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<p>In the world of eCommerce, pricing isn’t just throwing out a number onto your products. In fact, it’s a key aspect of your business strategy. It’s essential to grasp some fundamental principles about different pricing strategies. This is true if you're starting out or re-evaluating your pricing game. </p>
<h2>E-commerce Pricing Strategies: An Essential Overview</h2>
<p>You'll need a pricing strategy to establish a market position and profitability. Competitive analysis pricing can help understand how you rank. Calculating cost-plus pricing can prevent overspending. Value-based pricing can align prices with the perceived value of products. Each strategy plays a unique role in the success of your business online. </p>
<h3>Best E-commerce Platforms</h3>
<p>[prod_list id=4068,4066,4056,4058,27658]</p>
<h2>Understanding Different Pricing Structures </h2>
<p>Pricing structures in eCommerce vary a lot. Scaled pricing adjusts based on quantity or service levels. Segment-specific pricing targets different customer groups. Understanding these different pricing strategies will allow you to tailor your approach. </p>
<h3>Competitive Analysis Pricing for eCommerce </h3>
<p>To stay competitive and position your products, consider your competitor's strategies. It’s not about being cheaper, it’s about offering value to your customers. Competitive analysis pricing can help identify gaps and opportunities. </p>
<h3>Cost-Plus Pricing Strategy </h3>
<p>Take your product cost, including production, materials, labor, and overheads. Then add a markup percentage that covers marketing and sales expenses too. That’s the cost-plus pricing strategy. It’s easy to communicate with your customers, making it an effective strategy. Balance this with market-oriented strategies to consider demand and competitor pricing too.</p>
<p>Let’s say your production cost is $50. If your markup price is 50% the price to sell your product would be $75. An additional $25 should be added to ensure a profit with this assumed markup percentage. </p>
<h3>Value-Based Pricing: Aligning Price with Customer Perception </h3>
<p>This type of pricing is how much your customer values your product. This requires understanding the needs of your customers and their perceptions. Communicating the value of your product can justify a higher price point. The goal is to align your price with perceived value. Value-based pricing is often used in situations of scarcity.</p>
<p>For example, a soda at the movie theater may cost $5. You could buy the very same soda at a store outside the theater for $2. The only difference is that within the theater it’s not available for less. </p>
<h3>Dynamic Pricing Strategies for eCommerce </h3>
<p>Dynamic pricing eCommerce involves adjusting product prices in real-time. Algorithms analyze supply, demand, competition, market conditions, and customer behavior. Businesses should consider potential ethical concerns to using machine learning. </p>
<h2>Psychological Pricing in eCommerce: Influencing Customer Decisions </h2>
<p>This type of eCommerce pricing taps into the psychology of consumer behavior to drive sales. One classic example is $19.99 instead of $20. Studies have shown the effectiveness of bundle pricing, prestige pricing, and decoy pricing. </p>
<h3>Bundle Pricing</h3>
<p>This involves offering products as a package deal. This tactic encourages a higher perceived value and can lead to more incentives. For example, if a jacket costs $20 in a bundle deal, it would be available with additional products for a 'lower' price. Not only does this create a more attractive offer, but it also in general, brings a larger overall purchase. The bundle might include pants and a t-shirt as well for $45 total. This is also part of an upsell strategy.</p>
<h3>Prestige Pricing</h3>
<p>Prestige pricing (or premium pricing), involves setting a higher price for a product. The goal is to convey quality and exclusivity. This tactic leverages the psychological association between higher prices and higher quality. </p>
<h3>Decoy Pricing</h3>
<p>This type of eCommerce pricing makes a specific product seem like the best value among choices. For example, placing a less attractive one next to a more attractive one. Both should have a similar price. This can steer customers towards the preferred one for a sale. </p>
<h3>Maximizing Sales with Discounts and Promotions </h3>
<p>Discounts and promotions are promotions are powerful sales tactics. They can attract new customers, new old inventory and increase sales. To maintain the perceived value of your products, use this tactic strategically. Consider segmenting your customer base to send more targeted promotions. Segmentation can also help track success. </p>
<h3>Leveraging Data and Analytics</h3>
<p>In our data-driven world, leveraging data and analytics is crucial for eCommerce pricing. Make better pricing decisions by analyzing customer behavior, market trends, and sales data. A data-driven approach helps set competitive prices and helps create targeted marketing campaigns. It also helps identify emerging opportunities and enhance experiences. </p>
<h3>Industry Pricing Standards and Market Entry Pricing</h3>
<p>Understanding industry pricing standards is crucial. This runs especially true for those new in the market. Penetration pricing (offering products at lower prices) is a fast market entry strategy. Skimming (setting higher initial prices to target premium customers) is another common strategy. Aligning your pricing with industry standards can lay a foundation for long-term success. </p>
<h2>Conclusion</h2>
<p>Pricing is a complex but essential part of any <a href="https://sonary.com/ecommerce/">eCommerce business</a>. Understanding and applying different pricing strategies can get you a competitive and profitable business model.</p>
<h2>FAQ</h2>
<p><strong>Q: How often should I review and adjust my e-commerce pricing strategy?</strong></p>
<p>A: Regularly reviewing and adjusting your pricing strategy is crucial. Market conditions, competitor actions, and customer preferences change, so staying adaptable is key.</p>
<p><strong>Q: Is dynamic pricing fair to customers?</strong></p>
<p>A: Dynamic pricing can be fair to both businesses and customers. It's about matching price with demand. What's important is transparency with customers about how prices are set.</p>
<p><strong>Q: Can psychological pricing really increase sales?</strong></p>
<p>A: Yes! Psychological pricing can influence customer perception and behavior, often leading to increased sales. It should though be part of a broader, customer-focused pricing strategy.</p>

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Marketing Statistics for [date format='Y']: The Numbers Behind Digital Success

<p>Emails are one of the most exploited marketing channels. An email marketing campaign can be executed with a modest budget and many attest to its effectiveness. But quite a lot of emails end up unopened, deleted, or unseen in the spam folder. How do you ensure that your emails are opened, read, and acted upon?</p>
<p>There are several tips and gimmicks that marketers use to execute successful email marketing strategies. Here, we share 10 of the email marketing tips used by top marketing experts that boast the highest email open and conversion rates.</p>
<blockquote>
<p>Globally, there are about 4.37 billion active email users and that figure is set to increase to 4.59 billion in 2025.</p>
</blockquote>
<h2>Importance of email marketing</h2>
<p>So much has changed about marketing in the last few decades, but emails remain one of the most important marketing strategies a business should have. More than a decade ago, <a href="https://www.fastcompany.com/1660619/facebook-coo-sheryl-sandberg-embracing-end-email-heres-why" target="_blank" rel="noopener noreferrer">Sheryl Sandberg predicted</a> that emailing would come to an end, but present indications show that the platform is still going stronger. Below are a few reasons why.</p>
<h3>Dynamic audience</h3>
<p>Globally, there are <a href="https://www.radicati.com/wp/wp-content/uploads/2020/12/Email-Statistics-Report-2021-2025-Executive-Summary.pdf" target="_blank" rel="noopener noreferrer">about 4.37 billion</a> active email users and that figure is set to increase to 4.59 billion in 2025. Emails do reach a wide audience but it's the dynamism of the audience that is interesting.</p>
<p>As widespread as social media is, not everyone is represented on Facebook, Instagram, and the likes.  Emails are often a prerequisite for social media accounts, professional communication, and even for setting up a smartphone (iOS or Android).</p>
<p>Therefore, by utilizing emails to promote marketing, you would be reaching diverse audiences, ranging from Gen Z TikTokers to the <a href="https://en.wikipedia.org/wiki/Greatest_Generation" target="_blank" rel="noopener noreferrer">few Greatests</a> among us that can't navigate social media on their own.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Target delivery</h3>
<p>Unlike random social media ads, smart entrepreneurs would choose to spend an email marketing budget on 50 confirmed leads via email. Also, email marketing has made it possible to avoid the unproductive effort of spamming 100 random persons. Using the correct most basic email marketing strategy to collect qualified leads, you can ensure that your emails go directly to folks who have somehow indicated an interest in your product.</p>
<p>People subscribing of their own free will is the most obvious indication of interest. But there are softwares that monitor interaction with your business's digital platforms for more subtle signs of interest. Armed with such information, you can pursue leads intentionally.</p>
<h3>Strong ROI</h3>
<p>The DMA released its 2018 <a href="https://dma.org.uk/article/marketer-email-tracker-2018" target="_blank" rel="noopener noreferrer">marketer email tracker report</a> revealing that for every £1 spent on email marketing, 50% of businesses make about £32.28 as ROI. That is about $40 in sales for each dollar spent sending emails.</p>
<p>What's more, is that you don't even need big bucks to set up an <a href="/email-marketing/free/">email marketing campaign</a>. You can set up a robust email marketing software tool complete with marketing automation for a few dollars or more. There is an option for every budget size.</p>
<h2>10 tips for effective email marketing</h2>
<p>Without a solid strategy, your marketing emails will only amount to a waste of resources. Here are a few quick hacks to help you create a strategy that works for you.</p>
<h3>1. Use special offers to grow your subscriber list</h3>
<p>For many entrepreneurs who want to begin an email marketing campaign, building a list of subscribers is the first and most formidable step.</p>
<p>One way to get people to give you their email is to offer gated content like ebooks, white papers, exclusive videos, or other valuable resources for free or with a mouth-watering discount. You could also offer free consultations or a scaled-down service package.</p>
<p>For maximum impact, you can share these offerings on several social media platforms, your website, and even paid advertisements.</p>
<p>As people sign up to accept those freebies, your email subscribers increase and your campaign can reach more people.</p>
<p>Ideally, it is best to collect other personal information other than emails. Collecting each subscriber’s first name can be immeasurably helpful when you are trying to avoid landing in their spam folders. It also ensures your emails are not marked as spam.</p>
<h3>2. Segment and personalize</h3>
<p><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-personalization-and-how-to-get-ready-for-it" target="_blank" rel="noopener noreferrer">Personalization is the future</a> and you need to be well prepared for it. Email marketing is not a one-size-fits-all solution. You have to take proper measures to reach out to your audience and get personal with them. As a matter of fact, <a href="https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf" target="_blank" rel="noopener noreferrer">91% of people</a> are more likely to patronize your brand when they feel like you really know them. You can show them that you know them via email personalization. But that, too, can be made easier.</p>
<p>By categorizing your list based on certain personal criteria, you can send emails that are created to connect with each category of subscribers on a personal level. This is what email list segmentation is all about.</p>
<p>When using <a href="/email-marketing/">highly recommended email marketing solutions</a>, there are features that allow you to segment your audience based on personal information shared. For example, you can segment audiences based on geographical location, gender identity, religion, etc. This way, you can craft emails and proffer deals that suit each segment. That’s personalization at its basic level.</p>
<h3>3. Optimize your emails for multiple device responsiveness</h3>
<p>People use a variety of devices today. Smartphones, tablets, and PCs all have different screen sizes. Your email should be optimized to display correctly on whichever device your target customer uses to open your email. The emails should flow from one device to another without losing visual appeal or functionality.</p>
<p>Failure to do this can cause distortion in the visuals of your emails and even difficulty in reading them. It could also inspire feelings of mistrust because a good brand should have the decency of a customer-centric design.</p>
<h3>4. Get your content right</h3>
<p>Except you’re a fiction writer, your audience should only read simple, clear, engaging, and actionable content. Catchy titles, good structure, and zero error are the qualities of great content. But those are just surface stuff.</p>
<p>Email marketing is about providing value. The content of your email has to be valuable (immeasurably, if I may add) to your audience. This way, they could consider you as a subject matter expert and, consequently, rely on your recommendations. That’s the point where every marketer wants to be.</p>
<p>Talking (or more literally, writing) about recommendations, the primary objective of email marketing is to increase conversion. To do this, you need to include relevant CTAs in your emails. These CTAs are recommended actions that you more likely to take when you have a reputation for delivering high-value content.</p>
<h3>5. Use visual aids for strong appeal</h3>
<p>The content of your email is more likely to resonate with the audience when you include visual aids to portray your message. According to a study, readers will retain information 323% better when visual illustrations and images are included in the content.</p>
<p>Every brand wants to stay in the minds of the audience for as long as they are allowed to, and even longer. Visual illustrations are a potent way to accomplish that.</p>
<h3>6. Provide time-based deals</h3>
<p>More often than none, your audience is going to put off taking action on your email. One of the reasons for this put-off is the temporary lack of resources to process the purchase. Other reasons are bad timing and sheer procrastination. However, you can beat these adversaries by being strategically time-conscious with your deals.</p>
<p>According to <a href="https://www.salecycle.com/blog/stats/when-are-people-most-likely-to-buy-online/" target="_blank" rel="noopener noreferrer">an e-commerce study</a>, the best time to send out offers via marketing emails is between the 27th and 29th of every month. Typically, salaries arrive at this time of the month and consumers have high spending power. For non-salary earners, this is the perfect time for reconciling the month’s finance and planning the next month’s. There are probably a few bucks left to spend before the month finally ends or your offer could make it to their spending list in the coming month.</p>
<p>While monthly schedules work wonders for sales via email, weekly timing is also very useful. At the beginning of the week, consumers are usually very relaxed and have the inclination to make a few purchases ahead of the new week. As support, <a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/" target="_blank" rel="noopener noreferrer">research suggests</a> sending promotional emails on Mondays. Waiting until later in the week may be unproductive since we often get overwhelmed by uncompleted and complicated to-dos. The weekend isn’t very cool either. Not a lot of people check their emails during the weekend.</p>
<hr />
<p><strong>Related Articles</strong></p>
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<h3>7. Use the double opens strategy.</h3>
<p>The double opens strategy is simply sending the same email twice to people who failed to open it the first time. You'll have to use a different subject line of course. This is a simple strategy that can increase marketing success because it allows persistence without seeming repetitive.</p>
<h3>8. Prepare to make the most of customer engagement</h3>
<p>It is important to prepare adequately for what happens when a customer clicks the "action" button in your email. If you don't, you would probably offer a bad customer experience that would discourage future engagement.</p>
<p>Make it as easy as possible for customers to follow your purchase instructions. Creating a custom landing page for the offer you are describing in your sales email is one way to do this. If a custom landing page is not feasible for you, just link your CTA to the product page. Just make sure the CTA does not link to a generic page.</p>
<h3>9. Get automated email solutions</h3>
<p>You really can’t afford to send emails on a timely basis to hundreds or thousands of recipients. Some days can get really busy and consistency could be threatened. Also, consumer behaviors vary, so does their email preference. To avoid this, you can use automated email marketing solutions to set up emails that would be sent on schedule and based on each consumer's preference and behavior.</p>
<p>Here are some of the top recommended email marketing solutions with excellent automation features:</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">SendinBlue</a></li>
</ul>
<h3>10. Test, analyze, and adjust your strategy</h3>
<p>It is unlikely that you’ll have it all figured out when you begin your marketing campaigns. You have to try a few techniques and tweak your strategy to get it right. And, interestingly, it is never entirely right. Not really.</p>
<p>So, feel free to test new ideas. Consider using <a href="https://blog.hubspot.com/marketing/how-to-do-a-b-testing" target="_blank" rel="noopener noreferrer">A/B testing</a> to compare two conflicting ideas in your email marketing strategy. It could be the color of the CTA buttons, two really cool subject lines, or image preference. It doesn’t matter. As long as you believe it could increase conversion in the slightest bit, you should consider testing it.</p>
<p>After testing, it’s important to analyze your results to see how well your assumptions played out. Then, adjust your strategy in the right direction to accommodate the most productive ideas.</p>
<h2>Conclusion</h2>
<p>Email marketing isn’t a very simple fit to figure out but it’s 6 million miles from rocket science. You have to continue learning, testing new ideas, and figuring out what works for your audience. Although there are a dozen more ideas that you could implement into your strategy, these 10 tips can help you position your brand in the inbox of recipients in a way that makes it hard to ignore. Give them a shot and let us know the outcome in the comment section.</p>

10 Tips For An Effective Email Marketing Strategy

Marketing Statistics for 2025: The Numbers Behind Digital Success

In digital marketing, staying on top of the latest statistics is essential...

<p>The E-commerce business has taken the internet by storm. Almost every retailer is looking at ways to display their products and services through the e-commerce channel. They surely look for several security measures.</p>
<p>Another blooming platform to display your e-commerce business has emerged in the form of <a href="https://en.wikipedia.org/wiki/Social_media_marketing" target="_blank" rel="noopener noreferrer">social media marketing</a>. In this article, we will pour some light on social media marketing and the benefits that this new marketing tool has for you.</p>
<h2>What is social media marketing?</h2>
<p>Social media marketing is a part of digital marketing that uses powerful and innovative social media applications to showcase your business.</p>
<p>The branding and marketing of your e-commerce business are done at a low cost through these channels, and it lets you reach out to a large audience with minimal resources.</p>
<p>Through social media marketing or SMM, you can interact with the right customer, build your brand name, further increase your sales and drive website traffic.</p>
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<h2>Top benefits of social media marketing for your e-commerce business</h2>
<p>With around 4.2 million active users, social media marketing has been the new trendsetter and marketing tool for e-business. This easy-to-use marketing tool does not take a big toll on your time and resources. It just needs you to click the right audience, at the right time.</p>
<p>If you get the correct hold of social media marketing, it can take your business to the next level, bringing in a plethora of clients and revenue. Apart from all this, there are several other benefits that social media marketing has for you. Below are a few points that will make you leaner toward social media marketing.</p>
<h3>1. Increased Brand Awareness</h3>
<p><img class="aligncenter size-full wp-image-18370" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/Brand-awareness-in-scrabble-letters.jpg" alt="Brand awareness in scrabble letters" width="668" height="410" /></p>
<p>It is quite evident now that your social media handle will be available to a huge bundle of active users simultaneously. This makes your brand name reach the desired audience easily. Research shows that around 83% of Instagram users say they got in touch with new brands through social media. This data is vital enough to draw your attention to SMM.</p>
<h3>2. More Inbound Traffic</h3>
<p>A good deal of website traffic! What else does an e-commerce business owner want!</p>
<p>Social media marketing stands strong to put life to this goal of e-commerce business owners. The foremost impression of your work is showcased on your website.</p>
<p>The more the website traffic, the more the chances that your conversion rate increases. So, remember to put your website links within your blogs to draw maximum traffic. Also, ensure that you post only high-quality content engaging on your social media posts.</p>
<h3>3. Improved Search Engine Rankings</h3>
<p><img class="aligncenter size-full wp-image-18371" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-Colourful-3d-Rendered-Illustration-showing-the-word-Ranking.jpg" alt="A Colourful 3d Rendered Illustration showing the word Ranking" width="668" height="420" /></p>
<p>The earlier known concept of search engine optimization was confined to optimizing web pages and blogs. By spreading social media marketing, Google’s Matt Cutts has enhanced this concept and added social media as a vital factor in enhancing or degrading SEO rankings.</p>
<p>Google's algorithm now considers a website with regular activities on social media platforms like Facebook and Instagram more trustworthy to give a boost to their search engine ranking. If such minute investment and resources can boost your e-commerce ranking, it is worth your time and effort.</p>
<h3>4. Higher Conversion Rates</h3>
<p><img class="aligncenter size-full wp-image-18372" src="https://admin-wp-production.sonary.com/wp-content/uploads/2022/11/A-glasses-notebook-and-pen-with-CONVERSION-RATE-written-on-white-background.jpg" alt="A glasses, notebook and pen with CONVERSION RATE written on white background" width="668" height="430" /></p>
<p>A highly robust social media marketing strategy draws the attention of prospects. They invest time scrolling through your website and social media page and further turn into potential buyers increasing your conversion rate.</p>
<p>An active social media page assures visitors that the e-commerce business is genuine enough to invest in. You can always give your user a one-on-one experience by entertaining their queries promptly. This has a positive impact on your conversion rate.</p>
<p>When visitors land on the website, they check for HTTPS instead of HTTP. HTTPS means a secure website. <a href="https://www.clickssl.net/cheap-comodo-positivessl-wildcard-certificate" target="_blank" rel="noopener noreferrer">Comodo Positive SSL Wildcard</a>, Comodo Wildcard SSL, and Thawte wildcard SSL are a few certificates that e-commerce prefers. These SSL certs can secure unlimited subdomains along with a primary domain.</p>
<h3>5. Better Customer Satisfaction</h3>
<p>Customer service is bound to be of utmost importance even now when we have tools like social media marketing. Satisfying your customer will benefit you to generate future leads and help grow your business.</p>
<p>Use your social media handle to provide the required customer service, as many customers transact through social media pages these days. Social media pages can work for you to take in instant reviews, interact, and develop a relationship with customers. Also, provide a strong room of communication between your social media team and customer service team, to keep them on their toes when a customer query pops in.</p>
<h3>6. Improved Brand Loyalty</h3>
<p>Convince and convert says that around 53% of people, who follow a brand on social media, end up becoming loyal to that brand. Social media bridges the gap between buyers and retailers and enhances brand loyalty.</p>
<p>This probably cannot solely happen if a customer follows a brand. You need to put in the effort and be active on your social media pages. The better content you will put up on your pages, the more customers will be engaged with it and your brand loyalty will improve over a while.</p>
<h3>7. Cost Effectively</h3>
<p>For a budget constraint e-commerce business or a start-up, promoting your business through social media platforms is immensely cheap and beneficial. Old-school marketing strategies like television advertisements, radio announcements, etc. are expensive for a new business.</p>
<p>Social media marketing on the other side provides, the most cost-effective way to broadcast your products or services to an enormously diverse audience in a single go. You can even hire a social media manager to look into your website and social media page marketing.</p>
<h3>8. Increase Sales</h3>
<p>When a customer sees your products from the comfort of their bed, without the pressure of buying them, it provokes them to develop an inclination towards your products. This further leads them to buy things that generate revenue for you.</p>
<p>As more customers engage with you, the more they develop trust in you, the better your sale becomes.</p>
<h3>9. Collect Data from Audience Research to Improve</h3>
<p>The more you listen to your audience the more understanding you will have of their needs. Your target audience is the best teachers to guide you through your e-commerce business.</p>
<p>You can conduct frequent quizzes, come up with monthly feedback forms or simply generate polls to generate data on what your potential customers want from you.</p>
<p>Such monitoring lets you know your pitfalls and where your audience struggles with you. Data collected from audience research have proven beneficial to growing businesses and helped improve their leads.</p>
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<h3>10. Helps with Repurposing Content</h3>
<p>Social media marketing helps you repurpose your content and drive customers' attention.</p>
<p>Repurposing content is a new way in which you do not need to work from scratch on new content. All you need to do here is to pick up one of your most engaging blogs or content and repurpose it into a new one.</p>
<p>You can do so by simply picking up a quote from your well-performed content and turning it into a Facebook image or generating an infographic image of your blog post. This new and quick social media marketing method acts as a boon and time saver for businesses.</p>
<h3>11. Reduce Advertising Cost</h3>
<p>Advertising is the key to gaining traffic to your website. However, as an owner of a start-up, this might sound to be quite an expensive thing and surely, it is. To pave the way to reach your audience through advertisements and that too at the most reduced costs, you are bound to use social media marketing.</p>
<p>Social media sites enable you to promote your e-commerce business through social ads. These ads take in the type of audience you are targeting, their demographic location, online activity, and languages and reach the desired customers. It is the most inexpensive investment, where you pay only for the exact number of viewers.</p>
<h3>12. Improve your link-building strategy</h3>
<p>Link building is the process through which other website links back to your website. The social media marketing tool is immensely helpful in improving your link-building strategy.</p>
<p>You can add blogs, posts, and other relevant content to your social media pages and incorporate the link to your website within them. This helps the user to direct to your website, increasing the overall web traffic to your <a href="/content/ecommerce-design-elements-successful-websites-have/">e-commerce business</a>.</p>
<h2>Final thoughts</h2>
<p>There are no second thoughts, about how promising social media marketing can be. In a long run, social media marketing will boost your e-commerce business. It is probably true that you cannot expect early success with it, but with utter commitment, zeal, and the right grip over the marketing tool you can take your business to the next level. The correct strategy will bring in customers and increase your return on investment.</p>

12 Benefits of Social Media Marketing for E-commerce

<p><span style="font-weight: 400;">Email marketing is a powerful tool for businesses to reach their customers and promote their products or services. However, it is essential to avoid common mistakes to reach your audience and achieve your marketing goals effectively.</span></p>
<p><span style="font-weight: 400;">In this article, we will discuss seven email marketing mistakes businesses should avoid in creating successful campaigns. By learning from the mistakes of others, you can ensure that your email marketing efforts are effective and help you reach your target audience.</span></p>
<p>A great way to effectively pass a message across to your audience is via email. And, if done correctly, you can do more than pass messages. </p>
<p>Some people believe emails are an old, ineffective form of communication and marketing. Interestingly, the opposite is true. <a href="https://www.litmus.com/resources/email-marketing-roi/" target="_blank" rel="noopener noreferrer">Statistics show</a> that emails generate an astounding 4,200% ROI. </p>
<p>While you may have recognized the importance of <a href="https://sonary.com/email-marketing/">email marketing software to your business</a>, there are some mistakes that you should be mindful of to make the most of your email campaigns. This article critically examines seven email marketing mistakes and how to avoid them. </p>
<blockquote>
<p>Statistics show that emails generate an astounding 4,200% ROI. </p>
</blockquote>
<h2><b>What is essential in an email marketing campaign?</b></h2>
<p><b>Target audience: </b><span style="font-weight: 400;">It is essential to clearly understand who you are trying to reach with your email campaign. Your emails will be more effective if you tailor the content and design to your target audience using personalization.</span></p>
<p><b>Message: </b><span style="font-weight: 400;">Your email should contain a clear and concise message. As well as being relevant to your audience, it should address their needs and interests.</span></p>
<p><b>Subject Line:</b><span style="font-weight: 400;"> When people receive your email, the subject line is the first thing they see, so it should be engaging and attention-grabbing and sometimes needs to create a sense of urgency.</span></p>
<p><b>Call-to-action: </b><span style="font-weight: 400;">Include a clear call-to-action in your email, like "click here to learn more" or "sign up now."</span></p>
<p><b>Design: </b><span style="font-weight: 400;">Visual appeal and easy reading with the right font should be the hallmarks of your email design. Since many people read emails on their phones, it should also be optimized for mobile devices, which you can achieve with an email template.</span></p>
<p><b>Testing:  </b><span style="font-weight: 400;">It is crucial to test different aspects of your email marketing campaign, such as subject lines, messaging, and design, to see what works best. Using A/B testing, you can send two versions of the same email to a small group of people and compare their responses.</span></p>
<p><b>Timing: </b><span style="font-weight: 400;">It is also essential to consider the timing of your email. It is more effective to send emails during the weekday mornings or afternoons than during the weekend or late at night.</span></p>
<h2><b>Types of Email Marketing Campaigns</b></h2>
<p><span style="font-weight: 400;">There are several types of email examples that businesses can use to reach their target audience and achieve their marketing goals, These include:</span></p>
<ul>
	<li><span style="font-weight: 400;">Newsletters: These are regular emails that are sent to subscribers to keep them up-to-date on the latest news and information about the business. Newsletters are a common practice for businesses to provide value to subscribers who are interested in what they have to say.</span></li>
	<li><span style="font-weight: 400;">Promotional emails: These emails are used to promote special offers, sales, or new products, a common method used in B2C products.</span></li>
	<li><span style="font-weight: 400;">Transactional emails: These are automated emails that are sent in response to a specific action taken by the recipient, such as making a purchase or signing up for a service.</span></li>
	<li><span style="font-weight: 400;">Lead generation emails: These emails are designed to collect information from potential customers, such as their name and email address, in order to build a list of leads for the business.</span></li>
	<li><span style="font-weight: 400;">Event invitations: These emails invite recipients to attend events or webinars hosted by the business.</span></li>
	<li><span style="font-weight: 400;">Re-engagement emails: this email example is used to re-engage inactive subscribers and encourage them to continue receiving emails from the business.</span></li>
	<li><span style="font-weight: 400;">Surveys and polls: These emails gather feedback and insights from recipients about the business or its products or services.</span></li>
</ul>
<p><a href="/email-marketing/free/">SEE: Best Free Email Marketing Providers</a></p>
<h2>Here are seven important mistakes to avoid </h2>
<h3>1. Tracking the wrong metrics or not tracking at all</h3>
<p>This mistake is more common than you can imagine. Amateur marketers often send out emails with high hopes that their audiences are going to open, read, and act upon the emails. Sometimes, they drive action. Other times, nothing happens.</p>
<p>As you send out email campaigns, it’s crucial to realize that there is room for improvement and that the various elements of your email could use some tweaks. To find out exactly where to focus your improvement effort, you need to track the right metrics. Here are some metrics and what they mean to your email campaign.</p>
<h4>Bounce Rate</h4>
<p>Your bounce rate is the percentage of emails that didn't reach the supposed destination. This rate gives you an insight into the quality of your subscribers. However, there are <a href="https://www.businessnewsdaily.com/16294-bounce-rate.html" target="_blank" rel="noopener noreferrer">two types of bounce</a>. The hard bounce is emails that cannot be delivered due to permanent issues (e.g. invalid or blocked email address). These emails should be removed from your mailing list immediately to prevent a drop in your deliverability. </p>
<p>The second type of bounce, soft bounce, happens when an email is temporarily unable to deliver due to some technical issues on the recipient’s end. This type of bounce is really not a big deal since the unavailability is temporary and the next emails may get delivered. </p>
<h4>Open Rate</h4>
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<p>The email open rate represents the proportion of subscribers who have opened your email. It reflects the effectiveness of your subject line in grabbing attention and motivating recipients to open the email. A low open rate indicates a need to enhance the creativity of your subject lines to increase engagement.</p>
</div>
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<h4>Click-through Rate</h4>
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<p>The click-through rate is the percentage of individuals who have clicked on any of the links in your email. It is generally lower than the open rate. However, a high click-through rate indicates that your content is compelling and that your call-to-action (CTA) is effective.</p>
</div>
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</div>
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</div>
<h4>Unsubscribe Rate</h4>
<p>The unsubscribe rate is the percentage of individuals who have chosen to opt out of your email campaign. It is uncommon to have a 0% rate, as not everyone will be interested in your campaign. However, a high unsubscribe rate can be a concern for marketers as it suggests a misalignment with the target audience, potential issues with campaign strategy, or content that is missing the mark. In such cases, reevaluating your approach is advisable.</p>
<h4>Conversion Rate</h4>
<p>The conversion rate is the marketer’s ultimate focus. It is the percentage of your email recipient that eventually purchased your product after opening the email, reading, and clicking through the embedded link. </p>
<p>A good conversion rate is an indication of a kickass email campaign. Interestingly, this metric hinges on your ability to improve other previously mentioned metrics. </p>
<h3>2. Unclear CTA (Call-to-Action)</h3>
<p>Emails are communication tools. We use them to inform our recipients about what we know. And, as a business, your emails are no more than a piece of information without a precise CTA. </p>
<p>The CTA triggers the recipient to take a specific action. In many cases, this action may be to click a link or shoot a response. Whatever your goal of sending an email may be, using very short and clearly stated CTAs are far more effective than ambiguous ones.</p>
<h3>3. Not Prioritizing Your Mobile Users </h3>
<p>It’s typical for small business owners and marketing professionals to create email campaigns with their PC. However, <a href="https://www.statista.com/topics/779/mobile-internet/" target="_blank" rel="noopener noreferrer">more than 90%</a> of global internet users go online through their mobile phones. So, not having the mobile interface at the center of your mind when creating an email campaign will cause a colossal hindrance to your campaign’s success.</p>
<p>At one point or two, we received an email that required us to slide our mobile phones horizontally to read an entire line of text. Some even have distorted designs on mobile that may look really great on PC. To prevent this, you should consider testing your email campaigns on your phone before sending them out. Otherwise, 90% of the world would only see a klutz for an email. Pathetic!</p>
<h3>4. Being too "salesy"</h3>
<p>Of course, the ultimate goal of an email campaign is to convert your audience into paying customers. But you need to figure out a way to do that without appearing too pushy or else they will route your emails to the spam folder. Remember, “no one likes to be sold to, but everyone likes to buy.”</p>
<p>Instead of sending out sale-type emails, aim for engagement and value. Craft emails that your audience will find immensely useful regardless of their decision to buy or ignore what you’re selling.</p>
<p>The real purpose of an email campaign is to increase your relevance in the audience’s life gradually. To make them anticipate the next email. And to ensure that they keep opening and reading your emails to the end. Once this loyalty is built, a three-word CTA is enough to do the conversion magic.</p>
<h3>5. Creating irrelevant content</h3>
<p>The average person receives <a href="https://financesonline.com/email-statistics/" target="_blank" rel="noopener noreferrer">121 emails per day</a>, excluding spam. That’s a lot of emails to check out, and every email should better be a good use of their time. Unfortunately, many of those emails lack actual relevance. </p>
<p>So, creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
<p>By simply creating relevant content regularly, you can fall into the good graces of your reader and earn their long-term loyalty.</p>
<h3>6. Spamming Your Customers With Too Many Emails</h3>
<p>It’s important to send regular emails. It keeps your existence alive in your customers’ minds. But doing it too frequently, can become a real pain in the rear. Soon, your recipients will be waiting, phone in hand, to delete your email as soon as it drops. That’s if they haven’t had the time to follow the three-page unsubscribe process. </p>
<p>So, what should be the ideal frequency of your email?</p>
<p>It’s advisable to send emails to your list twice a month. Weekly emails would be a great idea if your industry requires disseminating time-sensitive information. More than that and you will be in their inbox competing with newsletters from the New York Times and other news outlets that are barely read past their headlines.</p>
<blockquote>
<p>creating irrelevant content will earn you a regular long swipe to the right on the Gmail app. </p>
</blockquote>
<h3>7. Writing Bulk Copies</h3>
<p>Great email copies are short and sassy. Too long and you’d be sending out collect admission letters to your recipients. And as we all know, people barely read past the “we are glad to offer you…” paragraph of those emails. </p>
<p>So, to encourage your audience to read the full message and consider taking a specified action, you have to make it really brief. Ideally, a recipient should be able to read your entire email on a mobile screen (top to bottom) without scrolling. </p>
<p>You can use bullet points, simple words, short sentences, and tiny paragraph blocks to make the email skimmable. </p>
<h2>Top Email Marketing Tools to Maximize Conversion</h2>
<p>We highly recommend the following tools from a myriad of email marketing solutions for small and growing businesses.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/sendinblue/sendinblue+email-marketing/">Sendinblue</a></li>
	<li><a href="/b/vcita/vcita+email-marketing/">Vcita </a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">Hubspot </a></li>
</ul>
<h2>Conclusion</h2>
<p>No email campaign is perfect. Some are just more effective than others. But, for all, there is room for improvement. </p>
<p>Your first campaign may not get the kind of conversion that you desire. Tracking the right metrics can reveal key areas that need your focus. </p>
<p>Also, delivering real value and maintaining relevance without being too salesy can make a real difference in your relationships with your email recipients. </p>
<p>While you nurture these relationships, you might make a few mistakes. That’s normal. Just take the time to recognize and fix them. And everything will work out just fine eventually.</p>

7 Email Marketing Mistakes to Avoid

<p>Marketing and advertising emails influenced the buying decision of <strong>50.7%</strong> of customers in 2021. <strong>37%</strong> of marketers responding to a survey named email the most effective channel for building and maintaining customer loyalty and retention. This makes email marketing quite an indispensable tool for business success.</p>
<h2>Why Do You Need An Email Marketing Technique?</h2>
<p>Basically, when visitors engage in your website, there is a <a href="https://www.monsterinsights.com/proven-ways-to-increase-your-returning-visitor-rate/" target="_blank" rel="noopener noreferrer">70% chance</a> that they may never return.</p>
<p>The more often this happens, the more harm it causes to your overall goal of active website engagement and ultimately affects sales. Email marketing solves this problem. But, how?</p>
<p>When a visitor engages your page for the first time, they could be prompted to drop their contact information, including email addresses. With this, you can reach out to them, regardless of their active or passive engagements.</p>
<p>You can send enticing offers and notify them of new product offerings. Furthermore, you can inform them of new information published on your website and motivate them to return through links and buttons incorporated into the emails.</p>
<p>Overall, you need an <a href="/email-marketing/free/">effective email marketing</a> technique to improve your leads' quality and generate more sales. Interestingly, there are several techniques that you could implement to make this happen.</p>
<p><img class="aligncenter wp-image-13440 size-full" src="https://wp-production.sonary.com/wp-content/uploads/2022/06/Business-hand-touch-Email-Marketing-Concept.png" alt="Business hand touch Email Marketing Concept" width="668" height="300" /></p>
<h2>Effective Email Marketing Techniques to Try</h2>
<p>There is the good, the bad, and the ugly phase of email marketing. From the lead collection, sorting, and closing email marketing can be a rollercoaster experience. These techniques will help you maximize results (the good) while minimizing the tedious process and ugly downturns.</p>
<h3>Work on your email designs</h3>
<p>Plain emails are cool, but visual aesthetics can make your marketing campaign a huge success. <a href="https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list" target="_blank" rel="noopener noreferrer">Study shows</a> that 38% of your recipients would stop engaging with your email and, ultimately, your website if your email layout is unattractive.</p>
<p>However, email designs need to be worked out carefully. An effective email design contains the key elements. I strongly suggest that every part of your email design serves an essential purpose. You should consider removing any element that isn’t serving a primary purpose.</p>
<p>Maintaining a minimalistic approach with your email designs makes it easy for recipients to navigate the emails, maintain focus when reading, and minimize distractions. Moreover, a <a href="https://blog.hubspot.com/blog/tabid/6307/bid/14953/what-do-76-of-consumers-want-from-your-website-new-data.aspx?__hstc=108808797.ed2676571f4457c888079d69c5ad0631.1553090097156.1553090097156.1553090097156.1&amp;__hssc=108808797.1.1553090097157&amp;__hsfp=1240238801" target="_blank" rel="noopener noreferrer">HubSpot study</a> found that 76% of consumers consider minimalistic design as an important component of effective email campaigns.</p>
<p>Interestingly, you don’t have to be a genius designer to work out a simple, dashing design for your emails. Some of the <a href="/email-marketing/">best email marketing solutions</a> offer customizable design templates with which you could begin your emailing adventures.</p>
<hr />
<p><strong>Best Email Marketing Software</strong></p>
<p>[prod_list id=519,550,511]</p>
<hr />
<h3>Build for responsiveness</h3>
<blockquote>
<p>85% of all emails are opened on a mobile device.</p>
</blockquote>
<p>A majority of email marketing experts work on their PC. It’s easy to forget the fact that most of your recipients are on mobile. As a matter of fact, <a href="https://www.campaignmonitor.com/resources/guides/mobile-email-marketing/" target="_blank" rel="noopener noreferrer">more than 2.2 billion</a> consumers actively use mobile email apps. And currently, more than <a href="https://99firms.com/blog/mobile-email-statistics/" target="_blank" rel="noopener noreferrer">85% of all emails</a> are opened on a mobile device.</p>
<p>With email campaigns built via desktops, the mobile interface may get distorted. In some cases, mobile devices compress the design to fit the screen, making the characters too small for recipients to read. Not a lot of customers will go through the pain of zooming and squinting just to read your email.</p>
<p>However, having 85% of your recipients skimming through their mobile phones doesn’t negate the relevance of desktop and tablet users to your business. You must equally keep them in mind when designing your email campaign.</p>
<p>The best bet is to adopt a responsive layout. It’s a one-size-fits-all approach to email marketing. That way, your recipients don’t need to zoom and squint whether they are using mobiles, tablets, or desktops.</p>
<h3>Precision timing</h3>
<p>I’ve spent the past few months on the darker part of the Atlantic Ocean, in a time zone that is 5 hours ahead of the American East Coast. Still, like I did while on the East Coast, I receive the New York Times’ morning brief at exactly 6:01 AM and the evening brief by 7:00 PM (local time). Among other things, this precise timing across time zones is why The Times boasts an email open rate of 70% when the rest of the industry is pirouetting at 38.5%, according to <a href="https://mailchimp.com/resources/" target="_blank" rel="noopener noreferrer">reports from MailChimp</a>.</p>
<p>If you have a very diverse target audience, you could implement time zone-focused timing to reach your audience when it really matters. Good email marketing solutions have a time zone-specific email distribution feature. If your chosen provider doesn’t have this feature, you can improvise. Segmenting your email list by time zone will be a good alternative. Then, you can set up your emails to send at just about the right time.</p>
<h3>Incorporate email Drip campaigns</h3>
<p>Depending on how far they’ve come down the sales funnel, every customer needs to be addressed in different ways. And, let’s face it, it is exhausting to follow up on several customers that are acquired at different times. As a solution, you can automate an <a href="https://mailchimp.com/marketing-glossary/drip-campaign/" target="_blank" rel="noopener noreferrer">email drip campaign</a> triggered by the customer’s interaction with your website and previous emails.</p>
<p>For example, a previously opened email can trigger a follow-up email. In the same vein, emails not opened after 48-72 hours can trigger a reminder email. These Drip emails can <a href="https://pinpointe.com/blog/do-drip-campaigns-really-work/" target="_blank" rel="noopener noreferrer">increase your sales by as high as 80%</a> at 33% less expense.</p>
<h3>Use visuals to improve experience and retention</h3>
<blockquote>
<p>The average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
</blockquote>
<p>When people read or hear information, there’s a 10% chance that they will remember it three days later. Interestingly, this rate of retention spikes when visual representations are incorporated into the information. According to <a href="http://www.brainrules.net/vision" target="_blank" rel="noopener noreferrer">Brain Rules</a>, the average human retains 65% of the information in your emails when you use relevant images to reinforce your message.</p>
<p>Considering the fact that 23.7% of marketers have a problem deciding on the right imagery for their campaigns, you have a big chance of standing out of the crowd and keeping your audience engaged long-term.</p>
<p>Furthermore, if you create products, like Salesforce, that are process-intensive, you can use interactive visuals alongside Drip email campaigns to engage your audience. In fact, when you use visual illustrations and imagery, your recipients will interact with your products <a href="https://link.springer.com/article/10.1007/BF02765184" target="_blank" rel="noopener noreferrer">323% better</a> than other brands that use only words.</p>
<h3>Re-engage inactive audience</h3>
<p>Very often, email audiences can go AWOL for some reason or no reason at all. Some may even unsubscribe from your list. When this happens, you should send interesting offers to these audiences to try to engage or convert them.</p>
<p>By definition, inactive audiences are part of your mailing list that, although their email addresses are correct and active, haven’t opened or read your emails for an extended period.</p>
<p>To effectively re-engage inactive audiences, you need to first sort your list for inactivity.</p>
<ul>
	<li>Define the duration that qualifies a subscriber as inactive (e.g. 3 months).</li>
	<li>Segment them according to their period of inactivity</li>
	<li>Create a re-engagement campaign (which could include discount offers and ultra-interactive content)</li>
	<li>Send emails in batches and measure reactions.</li>
</ul>
<p>According to <a href="https://mailchimp.com/help/re-engage-inactive-subscribers/" target="_blank" rel="noopener noreferrer">studies</a>, the most effective email re-engagement campaigns send out their emails in batches of 10 recipients. This makes it easier to personalize emails and give reactions a close-up look.</p>
<p>However, some of these recipients may still not re-engage with your emails. This is probably because they aren’t using that e-mail box again. Also, as sad as it may sound, they might just not be interested in your emails anymore and they are procrastinating to follow the unsubscribe link. For this reason, it’s only smart to delete or archive emails that are repeatedly inactive after sending out a number or re-engagement campaigns.</p>
<hr />
<p><strong>Related Articles</strong></p>
<p>[articles]</p>
<hr />
<h3>Treat subject lines like life supports</h3>
<p>Ever heard of Andrew Ross Sorkin, Chief Editor of DealBook? That dude writes subject lines that make me pause my YouTube videos to check what’s going on. And it gets me 90% of the time. You should focus on having a similar effect on your email recipients. Doing this, however, requires some training and conscious testing.</p>
<p>To begin, here are a few things that I’ve observed about Sorkin’s subject lines:</p>
<ul>
	<li><strong>Very concise.</strong> Knowing that about 90% of his recipients access emails via mobile phones, the email subjects are short enough to be read on the notification trail.</li>
	<li><strong>In vogue.</strong> Perhaps being in the news and media industry has its perk but you can creatively write subject lines that are aligned with recent events. It has a magical effect on open rates.</li>
	<li><strong>A dash of drama.</strong> Despite making it short, you can make your subject lines dramatic and curiosity-stirring. I recall a subject line that read: “Musk vs. Biden”. Oh yeah, I opened it as soon as the notification came in.</li>
</ul>
<h2>Conclusion</h2>
<p>There are several techniques that you could try to incorporate into your <a href="/content/how-to-build-an-email-marketing-strategy/">email marketing strategy</a>. A majority of them are effective. However, it’s almost entirely up to you to figure out which of these techniques fits your strategy perfectly.</p>
<p>Also, you need to consider your type of audience before integrating a technique into your marketing. For instance, some people may find frequent re-engagement campaigns intrusive. With that, you could lose them for good.</p>
<p>Most importantly, you need to recognize that email marketing is a tedious endeavor that works best with automation. You should look out for effective email marketing solutions to keep you on top of everything. Here are some of our top recommended email marketing software for you to consider.</p>
<ul>
	<li><a href="/b/constant-contact/constant-contact+email-marketing/">Constant Contact</a></li>
	<li><a href="/b/hubspot/hubspot+email-marketing/">HubSpot</a></li>
	<li><a href="/b/benchmark/benchmark+email-marketing/">Benchmark</a></li>
</ul>
<p>Good luck!</p>

7 Email Marketing Techniques You Need To Implement

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