HubSpot Pricing 2025: Complete Breakdown from Starter to Enterprise

Let’s be honest, HubSpot is one of the most powerful tools out there for marketing, sales, and customer success. But their pricing page? It’s easy to get lost in tiers, bundles, contact limits, and add-ons.

If you’ve ever wondered:

• “What am I really paying for?”

• “Which plan is best for my team?”

• “Can I start small and scale later?”

This guide will answer all that clearly, simply, and based on the latest 2025 pricing.

Whether you’re a startup founder, a B2B marketing leader, or a RevOps pro building the right stack, this article will walk you through your options without fluff.

How HubSpot Pricing Works in 2025

HubSpot is modular. You start with their Free CRM, then add “Hubs” depending on what your business needs:

Each Hub has three tiers: Starter, Professional, and Enterprise, and there’s now an all-in-one Starter Customer Platform that gives you all five Hubs at a very low entry cost.

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HubSpot

Generate & convert leads with AI tools

Starting from:

$0 /mo

Unified platform for sales and marketing

Track customer interactions in real time

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Marketing Hub

Generate leads, run email campaigns, automate workflows

What you get:

• Email marketing, forms, and landing pages

• Marketing automation and workflows (Pro+)

• SEO tools and blog (Pro+)

• Smart content and lead scoring (Enterprise)

• Breeze AI and multi-touch attribution (Pro+ and Enterprise)

Sales Hub

Track deals, automate follow-ups, close faster

What you get:

• Contact management, meeting scheduling

• Email templates, sequences (Pro+)

• Forecasting, playbooks, call coaching (Pro+)

• Custom objects and conversation intelligence (Enterprise)

Service Hub

Manage tickets, support customers, gather feedback

What you get:

• Shared inbox and chat

• Ticketing and automation (Pro+)

• Customer feedback tools, knowledge base (Pro+)

• Skill-based routing, IVR, conditional SLAs (Enterprise)

Content Hub

Manage your website, blog, and gated content

What you get:

• Website builder, hosting, SSL

• Smart content and A/B testing (Pro+)

• Blog and SEO strategy tools (Pro+)

• Memberships, gated content, and Breeze AI (Enterprise)

Operations Hub

Sync your data and automate backend workflows

What you get:

• Custom field mapping, data sync

• Scheduled workflow triggers (Pro+)

• AI-based process insights (Enterprise)

• Full access to formulas and data sets (Enterprise)

Customer Platform (HubSpot Bundled Pricing)

Use multiple Hubs together with discounted pricing, unified features, and shared AI tools

If you plan to use more than one Hub—like Marketing + Sales or Service + CMS—bundling your Hubs into a platform package is the most cost-efficient option.

HubSpot offers pre-built bundles under the Customer Platform name. You get access to multiple Hubs at once, with discounted pricing and simplified billing.

What you get:

• All 5 Hubs: Marketing, Sales, Service, Content, and Operations

• Shared marketing contacts (Starter: 1,000, Pro: 2,000, Enterprise: 10,000)

• Shared AI credits for tools like Breeze Agent and AI workflows

• Unified billing, onboarding, support, and cross-Hub automation

• Add-ons and contacts priced consistently across all tools

* This is the best option if you’re planning to use 2+ Hubs and want everything to work seamlessly together.
You can also custom bundle only the Hubs you need and still receive volume-based discounts.

Add-Ons & Hidden Costs

Most Pro and Enterprise plans also require onboarding:

• $1,500 for Pro

• $5,500–$7,000 for Enterprise

Final Thoughts

HubSpot’s 2025 pricing is more accessible than ever, especially with the new $9/month Starter options. You can start lean, grow gradually, and unlock serious power with their Pro and Enterprise tiers.

The key is knowing what your team actually needs today versus what you might need 6–12 months from now. Start small, automate wisely, and scale as you go.

Need help choosing the right combo? Use the HubSpot Pricing Calculator or talk to their sales team, they’re surprisingly flexible with deals.

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TL;DR: Which Hub Should You Start With?

HubSpot Pricing FAQ

1. Is HubSpot really free?

Yes. HubSpot’s free plan includes CRM, forms, email (2,000/month), chat, and limited reporting. It’s capped at 2 users and includes HubSpot branding.

2. How does HubSpot charge for contacts?

Only marketing contacts count toward your bill. You can store unlimited non-marketing contacts for free.

3. What is the Starter Customer Platform?

It’s a $9/month/seat bundle that includes all five Starter Hubs—ideal for small teams that want everything in one place.

4. Are there onboarding fees?

Yes. Pro plans typically charge $1,500–$3,000. Enterprise plans run $3,500–$7,000 depending on the Hub.

5. What are HubSpot Credits?

Credits power AI tools like Breeze. Each plan includes monthly credits, with extra available for purchase.

6. Can I upgrade or downgrade later?

Yes. Starter plans are flexible. Pro and Enterprise require annual contracts, so changes may apply at renewal.

7. Are there discounts for nonprofits or startups?

Yes. Startups get 30%–90% off. Nonprofits can receive up to 40% off select plans.

8. What’s a “core seat”?

It’s a paid user with full access to a Hub’s features. Some plans include seats; extras cost $45–$75/month.

9. Are there hidden costs?

Expect charges for extra contacts, seats, onboarding, and certain add-ons (AI, SSL, video hosting).

10. How does HubSpot compare to competitors?

HubSpot is more affordable than Salesforce, but pricier than Mailchimp or Pipedrive. The trade-off is its all-in-one platform.

11. What’s the difference between Starter Hubs and the Starter Customer Platform?

The platform bundles all five Starter Hubs for $9/seat—cheaper than buying each individually.

12. What are view-only vs. core seats?

Core seats allow full use of a Hub; view-only seats are free and limited to viewing data and reports.

13. Are there minimum seat requirements?

Yes. Some Pro and Enterprise plans include a set number of seats (e.g., Marketing Pro includes 3). You may need to buy more based on your team size.

14. Can I mix tiers across Hubs?

Yes. You can use different tiers per Hub—for example, Sales Pro + Marketing Starter.

15. What is Commerce Hub, and how is it priced?

Commerce Hub handles quotes, payments, and subscriptions. Pricing is based on transaction fees, not monthly plans.

16. Is there a free trial or refund policy?

Most Hubs offer a 14-day trial. HubSpot doesn’t advertise a refund policy, but support may assist case-by-case.

17. What is the Customer Platform bundle?

It’s HubSpot’s all-in-one bundle including Sales, Marketing, Service, CMS, and Ops—available at Starter, Pro, or Enterprise levels.

18. How does HubSpot compare to Salesforce or Zoho?

HubSpot is simpler and more SMB-friendly than Salesforce, and more powerful (but pricier) than Zoho.

19. What affects my total HubSpot cost?

Contacts, user seats, onboarding, AI credits, and add-ons can all raise your bill. Always check the pricing calculator.

20. What kind of support do I get?

Starter: chat/email support.
Pro & Enterprise: phone support, onboarding, and access to training resources.