Best Email Marketing Software for 2025
Last updated: September 2025
Compare the best email marketing software solutions. We present top-tier tools to enhance your newsletter campaigns and streamline marketing activities. From crafting compelling content to analyzing recipient engagement, ensure your email marketing strategy is both effective and compliant. Using our comprehensive comparison list, you can identify the top email marketing solutions tailored for your business needs
- Easy template creation using drag-and-drop
- We love this system
- Create email marketing campaigns like a pro
- Responsive email template builder
- A/B testing to improve email conversions
- Email campaigns without designers or IT
- Customer loyalty tools to boost retention
- Targeted marketing: Personalization tools
- Optimize email campaigns with A/B testing
- Easily create, send & analyze email campaigns
- Simple & powerful marketing automations
- Real-time data and analytics
- Grow your business with beautiful campaigns
- Sophisticated yet simple to use features
- Email templates for every occasion
- Full service business management tools
- Integrate SMS & email marketing campaigns
- Audience segmentation & campaign reporting
- Optimize engagement with stunning emails
- Respected company with a history of reliability
- High-end platform for email marketing tools
- Library of responsive templates
- Design with drag & drop tools
- Deliverability support from panel of experts
Why You Can Trust the Expertise of Sonary
At Sonary, we are committed to providing accurate and trustworthy information to help you make informed decisions. Our research process is meticulous, transparent, and guided by a dedication to maintaining the highest standards of integrity, ensuring accurate, real-world insights.
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Unlike many other review platforms, we conduct in-depth evaluations of the software and services we feature. Our expert team tests and actively uses the tools we review to understand their features, performance, and value comprehensively. Our assessments are based on real-world use, giving you insights beyond surface-level descriptions. Our research methodology includes analyzing key consumer factors such as pricing, functionality, device usability, scalability, customer support quality, and unique industry-specific features. This hands-on approach and dedication to transparency mean you can trust Sonary to deliver regular, up-to-date content and recommendations that are well-researched and genuinely helpful for your business needs.What is Email Marketing Software, and Why Do You Need One?
Email marketing is an integral part of every business and marketing strategy. According to a study by Litmus, email marketing has a 3,600% ROI and ranks the highest in terms of ROI compared to other marketing channels.
However, the hassle of sending bulk emails takes time and effort. You’ll have to create your contact list, segment each contact into different sections, construct attention-grabbing emails, and track your audience’s response to all your efforts. Email marketing software saves you from this trouble by offering automated processes to track these metrics and improve workflow.
Have you considered using the best newsletter service? Compare and discover all you need on email marketing platforms, its benefits, and how to choose a suitable one for your marketing campaign.
Best Email Marketing Software
Here are the most recommended email marketing software packages. These applications keep providing exceptional services to companies and marketers across the globe. They include
What is Email Marketing Software?
You can create, execute, and keep track of your newsletter campaigns using email marketing software to ensure successful email delivery. Most have email editors, scheduling tools, automation features, and customer relationship management solutions to drive sales.
These applications also have reporting tools that help you track the click rate, bounce rate, open rate, unsubscribe rate, and other essential metrics needed for a successful email campaign. The best email marketing software simplifies and automates these activities so that you can focus on other important business operations.
Common Features of Email Marketing Software
Email marketing software offers a variety of tools to help businesses effectively create, send, and analyze email campaigns. Here are some of the key features typically found in these platforms:
- Email Template Builders:
- Drag-and-drop editors: These user-friendly tools allow users to create visually appealing emails without any coding knowledge. They often include intuitive interfaces where elements can be easily moved around.
- Pre-designed Templates: These templates cater to various types of email campaigns, such as newsletters, promotional emails, and event invitations, helping users get started quickly.
- List Management:
- Importing and Managing Lists: Tools for efficiently handling email lists, including importing contacts from different sources and organizing them effectively.
- Segmentation: Advanced segmentation features enable targeting specific groups based on demographics, behavior, purchase history, or other criteria, which enhances the relevance of the email content.
- Automation:
- Automated Workflows: Allows for the setting up of automated sequences such as welcome emails, follow-up emails, and drip campaigns, saving time and ensuring timely communication.
- Triggers: Emails can be triggered based on specific user actions, such as opening an email, clicking a link, or making a purchase, to provide timely and relevant information.
- Personalization:
- Dynamic Content Insertion: This feature allows the insertion of personalized content like the recipient’s name, location, or purchase history into emails, making them more engaging.
- Recommendations: Offers personalized product or content recommendations based on the recipient’s past interactions and preferences.
- Analytics and Reporting:
- Metrics Tracking: Includes tracking important metrics such as open rates, click-through rates, bounce rates, and conversions.
- Detailed Reports: Provides comprehensive reports on campaign performance and subscriber engagement, helping businesses make data-driven decisions.
- A/B Testing:
- Testing Tools: Tools to test different versions of an email to determine which one performs better.
- Statistical Analysis: Provides insights into which elements (subject lines, images, copy) are most effective by comparing performance metrics of different versions.
- Deliverability Tools:
- Spam Testing and Email Authentication: Ensures that emails are delivered to inboxes and not marked as spam.
- Monitoring Tools: Track and improve deliverability rates to maintain high engagement.
- Integration:
- Compatibility with CRM Systems and E-commerce Platforms: Integrates with other tools for enhanced functionality and data sharing.
- APIs: Allows for custom integrations to tailor the email marketing software to specific business needs.
- Compliance:
- Regulation Compliance: Tools to ensure emails comply with regulations like GDPR, CAN-SPAM, and other relevant laws.
- Consent Management: Features for managing subscriber consent and handling opt-out requests efficiently.
- Support and Resources:
- Customer Support: Available through various channels such as chat, email, and phone to assist users.
- Educational Resources: Access to tutorials, webinars, and documentation to help users make the most of the software.
Benefits of Email Marketing Software
Using email marketing software can significantly enhance the effectiveness and efficiency of a business’s marketing efforts. Here are some key benefits:
- Cost-Effectiveness:
- High ROI: Email marketing is generally more affordable than traditional marketing channels and offers a high return on investment by reaching a large audience with relatively low costs.
- Targeted Messaging:
- Audience Segmentation: Allows for precise segmentation, enabling businesses to send highly relevant and personalized content to different customer groups, improving engagement and conversion rates.
- Automation:
- Efficiency and Timeliness: Automates repetitive tasks such as sending welcome emails and follow-up sequences, ensuring timely delivery and freeing up resources for other activities.
- Increased Engagement:
- Personalized Content: Dynamic and personalized content can significantly boost engagement rates by making emails more relevant and appealing to recipients.
- Measurable Results:
- Detailed Analytics: Provides comprehensive analytics on key metrics such as open rates, click-through rates, and conversions, helping businesses measure and optimize their campaigns.
- Scalability:
- Flexible for Growth: Suitable for businesses of all sizes, from small startups to large enterprises, and can handle growing email lists and increasing campaign complexity as the business expands.
- Enhanced Customer Relationships:
- Regular Communication: Regular and relevant communication through personalized messages helps in building and maintaining strong relationships with customers, increasing loyalty and retention.
- Improved Deliverability:
- Inbox Placement: Tools to ensure emails avoid spam filters and reach the intended inboxes, thereby maintaining high engagement rates.
- Integration with Other Tools:
- Holistic View: Seamlessly integrates with CRM systems, e-commerce platforms, and other marketing tools, providing a comprehensive view of customer interactions and streamlining marketing efforts.
- Compliance and Security:
- Regulation Adherence: Helps manage compliance with various regulations such as GDPR and CAN-SPAM, ensuring secure handling of customer data and managing opt-in/opt-out processes.
- Resource Efficiency:
- Reduced Manual Work: Reduces the need for extensive manual work, allowing marketing teams to focus on strategic and creative aspects. Access to templates and pre-built workflows expedites campaign setup and execution.
Cost of Email Marketing Software
The cost of email marketing software varies widely depending on the features offered, the email list’s size, and the provider’s pricing model. Here are some common pricing structures:
Subscription-Based Pricing:
- Basic Plans: typically range from $10 to $30 per month and are suitable for small businesses with smaller email lists and basic needs.
- Mid-Tier Plans: These plans usually cost between $30 and $100 per month and offer more advanced features such as automation and detailed analytics.
- Premium Plans: These can range from $100 to $500+ per month and are designed for larger businesses with extensive needs, including advanced automation and segmentation features.
Pay-As-You-Go Pricing:
- Cost Per Email: Generally ranges from $0.01 to $0.03 per email, ideal for businesses with irregular sending schedules or those who prefer to pay based on usage.
Enterprise Pricing:
- Custom Plans: For large businesses, custom pricing plans are available, ranging from $500 to several thousand dollars per month, depending on specific requirements and the scale of operations.
Freemium Plans:
- Free Plans: Many providers offer free plans with limited features, often supporting up to 500 or 1,000 subscribers. These are suitable for startups or very small businesses looking to get started without an upfront investment.
Additional Costs:
- Extra Features: Some providers may charge extra for advanced features such as dedicated IP addresses, priority customer support, and custom integrations. Costs for additional services like consulting and custom development may also apply.
Examples of Popular Email Marketing Software and Their Pricing:
- Constant Contact: Email Plan starting at $12/month, Email Plus at $45/month.
- Sendinblue: Free plan with unlimited subscribers and up to 300 emails/day, Lite starting at $25/month, Premium at $65/month.
- HubSpot: Free plan includes basic email marketing, Starter at $50/month for up to 1,000 subscribers, with Professional and Enterprise plans offering customized pricing.
These pricing structures provide flexibility, allowing businesses to choose a plan that best fits their needs and budget.
How To Choose The Best Email Marketing Platforms
There is a myriad of email marketing tools out there for anyone to choose from. However, not all of them are well suited for your needs. When it comes to choosing the right tool for your email marketing campaigns, there are a few factors to consider. Some of these factors are highlighted in this section.
Budget
There are various aspects of running a successful business, of which email marketing is only one part. Every wise business owner has to figure out their budget and how much should go into email marketing before choosing an email marketing tool.
There are software providers that offer free email marketing packages. If you’re working with a relatively tight budget, you can start with that. However, there are pretty discomforting limits to the free packages offered by these brands. I’m sure these limitations are something a new business can live with.
Here are some email marketing providers that offer free plans.
Business Size
Most email marketing tools are designed to help small businesses scale. However, they also offer packages that are well-suited for established enterprises. Depending on the level of your growth (early, go-to-market, scale-up, or enterprise), you can find email marketing software that can help you attain your goal.
Nevertheless, some features offered by certain providers can serve new businesses better than established businesses. In some other providers, the case is reversed. One of the first things to consider when choosing an email marketing tool is to figure out which features work for you, as well as how you can combine the functionalities of multiple features.
Ease of Use
Regardless of how beneficial email marketing software might be, it has lost its essence if it is difficult to use. Not a lot of business owners or marketers have the luxury of hiring technical experts to help them figure out email software. Many will prefer one that they can figure out easily, on their own. So, this ease of use should be a cause of concern when making your decisions.
Notwithstanding, some email marketing providers have certification courses, as well as a network of experts, to help you figure out very technical aspects of using their software. You can easily hire a HubSpot-certified email developer, for instance. Of course, that’s if you have the resources to do that.
Mobile friendliness and responsiveness
Customers can access their emails from their mobile phones, tablets, desktops, or even webmail. In 2024, 41.6% of email opens were made via mobile devices, and 40.6% were made from webmail.
These statistics may seem petty to some but it matters a lot to forward-thinking marketers. If you want to stand a chance of thriving in your industry, you must choose an email marketing software that allows you to get a feel of how your emails will look when your customers receive them, in all device types.
Number of Emails and Contacts
Many email marketing software packages limit the number of emails and contacts you can reach to a specific monthly number. If you’re using the free version of some email marketing tools, the provider usually sets a daily or monthly limit.
If you’re just starting out, these limits may not stop your business from operating. However, as you grow, limits can be a major hiccup. So, when choosing an email marketing tool, ensure to identify the limitations in email diligently sends and contacts on every package offered by the provider. This is just as important as the price of the tool.
Final Thoughts
Effective email marketing tactics are easier to deploy with the right tools, and it is essential that you settle for the best ones in the market. Given that most providers parade themselves as the best, it could be daunting to know for sure which one is truly the best.
Well, in all honesty, the best thing is relative, and you should consider certain factors as they align with the needs of your business before choosing email marketing software. Most of all, it’s okay to make the wrong choice. That doesn’t make the software a terrible tool. It might not have suited your needs precisely enough. You can give another one a try. No big deal.
We wish you the best of luck as you build the next unicorn!

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