About Sonary
Founded in 2020, Sonary exists to help small businesses make smarter software decisions, faster.
Surveys have found that over 50% the software small businesses pay for go unused. That's wasted money, wasted onboarding, and a stack that fights you instead of working for you. We're here to fix the part of that problem that happens before you buy: the research.
Every feature we offer, from AI-powered recommendations to side-by-side comparisons, exists to simplify one decision — this tool or that one. No jargon. No noise. Just clear guidance built for how real businesses actually run.
Why it matters
The wrong tools slow you down, bloat budgets, and cloud decision-making. Sonary helps you know what you're buying and why, compare options clearly, and choose with confidence.
The result: leaner operations, fewer headaches, and more time to focus on what you do best.
The result:
Leaner operations, fewer headaches, and more time to focus on what you do best.
How we make money
We'll be direct about this, because you should know it before you read anything else on the site.
Sonary is free to use, and it's funded by advertising fees paid by some of the brands we review. Those fees do not determine the scores our reviewers assign, and we review products from companies that pay us nothing.
Our ratings come from a published five-factor rubric — price, ease of use, features, support, and performance. How the scores are calculated, and exactly what advertising does and doesn't affect, is set out in full on our methodology page.
If you ever think a score doesn't match the evidence on the page, tell us — that email goes to our editorial team, not to a support queue. → [corrections@sonary.com]
The crew behind the curtain
Sonary isn't just driven by algorithms, though we do love a smart recommendation engine. It's powered by a small team of editors, software reviewers, SEO specialists, and product thinkers who are collectively obsessed with clarity and credibility.
Between us we've built startups, run newsrooms, led editorial teams, and stress-tested more software stacks than we'd care to count. Here's who's actually doing the work.
Elana Kirsh
Editor-in-Chief
Content nerd, clarity champion, and the voice behind much of what you read on Sonary. Elana leads our content strategy and editorial direction.
Wassim Bahous
Managing Director
Business operator with an eye for scale. Wassim drives our growth, partnerships, and platform evolution.
Sivan Kuvent
Head of Product
From vision to execution, Sivan shapes the product roadmap and turns user needs into clear, scalable solutions. Focused on impact, alignment, & delivery.
Mor Rubin
Product Marketing & Strategy
From roadmap to rollout, Mor ensures Sonary delivers a seamless experience that solves real problems - always with an eye on value.
Keidar Sharoni
SEO & Organic Growth
Keyword whisperer and optimization guru. Keidar makes sure the right people find Sonary at the right time.
Elinor Rozenvasser
Content Manager & Email Marketing
Elinor builds meaningful user journeys from inbox to dashboard and beyond, ensuring every interaction with the Booster is clear, relevant, and useful.
Daniel Zvi
Content Editor
Daniel turns complex business software into clear, actionable guides that power smarter workflows and seamless growth.
David Bitan
Visual Design Lead
David turns product value into clear, pixel-perfect experiences across the site and platform.
How we do it
Smart research
We start with a simple question: if I were the one buying this tool, what would I need to know? Then we map the category — the real use cases, the real buying criteria, the things vendors don't put on the pricing page.
Hands-on review
Where we've tested a product ourselves, we say so on the page: which plan, when, and by whom. Where our assessment is based on documentation, pricing analysis, and aggregated user feedback rather than hands-on use, we say that too. You shouldn't have to guess which one you're reading.
Plain-english comparisons
Forget spec overload. We break it down in real language: what the tool does, where it shines, where it falls short, and who it’s best for.
AI, used deliberately
We use AI tools to help process documentation, pricing tables, and large volumes of user feedback. We don't blindly publish AI-generated reviews. A human edits and is accountable for every score on this site.
Who it's for
Sonary is built for anyone who’s ever Googled,
"What’s the best [insert tool here] for my business?"
If you’re a solopreneur, founder, ops lead, IT manager, or the one making calls on software
or helping someone who is - you’re in the right place.
Sonary by the Numbers
Trusted by
300+leading brands.
Powered by
12+ yearsof intent marketing expertise.
Reaching
1.3M+users monthly
Generating
70K+qualified leads.
Meet the Booster: Your software stack, optimized
More than half of software subscriptions go unused or underused.
The Sonary Booster is a free, AI-powered dashboard that shows you where yours are going.
