Meet the writers behind our reviews and articles.
Andrew is a freelance writer who has been crafting valuable pieces of content relating to personal finance for more than five years. Previously, he studied Economics and Finance at university and he has professional qualifications relating to financial advice.
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.
Ben Taylor has been a professional writer since 2009, owning several sites of his own and writing for an array of global clients both large and small. A techie by trade, Ben has written for many comparison sites, covering diverse areas ranging all the way from software to lifestyle products.
Danielle MacKinlay is a communication professional with an extensive background in information management, inclusion leadership, and human resources. She has worked as an advisor and manager for over twenty years in both the public and private sectors. She has also been a business owner in the construction and renovation sector and held various positions in client services, including banking, food and beverage, and retail. Danielle is also actively involved in her community and serves as a director on several not-for-profit boards. She enjoys optimizing digital solutions to maximize convenience and productivity for businesses and other organizations.
Daniel Zvi is a content writer at Sonary focused on business systems, workflow software, and productivity tools for small and mid-sized businesses. His writing explores how companies use digital tools to manage operations, improve productivity, and streamline internal workflows. He specializes in software that supports organizational efficiency and day-to-day business execution. At Sonary, Daniel covers CRM systems, automation tools, collaboration platforms, cybersecurity software, and workflow management solutions. His work helps readers understand how different business systems integrate into operational environments and how software choices impact scalability and efficiency. His content primarily covers: - CRM platforms and customer management systems - Workflow automation and business process tools - Collaboration and productivity software - Cybersecurity and business operations software Daniel’s work supports Sonary’s goal of helping businesses choose software that improves operational structure and long-term efficiency.
Edison Karisa, on the surface, is a top-notch content writer with 9+ years’ experience handling vital software reviews and guides to provide solution for the audience. He considers himself a “content doctor” who produces healthy and lasting results for all businesses. He is an MBA (major in finance) graduate from Chicago State University. He is a full time freelancer.
Elana Kirsh is an experienced digital editor with two decades of experience leading content operations for two Israel-based newsrooms, startups, and several SaaS companies. With a journalism background and a passion for clear, impactful communication, she helps brands craft stories that resonate with real people. Elana's writing has been featured in publications including The Times of Israel, The Jerusalem Post and The Cannigma.
Eleonora is a tech-savvy wordsmith who enjoys combining her love of language with cutting-edge solutions in the world of software. Decoding technical jargon into clear, accessible content is her jam. She envisions a future where technological advancement will enable teleportation, eliminating her morning commute.
Elinor Rozenvasser is a content editor at Sonary responsible for maintaining editorial quality, clarity, and consistency across all business software content. She oversees content covering POS systems, ERP software, accounting platforms, merchant services, CRM tools, and other SMB-focused business technologies. Her role ensures that complex software topics are presented accurately, clearly, and in a structured format that supports decision-making for business owners. Elinor focuses on refining content structure, improving readability, and ensuring that comparisons between software products are consistent, fair, and easy to understand. Her editorial scope includes: - POS systems and retail software - ERP and business operations platforms - Accounting and financial software - Merchant services and payment solutions She plays a key role in ensuring Sonary’s content remains trustworthy, well-structured, and aligned with real-world business use cases.
Emma has a history of corporate business management spanning two decades across several countries. She creates content and advises on SEO and marketing strategy for a global client base.
Jovan Glisic is an experienced writer in a wide variety of software and technology topics, especially focusing on top rated products.
Keidar Sharoni is a Product & SEO Strategist at Sonary, where he leads content architecture, search optimization strategy, and software category development. He specializes in building structured content systems for SaaS and SMB software categories, including CRM platforms, POS systems, AI tools, merchant services, accounting software, and business infrastructure solutions. His work focuses on SEO strategy, entity-based content architecture, and AI-era search optimization, helping Sonary improve visibility across both traditional search engines and generative AI systems. His expertise includes: SEO strategy for competitive SaaS markets Generative Engine Optimization (GEO) Topical authority and entity-based SEO systems Content architecture for software comparison platforms Affiliate and review site scaling systems Under his direction, Sonary builds structured, research-driven software content designed to help SMBs make informed software decisions with clarity and confidence.