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ServiceNow

Overall Rating

4.2

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Top ServiceNow Alternatives & Competitors in 2026

The best ServiceNow ITSM alternatives are Freshservice, Jira Service Management, and ManageEngine… Show more

The best ServiceNow ITSM alternatives are Freshservice, Jira Service Management, and ManageEngine ServiceDesk Plus, each offering strong ITSM capabilities, with pricing from free.

ServiceNow
4.2(0)
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Starting from: $100/month

IT Service Management

$100/mo
Expert - Pros
  • Market leader with ~40% ITSM market share
  • Advanced automation and AI-driven workflows
  • Scales with enterprise growth
  • Strong analytics and reporting
Expert - Cons
  • Expensive compared to other ITSM software
  • Steep learning curve for IT admins
  • Complex customization requires skilled developers
  • Can be too much for SMBs with smaller IT teams
Fservice
4.4(0)
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Starting from: $19//mo /agent

Starter

$19//mo /agent
Expert - Pros
  • Ease of automation and workflow creations
  • Easy to set up and maintain
  • Optional PPM features for small-scaled projects
Expert - Cons
  • Support is a little slow to resolve issues & there is a language barrier
  • Out-of-the-box integrations are limited
  • Unable to add form fields across multiple forms or submission types
  • MFA management of users restricted to manage by the owner
Jira_Service_l
4.2(0)
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Starting from: $0//user

Free

$0//user

/month

Expert - Pros
  • Covers the full IT service lifecycle: requests, incidents, changes, assets, and more
  • Clean, customizable queues and request portals
  • Powerful automation and AI features to speed up ticket handling
  • Strong collaboration tools with Jira Software and Confluence integration
Expert - Cons
  • Automation rules can have a learning curve for new users
  • Mobile app is functional but lacks full desktop capabilities
  • No phone or live chat support; ticket-based only

ServiceNow is a ITSM known for market leader with ~40% itsm market share and advanced automation and ai-driven workflows. However, businesses often look for alternatives when they need Expensive compared to other ITSM software, or more competitive pricing than $100/mo. Below we compare the 6 best ITSM alternatives — ranked by overall rating, feature coverage, and value, so you can find the right fit for your business.

Freshservice logo
Freshservice
Starting from$19 //mo /agent
Free plan / Free trialAvailable 21-Days
Overall score
4.4
Ease of use5.0
Performance4.0
Help & Support3.5
Features4.5
Price5.0

Freshservice is a cloud-based service desk and IT service management (ITSM) solution that currently serves more than 40000 SMB, mid-market, and enterprise customers worldwide.

Learn more in our full Freshservice review.

Pros & Cons
Pros
  • Ease of automation and workflow creations
  • Easy to set up and maintain
  • Optional PPM features for small-scaled projects
Cons
  • Support is a little slow to resolve issues & there is a language barrier
  • Out-of-the-box integrations are limited
  • Unable to add form fields across multiple forms or submission types
  • MFA management of users restricted to manage by the owner
Features
  • Asset Discovery and Management
  • Configuration Management
  • Incident and Problem Management
  • Self-Service Support Desk
  • Knowledge Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • Multi-Cloud Support
  • Major Incident Management
  • Single-Pane Agent View
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Guided Setup
  • Contextual Knowledge
  • Automated Notifications
  • Remediation Plans
  • Real-Time Analytics
  • Multimodal Change
  • Change Success Score
  • Change Approval Policies
  • Built-In Risk Assessment and Calculation
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Quick & Easy Approvals
  • Report Designer
  • Report Administration
  • Natural Language Query
  • Dashboards
Pricing
Starter

$19

/mo /agent/

/mo /agent

Growth

$49

/mo /agent/

/mo /agent

Pro

$89

/mo /agent/

/mo /agent

Jira Service Management logo
Jira Service Management
Starting from$0 //user
Free plan / Free trialNot Available
Overall score
4.2
Ease of use4.0
Performance5.0
Help & Support3.5
Features5.0
Price3.5
Jira Service Management all ITSM requirements and is user-friendly. Empower Dev, IT Ops, and business teams to collaborate at high velocity. Respond to changes and deliver great customer and employee… Read more

Jira Service Management all ITSM requirements and is user-friendly. Empower Dev, IT Ops, and business teams to collaborate at high velocity. Respond to changes and deliver great customer and employee service experiences fast.

Learn more in our full Jira Service Management review.

Pros & Cons
Pros
  • Flexible and tailored to meet a particular organization’s needs.
  • Easily creates, assigns and monitors tasks easily.
  • High control and wide choice of features.
  • Full-featured easy-to-use platform.
Cons
  • Slow UI.
  • Absence of ready-made templates to ease rolling out products for production.
  • Pricing is rather expensive.
Features
  • Configuration Management
  • Incident and Problem Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • Major Incident Management
  • Single-Pane Agent View
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Guided Setup
  • Contextual Knowledge
  • Automated Notifications
  • Remediation Plans
  • Real-Time Analytics
  • Multimodal Change
  • Change Success Score
  • Change Approval Policies
  • Risk Intelligence
  • Built-In Risk Assessment and Calculation
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Two-Way Notifications
  • Quick & Easy Approvals
  • Report Designer
  • Report Administration
  • Dashboards
Pricing
Free

$0

/user/

/user

Standard

$19.04

/user/

/user

Premium

$47.82

/agent/

/agent

ManageEngine logo
ManageEngine
Starting from$10 //mo /technician
Free plan / Free trialAvailable 30-Days
Overall score
4.0
Ease of use4.5
Performance3.0
Help & Support4.0
Features4.5
Price4.0
Managing your IT operations is made easier with ManageEngine. All your IT needs are covered by their award-winning products and free tools. The company integrates IT to optimize your IT, from network… Read more

Managing your IT operations is made easier with ManageEngine. All your IT needs are covered by their award-winning products and free tools. The company integrates IT to optimize your IT, from network and device management to security and service desk software.

Learn more in our full ManageEngine review.

Pros & Cons
Pros
  • Ticket logging for end users, so they're able to see the progress on their help requests.
  • Built-in approval system for tickets which lets you move tickets along quickly.
  • Very robust feature set, and quick support.
  • Extremely easy to use, and very intuitive user interface, plus flexibilty of customisation.
Cons
  • Support operates in India Standard Time.
  • Design can be a bit ugly; windows not sizing correctly, incorrect English, HTML breaking preview windows etc.
  • The mobile app is rather confusing; not intuitive.
  • The interface sometimes hangs when trying to add time.
Features
  • Asset Discovery and Management
  • Configuration Management
  • Incident and Problem Management
  • Self-Service Support Desk
  • Knowledge Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • Multi-Cloud Support
  • Major Incident Management
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Automated Notifications
  • Remediation Plans
  • Real-Time Analytics
  • Change Success Score
  • Change Approval Policies
  • Risk Intelligence
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Two-Way Notifications
  • Quick & Easy Approvals
  • Report Administration
  • Natural Language Query
  • Dashboards
Pricing
Standard

$10

/mo /technician/

/mo /technician

Professional

$21

/mo /technician/

/mo /technician

Enterprise

$50

/mo /technician/

/mo /technician

TOPdesk logo
TOPdesk
Starting from$66 //mo /user
Free plan / Free trialAvailable 30-Days
Overall score
4.1
Ease of use5.0
Performance3.0
Help & Support4.0
Features4.5
Price4.0
With TOPdesk, you can manage incidents, create workflows, and keep track of configurations. You can empower your users to be more self-sufficient with the Self-Service Portal. More than 4500… Read more

With TOPdesk, you can manage incidents, create workflows, and keep track of configurations. You can empower your users to be more self-sufficient with the Self-Service Portal. More than 4500 companies use TOPdesk around the world to improve customer satisfaction and efficiency.

Learn more in our full TOPdesk review.

Pros & Cons
Pros
  • Offers Ticket creation and tracking
  • Tickets can be related to a Kanban board
  • Very well organized for incident and change management
  • Versatility in setup
Cons
  • No free version available
  • Poor integration with other tools like Power BI, and report manager
Features
  • Asset Discovery and Management
  • Configuration Management
  • Incident and Problem Management
  • Self-Service Support Desk
  • Knowledge Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • Multi-Cloud Support
  • Major Incident Management
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Automated Notifications
  • Remediation Plans
  • Real-Time Analytics
  • Change Success Score
  • Change Approval Policies
  • Risk Intelligence
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Quick & Easy Approvals
  • Report Designer
  • Report Administration
  • Natural Language Query
  • Dashboards
Pricing
TOPdesk

$66

/mo /user/

/mo /user

SysAid logo
SysAid
Starting from$3600 /year
Free plan / Free trialAvailable 30-Days
Overall score
4.0
Ease of use4.0
Performance3.0
Help & Support4.0
Features5.0
Price4.0
There are cloud and on-premise versions of the software, and it integrates all essential IT service processes impressively. From basic ticketing management to advanced features like automatic… Read more

There are cloud and on-premise versions of the software, and it integrates all essential IT service processes impressively. From basic ticketing management to advanced features like automatic onboarding and remote control, users can enjoy a wide range of features. It's available in 42 languages and offers several plans based on your business size.

Learn more in our full SysAid review.

Pros & Cons
Pros
  • Highly customizable to fit a company's needs
  • Great asset visualization and network detection
  • Ease of integration to other services such as Slack and MS Teams
  • Option for either cloud or on-premise deployment
Cons
  • It can be difficult to create customized reports
  • Learning curve for admins to configure templates
  • Feature requests can be expensive
Features
  • Asset Discovery and Management
  • Configuration Management
  • Incident and Problem Management
  • Self-Service Support Desk
  • Knowledge Management
  • Request Management
  • Metrics & Analytics
  • Major Incident Management
  • Single-Pane Agent View
  • AI-Powered Insight
  • Omni-Channel Notifications
  • Visual Task Boards
  • Guided Setup
  • Change Approval Policies
  • Risk Intelligence
  • Built-In Risk Assessment and Calculation
  • Chatbot-Embedded Portals
  • Service Catalog Builder
  • Embedded Experiences
  • Graphical Workflow
  • Quick & Easy Approvals
  • Report Designer
  • Report Administration
Pricing
Help Desk

$3600

yr/

year

ITSM

$7500

yr/

year

ITSM+

$11500

yr/

year

Sonary Booster logo
Sonary Booster
Starting from$0 /mo
Free plan / Free trialAvailable
Overall score
4.8
Ease of use5.0
Performance5.0
Help & Support4.5
Features4.5
Price5.0
Booster by Sonary is a brand-new, completely free SaaS management tool designed to help small and midsized businesses track, analyze, and optimize their software expenses. It provides a single… Read more

Booster by Sonary is a brand-new, completely free SaaS management tool designed to help small and midsized businesses track, analyze, and optimize their software expenses. It provides a single dashboard where you can list all your tools, see where you’re spending / see what you’re spending on, and get smart recommendations tailored to your business type. Booster gives SMBs something long overdue — financial clarity across their growing software stack and subscriptions.

Learn more in our full Sonary Booster review.

Pros & Cons
Pros
  • 100% free — no hidden costs
  • Easy setup (manual or CSV upload)
  • Clear, visual dashboard
  • Smart renewal reminders
Cons
  • Limited integrations (more coming in 2026)
  • No mobile app yet
  • Basic analytics for large teams
  • Requires manual data entry
Features
  • Incident and Problem Management
  • Request Management
  • Metrics & Analytics
  • BI & Reporting
  • AI-Powered Insight
  • Visual Task Boards
  • Guided Setup
  • Contextual Knowledge
  • Automated Notifications
  • Remediation Plans
  • Chatbot-Embedded Portals
  • Graphical Workflow
  • Quick & Easy Approvals
  • Report Administration
  • Dashboards
Pricing
Free

$0

mo/

month

The best ServiceNow alternative for a small or mid-size IT team is Freshservice for the closest like-for-like swap, Jira Service Management if you already run Jira, and ManageEngine ServiceDesk Plus on budget. All five on this page publish a price. ServiceNow does not: its ITSM pricing page lists three tiers, Foundation, Advanced and Prime, each behind "Get Custom Quote" (checked 23 September 2026). TechRadar reports contracts usually starting at $75-$100 per user a month for companies with 50 to 100+ users.

Why do IT teams leave ServiceNow?

Price and effort, and they compound. You cannot budget what you cannot see, and the platform needs specialists to change.

  • Quote-only pricing that rises at renewal: licensing advisers report compounding annual uplift clauses and unit price increases on renewal. These are adviser claims, not ServiceNow statements, but they match what buyers post on review sites.
  • Implementation cost: implementation partners estimate $50,000-$150,000 and 8-16 weeks for a 100-500 employee company. Treat that as a partner's range, not a quote.
  • Too big for the team: Sonary's own review lists "often excessive for smaller IT teams" and "complex customization demands skilled developers".
  • AI as an upsell: autonomous AI agents sit on the top Prime tier, which pushes renewals upward.

What does a 10-agent IT team pay on each alternative?

Read the table as the monthly list price for 10 agents on each vendor's published plan, billed annually, from each vendor's pricing page on 23 September 2026. It is the number ServiceNow will not give you without a sales call.

ITSM tool

Plan

10 agents / month

Free option

Jira Service Management

Standard

$200

Free for 3 agents

ManageEngine ServiceDesk Plus (cloud)

Standard / Professional

from $130 / from $270

Free edition, 2 technicians

Freshservice

Growth / Pro

$490 / $990

14-day trial

TOPdesk

Essential

£510

No trial listed

SysAid

Professional

$890, AI included

Free trial

ServiceNow

Foundation / Advanced / Prime

Quote only (third-party estimate $750-$1,000+)

No

Freshservice: the closest like-for-like swap?

Yes, for teams that want ITIL processes without a platform build - Freshservice covers incident, problem, change and asset management out of the box. Plans run $19, $49 and $99 per agent a month billed annually, with a 14-day trial and Freddy AI Copilot at $29 per agent extra (Freshservice pricing page). Sonary's review praises workflow automation and notes slower support and fewer integrations.

Jira Service Management: best if you already use Atlassian?

Yes - it is free for up to 3 agents, Standard is $20 and Premium $51.42 per agent a month, and customers who raise tickets are free (Atlassian pricing page, 23 Sep 2026). Developers and IT share one ticket system, which removes the copy-paste between ServiceNow and Jira that many teams live with. Sonary's review flags the learning curve on automation rules.

ManageEngine and SysAid: what if you need on-prem or included AI?

ManageEngine ServiceDesk Plus is the budget pick with an on-prem option - cloud pricing starts from $13, $27 and $67 per technician a month, and the free edition covers 2 technicians and 250 assets. Sonary's review likes the feature depth and calls the design "a bit ugly". SysAid Professional is $89 per agent a month with AI included, so automation does not become a second bill, and Enterprise starts at 20 agents.

TOPdesk: who is it for?

Organizations that run IT and facilities requests through one desk, often in education and the public sector. TOPdesk publishes its pricing - £51, £72 and £101 per agent a month - with unlimited assets, tickets and end users. Prices are in pounds, so US buyers should ask for a dollar quote.

Are you an MSP? Look at RMM, not ITSM

If you manage devices for clients, you need remote monitoring and management with ticketing attached, not a ServiceNow clone. Atera prices per technician rather than per device, with a 30-day trial. NinjaOne prices per device, from $3.75 at 50 endpoints or fewer, and sells ticketing as a separate product.

See Also:

FAQs

Who is ServiceNow's biggest competitor?
In ITSM for mid-size companies, Freshservice, Jira Service Management and ManageEngine. BMC Remedy and Ivanti compete at the enterprise end.
How much does ServiceNow cost?
ServiceNow does not publish prices. Third-party estimates put ITSM at $ 75- $ 100+ per user per month on annual contracts.
Is there a free ServiceNow alternative?
Jira Service Management (3 agents) and ManageEngine ServiceDesk Plus (2 technicians) both have free tiers.
Is Jira a real ServiceNow alternative?
For ticketing and change management at SMB scale, yes. For a large CMDB or HR and facilities workflows across the company, ServiceNow still does more.
How long does it take to switch from ServiceNow?
It depends on your CMDB more than the tool. Export tickets from your CMDB first, then run one team on the new desk before you cut everyone over.
Is Zendesk a ServiceNow alternative?
Only for customer support. For internal IT, it lacks asset and change management - see Zendesk alternatives if customer support is what you need.