About Square

Category: Merchant Services
Square is a comprehensive merchant services and billing/invoicing provider. It offers streamlined payment processing at competitive rates, a host of other products that complement its merchant services, and tons of integrations.

Company: Square

Square Inc., is a San Francisco, California-based financial services and digital payments company. Its first platform was launched in 2010 by Jack Dorsey and Jim McKelvey. Since November 2015, it has been traded on the New York Stock Exchange under the ticker symbol SQ. Millions of companies use Square to take payments, manage staff, and conduct business in-store and online.

In-Depth Analysis

0 Overall
Price 4.5
Ease Of Use 5.0
Features 5.0
Support 3.5


  • Affordable chip card readers
  • Competitive transaction fees (especially for low-volume businesses)
  • Omnichannel selling capabilities


  • No time tracking
  • No late fee capabilities
  • Doesn’t support high-risk merchants

Square Comparisons

Plans & Pricing

Square doesn’t charge one-time or monthly fees — you merely pay per transaction. Thus, you don’t have to be as cautious about signing up for Square. If you don’t like it, you can cancel their services without paying anything. Square has a few different fee structures depending on the way you take payments. Each one is pretty inexpensive, making Square suitable for smaller, low-volume businesses.

2.6% + $0.10/transaction
2.9% + $0.30/transaction
3.5% + $0.15/transaction


Square’s fee per in-person transaction is 2.6% + $0.10 per transaction. You pay this when your client swipes, chips, or taps to pay with their card. This is a bit lower than average, which, as mentioned, makes Square a good option for small businesses that don’t do a lot of volume.


Square bumps the fee to 2.9% + $0.30 per transaction for online payments. Square counts any purchases through Square Online, Square Online Checkout, and the eCommerce API as “online” payments. Additionally, in-app payments and invoice payments count as online payments.


Whether your customer’s card isn’t working when swiping, or they didn’t bring it because their card is on file, you’ll pay 3.5% + $0.15 per transaction. Of course, you pay this higher rate in exchange for the card not needing to be present. Square charges more because stored cards add uncertainty — the card doesn’t need to be there, which is inherently riskier.

Ease of Use

Square has excellent UI, easy for anyone to learn. Plus, Square has a three-step onboarding sequence to help you set up your business and get familiar with the basics of the product.

Customer Support

Square offers nearly every standard support option, from customer service agents (accessible through several avenues) to self-help resources like blog posts and tutorials.

Phone Support
Phone Support
Access Square phone support Monday-Friday from 6 am to 6 pm.
Live Online Chat
Live Online Chat
There is a live chat
Send an email from the customer support portal.
Video Tutorials
Video Tutorials
Video tutorials available on site and on YouTube channel for more
Square provides presale FAQs, guides and other resources
Features & Functionality
General Features

Multiple Ways to Get Paid
Square offers a ton of ways to get paid. You can get some hardware from Square for in-person swipe, chip, tap, or manual payments. You can accept payments in-app, via digital invoice creation, online payments through your website, and even through shareable checkout links.

Recurring Invoices
Do you have any regular clients? Perhaps you’re on retainer with a few, providing regular services in exchange for a fixed monthly fee? With Square, you can store your clients’ credit or debit cards and set up automated recurring invoicing. Square automatically charges your client’s card, making it so that neither party needs to remember to pay or get paid.

Payment Reminders
Square offers payment reminders as another automation to help you collect on customer accounts and maximize cash flows. When you create an invoice in Square, you can schedule these reminders ahead of time so you can get back to working on more important matters.

Need some cash for your business to invest in new projects? Square offers merchant cash advances (although they call them loans) through their Square Capital division, so you can exchange a slice of future credit sales for some quick cash.

Square Business Debit Card
Square gives you more control over your business’s income by offering a free business debit card. The moment you make a sale, your debit card becomes loaded with that money. That way, you can quickly and easily spend the money on your business needs.

Alternatively, however, Square lets you transfer funds to your bank account in as little as one business day for free (or instantly for a small fee).

  • ACH Payment Processing
  • Billing & Invoicing
  • Cryptocurrency Processing
  • Data Security
  • Debit/Credit Card Processing
  • Electronic Signature
  • In-Person Payments
  • Mobile Payments
  • Multiple Payment Gateways
  • Online payment processing
  • PCI Compliance
  • POS Integration
  • Payment Fraud Prevention
  • Payment Processing Services Integration
  • Recurring Billing
  • Reporting/Analytics
  • Mobile Credit card processing
  • Cash Transactions
  • Contactless NFC
  • Electronic Receipts
  • Mobile Card Reader
  • 3rd-Party Integrations
Hardware & Software

Square is compatible with a wide range of Apple and Android devices and devices from several other brands. It also offers plenty of hardware solutions, like POS systems.

  • iOS
  • Android
  • Cloud-Based
  • On-place Installation
  • Windows
  • Mac
Pricing Options Automations
  • Free Trial
  • Freemium
  • Monthly Subscription
  • Annual Subscription
  • One-Time License
Sales Channels
  • Instore Sales
  • Online Sales
  • Mobile Sales

Square is an excellent merchant services provider, offering competitive rates, simple UI, and plenty of integrations. Plus, Square provides plenty of other products and services that complement the payment processing well. Overall, it’s excellent for any business that wants no-frills, competitively-priced merchant services — but it’s especially suitable for low-volume companies.

Bradley Schnitzer
Author: Bradley Schnitzer
Bradley Schnitzer helps businesses gain loyal customers through informative content pieces and persuasive copy. He is passionate about personal finance and helping budding freelancers further their careers.

Square User Reviews

Gary B
11-50 employees
Used for: 6-12 months
16 May - 2021

Most user friendly, easy-to-use, low rate way to accept payment!

Besides being easy to use, the software also has higher functions such as reporting, trend analysis, various payment options (invoice, credit card reader, point of sale virtual payment), and the company charges much lower transaction costs than most of it

Sarah C
Cosmetics, 11-50 employees
Used for: 6-12 months
07 May - 2021

an easy and effective way to pay

quick and easy way to set up a Square account is easy, once you set up several service options in the application, simply click on a button to load the pre-set payment options


high fees are charged to store customer credit cards
Square e-mails to customers were also less confidential since they mentioned the name of my firm in the message.

Nina B
Computer Hardware, 51-200 employees
Used for: 1-2 years
18 Apr - 2021

Square makes things easy

My invoices look great and I have never had an issue accepting payments from my clients. All of my invoices have been paid or received deposits on time.


-instant deposit fee is extremely high

Arthur N
Broadcast Media, 11-50 employees
Used for: 2+ years
10 Apr - 2021

Fast, efficient and affordable payment processing

The ease of use, costs, and the ability to have money instantly deposited and available for use by using a linked debit card which contributes to the overall satisfaction with the Square payment processing system. The interface is easy and intuitive to