Free web design software for 2025

We reviewed and evaluated the top-rated free web design software available in 2025 across 20+ criteria, including ease of use, storage limits, design flexibility, and mobile responsiveness.

Whether you’re a local bakery, a freelance consultant, or a startup founder, there is a free tool capable of getting your brand online without breaking the bank.

Key Takeaways

• The “Free” Trade-off: Most free plans include platform branding (ads) and use a subdomain (e.g., https://www.google.com/search?q=yourbusiness.wix.com).
• Ecommerce is Rare: Only a few platforms, like Square Online, allow you to sell products on a $0 plan.
• Design vs. Content: Tools like Webflow favor visual designers, while WordPress.com is superior for text-heavy bloggers.
• Mobile First: All top tools in 2025 automatically optimize for mobile devices, a non-negotiable feature for SEO.

What is Free Web Design Software?

Free web design software refers to platforms that allow you to build, design, and publish a functional website without an upfront software license or monthly subscription fee.

For small businesses, these tools typically fall into two categories:

• Website Builders (SaaS): All-in-one platforms like Wix or Canva that host the site for you. You design via a drag-and-drop interface in your browser.
• CMS (Content Management Systems): Software like WordPress that requires more setup but offers deeper long-term scalability.

Common Use Cases:

• Portfolios: displaying creative work.
• Landing Pages: Collecting leads for a specific campaign.
• Local Business Info: Restaurant menus, hours, and location maps.

How to Choose the Best Free Web Design Software

Selecting the right software depends on your technical comfort level and your tolerance for platform limitations.

• Check the Storage Limits: Free plans often cap storage (e.g., 500MB). If you plan to upload high-resolution photography, you will hit this limit quickly.
• Look for “No-Code” Editors: The best software for SMB owners allows you to edit visually without touching HTML or CSS.
• Assess Branding Requirements: If maintaining a strictly professional image is vital, be aware that free plans will display “Made with…” banners on your site.
• Scalability: ensure the platform lets you export your data or upgrade seamlessly if your traffic grows.

Key Features to Expect

While free plans are restricted, the best tools in 2025 still offer robust core capabilities:

• Drag-and-Drop Editor: The ability to move text, images, and buttons anywhere on the page without coding.
• Mobile Responsiveness: Automatic adjustment of layouts to fit smartphones and tablets.
• Basic SEO Tools: Fields to edit meta titles and descriptions to help Google understand your site.
• Template Library: Access to professionally designed starting points (themes) to save time.

Browser & System Compatibility

Modern web design software for free is largely cloud-based, meaning you don’t need expensive hardware to run it.

• Browser Requirement: Most tools (Wix, Canva, Webflow) run directly in Chrome, Safari, or Edge.
• Internet Connection: A stable connection is required as changes are saved in real-time to the cloud.
• Mobile Apps: Some platforms, like Wix and WordPress, offer mobile apps that allow you to edit content and manage your site from your phone.

Key Buying Considerations

When evaluating free web design software, keep these “hidden” costs and limitations in mind:

1. The Domain Name Catch

No free plan gives you a custom domain (e.g., www.yourname.com). You will always be assigned a subdomain like https://www.google.com/search?q=yourname.wixsite.com. This is fine for testing, but it looks unprofessional for established businesses and hurts word-of-mouth marketing.

2. Advertising

“Free” usually means you are the product. Expect a banner or footer ad on your site. On Wix and Weebly, these can be prominent. Square Online’s branding is subtler. If you need a pristine, white-label look for a corporate client, you cannot use free software.

3. Scalability

Consider where you will be in a year. WordPress scales indefinitely. Webflow scales into professional territory. Canva, however, hits a ceiling quickly. Choosing a tool with a clear upgrade path saves you from having to rebuild your site from scratch later.

Trends: What’s New in 2025?

• AI Generation: Tools like Wix and Canva now use AI to draft text and generate images for you, drastically speeding up the “blank page” phase.
• Mobile-First Editing: In 2025, more editors are allowing you to design specifically for the mobile view, acknowledging that 60%+ of traffic comes from phones.
• Link-in-Bio Sites: Full websites are being replaced by simple “Link” sites for social media creators, a niche Canva is dominating.

Real-World Examples

• The Local Artist: A painter uses Canva to create a visually stunning, single-page portfolio that links to her Instagram. It costs her nothing and looks like a high-end digital brochure.
• The Side-Hustle Bakery: A home baker uses Square Online. She uploads photos of her weekly sourdough, accepts orders via the free checkout, and only pays a small fee when she actually sells a loaf.
• The Tech Blogger: An aspiring writer uses WordPress.com to publish daily industry thoughts. He utilizes the 3GB storage for screenshots and relies on the built-in reader network to find his first audience.

Frequently Asked Questions

What is the best free web design software for small businesses?
Wix is widely considered the best overall free web design software for small businesses in 2025 due to its balance of creative freedom, robust features, and massive template library.

Can I sell products on a free website builder?
Most free plans (like Wix or Webflow) do not allow payment processing. However, Square Online is a notable exception that allows you to sell products for free, charging only a transaction fee.

Do free website builders place ads on my site?
Yes, almost all free plans support themselves by placing branding or banner ads on your published site. To remove these, you typically need to upgrade to a paid tier.

Is WordPress free?
WordPress.org software is 100% free, but you must pay for hosting and a domain. WordPress.com offers a completely free hosted plan, but it comes with limitations like ad placement and restricted plugin access.