About Pipedrive

Category: CRM
Pipedrive is a renowned CRM system provider. Pipedrive is a user-friendly CRM system primarily recommended to small businesses, especially those with little to no coding and technical knowledge. The tool is currently being used by over 90,000 companies in more than 170 countries.

Company: Pipedrive

Pipedrive founded in 2010 is a cloud-based software as a service company. Pipedrive is a sales customer relationship management tool available on the web and on mobile devices. Over 900 employees work at the company's eight offices in Europe and two offices in the US.

In-Depth Analysis

0 Overall
Price 4.0
Ease Of Use 5.0
Features 4.0
Support 4.5


  • Incredible visualizations
  • Extremely easy to use
  • 300+ app integrations
  • Responsive customer support


  • No unique features
  • Accessing reports is costly

Pipedrive Comparisons

Plans & Pricing

Pipedrive offers the following plans – Essential, Advanced, Professional, and Enterprise. All plans are GDPR-compliant, which is a data protection regulation standard in the EU, and come with 24/7 customer support (via chat and email), iOS and Android mobile apps, over 150 integrations, open API, and data centers in both the EU and the US. There is also a 14-day free trial available for all plans.

An interesting observation regarding Pipedrive’s pricing – the plans aren’t much different in terms of what features you get per plan, yet the price difference is really big. This is one of the reasons why the CRM system is recommended to small businesses since you can get a lot of functionality for a decent price. We advise you to check the website for the full comparison.

All plans are available for the LeadBooster add-on, which is essentially a live chat to connect your website with your sales reps. It also has a chatbot that can be configured to automatically qualify leads, which are then transferred to your Leads Inbox in Pipedrive. The add-on costs $39 per company/monthly. Finally, you can get around a 15% discount if you choose annual billing at checkout, which is less than many other CRM providers on the market.

14-day FREE trial
  • 3,000 active deals
  • 30 custom fields
  • 15 reports
14-day FREE trial
  • 10,000 active deals
  • 100 custom fields
  • 30 reports
14-day FREE trial
  • 100,000 active deals
  • 1,000 custom fields
  • 150 reports
14-day FREE trial
  • Unlimited active deals
  • Unlimited custom fields
  • Unlimited reports


The plan is $14.90/user/mo. The plan includes deal and lead management features, basic communication tracking, notifications, reminders, deal reports, two-factor authentication, advanced user permissions, and 16 languages.


The plan is $24.90/user/mo. The plan includes all the Essential features and also advanced communication tracking, automations, and recurring revenue reports.


The plan is $49.90/user/mo. The plan includes all the Advanced features and also group emails, direct lead calls from the app, up to 60 workflow automations, custom reports, revenue forecasts, and advanced security options.


The plan is $99/user/mo with a minimum of 10 users required to sign up. The plan is practically the same as Professional with the addition of up to 100 workflow automations, unlimited user permissions, and phone customer support.

Ease of Use

Pipedrive is one of the most user-friendly CRM tools on the market. There is absolutely no learning curve involved and you’ll feel comfortable with the software as soon as you start using it. Every dashboard has drag-and-drop functionality, and is highly visual, making your work a real breeze.

Customer Support

When it comes to customer support, Pipedrive does an amazing job. The brand has offices in over 10 countries in the EU and the US and is available 24/7 to all users.

Additional customer support:
The community forum is available on the brand’s official portal and is fairly active and friendly

The blog is updated fairly consistently and features topics related to all-things-sales, news, and product updates

24/7 Help & Support
24/7 Help & Support
Available 24/7 via email and live chat
Phone Support
Phone Support
Only available to Enterprise-level customers
Live Online Chat
Live Online Chat
Available on the website and response time is under a minute
The brand can be reached via email at support@pipedrive.com
Video Tutorials
Video Tutorials
Many tutorials available on the website and YouTube channel
Features & Functionality
General Features

When it comes to functionality, Pipedrive doesn’t offer much out of the ordinary. The tool has everything you’d expect from a modern CRM system including communication tracking, customer and lead management, activity calendar, workflow automation, customizable reports, etc. However, Pipedrive does two things incredibly well – keeping tasks, contacts, emails, and reports organized and making it all visual. Pipedrive is a real breeze to use, you simply love it at first sight. Let’s explore some of the most notable features.

Leads Inbox

Pipedrive pools all of your leads in one place making it easy to focus on specific deals. Qualifying leads, scheduling calls, sending emails, or performing any other activity are all done from this dashboard. Custom filters and labels allow you to know the status of your leads (hot, warm, cold, etc.), as well as their stage in the pipeline.

Web Forms

Web forms are fully customizable and can be used to capture any information you require. Users can choose whether to add new leads under contacts or organizations, as well as embed the web forms directly into their website.

Data Fields

Custom data fields allow you to gather specific lead information, which can later be used for both marketing and sales purposes. Users can create both required and “nice-to-have” information fields, depending on the workflows and the sales cycle.

Workflow Automation

Pipedrive allows you to automate just about any step of the sales process. All you need to do is set up the triggers and events. You can also automatically generate personalized emails for each lead stage, allowing you to minimize repeat activities. Depending on your pricing plan, you can get up to 100 unique workflow automation, per month.

  • Workflow Capability
  • Document Management
  • Social Network Integration
  • Integration API's
  • Customization
  • Data Import & Export
  • Test Environments
  • Project Management
Marketing Automation
  • Lead Management
  • Email Marketing
  • Campaign Management
Sales Automation
  • Opportunity & Pipeline Management
  • Desktop Integration
  • Contact Management
  • Product & Price Management
  • Customer Contract Management
  • Call Management
  • Channel Management
Analytics & Reports

All of the reports are customizable and easy to understand. The deal reports show how many deals have been won or lost, and why, as well the sales cycle duration. Revenue forecast reports predict turnover, allowing you to plan ahead. Activity reports track various sales activities including emails, calls, demos, and events. These can help you perfect your sales strategy by working out the optimal number of sales touches required to win a deal. The leads reports show where your leads come from, and which leads have the lowest/highest conversion rates. Lead source data includes web forms, chatbots, and even custom channels.

Furthermore, all of the reports can be transformed into visual displays. You can then drag-and-drop these displays in your reports dashboard to compare multiple metrics simultaneously. Pipedrive can be easily integrated with over 150 business apps including Zoom, Zapier, QuickBooks, Slack, JustCall, Ring, Yay, Outfunnel, Klenty, etc.

  • Reporting
  • Forecasting
  • Marketing Analytics

Overall, Pipedrive is a great CRM system. While it doesn’t offer any unique functionality, it organizes all the work extremely well. This makes using the tool incredibly easy, and actually fun, an aspect that can’t be said for most other tools, and shouldn’t be taken lightly. Furthermore, the fact that you can get access to most of the features with just the Advanced plan makes it a great deal for small businesses.

Pavel Aramyan
Author: Pavel Aramyan
Pavel is a writer with over 5 years of experience in researching and comparing consumer products from a variety of industries.

Pipedrive User Reviews

Jane L
11-50 employees
Used for: 1-2 years
23 Feb - 2021

The best out there

This is one of my favorite CRMs and I happily recommend it to all of my clients. Yes, it has many useful features but I like it so much because it has many third-party integrations.


- It has a simple UI that lets me focus on work
- Pipedrive is very customizable
- Custom dashboards possible to show the most important information first

Sharon G
02-10 employees
Used for: Less than 6 months
05 Feb - 2021

Awesome for beginners

Pipedrive is a cheaper alternative to tools like Salesforce but that does not mean it is not a good tool. The interface is easy to learn and you can customize it to match your workflow.

Robert W
02-10 employees
Used for: Less than 6 months
17 Mar - 2021

It just works

It’s really easy to use and my new team members only need a day or two to get up and running with the system.


- Easy to manage multiple pipelines for the different sales projects in an organization
- Email templates with personalization fields have made it so much easier to send quality emails to every client

Claire P
11-50 employees
Used for: 6-12 months
02 Apr - 2021

Affordable, feature-rich, and easy

Onboarding for new software is often make or break and Pipedrive has done a wonderful job of it. It allows you to get started quickly and there are a lot of additional resources to take advantage of.

Brandon B
11-50 employees
Used for: 6-12 months
02 Jan - 2021

Great mid-range software

When you need a bit more power than something like HubSpot but don’t need an enterprise tool like Salesforce then Pipedrive is a good choice.


- Best integrations for a CRM in its price range and they are accessible to all the customers
- Access to all export reports for auditing activity
- Dashboards are easily customizable