I looked into the main features offered by the Brevo email marketing offering and tested them out. Here’s some of what you’ll find.
- Survey Tools for Customer and Employee Feedback
- Sales CRM
- Drag and Drop Editor
- Reporting & Analytics
- Landing Pages
- Survey Tools for Customer and Employee Feedback
- Image Library
- Multiple Users
- Gmail Import
- Sign-Up Forms
- Email Lists
- Segmenting
Survey Tools for Customer and Employee Feedback
Brevo (formerly Sendinblue) provides flexible survey functionalities that are ideal for customer and internal feedback collection.
After testing Brevo’s survey functionalities, I found them highly effective for internal feedback collection. Creating surveys was seamless, with options to embed forms directly into emails or link to external forms using buttons or images. This flexibility made it easy to gather insights on employee satisfaction and workplace improvements.
The design tools were intuitive, and the distribution process ensured high engagement. Overall, Brevo’s survey features proved to be a valuable tool for fostering open communication and enhancing team dynamics.
Sales CRM
Brevo uses a customer relationship management tool that helps you streamline your business operations, especially when it concerns email automation, contact, and campaign management.
This feature allows you to focus on more important tasks instead of spending hours running between applications. It gives you insight into your customer’s needs so you tune your efforts to their expectations. The sales CRM allows you to personalize the experience for every customer and measure the results from it.
Drag and Drop Editor
As I tested Brevo’s drag-and-drop editor, I was impressed by how intuitive and user-friendly it is. Without any coding skills, I was able to create visually stunning email designs in minutes. Even with minimal design experience, the editor made it easy to craft professional and captivating layouts.
I particularly appreciated the preview feature, which lets you switch between mobile and desktop views to ensure every detail is perfect before sending. It’s a seamless tool for delivering polished, impactful emails.
Reporting & Analytics
Brevo gives you the opportunity to analyze the click-through rate of your emails and the effectiveness of your campaigns. It reports performance metrics such as click rate, open rate, and unsubscription rate.
This feature helps you differentiate between those who viewed your email once and those who checked it multiple times. It also contains the details of those who marked it as spam. The statistics show the number of complaints and bounce rate of your emails. The analytics even add the conversion rate to the performance metrics.
Landing Pages
Email marketing is not complete without a landing page for recipients to visit. Brevo makes sure this essential piece is not missing. You can build simple, aesthetic, and compelling landing pages for your products and services. So, as you send out emails, you can refer them to your landing page where they can be converted to paying customers.
Image Library
Brevo’s Image Library stands out as an efficient and well-organized tool for managing visuals in email campaigns. During my testing, I found its drag-and-drop functionality incredibly straightforward, allowing for quick uploads and hassle-free organization.
The library ensures consistent branding by keeping all assets easily accessible in one place. It’s a must-have feature for businesses aiming to create visually cohesive and professional email marketing campaigns with minimal effort.
Multiple Users
Brevo’s Multiple Users feature allows teams to collaborate seamlessly on email campaigns. During testing, I appreciated the ability to assign role-based permissions, ensuring control over access levels. This email marketing feature fosters collaboration while maintaining data security. For businesses with multiple stakeholders, it streamlines workflows and accelerates campaign execution.
Gmail Import
The Gmail Import feature in Brevo simplifies the process of transferring contact lists from Gmail into your email platform. I found it incredibly useful for quickly syncing accounts without manual data entry. This email marketing tool saves time, reduces errors, and helps businesses manage subscriber lists efficiently, making it ideal for quick campaign setups.
Sign-Up Forms
Brevo’s Sign-Up Forms allow businesses to create and embed customizable forms into websites or emails. I found this feature invaluable for capturing leads and building email lists. The forms are easy to design, mobile-responsive, and integrate seamlessly with Brevo’s system. This feature is essential for businesses looking to expand their audience and generate consistent engagement.
Email Lists
Brevo’s Email Lists management feature is an excellent tool for organizing and updating subscriber data seamlessly. While testing, I was impressed by how dynamic list updates automatically adjusted based on user interactions, such as clicks or sign-ups.
This ensures campaigns are always accurately targeted. For businesses, it’s a game-changer, saving time and enabling precise segmentation to maximize engagement and campaign effectiveness. It’s a must-have for efficient and impactful email marketing.
Segmenting
Brevo’s Segmenting capabilities impressed me with their precision and customization. I tested various filters, such as user behavior, location, and demographics, to create highly targeted campaigns. This email marketing feature enhances personalization, leading to better engagement and higher conversions. It’s a must-have tool for businesses aiming to connect with their audience on a deeper level.
