Shopify vs BigCommerce: Which E-commerce Platform Scales Best in 2025?

Choosing between Shopify vs BigCommerce is a strategic decision that shapes your online store’s flexibility, scalability, and profitability. This guide offers a complete comparison, covering pricing, features, AI innovations, market share, and more, to help business owners choose the best e‑commerce platform for long-term success.

Key Points (At a Glance)

• Shopify leads in global adoption, ease of use, and AI-powered store creation tools.

• BigCommerce (now Commerce.com) packs more enterprise and B2B features built in, minimizing reliance on external apps.

• Pricing begins at $29/month for both, but Shopify often requires additional apps to scale, whereas BigCommerce auto-upgrades and includes more within base plans.

• 2025 AI innovations: Shopify offers AI Store Builder, Sidekick 2.0, predictive analytics; BigCommerce delivers AI personalization, dynamic pricing, omnichannel APIs.

• For small e‑commerce businesses, Shopify remains the most practical choice; for fast-scaling B2B or global sellers, BigCommerce is stronger.

BigCommerce vs Shopify: Quick Comparison

4.5

Price – Starting from

Starter

$5

/mo

3-day FREE trial

Pros

• Large suite of marketing tools to grow your website
• You’re able to sell online, offline, and through multiple marketplaces
• It has a built-in payment processor

Cons

• It charges you for third party payment processors
• The basic plan doesn’t have access to pro reports

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4.3

Price – Starting from

Standard

$29

/mo

15-Day FREE Trial

Pros

• Can use HTML and CSS for deep design flexibility
• Large ecosystem of third-party integration
• 24/7 support for all customers

Cons

• Pricing plans are tied to your yearly sales volume
• Difficult to edit orders after they’ve been placed

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1. Quick Overview

2. Full Pricing Breakdown (2025)

Shopify Plans

Note: Transaction fees apply if not using Shopify Payments (0.5–2%).

BigCommerce Plans

Note: No transaction fees; plans auto-upgrade when sales exceed set limits.

3. Feature Comparison

Shopify vs. BigCommerce: An In-Depth Feature Comparison

1. Payments

Shopify

• Integrates Shopify Payments (powered by Stripe) as the default processor, plus over 100 other gateways like PayPal, Klarna, and Authorize.Net.

• Data: Over 80% of U.S. Shopify merchants use Shopify Payments to avoid extra transaction fees; supports 130+ currencies.

• Impact on SMBs: Simplifies setup — no third-party merchant account needed. Great for sellers who want fast onboarding.

• Why it’s powerful: Built-in fraud analysis, currency conversion, and real-time payment tracking keep transactions smooth.

BigCommerce

• Connects to 65+ gateways without imposing extra transaction fees — you pay only the gateway’s own fees.

• Data: Merchants can save 0.5%–2% per transaction compared to Shopify if using a non-default processor.

• Impact on SMBs: More flexibility to keep your preferred processor or negotiate better rates.

• Why it’s powerful: No penalty for using the gateway that works best for your market or business model.

2. Sales Channels

Shopify

• Integrates with Amazon, eBay, Instagram, Facebook, TikTok, and POS systems. All channels sync inventory and orders.

• Data: Omnichannel sellers on Shopify see 23% higher revenue on average. Shopify POS is active in over 175 countries.

• Impact on SMBs: Lets local businesses expand into online and social selling without inventory headaches.

• Why it’s powerful: Unifies all sales touchpoints, keeping stock and customer data consistent.

BigCommerce

• Supports the same major channels — Amazon, eBay, social media, POS — with many integrations built-in rather than app-based.

• Data: Centralized channel management reduces setup time and technical complexity.

• Impact on SMBs: Quicker multichannel expansion without extra app costs.

• Why it’s powerful: Eliminates reliance on third-party connectors that can break or add fees.

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3. Marketing Tools

Shopify

• Offers coupons, gift cards, email campaigns, and automation through apps. SEO features come via both core tools and app add-ons.

• Data: Abandoned cart apps for Shopify recover 10–15% of lost sales for typical SMBs.

• Impact on SMBs: Highly customizable campaigns but can lead to higher monthly app spend.

• Why it’s powerful: Vast app marketplace enables niche marketing strategies from influencer tracking to advanced segmentation.

BigCommerce

• Includes SEO, promotions, coupons, and abandoned cart recovery natively on the Plus plan and above.

• Data: Built-in abandoned cart recovery can increase conversion by up to 15% without extra tools.

• Impact on SMBs: Ready-to-go marketing from day one; no need to stack apps for core features.

• Why it’s powerful: Fewer moving parts = lower costs and less tech maintenance.

4. SEO

Shopify

• Allows editing of meta tags, URLs, alt text, and redirects. Advanced SEO like schema markup often requires apps.

• Data: Proper on-page SEO can drive 30–50% of site traffic for well-optimized Shopify stores.

• Impact on SMBs: Offers full basic SEO control, but scaling organic traffic may require paid apps or custom development.

• Why it’s powerful: Integrates SEO directly into product and blog workflows for consistent optimization.

BigCommerce

• Delivers advanced native SEO — faster page speed, auto image optimization, and built-in schema markup.

• Data: Many BigCommerce sites score 90+ on Google PageSpeed, boosting ranking potential.

• Impact on SMBs: Saves money on SEO apps while offering competitive organic performance from day one.

• Why it’s powerful: Performance and SEO optimization are automatic, reducing the workload for non-technical sellers.

5. AI (2025)

Shopify

• What it does:

  • AI Store Builder: Generates full store design from keywords.

  • Sidekick 2.0: Multilingual AI assistant for setup, analytics, and strategy.

  • Shopify Magic: Writes product descriptions, email copy, and social captions.

  • Predictive Analytics: Forecasts sales trends and demand.

• Data: AI store setup can cut launch time from weeks to hours.

• Impact on SMBs: Faster time-to-market, less need for manual content creation.

• Why it’s powerful: Combines creativity, strategy, and data science in one interface.

BigCommerce

• What it does:

  • AI personalization for product recommendations.

  • Dynamic pricing that adjusts in real time.

  • Predictive inventory to reduce stockouts.

  • AI-driven fraud detection for secure transactions.

• Data: Personalized recommendations can lift average order value by 10–15%.

• Impact on SMBs: Drives higher revenue per visitor and reduces lost sales from stockouts.

• Why it’s powerful: Optimizes for profit and efficiency, not just speed of setup.

6. Analytics

Shopify

• Offers basic analytics on lower plans, advanced reporting and custom reports on higher tiers.

• Data: Custom report builders are available on Advanced and Plus plans, helping merchants identify growth levers.

• Impact on SMBs: Data access scales with budget — small sellers might need app add-ons for deeper insights.

• Why it’s powerful: Predictive analytics help businesses forecast demand and manage inventory proactively.

BigCommerce

• Provides robust analytics across all plans, including customer segmentation, sales reports, and marketing performance.

• Data: All plans include metrics that are typically reserved for enterprise tiers on other platforms.

• Impact on SMBs: Gives access to deep insights without needing to upgrade or pay for analytics apps.

• Why it’s powerful: Levels the playing field for small sellers competing with data-rich enterprise brands.

7. B2B Features

Shopify

• B2B features, such as custom pricing, bulk order portals, and account management, are available primarily through Shopify Plus or third-party apps.

• Data: Shopify Plus adoption is growing among hybrid B2B/B2C brands, but at ~$2,300/month, it’s a major investment.

• Impact on SMBs: SMBs are feasible only if B2B is a core revenue stream.

• Why it’s powerful: Integrates wholesale and retail operations in one back end.

BigCommerce

• Offers native wholesale pricing, price lists, and customer group segmentation on Enterprise (and some on lower tiers).

• Data: B2B e-commerce will hit $36T globally by 2030, making these features increasingly valuable.

• Impact on SMBs: Enables wholesale sales without a platform upgrade, lowering entry barriers.

• Why it’s powerful: Makes B2B expansion accessible at lower budgets.

8. Scalability

Shopify

• Scales from small stores to Shopify Plus with enterprise features like multi-store management and automation via Flow.

• Data: Shopify Plus merchants report 126% YoY growth after upgrading.

• Impact on SMBs: Easy to start small and expand without changing platforms.

• Why it’s powerful: Lets you grow at your own pace, choosing only the features you need.

BigCommerce

• Enterprise-level scalability out of the box — supports millions of SKUs, high-traffic volumes, and headless commerce setups.

• Data: Handles traffic spikes without costly hosting upgrades.

• Impact on SMBs: Ready for rapid scale without major re-platforming.

• Why it’s powerful: Especially suited for businesses expecting fast or large-scale growth, including international expansion.

Shopify

• AI Store Builder: Instantly generate a full store using simple keywords

• Horizons Update: Over 150 product improvements, including AI theme design, Sidekick 2.0 assistant, multi-entity setup, and developer tools

• Tariffguide.ai: Simplifies global tariff and duties management

• Shopify Magic: AI-generated marketing copy, product content, image editing

• Predictive Analytics: Forecast trends and demand efficiently

BigCommerce

• Rebranded to emphasize an AI-first commerce approach

• AI Personalization: Product recommendations, dynamic pricing, fraud protection

• Headless Commerce Expansion: Enhanced APIs for flexible storefronts

• Omnichannel Advancements: Integrated marketplace and POS tools

• Enterprise Upgrades: Stronger CMS, B2B, multi-store support

5. Market Share & Usage Data

Additional insights:

• BigCommerce merchants average AOV of $137 and 2.5% conversion rate-both solid performance metrics 

• Merchant retention on BigCommerce is strong: ~75% report 50%+ retention, with annual GMV surge, demonstrating platform stickiness and satisfaction

• Shopify’s subscription revenue surpassed $2.35B in 2024, underscoring aggressive growth

6. Pros & Cons

Choose Shopify if you want:

• Quick, intuitive setup with minimal learning curve

• Customizable features via apps as you grow

• AI-powered tools to automate design and marketing

• A proven platform for long-term scaling (Shopify Plus)

Choose BigCommerce if you:

• Require strong SEO, multi-currency, and comprehensive B2B features from the get-go

• Prefer built-in tools over third-party reliance

• Plan to scale across regions or launch multiple storefronts quickly

8. Final Verdict & Comprehensive Summary

In 2025, both Shopify and BigCommerce lead the pack-but they cater to distinct business needs.

• Shopify stands out for its unmatched ease of use, app-driven flexibility, and intelligent AI automation that accelerates store building, marketing, and operations.

• BigCommerce emerges as the top choice for enterprise e-commerce, offering deep built-in capabilities, especially for global, B2B, or multi-store models. It has no transaction fees and more predictable costs.

Summary:

• For most small to mid-sized e-commerce businesses seeking agility and growth potential, Shopify is the best e-commerce platform.

• For businesses with complex requirements-whether B2B, multi-currency, or white-label-BigCommerce offers enterprise-caliber features without app dependency.