Both marketing and advertising are vital functions for a business.
Advertising is one part of marketing.
Marketing involves the bigger picture and deals with trying to understand and meet customer needs fully.
Advertising is more about promoting products with media buying.
Many companies use both advertising and marketing to thrive.
There are sure a lot of reasons why people own websites, aren’t there? Some of us want to create excellent content and excite our readers. Some use it to build brand credibility, and others still have a platform to interact with their customers.
Across most of these, though, one underlying reason is the desire to make more money! Hence, a website for most people helps them achieve something primary while also being a handy space to make more money.
In this blog post, we’ll discuss nine crucial web design tips that can help you improve your site’s performance and earn more money. By following these tips, you’ll be able to create a website that is visually appealing and effective at driving conversions.
Can You Make Money From Web Design?
Web design is a skill in high demand, and there are always businesses looking for new websites or wanting to update their existing ones.
However, there are a few things you need to consider if you intend to make money from being a web designer.
- Freelance. Once you’ve developed your skills, you should consider freelancing. There are several ways to find work as a freelance web designer, such as online job boards like Fiverr or networking with other professionals in the field. Once you land a few clients, you’ll be on your way to making a living from web design.
- Set up a website. A website is a great way to showcase your work and attract new clients. Your website should include examples of your work and information about your services and rates.
- Market yourself. Even if you have an impressive portfolio and competitive rates, it won’t matter if nobody knows about you. Make sure to market yourself through social media, online directories, and other channels so potential clients can find you when they need web design services. following these simple steps, you can make a living from web design!
So How Do I Make a Money-Making Website?
Here are our top 9 tips for creating a website that increases sales conversions.
Use Eye-Catching Graphics
Good web design has always been about creating sites that are easy on the eye. However, in the age of social media and online advertising, it has become increasingly important to create attention-grabbing and shareable visuals.
Using eye-catching graphics is one way to make sure your site stands out. Whether it’s a striking header image or an engaging infographic, well-designed visuals can help your site stand out from the sea of boring text that surrounds it.
And when people stop to look, you’ll be able to communicate your message better and achieve your desired result, whether selling a product, getting a user to sign up for your newsletter, or simply getting them to remember your name.
But, a note of warning, don’t overdo it with the graphics. Too many visuals can be just as off-putting as too few, so use them sparingly and only when they genuinely add something to your site, such as grabbing the readers’ attention or explaining how your product can be helpful.
You can make your site more visible, memorable, and profitable with the correct graphic design elements. Fortunately, you can get exceptional graphic designers on Upwork.
Visual Hierarchy Design
Visual hierarchy is the placement of elements on a webpage that helps control the viewer’s eye and promote a specific message or idea.
A well-designed page will use various techniques to create a visual hierarchy, such as using larger or bolder fonts for headings, adding extra whitespace around key elements, and using contrasting colors.
You can subtly nudge your web audience on a mental journey by deliberately guiding the eye from one element to the next.
This helps them understand the information you are passing across and take the desired action that you want them to, whether that’s clicking on a link, filling out a form, or making a purchase.
When considering the hierarchy to order elements, it’s easy to forget one fundamental principle, “Know Your Audience,” which brings us right to the next point.
Survey Your Customers
It might appear trite that you need to know who your customers are, but it is always worth being reminded of.
Keeping in mind what we spoke of on visual hierarchy, it is vital to design your website in a manner that is consistent with your audience’s tendencies.
There is that famous anecdote of that Coke salesman deployed to Saudi Arabia. He had difficulty selling his product because his poster featured pictures that read from left to right. In Saudi Arabia, however, the citizens read from right to left.
As a result, the poster was effectively meaningless to the target audience. The moral of this story is that it is essential to know your audience when designing your website. If you fail to do so, you risk losing potential customers and making your site less profitable.
Surveying your customers is also relevant towards determining the kind of products you can promote on it.
Imagine a website like Teen Vogue trying to sell wrinkle-free cream or some anti-aging cosmetic; it just wouldn’t sell as much as it would on a website like Allure, which is geared more towards an older audience.
Optimize for Mobile Devices
Unlike in the early days of the internet, people are using their mobile devices more than ever to do everything online, from reading trivia during slow work hours to checking the weather to ordering a pair of boots.
As a website owner, you must incorporate responsive web design principles when building your website.
Responsive web design is about creating a site that looks and works great no matter what device someone uses to view it. It’s just not enough for your website to look pretty while sitting and looking at it from the front of a desktop screen.
Mobile devices have smaller screens and slower internet speeds, so optimizing your site for these conditions is essential. Some responsive website design tips include simplifying your design, using smaller images, and eliminating anything that could slow down the loading time of your page.
If your site isn’t designed responsively, those users will have a bad experience and leave.
Designing responsively also helps with SEO. Google penalizes sites that aren’t mobile-friendly, so if your site isn’t responsive, you could lose out on potential customers who can’t find you when they search for your products or services.
In short, responsive web design is vital because it makes your site accessible to more people and helps you rank higher in search engines. And when your site is more accessible and ranks higher, you make more money.
Use Appropriate Colors
Many people underestimate the power of color in website design. The truth is, though, that colors can significantly impact your site’s success.
Different colors can evoke other emotions in people, and those emotions can influence their decision-making.
For example, Hubspot’s research once found that people are more likely to make purchases when exposed to red than when exposed to green.
If you’re hoping to increase your conversions and create a money-making website, then it’s essential to choose colors carefully.
Use colors that are known to promote positive feelings and encourage people to take action, and avoid colors that are associated with negative emotions or might make people hesitant to convert.
Stick to a Consistent Layout
A consistent website layout is vital to keeping your visitors engaged and ensuring they return to your site.
Think about it – when you land on a website that is disorganized and all over the place, it’s confusing and frustrating, right? You’re unsure where to click or what to do next, so you leave.
On the other hand, a website with a consistent user interface is easy to navigate and understand. It’s organized and cohesive, so you know exactly what to do and where to go.
You don’t get any prizes for understanding that this also applies to your audience. A consistent layout helps your visitors stick around, ready to return and make purchases when they want to.
Having a consistent layout is less rocket science than learning to hold back regarding your design skills.
Most sites have an inconsistent layout because the designer wants to explore their extensive design skills and blow their customers’ minds with every page.
While that might be great for a design exhibition, you’ll end up with a website that confuses your visitors and doesn’t make you any money. So pull your punches, rein in those design pizazz, and create a consistent layout for your site instead.
Keep Your Pages Clean and Uncluttered
Keeping your pages clear and uncluttered could not be demonstrated better than by Apple. The most noticeable aspect of Apple’s influential web design is its minimalism. White space and big margins help Apple focus on one area of content at a time. Normally, Apple’s homepage consists of a large product shot with a single tagline and several other pages linked below.
A cluttered web page can overwhelm users and make it challenging to find the information they want. Therefore, you would do well to keep your site clutter-free. Here are a few web design tips to help you achieve this:
- Use clean and simple designs: A website’s layout should be simple to navigate, allowing you to find what you’re searching for. Keep your designs neat and basic so people can easily browse your website.
- Use white space: cramming too much information into one space can be visually unappealing and make reading difficult. Use white space to break up your content and make it easier on the eyes.
- Be strategic with colors: too many colors can be distracting and make it difficult to focus on the content. Choose a color scheme that is calming and easy on the eyes.
By following these tips, you can help ensure that your web pages are clean and uncluttered, making it easy for users to find the information they need.
Use Testimonials and Case Studies
You’ve worked hard on your website. Put in the long hours and obsessed over the design details. But despite your hard work, your website isn’t generating the revenue you know it should be.
If this sounds familiar, it might be time to consider using testimonials and case studies. These powerful tools can help to increase conversion rates, boost sales, and ultimately make you more money.
Testimonials are a way to build trust with potential customers. When people see that others have succeeded with your product or service, they are more likely to take the plunge themselves.
Case studies are another excellent way to showcase the value of what you have to offer. By providing detailed accounts of how your product or service has helped others, you can give potential customers the confidence they need to make a purchase.
Offer Free Resources
Yeah; we get your skepticism. You’re probably wondering how giving away free resources could help your website make more money. After all, wouldn’t that mean you’re losing out on potential revenue?
Well, the truth is that offering free resources can be a great way to boost your bottom line.
Make Your Site More Valuable
If your site is full of high-quality, helpful information, people will be more likely to visit and recommend it to others. This increased traffic can lead to more opportunities for monetization, whether through advertising, affiliate marketing, or even selling products or services directly.
Build Trust and Credibility
By offering helpful information for free, you establish yourself as an expert in your field and gain the trust of your visitors. This trust is essential if you want people to buy something from you eventually; after all, they’re much more likely to purchase from someone they know and respect.
Promote Other Products/Services
You can use free resources to promote other products or services you offer. For example, if you have an online course about web design, you could offer a free eBook about HTML & CSS as an enticement for people to sign up for your course.
Offering free resources is a great way to increase traffic and revenue on your website. So if you’re not already doing it, consider adding some freebies to your site today!
If you offer a free resource that requires an email address to download, you’ve just generated a lead that you can add to your marketing list.
From there, you can nurture that relationship with automated emails and eventually sell them products or services down the road. (Just be sure not to spam them with too many sales pitches!)
As you can see, there are plenty of good reasons to offer free resources on your website. So go ahead and start creating those helpful eBooks, cheat sheets, and video tutorials – your bank account will thank you for it!
Following these nine web design tips can help your site earn more money. There are several ways to increase conversion rates and boost sales, from engaging visuals to providing free resources. And when it comes to making money from your website, every little bit counts. So put these tips into practice and watch your earnings grow.