Top Wix E-commerce Alternatives & Competitors in 2026
The best Wix eCommerce alternative is Shopify if you need more sales channels and apps, BigCommerce if your catalog is large, and WooCommerce if you want to own the store outright. Wix Stores is a good fit for a store that is part of a wider website, and it has hard ceilings: 1,000 variants per product, 6 options per product, and 50,000 products per store. If you are nowhere near those numbers, you may not need to move.
The best Wix eCommerce alternative is Shopify if you need more sales channels and apps, BigCommerce… Show more
The best Wix eCommerce alternative is Shopify if you need more sales channels and apps, BigCommerce if your catalog is large, and WooCommerce if you want to own the store outright. Wix Stores is a good fit for a store that is part of a wider website, and it has hard ceilings: 1,000 variants per product, 6 options per product, and 50,000 products per store. If you are nowhere near those numbers, you may not need to move.
Starting from: $29/month
Core
- You can integrate directly with social platforms
- Built-in email marketing and cart abandonment workflows
- Dozens of payment processors options
- In-depth product listing options
- Templates aren’t interchangeable
- Some elements can’t be fully customized
Starting from: $0/month
Free
- Excellent customization and extensions library
- Integrations with all essential payment options
- Fully scalable from startup phase onward
- Extensive online community
- Greater functionality leads to more complexity
- Over-reliance on extensions
- Large stores are resource-intensive
Starting from: $29/month
Basic
3-day FREE trial
- Large suite of marketing tools to grow your website
- You’re able to sell online, offline, and through multiple marketplaces
- It has a built-in payment processor
- Supports unlimited products on every plan
- It charges you for third party payment processors
- The basic plan doesn’t have access to pro reports
Wix E-commerce is a eCommerce known for you can integrate directly with social platforms and built-in email marketing and cart abandonment workflows. However, businesses often look for alternatives when they need Templates aren’t interchangeable, more competitive pricing than $29/mo, or features Wix E-commerce doesn't offer such as audio plug-ins. Below we compare the 4 best eCommerce alternatives — ranked by overall rating, feature coverage, and value, so you can find the right fit for your business.
Leaving Wix as a website builder, not a store? See Wix alternatives.
WooCommerce, launched in 2011, has evolved from a simple plugin into a powerful open-source e-commerce solution for WordPress websites. Its seamless integration with WordPress allows businesses to… Read more
WooCommerce, launched in 2011, has evolved from a simple plugin into a powerful open-source e-commerce solution for WordPress websites. Its seamless integration with WordPress allows businesses to transform their sites into fully customizable online stores, offering features like flexible product management, secure payment processing, and a vast library of extensions to enhance functionality. This adaptability makes WooCommerce an ideal choice for businesses aiming to establish a robust online presence without incurring substantial costs. In this WooCommerce review we'll look at the features, pricing, ease of use and business value offered by this e-commerce web builder.
Learn more in our full WooCommerce review.
Pros & Cons
- Excellent customization and extensions library
- Integrations with all essential payment options
- Fully scalable from startup phase onward
- Extensive online community
- Greater functionality leads to more complexity
- Over-reliance on extensions
- Large stores are resource-intensive
Features
- Number of templates
- Drag & Drop Editor
- Free Stock Photos
- SEO Tools
- Social Media Integration
- Visitor statistics
- Third-party apps
- Data Security
- Multi-lingual website
- Inventory Management
- Payment options
- Returns & Refunds
- Shipping Management
- Mobile - friendly
- Mobile compatible templates
- Add HTML code
- Blog
- Portfolio
- Design flexibility
- Fully customized
- Video Plug-Ins
- Audio Plug-Ins
- Widgets + Apps
- Abandoned cart tools
- Newsletter tool
- Monetization
- Product reviews
- Promotions & Discounts
- Advertising credits
Pricing
$0
mo/
month
$6.95
mo/
month
$8.95
mo/
month
$12.95
mo/
month
Shopify stands as a leading e-commerce platform, empowering over 1.75 million merchants across 175 countries to sell online seamlessly. Its user-friendly interface, customizable templates, and… Read more
Shopify stands as a leading e-commerce platform, empowering over 1.75 million merchants across 175 countries to sell online seamlessly. Its user-friendly interface, customizable templates, and comprehensive app ecosystem enable businesses to create and manage online stores with ease. Features like integrated inventory management, secure payment gateways, and mobile-responsive design ensure a smooth shopping experience for customers. Trusted by brands like Netflix and Mattel, Shopify offers scalable solutions suitable for businesses of all sizes. In this Shopify e-commerce review, I'll discuss features, performance, customer service, and Shopify pricing.
Learn more in our full Shopify review.
Pros & Cons
- Large suite of marketing tools to grow your website
- You’re able to sell online, offline, and through multiple marketplaces
- It has a built-in payment processor
- Supports unlimited products on every plan
- It charges you for third party payment processors
- The basic plan doesn’t have access to pro reports
Features
- Number of templates
- Drag & Drop Editor
- Free Stock Photos
- SEO Tools
- Social Media Integration
- Visitor statistics
- Third-party apps
- Data Security
- Multi-lingual website
- Inventory Management
- Payment options
- Returns & Refunds
- Shipping Management
- Mobile - friendly
- Mobile compatible templates
- Add HTML code
- Portfolio
- Design flexibility
- Fully customized
- Video Plug-Ins
- Audio Plug-Ins
- Widgets + Apps
- Abandoned cart tools
- Newsletter tool
- Monetization
- Product reviews
- Promotions & Discounts
- Advertising credits
- Free custom domain
- Space
- Bandwith
Pricing
$29
mo/
month
$79
mo/
month
$299
mo/
month
BigCommerce is a leading e-commerce platform designed for both B2B and B2C businesses, offering extensive customization and scalability. With a robust CMS, it provides seamless app integrations,… Read more
BigCommerce is a leading e-commerce platform designed for both B2B and B2C businesses, offering extensive customization and scalability. With a robust CMS, it provides seamless app integrations, expert services, and diverse commerce solutions, all within a single platform. This comprehensive approach empowers businesses to tailor their online stores to unique requirements, facilitating growth and adaptability in a dynamic market. In this BigCommerce review I'll discuss the features, pricing, ease of use and business value offered by this e-commerce website builder.
Learn more in our full Bigcommerce review.
Pros & Cons
- Can use HTML and CSS for deep design flexibility
- Large ecosystem of third-party integration
- 24/7 support for all customers
- Even on the entry-level plan, you get many advanced features
- Pricing plans are tied to your yearly sales volume
- Difficult to edit orders after they’ve been placed
Features
- Number of templates
- Drag & Drop Editor
- SEO Tools
- Social Media Integration
- Visitor statistics
- Third-party apps
- Data Security
- Multi-lingual website
- Inventory Management
- Payment options
- Returns & Refunds
- Shipping Management
- Mobile - friendly
- Mobile compatible templates
- Add HTML code
- Blog
- Design flexibility
- Fully customized
- Video Plug-Ins
- Audio Plug-Ins
- Widgets + Apps
- Abandoned cart tools
- Newsletter tool
- Monetization
- Product reviews
- Promotions & Discounts
- Number of sites
- Space
- Bandwith
Pricing
$29
mo/
month
$79
mo/
month
$299
mo/
month
Square Online e-commerce solutions bring all of the tools businesses big and small need to sell online. With this CMS software you can quickly set up an online store for free, with features like… Read more
Square Online e-commerce solutions bring all of the tools businesses big and small need to sell online. With this CMS software you can quickly set up an online store for free, with features like unlimited product listings, seamless integration with in-person sales, and tools for SEO, social media, and inventory management. The website builder makes it simple for customers to buy, leveraging payment links, and site payments, all with payment security. Start with no startup costs and only pay when you make a sale. In this Square Online review we'll look at the features, pricing, ease of use and business value offered by this e-commerce web builder.
Learn more in our full Square Online review.
Pros & Cons
- It’s 100% free to get started
- Excellent for small businesses
- Strong security features
- Inventory syncs seamlessly online and offline
- Very limited options for payment gateways
- Doesn’t have many templates to choose from
Features
- Payment options
- Returns & Refunds
- SEO Tools
- Inventory Management
- Social Media Integration
- Drag & Drop Editor
- Visitor statistics
- Mobile - friendly
- Add HTML code
- Fully customized
- Mobile compatible templates
- Multi-lingual website
- Data Security
- Shipping Management
Pricing
$0
mo/
month
$29
mo/
month
$79
mo/
month
Squarespace's e-commerce platform empowers businesses to create stunning online stores with customizable templates and a user-friendly interface. Its comprehensive suite of tools enables seamless… Read more
Squarespace's e-commerce platform empowers businesses to create stunning online stores with customizable templates and a user-friendly interface. Its comprehensive suite of tools enables seamless management of products, inventory, and orders, facilitating both online and in-person sales. With integrated marketing features and secure payment processing, Squarespace provides a robust solution for businesses aiming to establish a compelling online presence and drive sales growth. In this Squarespace review we'll look at the features, pricing, ease of use and business value offered by this e-commerce web builder.
Learn more in our full Squarespace review.
Pros & Cons
- Provides email marketing tools to customers
- Help and support is 24/7
- Wide range of features to boost conversions
- Solid professional-looking, mobile friendly templates
- There’s no auto save feature when editing pages
- You don’t get a refund on monthly plans
Features
- Number of templates
- Drag & Drop Editor
- Free Stock Photos
- SEO Tools
- Social Media Integration
- Visitor statistics
- Third-party apps
- Data Security
- Multi-lingual website
- Inventory Management
- Payment options
- Returns & Refunds
- Shipping Management
- Mobile - friendly
- Mobile compatible templates
- Add HTML code
- Blog
- Portfolio
- Design flexibility
- Fully customized
- Video Plug-Ins
- Audio Plug-Ins
- Widgets + Apps
- Abandoned cart tools
- Newsletter tool
- Monetization
- Product reviews
- Promotions & Discounts
- Advertising credits
- Number of sites
- Free custom domain
- Space
- Bandwith
Pricing
$16
mo/
month
$23
mo/
month
$28
mo/
month
$52
mo/
month
When should you move your store off Wix?
When one of these is true, not because a comparison site says Shopify is bigger.
- A product needs more than 1,000 variants or more than 6 options. Wix lists going past 1,000 variants as a feature request, not a setting.
- You need to sell on Amazon, eBay or Walmart from one catalog. BigCommerce includes those channels on every plan.
- You need wholesale price lists or B2B catalogs alongside retail.
- You want a redesign. Wix templates cannot be swapped after launch, so a new look is a rebuild either way, and that is the moment to reconsider the platform.
Is Shopify better than Wix for ecommerce?
For a store that is the whole business, usually yes - Shopify is built around selling, with unlimited products on all plans per Sonary's review, and a far larger app store. For a small store inside a brand site, Wix is often enough. Shopify costs $39, $105 or $399 a month billed monthly ($29, $79, $299 yearly), and adds 2%, 1% or 0.6% per sale if you use a payment provider other than Shopify Payments (Shopify pricing page, 23 Sep 2026). Sonary's full Wix vs Shopify comparison covers the rest.
Wix vs WooCommerce: which is cheaper to run?
Wix is cheaper to start, WooCommerce is cheaper to control. Selling on Wix needs the Core plan or higher, plus 2.9% + 30¢ per US card payment on Wix Payments. WooCommerce has no platform fee and no revenue share, but you pay for hosting ($25-$350 a month by WooCommerce's own estimate) and for extensions. Pick WooCommerce if you already run WordPress or want your store data portable.
Wix vs BigCommerce: which handles a bigger catalog?
BigCommerce. It is built for large catalogs and B2B, and Sonary's review lists "complex product catalogs" as its sweet spot. Core is $29 a month billed yearly for up to $30K in trailing 12-month sales, and it charges 0% through its embedded payment providers (Stripe, PayPal, Klarna). Budget for the plan jump at $30K and again at $100K in sales.
How do you move a Wix store to Shopify?
Export your products from Wix Stores as a CSV, map the columns to Shopify's product import template, then import customers and order history with a migration app. Rebuild the theme on the new platform, since Wix designs do not transfer, and redirect every old product URL to its new one before you switch the domain. Sonary has a step-by-step guide for the reverse move, Shopify to Wix, with the same checklist logic.
Square Online and Squarespace: the small-store options
Square Online fits a shop that already sells on a Square counter - inventory syncs between POS and online, and the free plan charges 3.3% + 30¢ per online sale. Squarespace Core is $29 a month billed yearly with no store transaction fee, and unlike Wix you can switch templates later. Neither is a step up in catalog size, so pick them for fit, not growth.
See Also:
- best ecommerce platforms for small business
- best free ecommerce platforms
- Wix vs Shopify
- Shopify alternatives
- Wix alternatives