Marketing trends come and go, but the goal remains the same: to reach potential customers and encourage them to buy your product or service. But for them to notice your content, it has to be interesting, engaging, and, most of all, relatable.
Although businesses can go without social media infographics, photography, and videos, there is value in leveraging the kind of content that has long populated social media feeds: memes.
Memes had 60% more organic engagement than regular marketing graphics, which only yielded 5% engagement
Memes are the perfect way to capture attention, as they take advantage of the internet’s shared sense of humor and understanding. They don’t require much time or effort to create and can be highly effective in boosting your marketing efforts. Research reveals that memes had 60% more organic engagement than regular marketing graphics, which only yielded 5% engagement.
While most memes cater to younger audiences, they can appeal to an older target market too. After all, humor is a universal language, and using it to make an impression on potential customers is always a good idea.
In this article, we’ll dissect the impact of memes and detail how they can boost your business’s marketing efforts.
What is a meme?
A meme is an image or video that goes viral and spreads quickly over the internet. It usually captures a particular emotion or sentiment, ranging from clever to silly. Memes are often shared as jokes on social media platforms like Twitter, Instagram, and Facebook. They’re also used to comment on current events or popular culture topics.
The beauty of memes is that they can be created in minutes using free online graphic design tools and meme generators. And thanks to the internet’s ability to spread content rapidly worldwide, memes can quickly become viral sensations.
What Memes Can Do For Marketing
Several advantages come with incorporating memes into your social media marketing strategy. Here they are below:
1. Memes are great for creating engagement.
The nature of memes is such that they encourage users to interact with them. People are naturally drawn to funny, relatable content and love sharing it with friends. And when a post goes viral, the traffic your business page receives also increases significantly.
2. Memes make your brand relatable.
Memes can help you make a more personal connection with your audience and give them the impression that there’s someone behind the brand who cares about their opinion. They also show customers you have a great sense of humor. This incentivizes people to interact with your content, which helps build relationships and increase engagement with potential customers.
3. Memes are cost-effective.
Memes are incredibly cheap to create. All you need is a good idea and the right tools to make it happen. Plus, they don’t require the same level of investment as other forms of content creation like photography or video production.
However, think twice before using meme generators. While memes are mostly user-generated, there is still a chance for your business to get into legal trouble if you use copyrighted material without permission. To be safe, use only reputable image sources and secure permission to use the images.
4. Memes keep you relevant.
New memes often pop up as a result of a current event or trend. This makes them an effective way to capitalize on the zeitgeist and stay relevant in a competitive market. Creating timely memes allows you to tap into popular conversations and stay top-of-mind for your target audience. This can be considered a real-time marketing strategy.
How to Execute Meme Marketing Properly
Many businesses have jumped on the meme bandwagon with varying degrees of success. Those that fail either use the wrong memes or apply them incorrectly. To ensure success, it’s essential to understand your audience and how they interact with memes.
Meme marketing is more than just sharing a funny image; it’s about engaging in conversations with your customers and tapping into the human element of marketing by creating an emotional connection between them and your brand.
For starters, look for popular and trending memes your target audience already knows and understands. You can observe the content they share or scroll through their feeds to see what catches their attention. Additionally, you can also research related topics or keywords to find interesting memes that would be relevant to your business’s message.
Here’s an example of how B2B company Marketo used memes to their advantage:
Image Source: Marketo
Remember that meme marketing is more than just sharing a funny image; it’s about engaging in conversations with your customers and showing the human side of your brand by creating an emotional connection.
Is Meme Marketing Limited to Social Media?
While social media cover the majority of meme marketing, memes can also be used in other channels. For example, you could use them as a part of your email campaigns or on your website.
The goal is to make sure that the memes are relevant and engaging. They should reference popular culture so that your audience will easily recognize and understand the message.
Creating email campaigns with memes can still be cost-effective. Not only can you create memes using free image editing tools, but you can also build emails using drag-and-drop email builders. This is a great way to get your message across easily and efficiently.
Contrary to some marketers’ initial fears that memes may be perceived as unprofessional, they can be used to build brand awareness and help you garner more engagement. More importantly, memes are a powerful tool to reach younger audiences and make your content stand out from the rest.
When used correctly, memes can boost marketing in an effective way that goes beyond simply sharing funny images on social media. From improving website performance metrics to increasing organic engagement, there is no doubt that memes have become one of the most popular tools for businesses looking to promote their products or services.
So if you’re looking for a way to show off your company’s personality while reaching out to potential customers, consider using memes as part of your marketing strategy.