BigCommerce E-Commerce Review For 2025

BigCommerce is a powerful eCommerce website builder with a wide range of features. It supports unlimited products and POS transactions, has a robust page builder, and has numerous advanced features to give you an edge in the market. It is suitable for businesses of all sizes looking to create a strong online presence and scale their operations efficiently.

Top Product and Service Features of BigCommerce:

• Unlimited products, file storage, and bandwidth
• Single-page checkout
• Product listing and inventory management
• Comprehensive security features
• Advanced product management
• Multiple sales channels
• International selling capabilities
• Integrated shipping and tax tools
• Robust marketing and SEO tools
• Dedicated customer support
• Mobile app management
• Marketplace integrations
• Abandoned cart recovery
• Coupons & discounts
• Extensive payment options
• Safety features

We’ll discuss these features in more detail below:

Unlimited Products, File Storage, and Bandwidth

When I tested BigCommerce’s e-commerce platform, I found that there are no restrictions on products, file storage, or bandwidth usage. This is a big advantage for businesses that want to sell online without worrying about hitting limits. I uploaded multiple product images and large files, and the platform handled them smoothly. For businesses planning to scale, this makes BigCommerce one of the best e-commerce platforms for small businesses looking for unlimited growth potential.

Single-Page Checkout

I played with the single-page checkout feature, and it simplifies the online store purchasing process. Instead of multiple steps, customers complete their orders on a single page, reducing friction. In my tests, this setup felt more seamless, and it’s a great feature for increasing conversion rates by making transactions faster.

Product Listing and Inventory Management

BigCommerce provides strong inventory management tools that sync stock across multiple sales channels. When I tried out the backend, I was able to edit stock levels in bulk, set up low-stock alerts, and link inventory to the store’s front end to create urgency for customers.

On the front end, I found that product pages are highly customizable. I played with adding variants like sizes, colors, and grouped products while embedding videos and displaying customer reviews. The ability to feature “top sellers” and “customers also viewed” makes it easy to guide shoppers toward relevant products.

For merchants needing flexibility, BigCommerce’s e-commerce website builder supports detailed product customization, making it one of the top e-commerce platforms for stores with large inventories and dynamic product variations.

Multiple Sales Channels

The website builder supports selling across various channels, including social media, online marketplaces, and physical stores, providing a truly omnichannel experience that can help increase reach and sales.

International Selling Capabilities

BigCommerce CMS facilitates global commerce with features like multi-currency support and international shipping options, helping businesses expand their market presence worldwide.

Integrated Shipping and Tax Tools

The platform offers built-in tools for managing shipping rates and automating tax calculations, streamlining these essential operations for efficiency and compliance.

Marketing and SEO Tools

When I tested BigCommerce’s e-commerce platform, I found its SEO tools to be well-integrated and effective for boosting online store visibility. I played with features like customizable URLs, automatic sitemaps, and meta descriptions, which help businesses improve their search engine rankings without needing third-party plugins.

For marketing, I explored discounts, abandoned cart recovery, and email marketing tools, which allow businesses to run targeted campaigns directly from the e-commerce website builder. I also liked that BigCommerce integrates seamlessly with social media platforms, making it easier to promote products across different channels.

Whether you’re looking for affordable e-commerce solutions with strong SEO features or an advanced system for selling online, BigCommerce provides a powerful marketing suite that helps businesses attract and convert more customers.

Dedicated Customer Support

The platform provides 24/7 customer support, ensuring that businesses can get assistance whenever needed, which is crucial for maintaining continuous operations and resolving issues promptly.

Mobile App Management

The mobile application allows you to access all the stores you’re hosting on BigCommerce and understand how they’re performing at a glance. You can access your order logs and change the status directly from the app. Finally, it gives you access to your customer details so you can email or call in an instant.

Marketplace Integrations

The platform integrates with major marketplaces like Google Merchant Center, Facebook/Instagram, and eBay. Any orders made are automatically synced with your store for easy inventory management and fulfillment.

Abandoned Cart Recovery

Abandoned carts are a real problem in eCommerce. The built-in tool from BigCommerce triggers when someone leaves their purchase incomplete. There are prebuilt emails that can be customized to your needs and even paired with discount codes.

Coupons & Discounts

BigCommerce has useful coupon features that allow you to target specific groups of customers with rules-based logic. For example, bundle pricing, repeat customers, cart value, etc.

Extensive Payment Options

It has over 65 direct integrations with payment processors including the popular ones like PayPal, Stripe, Square, and Authorize.net. A few of the alternative payment processors support high-risk businesses like firearms and CBD. Customers can pay with mobile wallets, credit cards, debit cards, or even with their PayPal account balance.

BigCommerce allows online businesses to offer multiple payment options to meet customer preferences and enhance the checkout experience.

Safety

BigCommerce customers are given an SSL certificate to protect data transmitted through their online store. It’s PCI DSS level 1 certified and has firewalls protecting its systems. Regular scans are performed to prevent malware from corrupting or extracting sensitive data. Your customer’s payment details are encrypted in transit and never touch the BigCommerce servers. Instead, the information is routed directly to the payment processors and BigCommerce doesn’t have direct access to that information.

BigCommerce provides 156 free and paid templates. They can be edited through a drag-and-drop builder that gives you a lot of design flexibility. You also have access to CSS, HTML, and language files to get the exact look you want.

You’re able to easily switch themes but they do have specific layouts. Switching themes impromptu can lead to broken pages or strange formatting on your website so carefully consider how the themes are different before making a change.

Video Plug-Ins
When I tested BigCommerce’s e-commerce platform, I found that adding product videos was simple with built-in video plug-ins. I embedded videos directly on product pages, improving customer engagement and boosting conversion rates.

Audio Plug-Ins
I played with audio plug-ins on BigCommerce and found them useful for businesses selling music, podcasts, or audio previews. Uploading and streaming audio files was smooth, making it a great option for digital product sellers.

All customers get a CDN to improve site performance and if you’re technically inclined, you can edit your robot.txt file. The URLs are SEO friendly and it comes with microdata so your pages have extra features in the search engines.

You can segment customers which allows you to present offers to the right groups at the right time. It also integrates with Facebook Ads. Finally, it has direct integrations with loyalty programs so you can encourage repeat shoppers to spend more over time.

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