With nearly 5 billion people using the internet, our perception of what makes up a website has changed. A website in the 90s is completely different from a website in 2023. To put things into perspective and understand what has changed, we gathered some of the most interesting web design statistics that will blow your mind.
The following list of stats provides you with data from real sources that you can use to further your career as a web designer, improve your website, or better understand how modern website design and digital marketing work together.
Let’s get started.
General Web Design Statistics
Creating attractive, fast-loading pages that make a good first impression on visitors is the essence of web design. If a page takes more than three seconds to load, it will likely be abandoned. Poor design choices can also cause visitors to leave.
Many people view the design quality of a page as a reflection of the brand’s quality. Design quality is further proven critical by Adobe’s findings that 59% of users prefer beautiful design over website simplicity, while 64% of customers believe a website should be good at holding their attention Building a website from left to right can help with visitor attention, although the right half of the page should not be ignored. Page load speed is important for increasing leads and engagement, and a slow-loading page may cause a visitor to leave quickly.
- 85% of people agree the most common web design mistake is a crowded web design (GoodFirms)
- 75% of users make judgements on a company’s credibility based on their web design (Stanford)
- 50% of consumers believe website design is critical to a business’s brand. (Top Design Firms)
- 59% of users prefer beautiful design over website simplicity, while 64% of customers believe a website should be good at holding their attention (Adobe)
- It takes 50 milliseconds for customers to develop a first impression of a website (Gitte Lindgaard, Gary Fernandes, Cathy Dudek, & J. Brown)
- People usually spend 80% of their time viewing the left half of a web page (Nielsen Normal Group)
- 73% of companies are investing in web design capabilities to differentiate their brand and company (Adobe)
- Companies that describe themselves as design driven are 69% more likely to achieve (or exceed) their business goals (Adobe)
Web Design Industry Statistics
The web design industry consists of both software and service providers. Web design service professionals charge between $1,000 and $4,000 and take an average of two months to complete a project. The service industry has decreased by 3% from 2017 to 2022, but the number of web developers in the US is expected to reach 229,000 by 2032.
The web development software industry is worth $13 billion, but the “do it yourself” approach to website building with drag-and-drop builders is also considered a popular choice. Many professionals in the web services industry use these software tools, which allows more people to enter the industry through white-label services.
- The entire web design service industry market size is worth $11 billion in 2022 (IBISWorld)
- The web design services industry shrunk by 1.9% in 2022 and 3.1% from 2017 to 2022 (IBISWorld)
- There are more than 30 thousand web design service businesses in the US and 41 thousand employed web design professionals. (IBISWorld)
- Employment of web developers and digital designers is projected to grow 23% from 2021 to 2031 in the US, which is much faster than other occupations. (BLS)
- The median annual wage for web designers was $77,030 in May 2021 (BLS)
- The web design software industry has a market value of $13 billion (IBISWorld)
- There are more than 550 web design software businesses in the US with industry employment of more than 25 thousand people (IBISWorld)
- 35% of companies quote their clients $1000 to $1500 to get a website with core functionality. About 25% are from $2000 to $2500, and 16% are $3000. (GoodFirms)
- More than 80% of web designers say making a site takes one month, but the average times go up to two months. (GoodFirms)
- 62% of companies say the most significant impact of cost on their website is features (GoodFirms)
Mobile responsive web design statistics
Over half of global web traffic comes from mobile devices, making mobile optimization crucial for developers. Google prioritizes mobile-first indexing, meaning the mobile site takes precedence over the desktop version. If a site is not mobile-optimized, 73% of users will leave, leading to lost income. Most customers prefer a site that displays well on their current device (65%), while 49% expect it to work on all devices. Users give up to ten seconds to fix display issues before leaving the site permanently.
A mobile-optimized site is necessary for online businesses, especially in eCommerce, where smartphone users often use a company’s mobile site for one-time purchases. A good mobile product experience can lead to the use of a company’s mobile app, especially if incentivized with rewards.
Knowing these facts, anyone with a website needs a mobile version. A mobile-friendly website will create a better user experience, which is our next topic.
- Almost 30% of smartphone users are more likely to use a company’s mobile site when browsing or shopping on a smartphone when making a one-time purchase, displaying the importance of mobile design (Google/Ipsos)
- 1% of people believe that a non-responsive site is one of the top reasons visitors leave (GoodFirms)
- 65% of customers believe having a website display well on the device that they are using is very important. 49% of people think websites should work across all devices. (Adobe)
- 96% of consumers have encountered sites not designed for mobile, causing them to seek othe sites (Google)
- 48% of customers say that if a site doesn’t work well (or isn’t designed well) for mobile, they see that the company doesn’t care about their business (Google)
UI/UX Web Design Statistics
UI (user interface) and UX (user experience) are important for website development and can bring a return of ten times their investment. Functionality and engagement are key for UX and UI, and simple navigation is a top priority for 94% of people. Focusing on the design elements above the fold, the first two screenfulls, and the use of color can influence a visitor’s decision to stay or leave a website. Primary color schemes are the most popular, while bold colors are preferred, but it’s important to avoid anything too unusual. There is no one-size-fits-all solution, but applying data to website design can be helpful.
- People say that UI/UX is the second highest driver of cost when developing a website (GoodFirms)
- The most common UI/UX tools used are Adobe Photoshop (88.5%), Adobe Illustrator (76.9%), Sketch (75%), and Adobe InDesign (23.1%) (GoodFirms)
- 42% of people will leave a website because of poor functionality (Top Design Firms)
- 31% of people think an engaging user experience is a top priority of web design (Top Design Firms)
- Web users spend 57% of their page viewing time above the fold (without scrolling). 74% of a user’s viewing time was spent in the first two screenfulls when scrolling down (Nielson Norman Group)
- Four in ten people believe color is the most critical aspect of a website’s design (Top Design Firms)
- 22% of people look for eye-catching colors, but 21% of people will leave a website if they choose outlandish colors (Top Design Firms)
- Consumers prefer primary color schemes (26%) above all, with complimentary (21%) and analogous (20%) color schemes being almost as popular (Top Design Firms)
- People believe cooler color hues are connected to positive emotions (19%), while some relate positive emotions to warmer color hues (14%) (Top Design Firms)
- Every $1 spent on UX results in a potential return of $100 (Forrester)
- 94% of people agree that easy navigation is the most essential website feature (Clutch)
E-commerce Web Design Statistics
eCommerce saw a 14% increase from 2020 through 2022. These growth rates are spurred by COVID-19 but have only recently stabilized. Even with these stable numbers, we sell many more online products than before.
With eCommerce, many of the standard page design elements still apply. For example, a faster pace loading speed results in a higher conversion rate (8%). Even a one-second delay can result in a drop in conversion rates of as much as 7%.
Customers also appreciate easy navigation, as most customers appreciate one-click checkouts. This returns to our intro quote, with customers stating that usability is the number one priority when browsing an eCommerce website.
Despite the strong push for eCommerce, one in four businesses doesn’t have a website for online sales. This is despite the mass increase in eCommerce sales that grew and continue to grow.
Those who own websites seem to understand their priority, as most owners redesign a site because of a low conversion rate. With a fast, easy-to-navigate site, site owners can overcome this issue.
Mobile optimization, which we discussed earlier, is also a huge deal. Over 10% of all online commerce is expected to be generated on mobile devices. Beyond that, customers are also more likely to contact a company if they have a mobile-optimized site.
Companies can also increase their order value by building their optimized site to contain relevant product recommendations, which increases purchase potential. A fast and mobile-friendly website redesign can ultimately lead to value-packed conversions, more sales, and better results.
- 81% of people agree that the top reason to redesign a website is because of a low conversion rate (GoodFirms)
- 60% of customers state website usability is important for them in an online shop (Statista)
- 51% of customers like the idea of one-click checkouts that make it easier to purchase products (Accenture)
- 61% of customers are more likely to contact a company and buy from a company with a mobile-optimized site (Brightlocal)
- Etsy buyer surveys show 90% of shoppers view the quality of photos as very important in their decision-making process (Etsy)
- Larger images can result in a 9% sales increase (VWO)
- A well-designed site can have up to a 200% higher visit-to-order conversion rate than a poorly designed site (Forrester)
On-page web design statistics
Earlier, we mentioned that first impressions are everything. The graphic above shows that first impressions are more than 90% based on design. Those who don’t prioritize their design will be more likely to have a negative first impression.
So, what makes up an excellent first impression for a website? To answer that, we need to determine what consumers want. Their top visual elements are photos, color, and videos. In particular, having a video on your page increases page viewership by 1.4 times, which can help you maintain a website audience.
You also want to keep your site up to date, which causes customers to leave about 40% of the time. Using outdated site design techniques can be a sign that your business doesn’t stay current.
One example of modern design that isn’t followed is more focused websites. Some websites are now more sales oriented and are part of large-scale sales funnels. Despite customers wanting more clarity, few websites have a call to action (CTA).
An average of six seconds is spent on most site elements. These include logos, navigation menus, search boxes, social network links, and the site’s main image (hero image). If your website content is too long, it also might cause customers to leave (or, in a better situation, they might switch devices).
The best way to keep a returning audience is to have relevant content. If the content doesn’t meet their needs or solve a problem (or is otherwise irrelevant), website visitors are likely to leave the website and not return.
- Photos (40%), color (39%), and videos (21%) are the top visual elements consumers want to see in web design (Top Design Firms)
- 41% of customers will stop viewing if the content is too long, while 26% will switch to another device. (Adobe)
- First impressions are 94% related to the website’s design (Research Gate)
- 70% of businesses do not have a call to action on their webpage (Small Business Trends)
- A red button can result in an increased conversion rate of 21% (HubSpot)
- Users spend about six seconds looking at a logo before moving on. This six-second limit also applies to the navigation menu, search box, social networking links, and the site’s main image. (Missouri University of Science and Technology)
- Visitors spend 1.4 times more time on a page that uses video content (Wistia)
- 5% of customers will leave because of bad website navigation (GoodFirms)
- Bad and outdated design elements are a reason why 38% of visitors leave a website (GoodFirms)
- Well-designed pages have abandonment rates of up to 41% lower than inferior pages (Forrester)
Web Design Trends Statistics
Trends are often a good sign of what people are looking for. Those trends include the list in the graphic above, but let’s break them down below:
- Flat designs use simple elements and styles that emulate three dimensions using simple style. These designs rely on flat, plain colors to keep things simple for designers and viewers.
- Expressive typography uses different font styles to express a brand’s personality or another emotional element.
- Broken grid layouts rely on a series of boxes to sort out a simple structure, but these boxes aren’t always the same height or width.
- Virtual reality videos are specific to sites that use VR to check out sites using a head-mounted device.
Other trending design elements include a color preference for green and blue and a higher demand for interactive content.
Color preferences change depending on the topic. Take some time to understand how emotions and colors connect. There often won’t be a one-size-fits-all solution for the color of your website.
Interactive content engages the user upon visiting. Buzzfeed, for example, has used interactive content as a way to successfully engage users, as 90% of those quizzes have been completed. Other types of interactive content include interact e-books.
- Green (30%) and blue (46%) are the most in-demand color preferences for consumers (Top Design Firms)
- 5% of designers agree that Flat Design s the most chased trend in web design. This is followed by expressive typography (61.5%), Broken grid layouts (38.5%), virtual reality video (26.9%), and voice user interface & search (23.1%) (GoodFirms)
- 53% of content marketers are now using interactive content (Content Marketing Insitute)
- 96% of users will complete sponsored quizzes, like those available on BuzzFeed (Digiday)
- 45% of marketers who use interactive content find it to be very effective (Content Marketing Institute)
- Interactive content is generally most useful in the early stages of the marketing funnel (awareness and discovery). The most effective methods include assessments, calculators, contests, games, quizzes, and interactive infographics. (Content Marketing Institute)
Technical Web Statistics
Don’t harm your website’s performance with your design.
While web design is important, performance is a larger factor.About 88.5% of customers will leave a website for slow loading. Many of those customers (about half) will leave after three seconds. Few (but some) will last as long as ten seconds.
Faster page loading must apply to both mobile and desktop pages. These faster loading times can result in an increase in conversion rates and average order value. Even a one second delay can result in reduced customer satisfaction and sales.
- 53% of website visits are abandoned if it takes more than three seconds to load (Google)
- 5% of customers will leave a website because of slow loading (GoodFirms)
- Faster page load speed results in lead generation informational page bounce rates improving by 8.3% (Deloitte)
- 60% of mobile internet users say they’ve encouraged at least one problem when browsing in the last 12 months (Kissmetrics)
- Most internet users will abandon mobile web pages after six to ten seconds of waiting (Kissmetrics)
- A faster page loading speed can result in an increase of 8.4% in the conversation rate and an increase of 9.2% in the average order value (Deloitte)
- A one-second delay in page response can create a 7% reduction in conversion rates and reduces customer satisfaction by 16% (Kissmetrics)
The latest web design statistics provide an interesting viewpoint of the industry. Whether you use this data to decide whether pursuing a web design career is for you or you want to build your website, we hope this helps you out.