Small businesses tackle myriad challenges on a daily basis, and are often plagued by a need for more resources and funds. To keep startups alive, founders tend to wear many hats, occasionally even financing operations from their personal savings!
In the early stages, it’s common for small businesses to prioritize their products and services and allocate little to no budget toward marketing. But foregoing at least an online presence is a missed opportunity. In today’s digital age, potential customers expect businesses to be searchable online, and not having a website can make one appear unprofessional and out-of-touch.
66% of small businesses face financial challenges, with 43% claiming the most prominent challenge is paying operating expenses.
Since small businesses already deal with numerous constraints, it’s crucial for them to have the right tools at their disposal to help grow the business with minimal resources. This is where website builders come in – they provide a simple, cost-effective way to create a professional-looking website without needing expensive designers or developers.
In this article, we’ll discuss how a website can drive growth for small businesses and how website builders can help achieve this.
Why Do Small Businesses Need a Website?
Regardless of the nature or size of your business, a website is necessary to stay competitive in today’s digital world. For small businesses in particular, a website can level the playing field against larger enterprises.
For instance, if you have a brick-and-mortar store and are seeking new customers, a website can help. According to research, 76% of customers check for online presence before physically visiting a business. A website allows people to learn more about your small business and what you have to offer before they even step into your store.
In addition, a website can help small businesses reach a wider audience beyond their physical location. By being online, businesses can tap into new markets and niches that would otherwise be inaccessible.
A website is also great for building trust and credibility with potential customers. In the same way that customers judge a physical store by its appearance, they will do the same for your website. A well-designed website instills confidence in visitors that your business is legitimate, reliable, and professional.
How to Make a Website for a Small Business
Creating a website for your business seems daunting initially. Under traditional circumstances, here are the things needed to create a website:
- A domain name to represent your business online (e.g. www.example.com)
- Website hosting to store your website’s files
- A Content Management System or “CMS” to help you easily create and manage your website’s content
- A designer or developer to put everything together
- Maintenance and security to keep your website running smoothly
But with the rise of technology and do-it-yourself (DIY) solutions, small businesses now have more affordable options when it comes to creating a website. One of these is to use a website builder.
What Is a Website Builder?
A website builder is a software that allows you to create, customize, and launch a website without having to write any code or hire a professional. Website builders like Wix offer pre-made templates and designs that you can use as a foundation; all you need to do is add your own content and branding.
Website builders like Web.com cover a large portion of the requirements needed to create a website since they typically come with hosting, a free domain name, and a CMS. This means you can launch your website quickly and without worrying about the technicalities.
The global website builder market is expected to reach $2.7 billion by 2026.
Reasons to Consider Website Builders
There are several reasons to consider using a website builder for your small business, including:
1. Ease of Use
Website builders are designed for anyone to be able to use, regardless of technical ability. Most website builders have a drag-and-drop interface like Network Solutions that allows you to add content and design your pages without having to touch a single line of code. This means that you don’t need to hire a developer or designer to create your website – you can do it yourself!
Website builders are a very cost-effective solution for small businesses, as they usually have monthly or yearly subscription plans that are much cheaper than hiring a developer or designer. Additionally, many website builders offer free plans that allow you to create a basic website at no cost.
Another great benefit of using a website builder is that it’s quick and easy to set up. With most website builders, you can have your website up and running in just a few hours. This is a huge advantage for small businesses, as they can get their website published quickly without spending weeks or months waiting for a developer to build it.
4. No Maintenance Required
Once your website is live, there is no need to worry about hosting or maintaining it – the website builder takes care of this. This means that you can focus on running your business without having to worry about keeping your website up and running.
5. Scalable and Flexible
Another great thing about using a website builder for small businesses is that they are scalable and flexible. This means that as your business grows, you can easily add new features and pages to your website without having to rebuild it from scratch. This is a huge advantage over traditional websites, which can be very costly and time-consuming to change.
Our increasing dependency on all things digital has meant that having an online presence is now more critical than ever for businesses, big or small. Websites are key to expanding reach and building credibility. That’s why despite limited resources, small businesses cannot afford to overlook this essential marketing tool.