About Site123

Category: Website Builders
Site123 is a modern website builder that makes it possible for non-designers to build beautiful web presences. Over the years, it has evolved into a solid platform with a wide range of apps, add-ons, and templates that’ll serve brands in almost any industry. Today, it has over 1 million registered users and continues to build tools to level the playing field between large and small brands.

Company: Site123

Site123 is a web development enterprise that created the most simplistic website editor for small business owners and individuals to amplify their online presence. The seamless utilization of tools provided by the website builder and integrations of third-party applications with Site123 makes it an easy choice for business owners or individuals with little to no technical background.

Established in 2015 in Beersheba, Israel, Site123 has become the trusted web development solution for more than 66,000 users. As part of its campaign to help these business owners with no coding or design experience create great websites, the company has designed over 180 templates for businesses in every niche.

In-Depth Analysis

0 Overall
Price 5.0
Performance 2.5
Ease Of Use 4.0
Features 4.0
Support 4.5


  • Has easy drag-and-drop feature for intuitive design experience.
  • Offers advanced store features for ecommerce businesses.
  • Multiple language options and automatic translation.
  • Outstanding 24/7 customer support via live chat and email support.


  • Premium packages only cover for one website. You have to purchase multiple packages if you own more than one website.
  • Site123 branded message on the free plan.
  • Great for generic websites as customization features are highly limited.

Site123 Comparisons

Plans & Pricing

Whether you are a business owner or someone who only wants to run a blog, Site123 offers a Free Plan that allows every user to choose from the 180 customizable templates to develop their websites. Also, you can add your products while bringing the magic your website needs to attract your audience.

As much as the free plan has a lot of tools to create your website, there are limitations. So, you might want to subscribe to one of the premium plans. Also, the free plan offers an auto-generated domain for your website. You need to upgrade to Premium if you wish to link a custom domain to your website.

However, the information on the Site123 pricing page is really tricky. It presents only two options: the free plan and a premium plan priced at $5.80/mo.

After signing up for the service, you will more upgrade options with a broad range of offerings.

14-Day Money-Back Guarantee
  • Free Domain for one year
  • 10GB storage space
  • 5GB bandwidth
  • Connect your domain
  • Remove Site123 floating tag
14-Day Money-Back Guarantee
  • Everything in Basic
  • 30GB storage space
  • 15GB bandwidth
  • 1,000 mailing list messages
  • 2 mailboxes
  • Remove Site123 footer tag
14-Day Money-Back Guarantee
  • Everything in Advanced
  • 90GB storage space
  • 45GB bandwidth
  • 2,500 mailing list messages
  • 5 mailboxes
  • Store
  • 500 orders/month
  • Credit Card gateways
  • Website statistics
14-Day Money-Back Guarantee
  • Everything in Professional
  • 270GB storage space
  • 135GB bandwidth
  • 10,000 mailing list messages
  • 10 mailboxes
  • Unlimited orders per month
  • SEO Advisor
  • Multiple currencies

As a website development platform, Site123 has unique features that make it easy for you to build a website with decent performance. For early-stage websites, there are a few features that can have a huge impact on your website’s performance and Site123 does make an effort to help users start off on the right foot.

Site and Page Speed

A fast website load speed is essential for good user experience and conversion. Slow websites experience unusually high bounce rates which is a bane of any online business.

For this reason, your page load speed is precisely one of the top criteria that Google uses to assess your website’s performance. Some of the top performing websites have pages that load up in less than 5 seconds.

After building a simple website for my business using the Site123 website builder, I experienced a relatively good performance with the website experiencing a complete interactive load time of 5 seconds. Its speed index was shy of 4 seconds.

Page speed insights for website built on site123

Walmart has the resources to use sophisticated tools for their website but I do know for sure, using the BuiltWith report, that their website wasn’t built using the Site123 website builder. Therefore, while there are several factors that affect a website’s performance, websites built with Site123 have an advantage of some sort.

Website Uptime

Like many industry-leading website builders, Site123 guarantees its users a 99.98% uptime. With such low downtime (0.02%), it is very unlikely that your website will be inaccessible to website visitors from any part of the world.


The simplicity with which you can build your website makes Site123 an excellent choice for me. Its entire interface is easy to navigate, and you can seamlessly integrate applications of your choice while making the best of the numerous, outstanding features available on the platform.

Ease of Use

If asked any day why I’d choose to use Site123 for my website, I’d mention the easy setup as the first of my reasons. Then, the design flexibility will be another reason, as well as the app integrations.
From setup to the actual website designing, Site123 provides actionable tips to help make the experience a seamless one. However, there are a few areas of improvement that the company should consider looking into. Here are my personal experiences using the website builder.


I think the numbers in the company’s name are meant to show the setup process. Once you click the “Get Started” button, the website takes you through a 3-step setup process which is insanely simple to go through.
The image below shows the first step, asking me to choose my website type.
Site123 setup process
The second stage is where you will be required to give your website a name. Since I wanted to create a music blog, it requested the name of my blog instead. Here’s a quick look at the second stage.
Site123 setup - add your blog name
In the third (and last) setup stage, your personal information is requested. This is where you create your login details. Then, you’re officially a Site123 user. Easy-peasy. Sugarcane-squeezy.
site123 registration to start website form


Uniformity is a quality of well-designed websites. This includes uniform font styles and sizes across all web pages. With Site123 Website Builder, maintaining this design uniformity isn’t a herculean task. The various intuitive design features makes this insanely easy.
To begin, you can select one of the 180+ templates to customize or choose to start building your website from scratch. If you choose a template, the design job is half done. Just hit the “Edit” button, reorganize the sections, modify the texts, and the site is all yours.

Text Styling

Site123 has accessible text styling features that are revealed just above selected text boxes. From those text styling quicklinks, you can change the font strength, size, style, indentation, and color of texts in just a short stride of your mouse and two clicks.
Site123 Text styling feature

Form Customizing

Remember that forms are crucial for collecting visitor information. And every website should have a form for this purpose. Also, the form on your website should complement the other elements (texts, visuals, and CTAs) of your website. Therefore, the ability to customize your forms to fit these elements is a necessity.
Site123 caters to users in ways that make it so easy to meet this need. You can include several fields in your forms to collect every information necessary for you to gain a better understanding of your customers.
For users who aren’t sure about what fields to include in their forms, Site123 also offers a broad range of form templates from which you can draw inspiration. You can choose one of them and add it to your site as shown in the image below.
Site123 Form Customization
After adding the form, you can customize it by moving the fields around, removing and adding fields, or modifying the questions on each field. You can even create dynamic forms with fields that change depending on the user’s response. There are several functionalities to boost your users’ engagement with your forms. But, there is a slight shortcoming with this web builder.
Site123 Form builder for creating forms

Button Design

The Site123 website builder has over a dozen predefined button styles that you can easily add to your website. However, these predefined buttons are not amenable to changes. So, you might find yourself having a stellar web interface and still struggle to fit the right button style into the right places to meet your aesthetic needs.

App Integration

Integrating essential apps that will help your business grow and perform better is a straightforward process on the Site123 website builder. There are hundreds of apps on the App Market for you to choose from. You only need to click on whichever you want and add it immediately by clicking the “Add” button, and you are set up.
Peradventure the apps you need are not on the App Market, Site123 allows you to integrate over 5,000 third-party apps with ease using Zapier.

Customer Support

Site123’s customer support is quite remarkable. Their fast response compliments the available walk-through guides that make building your website an easy task. Although there is no phone support at the moment of writing this piece, their capacity to help you resolve technical issues via email and live chat is superb. Likewise, the empathy lined in their team words makes you cherish the human connection. Below are details of my experience.


Right from Site123 homepage is a detailed and practical FAQs section with information explaining the company’s offers. This section provides information to guide your expectations of the website builder. The answers are straightforward and have actionable tips.
Many other pages on the website (aside the homepage) have relevant FAQs. In fact, Site123 turned these interactive sections into vital tools to pass practical tips to users.
Site123 FAQ Section of website

Site123 Support Center

The Site123 support center gives you the information you need to build the best website for business or personal purposes.
The support center is divided into different categories. Each category contains articles, filled with GIF images as visual guides, that illustrate every step that you need to create your website even with zero technical background.
Also equipped with a search function, it is easy to find any support guide that you’re looking for. So, if you get stuck in your DIY website building journey, you can easily find a guide to get you off the hook.
Site123 support center for assistance

Site123 Learning Center

Site123 Learning Center presents a handful of information from experts who have used the website builder to drive their businesses to success. This page has resourceful information that you can leverage to make the best of your website while establishing your online presence. It also contains research insights from the Site123 expert team and seasoned retail business owners.
The learning center is categorized into 6 groups, each helping users learn the different apps incorporated into the website builder, including technical guides to navigate the website builder, lessons about the online store, insightful design tips, marketing and SEO practices, business advice from the pros, and in-depth how-to guides.
Site123 learning center for website building

Live Chat and Email Support

Unlike most website live chats where bots are your first point of contact, Site123 connects you to a real human being in less than 2 minutes when you choose to chat with them live on their website. I tried the live support channel, and their response was prompt. I received a reply immediately after I sent a message.
Live chat support conversation with agent Site 123
The email support works the same way as well. The fantastic thing is that my emails were actively synced with the live chat. So, as I respond to emails, the live chat was updated in real-time.
Email support conversation with Site123

24/7 Help & Support
24/7 Help & Support
Enjoy expert support at any time.
Live Online Chat
Live Online Chat
Connect with a real-life expert in 2 minutes.
Active email support with prompt response.
Video Tutorials
Video Tutorials
Official YouTube channel with dozens of comprehensive videos.
Interactive FAQs on every page.
Interactive and easy-to-follow guides readily accessible.
Features & Functionality

If you are a serious business owner who needs a simple website to go digital, Site123 is a good option to consider.

This website builder is packed with several features that can help your business stand out in a highly competitive digital space. However, here are 5 of those great features for you to glimpse at.

App Market

Site123 boasts an App Market with 79 apps, as of the time of this writing. Compared to other website builders in the market, this is a very limited number of app integrations. However, this App Market presents solutions that cater to a variety of website functionality needs.

Most of the apps (24 apps, to be precise) on the App Market are geared towards incorporating marketing and analytics into your website in real-time. Others are customer support, event bookings, and WYSIWYG form provider apps (like Jotform).

Payment gateway apps are also featured in the App Market but, as expected, it is quite limited. Only 12 payment processing gateway options are available to Site123 users, including Square, Stripe, PayPal, and AmazonPay. There’s no ApplePay integration.

Site123 app market integrations with payment gateways

Nevertheless, this limited App Market doesn’t restrict businesses using Site123 from integrating their convenient third-party software. As earlier mentioned, Site123 integrates with over 5,000 apps through Zapier. So, users of third-party apps not listed on the App Market can explore that option.

Mobile Responsiveness

According to recent statistics, 59% of all website traffic are from mobile devices of varying screen sizes. So, having a website that fits into screens of varying sizes is critical to the success of every online business.

All 180 website templates provided by Site123 have mobile responsive designs. Also, if you decide to build your website from scratch, you can toggle between the desktop and mobile interfaces to ensure that what you’re building is responsive enough for every user.


Remember that “if it can’t be measured, it can’t be improved.” The built-in analytics tools offered by Site123 allows you to gain full 360-degree insight on your website’s performance. With the information obtained from this analytics, you can assess your performance against set goals and figure out areas of improvement.


Search engines are the bosses of the internet and if you want organic traffic, your website must play by their rules. With Google having a 92.47% share of the search engine market, it’s the boss that matters the most.

Site123 has a Google-powered SEO Adviser, an intuitive step-by-step guide to optimizing your website for search engine visibility. While the processes recommended by this SEO Adviser may not put you ahead of your competitors, they are crucial for enabling search engine crawlers to access your web pages and add them as relevant results to appropriate search queries.

Site123 SEO Adviser Page

eCommerce Tools

The number of e-commerce websites in the world is estimated to be around 24 million. However, less than 1 million of these sites generate up to $1,000 in annual sales. As such, it may not be as competitive as it appears. If you want to give your website a nudge towards order and payment processing, Site123 eCommerce tools are designed to help you accomplish that seamlessly.

The company provides its e-commerce users a high-grade end-to-end encrypted security for payment processing. And this doesn’t precipitate any hidden charges. As a matter of fact, Site123 does not charge commission on your sales. However, your chosen payment gateway may collect processing fees for every successful sale on your website.

With pricing charts, online store integrations, payment gateways, social sharing, marketing analytics tools, and over 5,000 Zapier-powered app integrations, Site123 offers complete recipes for a successful e-commerce business.

  • 100+ Templates
  • Add HTML Code
  • Blog Templates
  • Portfolio
  • Drag & Drop Editor
  • Multi-lingual Website
  • Fully Customized
  • Mobile-friendly

Ecommerce storefront

SITE123 provides a wide range of eCommerce-specific templates to help you start selling online. You’re able to integrate with popular payment processors, set your shipping and tax amounts, and issue coupons. Of course, all store templates are mobile-friendly and designed for conversions.

Events and scheduling

It comes with a full-featured scheduling tool that allows you to set up multiple services, durations, types (group or single), locations, price points, and more. Embed the scheduling tool on a page and allow people to book themselves. You can also set up events with different types of tickets such as early-bird, VIP, and even limit the quantity. Of course, you can set your own prices and collect payments through SITE123.

Email marketing

You get basic email marketing tools to grow your list and keep in contact with customers. You’re able to embed newsletter signup forms to engage your subscribers.

Blogging platform

The SITE123 blogging system allows you to choose from multiple blogging templates to put your best foot forward. There’s a simple commenting system, an RSS feed, the ability to schedule blog posts, and SEO tools to optimize your online presence.

  • SEO Tools
  • Social Media Integration
  • Widgets + Apps
  • Newsletter Tool
  • Monetization
  • Visitor statistics
  • Multiple Sites
  • Free Custom Domain
  • Unlimited Space
  • Unmetered Bandwidth

Site123 provides a heap of free images and icons that are powerful and stylish, giving you the visuals to create an impactful and elegant web site.

  • Free Stock Photos
  • Video Plug-Ins
  • Audio Plug-Ins
Good For
  • Blogging
  • Online Stores
  • Automatic Website Building

Building a website for your business shouldn’t be a pain in the rear, especially if it’s a small business. You should be allowed to create a befitting online presence for your brand without breaking the bank. Site123 is excellently positioned to help business owners accomplish this.

In my experience, however, purchasing one of Site123’s premium plans is the best way to build your website using the intuitive DIY interface. If you’re looking to develop an understanding of the software before jumping knee-deep into it, you can try the free plan. It’s free forever albeit plagued by limitations.

Regardless of its minor shortcomings, using Site123 as your preferred website builder is a bang for your money. For one, it is highly affordable with a decent number of features and connectable third-party apps.

Augustine Ojeh
Author: Augustine Ojeh
Augustine is a freelance writer with a focus on organizational productivity; diversity, equity & inclusion (DEI); marketing and sales; and startup ecosystems in developing economies. He plays 8-Ball Pool when stressed and Chess when anxious.

Site123 User Reviews

Peter R
11-50 employees
Used for: 6-12 months
26 Jan - 2021

Love the visual results

I use it to manage both personal and professional websites and love how the final result ended up. They both look modern and I know I’m putting my best foot forward.


- Modern looking templates that make it easy to build a website from scratch
- The customer support is fast and they know what they’re talking about, probably the best thing

Neil B
11-50 employees
Used for: 6-12 months
17 Mar - 2021

Mobile optimized by default

I’ve been managing my website for a while but web standards changed and I found my flash website was no longer acceptable. I started playing with Site123 and in three hours I had completely rebuilt my website and it was mobile-friendly.


- The website builder is very intuitive
- Cost costs are similar to or cheaper than other similar services
- Easy to point a domain towards SITE123 from your registrar of choice
- It’s mobile-friendly right out the gate


It’s not designed for complex websites or those with a large catalog of products

Jennifer B
No employees
Used for: Less than 6 months
23 Jan - 2021

Great for new bloggers

I used it to start a blog that I'd monetize later. I eventually switched to another platform because of the inability to add HTML but I found that it's easy to use


Easy to use
Superb customer service
Useful features


Cannot add HTML which would affect my ability to do affiliate marketing

Paul R
Apparel & Fashion, 11-50 employees
Used for: 6-12 months
19 Mar - 2021

Easy to use but lacks too many features

Site123 creates a great experience from signing up to designing a website but it simply falls short in the features department. If it had more of them then I would have stayed.


Simple to use and easy to customize the features that were available.
The customer support was responsive


It simply lacked the features I needed to build a great site. If I would have stayed with it, I feel my website would have looked like all the other websites made with site123

Bert M
11-50 employees
Used for: 6-12 months
21 Feb - 2021

Non-technical users can create a website quickly

It cuts out the need for an expert website developer and allows you to build your own site in a few days or even hours.


- Very easy to use
- Pre-design templates are nice and easy to tweak to match your brand
- Nice library of images
- Basic SEO