents the proportion of subscribers who have opened your email. It reflects the effectiveness of your subject line in grabbing attention and motivating recipients to open the email. A low open rate indicates a need to enhance the creativity of your subject lines to increase engagement.</p>
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<h4>Click-through Rate</h4>
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<p>The click-through rate is the percentage of individuals who have clicked on any of the links in your email. It is generally lower than the open rate. However, a high click-through rate indicates that your content is compelling and that your call-to-action (CTA) is effective.</p>
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<h4>Unsubscribe Rate</h4>
<p>The unsubscribe rate is the percentage of individuals who have chosen to opt out of your email campaign. It is uncommon to have a 0% rate, as not everyone will be interested in your campaign. However, a high unsubscribe rate can be a concern for marketers as it suggests a misalignment with the target audience, potential issues with campaign strategy, or content that is missing the mark. In such cases, reevaluating your approach is advisable.</p>
<h4>Conversion Rate</h4>
<p>The conversion rate is the marketer’s ultimate focus. It is the percentage of your email recipient that eventually purchased your product after opening the email, reading, and clicking through the embedded link. </p>
<p>A good conversion rate is an indication of a kickass email campaign. Interestingly, this metric hinges on your ability to improve other previously mentioned metrics. </p>
<h3>2. Unclear CTA (Call-to-Action)</h3>
<p>Emails are communication tools. We use them to inform our recipients about what we know. And, as a business, your emails are no more than a piece of information without a precise CTA. </p>
<p>The CTA triggers the recipient to take a specific action. In many cases, this action may be to click a link or shoot a response. Whatever your goal of sending an email may be, using very short and clearly stated CTAs are far more effective than ambiguous ones.</p>
<h3>3. Not Prioritizing Your Mobile Users </h3>
<p>It’s typical for small business owners and marketing professionals to create email campaigns with their PC. However, <a href="https://www.statista.com/topics/779/mobile-internet/" target="_blank" rel="noopener noreferrer">more than 90%</a> of global internet users go online through their mobile phones. So, not having the mobile interface at the center of your mind when creating an email campaign will cause a colossal hindrance to your campaign’s success.</p>
<p>At one point or two, we received an email that required us to slide our mobile phones horizontally to read an entire line of text. Some even have distorted designs on mobile that may look really great on PC. To prevent this, you should consider testing your email campaigns on your phone before sending them out. Otherwise, 90% of the world would only see a klutz for an email. Pathetic!</p>
<h3>4. Being too "salesy"</h3>
<p>Of course, the ultimate goal of an email campaign is to convert your audience into paying customers. But you need to figure out a way to do that without appearing too pushy or else they will route your emails to the spam folder. Remember, “no one likes to be sold to, but everyone likes to buy.”</p>
<p>Instead of sending out sale-type emails, aim for engagement and value. Craft emails that your audience will find immensely useful regardless of their decision to buy or ignore what you’re selling.</p>
<p>The real purpose of an email campaign is to increase your relevance in the audience’s life gradually. To make them anticipate the next email. And to ensure that they keep opening and reading your emails to the end. Once this loyalty is built, a three-word CTA is enough to do the conversion magic.</p>
<h3>5. Creating irrelevant content</h3>
<p>The average person receives <a href="https://financesonline.com/email-statistics/" target="_blank" rel="noopener noreferrer">121 emails per day</a>, excluding spam. That’s a lot of emails to check out, and every email should better be a good use of their time. Unfortunately, many of those emails lack actual relevance. </p>
<p>So, creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
<p>By simply creating relevant content regularly, you can fall into the good graces of your reader and earn their long-term loyalty.</p>
<h3>6. Spamming Your Customers With Too Many Emails</h3>
<p>It’s important to send regular emails. It keeps your existence alive in your customers’ minds. But doing it too frequently, can become a real pain in the rear. Soon, your recipients will be waiting, phone in hand, to delete your email as soon as it drops. That’s if they haven’t had the time to follow the three-page unsubscribe process. </p>
<p>So, what should be the ideal frequency of your email?</p>
<p>It’s advisable to send emails to your list twice a month. Weekly emails would be a great idea if your industry requires disseminating time-sensitive information. More than that and you will be in their inbox competing with newsletters from the New York Times and other news outlets that are barely read past their headlines.</p>
<blockquote>
<p>creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
</blockquote>
<h3>7. Writing Bulk Copies</h3>
<p>Great email copies are short and sassy. Too long and you’d be sending out collect admission letters to your recipients. And as we all know, people barely read past the “we are glad to offer you…” paragraph of those emails. </p>
<p>So, to encourage your audience to read the full message and consider taking a specified action, you have to make it really brief. Ideally, a recipient should be able to read your entire email on a mobile screen (top to bottom) without scrolling. </p>
<p>You can use bullet points, simple words, short sentences, and tiny paragraph blocks to make the email skimmable. </p>
<h2>Top Email Marketing Tools to Maximize Conversion</h2>
<p>We highly recommend the following tools from a myriad of email marketing solutions for small and growing businesses.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">Sendinblue</a></li>
	<li><a href="/b/vcita/vcita+email-marketing/">Vcita </a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">Hubspot </a></li>
</ul>
<h2>Conclusion</h2>
<p>No email campaign is perfect. Some are just more effective than others. But, for all, there is room for improvement. </p>
<p>Your first campaign may not get the kind of conversion that you desire. Tracking the right metrics can reveal key areas that need your focus. </p>
<p>Also, delivering real value and maintaining relevance without being too salesy can make a real difference in your relationships with your email recipients. </p>
<p>While you nurture these relationships, you might make a few mistakes. That’s normal. Just take the time to recognize and fix them. And everything will work out just fine eventually.</p>

7 Email Marketing Mistakes to Avoid

<p>Marketing and advertising emails influenced the buying decision of <strong>50.7%</strong> of customers in 2021. <strong>37%</strong> of marketers responding to a survey named email the most effective channel for building and maintaining customer loyalty and retention. This makes email marketing quite an indispensable tool for business success.</p>
<h2>Why Do You Need An Email Marketing Technique?</h2>
<p>Basically, when visitors engage in your website, there is a <a href="https://www.monsterinsights.com/proven-ways-to-increase-your-returning-visitor-rate/" target="_blank" rel="noopener noreferrer">70% chance</a> that they may never return.</p>
<p>The more often this happens, the more harm it causes to your overall goal of active website engagement and ultimately affects sales. Email marketing solves this problem. But, how?</p>
<p>When a visitor engages your page for the first time, they could be prompted to drop their contact information, including email addresses. With this, you can reach out to them, regardless of their active or passive engagements.</p>
<p>You can send enticing offers and notify them of new product offerings. Furthermore, you can inform them of new information published on your website and motivate them to return through links and buttons incorporated into the emails.</p>
<p>Overall, you need an <a href="/email-marketing/free/">effective email marketing</a> technique to improve your leads' quality and generate more sales. Interestingly, there are several techniques that you could implement to make this happen.</p>
<p><img class="aligncenter wp-image-13440 size-full" src="https://wp-production.sonary.com/wp-content/uploads/2022/06/Business-hand-touch-Email-Marketing-Concept.png" alt="Business hand touch Email Marketing Concept" width="668" height="300" /></p>
<h2>Effective Email Marketing Techniques to Try</h2>
<p>There is the good, the bad, and the ugly phase of email marketing. From the lead collection, sorting, and closing email marketing can be a rollercoaster experience. These techniques will help you maximize results (the good) while minimizing the tedious process and ugly downturns.</p>
<h3>Work on your email designs</h3>
<p>Plain emails are cool, but visual aesthetics can make your marketing campaign a huge success. <a href="https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list" target="_blank" rel="noopener noreferrer">Study shows</a> that 38% of your recipients would stop engaging with your email and, ultimately, your website if your email layout is unattractive.</p>
<p>However, email designs need to be worked out carefully. An effective email design contains the key elements. I strongly suggest that every part of your email design serves an essential purpose. You should consider removing any element that isn’t serving a primary purpose.</p>
<p>Maintaining a minimalistic approach with your email designs makes it easy for recipients to navigate the emails, maintain focus when reading, and minimize distractions. Moreover, a <a href="https://blog.hubspot.com/blog/tabid/6307/bid/14953/what-do-76-of-consumers-want-from-your-website-new-data.aspx?__hstc=108808797.ed2676571f4457c888079d69c5ad0631.1553090097156.1553090097156.1553090097156.1&amp;__hssc=108808797.1.1553090097157&amp;__hsfp=1240238801" target="_blank" rel="noopener noreferrer">HubSpot study</a> found that 76% of consumers consider minimalistic design as an important component of effective email campaigns.</p>
<p>Interestingly, you don’t have to be a genius designer to work out a simple, dashing design for your emails. Some of the <a href="/email-marketing/">best email marketing solutions</a> offer customizable design templates with which you could begin your emailing adventures.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Build for responsiveness</h3>
<blockquote>
<p>85% of all emails are opened on a mobile device.</p>
</blockquote>
<p>A majority of email marketing experts work on their PC. It’s easy to forget the fact that most of your recipients are on mobile. As a matter of fact, <a href="https://www.campaignmonitor.com/resources/guides/mobile-email-marketing/" target="_blank" rel="noopener noreferrer">more than 2.2 billion</a> consumers actively use mobile email apps. And currently, more than <a href="https://99firms.com/blog/mobile-email-statistics/" target="_blank" rel="noopener noreferrer">85% of all emails</a> are opened on a mobile device.</p>
<p>With email campaigns built via desktops, the mobile interface may get distorted. In some cases, mobile devices compress the design to fit the screen, making the characters too small for recipients to read. Not a lot of customers will go through the pain of zooming and squinting just to read your email.</p>
<p>However, having 85% of your recipients skimming through their mobile phones doesn’t negate the relevance of desktop and tablet users to your business. You must equally keep them in mind when designing your email campaign.</p>
<p>The best bet is to adopt a responsive layout. It’s a one-size-fits-all approach to email marketing. That way, your recipients don’t need to zoom and squint whether they are using mobiles, tablets, or desktops.</p>
<h3>Precision timing</h3>
<p>I’ve spent the past few months on the darker part of the Atlantic Ocean, in a time zone that is 5 hours ahead of the American East Coast. Still, like I did while on the East Coast, I receive the New York Times’ morning brief at exactly 6:01 AM and the evening brief by 7:00 PM (local time). Among other things, this precise timing across time zones is why The Times boasts an email open rate of 70% when the rest of the industry is pirouetting at 38.5%, according to <a href="https://mailchimp.com/resources/" target="_blank" rel="noopener noreferrer">reports from MailChimp</a>.</p>
<p>If you have a very diverse target audience, you could implement time zone-focused timing to reach your audience when it really matters. Good email marketing solutions have a time zone-specific email distribution feature. If your chosen provider doesn’t have this feature, you can improvise. Segmenting your email list by time zone will be a good alternative. Then, you can set up your emails to send at just about the right time.</p>
<h3>Incorporate email Drip campaigns</h3>
<p>Depending on how far they’ve come down the sales funnel, every customer needs to be addressed in different ways. And, let’s face it, it is exhausting to follow up on several customers that are acquired at different times. As a solution, you can automate an <a href="https://mailchimp.com/marketing-glossary/drip-campaign/" target="_blank" rel="noopener noreferrer">email drip campaign</a> triggered by the customer’s interaction with your website and previous emails.</p>
<p>For example, a previously opened email can trigger a follow-up email. In the same vein, emails not opened after 48-72 hours can trigger a reminder email. These Drip emails can <a href="https://pinpointe.com/blog/do-drip-campaigns-really-work/" target="_blank" rel="noopener noreferrer">increase your sales by as high as 80%</a> at 33% less expense.</p>
<h3>Use visuals to improve experience and retention</h3>
<blockquote>
<p>The average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
</blockquote>
<p>When people read or hear information, there’s a 10% chance that they will remember it three days later. Interestingly, this rate of retention spikes when visual representations are incorporated into the information. According to <a href="http://www.brainrules.net/vision" target="_blank" rel="noopener noreferrer">Brain Rules</a>, the average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
<p>Considering the fact that 23.7% of marketers have a problem deciding on the right imagery for their campaigns, you have a big chance of standing out of the crowd and keeping your audience engaged long-term.</p>
<p>Furthermore, if you create products, like Salesforce, that are process-intensive, you can use interactive visuals alongside Drip email campaigns to engage your audience. In fact, when you use visual illustrations and imagery, your recipients will interact with your products <a href="https://link.springer.com/article/10.1007/BF02765184" target="_blank" rel="noopener noreferrer">323% better</a> than other brands that use only words.</p>
<h3>Re-engage inactive audience</h3>
<p>Very often, email audiences can go AWOL for some reason or no reason at all. Some may even unsubscribe from your list. When this happens, you should send interesting offers to these audiences to try to engage or convert them.</p>
<p>By definition, inactive audiences are part of your mailing list that, although their email addresses are correct and active, haven’t opened or read your emails for an extended period.</p>
<p>To effectively re-engage inactive audiences, you need to first sort your list for inactivity.</p>
<ul>
	<li>Define the duration that qualifies a subscriber as inactive (e.g. 3 months).</li>
	<li>Segment them according to their period of inactivity</li>
	<li>Create a re-engagement campaign (which could include discount offers and ultra-interactive content)</li>
	<li>Send emails in batches and measure reactions.</li>
</ul>
<p>According to <a href="https://mailchimp.com/help/re-engage-inactive-subscribers/" target="_blank" rel="noopener noreferrer">studies</a>, the most effective email re-engagement campaigns send out their emails in batches of 10 recipients. This makes it easier to personalize emails and give reactions a close-up look.</p>
<p>However, some of these recipients may still not re-engage with your emails. This is probably because they aren’t using that e-mail box again. Also, as sad as it may sound, they might just not be interested in your emails anymore and they are procrastinating to follow the unsubscribe link. For this reason, it’s only smart to delete or archive emails that are repeatedly inactive after sending out a number or re-engagement campaigns.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>Treat subject lines like life supports</h3>
<p>Ever heard of Andrew Ross Sorkin, Chief Editor of DealBook? That dude writes subject lines that make me pause my YouTube videos to check what’s going on. And it gets me 90% of the time. You should focus on having a similar effect on your email recipients. Doing this, however, requires some training and conscious testing.</p>
<p>To begin, here are a few things that I’ve observed about Sorkin’s subject lines:</p>
<ul>
	<li><strong>Very concise.</strong> Knowing that about 90% of his recipients access emails via mobile phones, the email subjects are short enough to be read on the notification trail.</li>
	<li><strong>In vogue.</strong> Perhaps being in the news and media industry has its perk but you can creatively write subject lines that are aligned with recent events. It has a magical effect on open rates.</li>
	<li><strong>A dash of drama.</strong> Despite making it short, you can make your subject lines dramatic and curiosity-stirring. I recall a subject line that read: “Musk vs. Biden”. Oh yeah, I opened it as soon as the notification came in.</li>
</ul>
<h2>Conclusion</h2>
<p>There are several techniques that you could try to incorporate into your <a href="/content/how-to-build-an-email-marketing-strategy/">email marketing strategy</a>. A majority of them are effective. However, it’s almost entirely up to you to figure out which of these techniques fits your strategy perfectly.</p>
<p>Also, you need to consider your type of audience before integrating a technique into your marketing. For instance, some people may find frequent re-engagement campaigns intrusive. With that, you could lose them for good.</p>
<p>Most importantly, you need to recognize that email marketing is a tedious endeavor that works best with automation. You should look out for effective email marketing solutions to keep you on top of everything. Here are some of our top recommended email marketing software for you to consider.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/benchmark/benchmark+email-marketing/">Benchmark</a></li>
</ul>
<p>Good luck!</p>

7 Email Marketing Techniques You Need To Implement

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