DISCLAIMER: The “free email marketing tools” are recommendations designed to get you off the ground. While these programs are indeed “free” on the most basic levels or for limited times, it’s important to note that once the free trial period concludes, you will be required to pay for continued use. Additionally, if you use “Free Plan” email marketing solutions, you must pay for more advanced features and functionality.
What is Email Marketing Software?
Suppose you’re not getting the traffic, engagement, or sales you need via your website. In that case, email campaigns can be an excellent option for small businesses, entrepreneurs, influencers, e-commerce stores, and more.
Email marketing software allows you to send and track messages to people and companies on your email list. You can manually send hundreds or thousands of emails. However, using a free email marketing platform can save you time and money.
Most email marketing apps and tools include the following functions:
- Unlimited contacts
- A/B testing email campaigns
- Marketing automation
- Email builders with drag-and-drop editor functionality
- CRM and SMS marketing integrations and other APIs
- CMS integrations with websites like WordPress, Joomla, Magento, etc.
- Drip campaigns to contact lists
- Automation workflows
- Landing page builders
- Free email templates and customizable email designs
- Email list segmentation and list management
- Real-time marketing strategy insights (i.e., open rates, click-through rates, etc.)
It’s important to note that the free version of most email marketing tools typically has many limitations (i.e., caps on the number of emails, people in a contact list, etc.).
Email marketing platforms like Mailchimp, Mailjet, Sendinblue, Omnisend, and Constant Contact offer a free trial or a free plan. So you can temporarily try out your favorite email marketing app for basic marketing efforts and then opt for a paid plan when you’re ready for more advanced features.
Pros & Cons of Free Email Marketing Tools
Email marketing campaigns are still considered one of the most effective marketing strategies. That’s because they are relatively inexpensive, permission-based, enable flexible design, and scalable.
In addition, most email marketing allows for advanced segmentation and personalization. However, email marketing success won’t come overnight. It requires:
- A growing number of subscribers
- A touch of web design (i.e., HTML, CSS, JavaScript, etc.) or a robust email builder
- Constant A/B testing of subject lines, email content, fonts, and graphics
- Plugin knowledge
- Compelling signup forms (i.e., popups, landing pages, social media posts, etc.)
While email campaigns with solid metrics offer many advantages, email marketing has a few drawbacks. They include email deliverability issues, design problems, file size issues, and more.
Further, the risk of being put into the spam for going over your email service provider’s daily sending limit or forgetting to include an unsubscribe button can be devastating. That’s especially true for companies that send mainly transactional emails.
Learn more about the advantages and disadvantages of FREE email marketing tools below.
Advantages of Free Email Marketing Software
Free email marketing software like Hubspot, Moosend, Mailerlite, Sender, and GetResponse can be a game changer for your small business or e-commerce online store.
A few of the most commonly cited benefits of free email marketing features include:
- Cost-effective email marketing automation
- User-friendly interface
- Free email autoresponders and other automation features
- Free welcome email templates
- Included email editor software
Additionally, free email marketing platforms can help you build your email list, connect with your customers, and ultimately increase sales. While there are many pros to using a free account on an email marketing app, there are also a few cons. Learn more below.
Disadvantages of Free Email Marketing Tools
Every free email marketing service is different. With that in mind, the best free email marketing software for a Shopify e-commerce store can be very different than a brick-and-mortar store.
With that in mind, a few of the most commonly cited disadvantages of using a free account for email marketing campaigns include:
- Lack of adequate customer support
- Inability to send unlimited emails
- Free email marketing services with SMTP servers with bad reputations
- Limited templates, email builder functionality, and a/b testing
- Limited CRM integrations and marketing automation workflows
- Lack of advanced segmentation options
- Limited email marketing metric reporting
- Cost of advanced features and plugins
Generally, it’s best to use the lite or free version of a trusted email marketing provider before investing your time, money, and marketing efforts into the platform.
Frequently Asked Questions (FAQs) About Free Email Marketing Services
Email marketing campaigns are the lifeblood of many businesses. With that in mind, we’ve answered some of the most frequently asked questions about free email marketing providers below.
What is the best email marketing software which is free to use?
There are many options for free email marketing software. Which is best? That depends on your industry, email list size, future plans, and more. With that in mind, a few of the most popular email marketing platforms include:
- MailChimp
- Constant Contact
- Benchmark
- GetResponse
- Mailjet
- Sendinblue
- Hubspot
How can I get a free marketing email address?
What’s an email marketing platform without an email list? If you’re curious about the power of email marketing, there are several ways to build your list. They include but are not limited to the following:
- Create a signup form with your website builder
- Connect your email marketing app to your CRM
- Update your email list
- Strategically place popup forms and email signup forms
- Create engaging content with a powerful call to action (CTA)
- Offer informational materials (i.e., e-books, courses, white papers, etc.) in exchange for email addresses
How can I send a mass email for free?
You can send mass emails for free using the free version of popular email marketing apps like MailChimp, Moosend, ActiveCampagn, Mailjet, MailerLite, vcita, Sendinblue, and many others. However, before doing so, you should be aware that the free version often limits:
- The number of emails
- The number of subscribers
- Contact list size
How do I use Gmail for email marketing?
If you have a small email list that you don’t plan on growing much, then Gmail by itself can be a useful email marketing tool. Further, most email marketing providers integrate with Gmail, so you can execute a campaign from your inbox. However, if you’re doing email marketing manually, you should be aware of the following:
- General Data Protection Regulations (GDPR)
- Build-in daily send limits for Gmail accounts
- Likelihood of mass emails from non-business accounts (i.e., “@gmail.com”) going to spam
- Lack of design functionality, but you can use plugins or add-ons
If you’re not ready to send hundreds of emails daily on your own, that’s okay. There are plenty of free email marketing platforms on the market. Browse our selection of free email marketing tools at the top of the page to learn more.
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