Ahrefs Review 2025
Ahrefs SEO tools Plans & Pricing
Ahrefs Comparison
Expert Review
Pros
Cons
Ahrefs SEO tools's Offerings
Ahrefs has a slightly unorthodox pricing system. It uses a credit system where each plan comes with a number of credits used when you use certain tools. Additional charges may occur if you exceed your plan’s credit limits.
Lite Plan
- $129 per month.
- This plan is ideal for small-to-average businesses looking to gain some organic presence. It comes with 500 credits per user per month. You also get up to 6 months of historical HTML and SERP data and can handle up to 5 projects.
- With this, you get access to Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Competitive Analysis, and a host of other tools.
Standard Plan
- $249 per month.
- This plan is more geared towards freelance SEO and marketing consultants. It can handle 20 tracked projects and comes with 750 credits per user per month. You get two years of search history.
- It contains all the tools in Lite plus Content Explorer, batch analysis, and SERP comparison, among others, and the Site Explorer and Keywords Explorer have more features.
Advanced Plan
- $449 per month.
- It is a good choice for large businesses with varied product offerings and some in-house marketing. It can handle 50 projects and offers 1000 credits per month.
- It offers everything in the Standard package, plus other features like Looker Studio integration and Web Explorer.
Enterprise Plan
- $14,990 per year (annual only)
- This is meant for agencies and enterprises with full marketing teams. You can handle up to 100 tracked projects with a custom number of credits, special solutions, and support.
- You get all the tools in Advanced, plus API usage, pay-by-invoice, access management, audit logs, and others.
Each plan offers increasing levels of features, access, and data limits. Ahrefs also provides a 7-day trial for $7, allowing users to test the service before committing to a subscription.
Customer Support
- Email Support: Users can email Ahrefs’ responsive support team with any technical issues, billing inquiries, or general questions.
- Live Chat: Ahrefs offers live chat support during business hours, allowing users to get real-time assistance for urgent queries or issues.
- Help Center: The Ahrefs Help Center is a comprehensive resource filled with detailed articles, guides, and FAQs on using the platform effectively.
- Video Tutorials: Ahrefs provides a series of video tutorials that walk users through various features.
- Blog: The Ahrefs blog regularly offers practical tips on how to leverage Ahrefs tools for digital marketing success.
- Webinars: Ahrefs hosts regular webinars that cover a variety of topics, including SEO techniques, tool updates, and industry trends.
- User Community: Ahrefs fosters a vibrant user community through forums and social media groups.
Features & Functionality
General Features
Ahrefs is dedicated to SEO, so most of its features cluster around search optimization. The dashboard gives you a high-level view of all your projects and their SEO performance and progress. Here, you’ll find a navigation bar with tabs for its main features.
Site Explorer
This feature gives you an in-depth look at the organic search traffic and backlink profile of any website or URL. One way is through Organic Traffic Performance. See what keywords your competitors are ranking for and which pages bring the most search engine traffic. Ahrefs monitors hundreds of millions of keywords in 189 locations, so you can trust the estimations to be reliable. You can analyze site structure, outgoing links, and linking authors.
Another way is through the Backlink Profile, which shows the websites linked to your competitors’ sites and gauges the quality of their backlinks. Ahrefs boasts the world’s most extensive index of live backlinks (over 14 trillion) with access to years of historical data.
You can learn whether your competitors are doing paid search advertising and where they funnel their paid traffic in the Paid Traffic Performance section. Here, you can go back in time and see how long competitors have been bidding on a specific keyword through the ad position history chart.
Rank Tracker
This gives you a high-level view of ranking progress so you can monitor your rankings and SERP relevance over time. Track how your SEO efforts are paying off via
- Share of Voice (SOV)—what percentage of clicks from organic search traffic land on your website?
- Average position and traffic.
You can also compare your keyword rankings against those of your competitors, giving you a clear picture of your competitive standing. These can be compared in scheduled reports delivered straight to your inbox.
These give you regular and vital updates on your tracked keywords and your position changes in SERPs. The Competitors Traffic Share report, for example, uses data from the top 100 search results for each of your tracked keywords across 190 countries.
Site Audit
The Site Audit feature runs an SEO audit to find out exactly what’s holding your website back from ranking. It shows you a Health Score, which provides an overall scoring system for your site based on 160+ predefined SEO issues, from problems with imaging to oversized CSS or HTML. These issues will be categorized by severity, and recommendations will be offered to fix them. You can also schedule regular audits for your projects.
If you’re a skilled SEO guy who wants to go deeper than pre-defined issues, the Data Explorer puts you in complete control of all the SEO metrics that you care about as you audit your website.
Content Explorer
Ahrefs Content Explorer tool thoroughly analyzes the performance of content across your site and the web, providing tips on popular topics, audience preferences, and valuable backlink opportunities.
You can monitor your competitors’ publishing frequency, ensuring you stay ahead of the curve and don’t get outpaced in content production. Drawing inspiration from content that has already garnered numerous backlinks can guide your strategy for creating similar high-impact pieces.
Keyword explorer
Ahrefs allows you to generate thousands of keyword ideas and instantly cluster them (with the Parent Topic tool), using reliable metrics to pick the best ones. You can see how much traffic the top-ranking page receives for your keyword, the difficulty, and the potential traffic you could gain by outranking it. With up-to-date search volumes and 12-month average search volume forecasts, you can analyze trends and plan your strategy effectively.
With the Keyword Explorer, you can also analyze keyword clusters and get SERP updates.
Using the Keyword Difficulty (KD) metric, you can determine how challenging it will be to rank in the top 10 organic search results for a keyword; the lower the score, the easier it is to rank.
Integrations
- Google Analytics:
Integrating Ahrefs with Google Analytics enables users to combine their site’s traffic data with Ahrefs’ SEO metrics, providing deeper insights into user behavior and traffic sources. - Google Search Console:
If integrated, Google Search Console users can access additional data on their website’s search performance, including impressions, clicks, and keyword rankings, directly within the Ahrefs dashboard. - Locker Studio:
Ahrefs can be integrated with Google Data (Locker) Studio to create custom dashboards and visualizations. This allows for more comprehensive, visually appealing reports. - Slack:
Users can set up integrations with Slack to receive real-time alerts and notifications about important changes in their SEO metrics, such as new backlinks, ranking fluctuations, and site audit issues. - Zapier:
Workflow Automation: Ahrefs integrates with Zapier, allowing users to automate workflows by connecting Ahrefs with over 2,000 other applications.
Ease Of Use:
Thanks to its user-friendly dashboard, working with Ahrefs is straightforward. The clean layout makes navigating between different tools and reports easy, providing a comprehensive overview of essential metrics and key insights. With customizable options, you can focus on specific data points relevant to your goals, simplifying the process of monitoring and analyzing your SEO performance.
Setting up is a piece of cake, and users with basic SEO knowledge can quickly understand the tools effectively.
Verdict:
Ahrefs is a comprehensive SEO toolset offering robust features for increasing organic presence. Its user-friendly dashboard and extensive data make it perfect for SEO professionals and hobbyists alike. The price system might be challenging for beginners on a limited budget, but it is absolutely worth the effort if you intend to go all-in on SEO.
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